Michael metcalf
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This document discusses the growth of location-based services and spatial networking. It notes that by 2015, around 2 billion smartphones will have been purchased in the previous 3 years, enabling companies to know people's locations. Spatial networking allows real-time communication and collaboration with others nearby, even if unknown. Maintaining a personal location history will become common, and this can reveal shared interests between individuals and psychographic profiles of places. Privacy is a core concern of spatial networking.
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Michael metcalf
- 1. Spatial Networking Michael Metcalf Product Management, User Location Yahoo! Geo Technologies
- 2. What I’ll talk about… +
- 4. Spatial Networking enables real- time collaboration and communication with those in your immediate vicinity, even if you don’t know them.
- 5. Technology!
- 6. In Q2 2010, 19% of Mobile Devices Sold Worldwide were Smart 6% Android & Other 13% iPhone OS Smart Phones 81% Feature Bloomberg 8.12.10
- 7. …but Growing Fast +50 % +32 % # of Smart- % of phones All Mobile phones Q2 2009 – Q2 2010 Bloomberg 8.12.10
- 8. By 2011, 80% of Mobile Devices will have GPS 80% iSuppli 7.19.10
- 9. In 2015… 700-800 million smartphones will be sold worldwide 5 billion people on earth over age 15 ~2 billion of whom will have a smartphone purchased in the previous 3 years 4200% increase in LBS mobile marketing IDC 9.10
- 10. In other words, we will know where you are.
- 11. Where You Are
- 12. Some Definitions… Locations You Care About Physical Locations Declared Locations Check Ins
- 13. Foursquare is adding 1 Des Moines worth of users per month.
- 14. This is Des Moines.
- 16. According to Foursquare, Des Moines is very close to The Middle of Nowhere.
- 18. Middle of Nowhere… RAYGUN Design
- 19. Social LBS is hot in 2010, but… …only 1 in 25 Americans have tried it …only 1 out of 100 use them weekly …70% are age 20-35 …80% of users are male Forrester Research 7.2010
- 20. Location Based Services are not inherently social.
- 21. So let’s focus on Physical Locations
- 22. fensterbme
- 23. Photography Disco Lover Vegetarian Cyclist Lisergia, Mpozzobon, gruesome
- 24. mapmeet
- 25. kordite
- 26. donut2d
- 27. Roadside America
- 28. webwalker
- 29. SF CycleTracks
- 30. shopkick
- 33. +
- 34. Time + Place = Location History
- 35. Google Latitude
- 36. PlaceTrack
- 37. 6,000
- 38. = the number of LBS apps available on iPhone. iSuppli 7.19.10
- 39. Location History, a Personal Utility
- 40. Social Location History Sept 29, 2004
- 41. 1 Maintaining a personal location history service will be a mainstream utility.
- 43. The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.
- 44. • Tourist • Local • Either walkingsf
- 46. mapmeet
- 47. mapmeet
- 48. mapmeet
- 49. sfagogo
- 50. dphiffer
- 52. Photographer Disco Lover Vegetarian Cyclist
- 53. Vegetarians Disco- Disco -ers Cyclists VW Spider Sculpture Enthusiasts
- 54. 2 As we move through space, we define places with our behaviors and preferences. In turn, every place is imprinted with our psychographics.
- 55. If the places we go reflect our interests… …then we often have something in common with those in our immediate proximity.
- 56. Those Nearby
- 57. Who is Near You Right Now… Unknown Known Unknown Known (Can’t remember their name) (Me)
- 58. get a different HELP? perspective Local INFO Build Transit Critical tips Mass communicate uncover what you can’t see
- 59. HELP?
- 62. You people should talk.
- 64. vermininc
- 65. Slugs & Casual Carpools
- 66. prasenberg
- 69. communicate uncover what you can’t see
- 70. LoveGetty
- 71. hyperbolation
- 73. shehan
- 74. MessageParty
- 75. Qilroy
- 76. LoKast
- 78. Apple iGroups?
- 80. articnomad
- 81. BlockChalk
- 82. Foursquare Tips
- 83. mvjantzen
- 84. wctc
- 85. mr_t_in_dc
- 86. sp8254
- 87. Where’s My %$#@ Umbrella? Where’s My %$#@ Umbrella?!
- 88. get a different perspective
- 89. Water buffalo. What’s going on up ahead? almostinfamous
- 91. rickyromero
- 92. MouseWait
- 96. dawilson dey
- 97. Flash Mobs gdudg
- 98. 3 You probably have something in common with those around you.
- 99. Spatial Privacy
- 102. Flavors of Spatial Privacy Avoid Obscure Check Out
- 103. Privacy Avoid Aggregate Personal
- 105. visualthinker
- 109. Privacy Obscure Aggregate Personal
- 114. Facebook Places
- 117. Neer
- 118. Location Labs
- 119. Privacy Check Out
- 120. biggreymare
- 121. 4 Privacy is a core feature of Spatial Networking.
- 122. In Summary…
- 123. 1 Maintaining a personal location history service will become a mainstream utility. As we move through space, we define places with 2 our behaviors and preferences. Every place is imprinted with our psychographics. 3 You probably have something in common with those around you. 4 Privacy is a core feature of Spatial Networking.
- 124. Thanks!
- 125. Contact Twitter Geocalf Yahoo! metcalf@yahoo-inc.com LinkedIn linkedin.com/in/michaellmetcalf