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Michael Metcalf - Spatial Networking - Where 2.0 2011
- 1. Spatial NetworkingMichael MetcalfYahoo!Social + Local Product Management
- 2. ++What I’ll talkabout…
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- 6. Social Networks unifycontacts across a wide range of time and space
- 7. 700600500400300200100200520102015Global Annual DeviceSalesSmartphonesLaptopsDesktopsmillionsSources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
- 8. 700600500400300200100200520102015Global Annual DeviceSalesSmartphonesLaptopsDesktopsTabletsmillionsSources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
- 9. Sensors+Location
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- 11. Spatial Annotations:User-generated contentcreated in real time about your current location
- 12. Asynchronous Spatial AnnotationsView.ioMessagePartyVidcinity
- 13. I workhere 9-5pmIplantedthistree in 1998 for my sonThere’s a roof garden here. Take elevator to 12th floor.Not many people know realize this, but this was the site of the wedding…Video of the performance artistMerlyndwhopulled off a remarkable stunt on this bridge…Here’s a live clip I recorded at the TV on the Radio concert here last week…Grabthar
- 14. 700600500400300200100200520102015Global Annual DeviceSalesSmartphonesLaptopsTabletsDesktopsmillionsSources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
- 15. 700Explore & Act600500400Research300Consume200Research100millions200520102015SmartphoneBehavior: Explore & Act
- 16. 50%Percent of Global Adult Population Who Own a Smartphone47%40%40%32%30%21%20%15%10%20112012201320142015Adults over age 15, assuming that smartphones are replaced every 2-2.5 years Sources: IDF, Gartner, McKinsey, Yahoo! Research
- 17. I workhere 9-5pmIplantedthistree in 1998 for my sonThere’s a roof garden here. Take elevator to 12th floor.Not many people know realize this, but this was the site of the wedding…Video of the performance artistMerlyndwhopulled off a remarkable stunt on this bridge…Here’s a live clip I recorded at the TV on the Radio concert here last week…Grabthar
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- 19. synchronous Spatial CommUnications
- 20. Location-Based Group ChatPlaceBased NetworksSpontaneous GroupsReal life Instant Social NetworkingAmbient real-time communicationImplicit Proximity-Based Social NetworkDisposable social networkSpontaneous Location-Based NetworksAd Hoc, Vicinity-Based CommunicationProximity-Based Peer-to-Peer ConnectionsInstant Social Networking
- 21. Location-Based Group ChatPlaceBased NetworksChat with People NearbyReal life Instant social networkingAmbient real-time communicationSpatial NetworkingImplicit Proximity-Based Social NetworkDisposable social networkSpontaneous Location-Based NetworksAd hoc, vicinity-based communicationProximity-Based Peer-to-Peer ConnectionsInstant Social Networking
- 22. Spatial Networking is real-time communication, collaboration, and media sharing with strangers and friends in your immediate proximity.
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- 27. A Brief Historyof Spatial Networking
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- 29. A Brief Historyof Spatial NetworkingCasual CarpoolsApple iGroupsPatentMeetroI Saw Youmissed connectionsSince the invention of paper2010200519902000201020101970198019701998LoveGetyNokia Instant Community
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- 32. Spatial Networking | Messaging
- 33. Spatial Networking | Dating
- 34. Spatial Networking Photo& Media SharingColorLoKastLiveShare
- 35. Spatial Networking | Q&A Ask Around
- 36. Spatial Networking | Games
- 37. Spatial Networking | Introductions
- 38. Spatial Networking | International
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- 48. Spatial Networking +Interest Graph
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- 52. 1.2 billion400 million200millioniOSRIMAndroidMicrosoftEstimated Smartphone Share in 2015**Estimates based on Gartner data 4.2011, assuming 2.5 year life span of smartphone
- 53. Developers See theBigger Picture1.2 billion2 billion customers by 2015 400 million200 million*comScore, December 2010
- 54. So Do WeYahoo!Is on 5,000+ mobile devices in 42 countries2 billion more54 million users in the US**comScore, December 2010
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- 57. Smooth Wait Timesat Rides = Increased Capacity
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- 68. If We getit right…Data explosion
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Editor's Notes
- #10 iPhone 4 is about to become most popular camera in Flickr
- #13 As we reach critical mass, virtual graffiti will give way EveryBlockViewioGrafittioSocialLightLayarhttp://techcrunch.com/2011/04/06/messageparty-the-remix-a-new-service-for-location-based-blogging/
- #14 Where vand Bump: pre checkinCheck Out:
- #17 An explosion in innovation due to demographicsAge of key demographics An explosion of cheap smartphonesAnd the platforms that enable developers to iterate more quicklyThese devices + the data will tether us back to the real world
- #18 Where vand Bump: pre checkinCheck Out:
- #19 Convergence of smartphone adoption means that the internet – the web – is much closer to the physical worldConnect people and devicesAd hoc mesh networksPeer-to-PeerNFCBumpFind People via Devices, do the mathGeolocation up to server. Calculate. Create Rules.Other inputs:Sound (Color)BluetoothEnhanced IP [unversities, etc.]ZuluTIme: [store based add ons to wifi routers]NFCNow, Yong Wang, a computer scientist at the University of Electronic Science and Technology of China in Chengdu, and colleagues at Northwestern University in Evanston, Illinois, have used businesses and universities as landmarks to achieve much higher accuracy.These organisations often host their websites on servers kept on their premises, meaning the servers' IP addresses are tied to their physical location. Wang's team used Google Maps to find both the web and physical addresses of such organisations, providing them with around 76,000 landmarks. By comparison, most other geolocation methods only use a few hundred landmarks specifically set up for the purpose.
