This document discusses the topics of geolocation, geotagging, and how location data is used across various technologies and platforms. It provides definitions for terms like geolocation, GPS, GIS, geo-IP, and geotagging. It also summarizes how location data is used on social media platforms like Facebook, Flickr, and Twitter. Examples are given of location-based apps like Foursquare and Gowalla. The document suggests ways libraries can utilize location data, such as for targeted advertising, market research, and geo-authentication. Overall, the summary discusses emerging technologies related to geolocation and how location information is captured and applied in various contexts.

1. Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... Stephen Abram, MLSCengage Learning / GaleM-Libraries: Brisbane, AustraliaMay 12, 2011

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5. MagellanColumbusCook

8. Mobility

9. What changes with personal devices?

10. A 1965 iPhone

11. Can libraries keep up with change?Can you recall buying a 45?Can you recall dials on TVs?Can you recall dialling?

13. People

14. My son: Zachary

15. My son: Zachary

20. Serve Everyone!

21. GEO

22. DefinitionsGeolocation: “Geolocation is the identification of the real-world geographic location of an Internet-connected computer, mobile device, website visitor or other.”

23. DefinitionsGPS: “Global Positioning System: a navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different satellites to reach the receiver.”

24. DefinitionsGIS: “A geographic information system (GIS), or geographical information system, is any system that captures, stores, analyzes, manages, and presents data that are linked to location.”

25. OnStar

26. Apple iPhone Tracking

27. DefinitionsGeo-IP: Geographic IP address location services can help you to identify virtual mobile or web visitor's geographical location information (i.e. country, region, city, latitude, longitude, ZIP code, time zone, connection speed, ISP and domain name, IDD country code, area code, weather station code and name, and mobile carrier) using an IP address lookup database and technology.

28. DefinitionsGeotagging: Geotagging, also called geocoding, “is the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds and is a form of geospatial metadata.”

29. Social Media RoundupWhat is geotagging?Geotagging is the process of adding geographical identification to photographs, video, websites and SMS messages. It is the equivalent of adding a 10-digit grid coordinate to everything you post on the internet.

30. Geotags are automatically embedded in pictures taken with smartphones. Many people are unaware of the fact that the photos they take with their smartphones and load to the Internet have been geotagged.

31. Photos posted to photo sharing sites like Flickr and Picasa can also be tagged with location, but it is not an automatic function.Social Media RoundupGeotagging photosPhotos have used geotagging for quite some time. Certain formats like the JPEG format allow for geographical information to be embedded within the image and then read by picture viewers. This shows the exact location where a picture was taken.

32. Most modern digital cameras do not automatically add geolocation metadata to pictures, but that is not always true. Camera owners should study their camera’s manual and understand how to turn off GPS functions.

33. On photo sharing sites, people can tag a location on their photos, even if their camera does not have a GPS function. A simple search for “Afghanistan” on Flickr reveals thousands of location tagged photographs that have been uploaded.DefinitionsGeocaching: “Geocaching is an outdoor activity in which the participants use a Global Positioning System (GPS) receiver or other navigational techniques to hide and seek containers (called "geocaches" or "caches") anywhere in the world.”

34. DefinitionsSEO: “Search Engine Optimization”SMO: Social Media OptimizationContent Farms, Content Mills

35. What’s GEO good forIn libraries?

36. Advertising targeting - You can target ads based on geo-tagging in most SEO and SMO sites.

37. Market research – You can collect data and information quietly about user behaviors by capturing geo-data.

38. Geo-authentication – You can remove barriers to access to information, sites and databases using geo-authentication versus nasty passwords, bar-codes, etc. Surveying and data collection – You will have a deeper understanding of the latest data capture techniques for segmenting user data such as where your intranet or site hits are coming from and for what.

39. Maps (mines, forestry, etc.) – map librarianship has always been a key part of our field and this geo-stuff is creating opportunities for librarian employment in both the public and private sectors.Domains as diverse as urban planning, crisis control, elections, surveys and polling are into geo-data.

40. It’s a piece of metadata and we’re all about that!PLAYTIMEFacebook Places

41. http://www.facebook.com/

42. BrightKite (local texting)

43. http://brightkite.com/

44. MyTown (Facebook game)

45. http://www.aboutus.org/MyTown.com

46. Loopt

47. http://www.loopt.com/

48. Foursquare

49. http://foursquare.com/

50. Gowalla

51. http://gowalla.com/

52. Twitter

53. http://twitter.com/

54. Social Media RoundupLocation-based social networking applicationsFoursquare, Facebook Places and other applications

55. TwitterJapan’s New Year Sets Record With 6,939 Tweets/Second

56. Social Media RoundupLocation-based Social NetworkingLocation-based social networking is quickly growing in popularity. A variety of applications are capitalizing on users’ desire to broadcast their geographic location.

57. Most location-based social networking applications focus on “checking in” at various locations to earn points, badges, discounts and other geo-related awards.

58. The increased popularity of these applications is changing the way we as a digital culture view security and privacy on an individual level. These changes in perception are also creating OPSEC concerns on an Army level.Social Media Roundupfoursquarehttp://foursquare.com/Foursquare is a location-based social networking website for mobile devices. Users “check-in” at various places using a mobile website. They are then awarded points and sometimes “badges.”

