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Michael metcalf
This document discusses the growth of location-based services and spatial networking. It notes that by 2015, around 2 billion smartphones will have been purchased in the previous 3 years, enabling companies to know people's locations. Spatial networking allows real-time communication and collaboration with others nearby, even if unknown. Maintaining a personal location history will become common, and this can reveal shared interests between individuals and psychographic profiles of places. Privacy is a core concern of spatial networking.
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Michael metcalf
- 1. Spatial Networking Michael Metcalf Product Management, User Location Yahoo! Geo Technologies
- 2. What I’ll talkabout… +
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- 4. Spatial Networking enablesreal- time collaboration and communication with those in your immediate vicinity, even if you don’t know them.
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- 6. In Q2 2010,19% of Mobile Devices Sold Worldwide were Smart 6% Android & Other 13% iPhone OS Smart Phones 81% Feature Bloomberg 8.12.10
- 7. …but Growing Fast +50% +32 % # of Smart- % of phones All Mobile phones Q2 2009 – Q2 2010 Bloomberg 8.12.10
- 8. By 2011, 80%of Mobile Devices will have GPS 80% iSuppli 7.19.10
- 9. In 2015… 700-800 millionsmartphones will be sold worldwide 5 billion people on earth over age 15 ~2 billion of whom will have a smartphone purchased in the previous 3 years 4200% increase in LBS mobile marketing IDC 9.10
- 10. In other words,we will know where you are.
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- 12. Some Definitions… Locations You Care About Physical Locations Declared Locations Check Ins
- 13. Foursquare is adding1 Des Moines worth of users per month.
- 14. This is DesMoines.
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- 16. According to Foursquare,Des Moines is very close to The Middle of Nowhere.
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- 19. Social LBS ishot in 2010, but… …only 1 in 25 Americans have tried it …only 1 out of 100 use them weekly …70% are age 20-35 …80% of users are male Forrester Research 7.2010
- 20. Location Based Servicesare not inherently social.
- 21. So let’s focuson Physical Locations
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- 23. Photography Disco Lover Vegetarian Cyclist Lisergia, Mpozzobon, gruesome
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- 34. Time + Place = Location History
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- 38. = the numberof LBS apps available on iPhone. iSuppli 7.19.10
- 39. Location History, aPersonal Utility
- 40. Social Location History Sept 29, 2004
- 41. 1 Maintaining a personal location history service will be a mainstream utility.
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- 43. The best companieswill use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.
- 44. • Tourist • Local • Either walkingsf
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- 52. Photographer Disco Lover Vegetarian Cyclist
- 53. Vegetarians Disco- Disco -ers Cyclists VW Spider Sculpture Enthusiasts
- 54. 2 As we move through space, we define places with our behaviors and preferences. In turn, every place is imprinted with our psychographics.
- 55. If the placeswe go reflect our interests… …then we often have something in common with those in our immediate proximity.
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- 57. Who is NearYou Right Now… Unknown Known Unknown Known (Can’t remember their name) (Me)
- 58. get a different HELP? perspective Local INFO Build Transit Critical tips Mass communicate uncover what you can’t see
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- 62. You people shouldtalk.
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- 65. Slugs & CasualCarpools
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- 69. communicate uncover what you can’t see
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- 87. Where’s My %$#@Umbrella? Where’s My %$#@ Umbrella?!
- 88. get a different perspective
- 89. Water buffalo. What’s going on up ahead? almostinfamous
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- 96. dawilson dey
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- 98. 3 You probably have something in common with those around you.
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- 102. Flavors of SpatialPrivacy Avoid Obscure Check Out
- 103. Privacy Avoid Aggregate Personal
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- 109. Privacy Obscure Aggregate Personal
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- 121. 4 Privacy is a core feature of Spatial Networking.
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- 123. 1 Maintaining a personal location history service will become a mainstream utility. As we move through space, we define places with 2 our behaviors and preferences. Every place is imprinted with our psychographics. 3 You probably have something in common with those around you. 4 Privacy is a core feature of Spatial Networking.
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- 125. Contact Twitter Geocalf Yahoo! metcalf@yahoo-inc.com LinkedInlinkedin.com/in/michaellmetcalf