- #21 NIC: “instant way for communities to socially interact when in close proximity” or “instant, ad hoc social networks to interact with people geographically nearby to them”Yobongo: "ambient real-time communication.”http://www.readwriteweb.com/archives/were_looking_forward_to_yobongos_secret_sauce.phpTechCrunch: “Chat with Strangers Nearby” conflating GroupMe, Beluga, and Message Partyhttp://techcrunch.com/2011/03/16/groupme-won-the-sxsw-group-messaging-wars-says-infographic/LoKast: “real life Instant social networking”AllJoyn: “proximity based peer-to-peer communications”Ask Around: “view, join and share the real-time conversations happening nearby”
- #22 Spatial Networks: A coming renaissance in personal communicationsHow you will use itNew era in personal communicationsThe internet was a godsend to anyone who once felt isolated because they have a specialized area of interestBut now that we have organized the people online, is there more that can and will be done back in the real world?
- #23 We need a standard industry term so technologists and media will refer to this space consistently, and so consumers begin to understand its value.What it is not:TwitterLatitudeChecking InLocation Voyeur
- #29 http://www.flickr.com/photos/vermininc/2597196807/
- #40 http://www.flickr.com/photos/prasenberg/1464787533/sizes/l/in/photostream/
- #46 http://www.flickr.com/photos/justinwyne/4367385936/
- #47 One of the challenges will be achieving critical mass, so we see the apps going to where critical mass meets the use case: LiveShare
- #48 One of the challenges will be achieving critical mass, so we see the apps going to where critical mass meets the use case: LiveShare
- #57 http://www.flickr.com/photos/rickyromero/794478652/sizes/l/in/photostream/
- #58 How companies will use the dataCPAReflects the idea that desktop is to research, mobile is to explore/take immediate actionReduce costs, increase throughputMousewaitTrafficExit NYCBetter information about where to put bricks and mortar businesses
- #59 http://www.flickr.com/photos/aaronknox/3815979455/sizes/o/in/photostream/
- #63 http://www.flickr.com/photos/pyhooya/2712475972/sizes/l/in/photostream/
- #64 http://www.flickr.com/photos/21andinvincible/5455958748/
- #67 http://techcrunch.com/2011/04/07/a-colorful-weekend/
- #68 http://techcrunch.com/2011/04/07/a-colorful-weekend/
- #70 http://www.flickr.com/photos/fensterbme/2060996958/
- #71 www.flickr.com/photos/walkingsf/4671581511/Data tethered to the ground it was created onData that reflects the psychogrpahics of placeTemporal notions of placeHistorical notions of placePlace will no longer be about maps and hours of businessIt will be about combined with sentiment analysisIdentity & persona
- #72 http://venturebeat.com/2011/03/01/hipmunk-hotel-search-launch/http://blog.hipmunk.com/hipmunk-hotels
- #73 The best companies will use location history to learn more about how our movements, behaviors, and preferences imprint the space around us.Sense NetworkPlaceIQAlready have a web of mapped objectsThis will increaseAlready have a web of identityThis will increaseOnly starting to put these together
- #78 http://www.flickr.com/photos/albanyassociates/3308582269/sizes/l/