59. Users of foursquare use the service to share their location with friends, meet new people and get coupons. Users can also connect and publish their “check ins” to Facebook and Twitter. If someone is not a friend on foursquare they can still track your whereabouts through Facebook.

60. Foursquare has over 4 million users.

61. Foursquare currently has iPhone, Android, webOS, Windows Phone 7 and BlackBerry applications.Social Media RoundupFacebook placeshttp://www.facebook.com/places/ Facebook’s “Places” is similar to Foursquare in that it gives an individual’s location when the users posts information using a mobile application.

62. This feature is available by using the Facebook application for iPhone, touch.facebook.com and Android.

63. This function is automatically active on all Facebook accounts until disabled.Social Media RoundupGowallahttp://gowalla.com/ Gowalla is another location-based social networking application that functions much like Foursquare and Facebook Places.

64. Users can build a Passport which includes a collection of stamps from the places users have been.

65. Gowalla users can also post photos and submit tips at various locations.Social Media RoundupSCVNGRhttp://www.scvngr.com/ SCVNGR is a location-based social networking application that takes “checking in” a step further by allowing companies, educational institutions and organizations to build challenges inside the platform.

66. Users are encouraged to complete the challenges in order to earn points, badges or real-life discounts and coupons.Twitter: Location, Location, Location

67. http://blog.twitter.com/2009/08/location-location-location.html

68. Facebook Places

69. http://mashable.com/2010/08/18/facebook-launches-its-location-features-live/Where’s My Library? Every library website should have this simple library Google Maps mashup!

70. Where is my branch? What is the address?

71. How do I drive there?

72. How do I walk there?

73. Can I take public transportation there?

74. What does it look like?

75. Use Google Maps, Street View, Satellite, Earth!

76. Where is the Bookmobile today? GALE AccessMyLibrary

77. http://www.gale.cengage.com/apps/

78. or iTunes / App StoreVendor Location Aware Traffic Gale Cengage Learning

79. Encyclopedia.com

80. Google / Bing SEO

81. Zip Code or Postal CodeFor Metadata / Cataloguer GeeksLibrarianship is ahead of the game with standards and metadata rules i.e. “Geospatial Curation” MARC Field 342 - Geospatial Reference Data (since Feb. 1999!)

82. http://www.loc.gov/marc/bibliographic/bd342.html

83. Crosswalk: FGDC Content Standards for Digital Geospatial Metadata to USMARC.

84. http://www.alexandria.ucsb.edu/public-documents/metadata/fgdc2marc.html

85. Crosswalk: USMARC to FGDC Content Standards for Digital Geospatial Metadata.

86. http://www.alexandria.ucsb.edu/public-documents/metadata/marc2fgdc.html

87. FGDC is the Federal Geographic Data Committee which is an interagency committee that promotes the coordinated development, use, sharing, and dissemination of geospatial data on a (U.S.) national basis.GEO SEO

88. Geo is a big part of SEO targeting

89. Nation targeting, language targeting, campus targeting

90. Political targeting as part of electoral district or state level primaries

91. Political or special interest targeting as part of census data

92. Business targeting – food, retail, etc.StrategicAnalytics

93. Know Your UsersWhere they are...Libraries are social institutions

94. What has changed? Libraries at the heart of the campus

95. Students are focused at the lesson and event (essay, test, exam) level

96. Libraries at the heart of the community is no longer just physical

97. Libraries as whole strategic R&D partners

98. Physical access and basic reading evolves to intellectual access with new competenciesGrocery Stores

99. Grocery Stores

100. Grocery Stores

102. Cookbooks, Chefs . . .

103. Cookbooks, Chefs . . .

104. Meals

105. Chefs, counsellors, teachers, magiciansLibrarians play a vital role in building the critical connections between information , knowledge and learning.

106. Change can happen very fast

107. Sensemaking

108. Is this graphic correct? What’s wrong?

111. The Physical Act of Reading

112. Think harder about book components!

114. Whose needs are met by e-books and e-libraries?

117. There is no guarantee that the e-book scenario will play out to include libraries

118. Books

119. Fiction

120. Non-Fiction

121. Encyclopedia

122. Reference

123. Directories

124. Dictionaries

125. Textbooks

126. Scholarly

127. Kiddy Lit

128. E-Learning

129. How would you reinvent the book?

130. Mobility

131. GOOG

133. As technology advances

134. Emboldened Librarians hold the key

135. News Flash “The Internet and technology have now progressed to their infancy”

143. Device Issues

144. Skirmishes but Big OnesApp Store Rules

145. Porn – e.g. Sports Illustrated

146. No Criticism rule

147. Politicians’ apps

148. Satire

149. Pulitzer Prize winner

150. Books as an app require approval

151. Potential restraint of trade

152. Who chooses?

153. Censorship . . .? Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

160. We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things

161. What Would You Attempt If You Knew You Would Not Fail?

162. Stephen Abram, MLS, FSLAVP strategic partnerships and marketsCengage Learning (Gale)Cel: 416-669-4855stephen.abram@cengage.comStephen’s Lighthouse Bloghttp://stephenslighthouse.comFacebook: Stephen AbramLinkedIn / Plaxo: Stephen AbramTwitter: sabramSlideShare: StephenAbram1