This document discusses the topics of geolocation, geotagging, and how location data is used across various technologies and platforms. It provides definitions for terms like geolocation, GPS, GIS, geo-IP, and geotagging. It also summarizes how location data is used on social media platforms like Facebook, Flickr, and Twitter. Examples are given of location-based apps like Foursquare and Gowalla. The document suggests ways libraries can utilize location data, such as for targeted advertising, market research, and geo-authentication. Overall, the summary discusses emerging technologies related to geolocation and how location information is captured and applied in various contexts.
An overview of Web 2.0 mapping and location based services, with an emphasis on travel and tourism maps. Audio will be added at some point in the future. (Some slides were removed to make the ppt compatible with Slideshare.net)
Provided for informational purposes - Many of you are aware of the prohibitions against cellular phones within Classified spaces, however you may not be aware that use of cellular phones for many common purposes outside of our spaces provides an opportunity for compromise of your location as well as of other information about you and your behaviors.
The Army has produced an excellent brief which provides information on the threat as well as tips on how to protect you and your family.
Measuring the "I Like”
Measuring user interaction as factor for online marketing success of museums through social media, networks and geosocial mobile applications.
By Rossitza Ohridska-Olson1
Abstract: Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the marketing success of cultural institutions goes beyond the impact from interaction with the museum presence in Web 2.0. This paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including its effects on cultural and creative tourism.
Keywords: museum marketing, Web 2.0., travel 2.0., social media metrics, cultural & creative tourism
An overview of Web 2.0 mapping and location based services, with an emphasis on travel and tourism maps. Audio will be added at some point in the future. (Some slides were removed to make the ppt compatible with Slideshare.net)
Provided for informational purposes - Many of you are aware of the prohibitions against cellular phones within Classified spaces, however you may not be aware that use of cellular phones for many common purposes outside of our spaces provides an opportunity for compromise of your location as well as of other information about you and your behaviors.
The Army has produced an excellent brief which provides information on the threat as well as tips on how to protect you and your family.
Measuring the "I Like”
Measuring user interaction as factor for online marketing success of museums through social media, networks and geosocial mobile applications.
By Rossitza Ohridska-Olson1
Abstract: Measuring online marketing success of museums through social media and mobile technologies represents a challenge for several reasons. First, ROI of online advertising campaigns is not enough. Second, because of the multiplying effect of social media for museums, a single monitoring methodology renders or redundant or useless results. And third, measuring the marketing success of cultural institutions goes beyond the impact from interaction with the museum presence in Web 2.0. This paper makes intent to propose a methodology to measure all aspects the success of Web 2.0. marketing for museums, including its effects on cultural and creative tourism.
Keywords: museum marketing, Web 2.0., travel 2.0., social media metrics, cultural & creative tourism
Location based Services have entered the mainstream. Personal Navigation Devices in cars are ubiquitous and personal navigation on the phone is already a big business. Nokia alone is going to have over a hundred million GPS enabled devices across the whole product range in the market by 2010, challenges like battery live and slow positioning technology have been solved to a satisfying extent.
Now Location based services are about to get social, considered by some as the holy grail of LBS. Everyone is in the starting blocks to grab a piece of the pie, innovative start-ups, the operators with millions of customer relations and the handset manufacturers who put the ultimate gateway in our hands. And why are the big ones like Facebook missing the train so far? What is the ecosystem going to look like and how do we overcome major obstacles including privacy, signal vs. noise and user experience on the fourth screen?
Felix Petersen is giving his perspective on things, both as co-founder of one of the pioneering startups in this space and as an employee of the dominating handset manufacturer aggressively pushing towards a vertically integrated end user experience.
Dom Breadmore (@predacomdom) 's presentation on GPS and Geolocation ideas for Education delivered as part of Teachmeet Takeover at BETT 2011, Olympia, London.
http://thinkvitamin.com/events/geolocation-online-conference/
What do users want with geo?
In this session Raffi will be discussing what companies are doing right now with geo and where they are being most successful. He'll also take an in-depth look at the privacy concerns and UI implications, along with what users actually want from geo-enabled apps and where the opportunities lie in the future.
Cybercasing and privacy implications of geo tagging Prayukth K V
This article aims to raise awareness of a rapidly emerging
privacy threat that we term cybercasing: using geo-tagged information available online to mount real-world attacks
Truly Moble Applications: Location, Media Capture, and Social Connectivitybentley79
A talk I gave at an Interaction Design class at the IIT Institute of Design. Talks about unique aspect of mobile computing including location, media capture, and social connectivity. Uses the ZoneTag application as an example of a mobile app that uses all three.
Maps and geolocation are becoming more and more important to the sites we build as the scope of our smallest projects become regional, national and global. Does your next project need to list store locations that sell a product world wide? Do you need to limit content for certain country descriptions? While these thoughts might be scary at first I promise it isn't voodoo and at the end of the talk you will know how to do all of these things.
In this session I will walk you through Drupal common ways to:
- Add maps to your site
- Create locations on your maps (with and without views)
- Locate your users in realtime
- Search for locations within a distance
- Use mobile devices for geolocation
Location based Services have entered the mainstream. Personal Navigation Devices in cars are ubiquitous and personal navigation on the phone is already a big business. Nokia alone is going to have over a hundred million GPS enabled devices across the whole product range in the market by 2010, challenges like battery live and slow positioning technology have been solved to a satisfying extent.
Now Location based services are about to get social, considered by some as the holy grail of LBS. Everyone is in the starting blocks to grab a piece of the pie, innovative start-ups, the operators with millions of customer relations and the handset manufacturers who put the ultimate gateway in our hands. And why are the big ones like Facebook missing the train so far? What is the ecosystem going to look like and how do we overcome major obstacles including privacy, signal vs. noise and user experience on the fourth screen?
Felix Petersen is giving his perspective on things, both as co-founder of one of the pioneering startups in this space and as an employee of the dominating handset manufacturer aggressively pushing towards a vertically integrated end user experience.
Dom Breadmore (@predacomdom) 's presentation on GPS and Geolocation ideas for Education delivered as part of Teachmeet Takeover at BETT 2011, Olympia, London.
http://thinkvitamin.com/events/geolocation-online-conference/
What do users want with geo?
In this session Raffi will be discussing what companies are doing right now with geo and where they are being most successful. He'll also take an in-depth look at the privacy concerns and UI implications, along with what users actually want from geo-enabled apps and where the opportunities lie in the future.
Cybercasing and privacy implications of geo tagging Prayukth K V
This article aims to raise awareness of a rapidly emerging
privacy threat that we term cybercasing: using geo-tagged information available online to mount real-world attacks
Truly Moble Applications: Location, Media Capture, and Social Connectivitybentley79
A talk I gave at an Interaction Design class at the IIT Institute of Design. Talks about unique aspect of mobile computing including location, media capture, and social connectivity. Uses the ZoneTag application as an example of a mobile app that uses all three.
Maps and geolocation are becoming more and more important to the sites we build as the scope of our smallest projects become regional, national and global. Does your next project need to list store locations that sell a product world wide? Do you need to limit content for certain country descriptions? While these thoughts might be scary at first I promise it isn't voodoo and at the end of the talk you will know how to do all of these things.
In this session I will walk you through Drupal common ways to:
- Add maps to your site
- Create locations on your maps (with and without views)
- Locate your users in realtime
- Search for locations within a distance
- Use mobile devices for geolocation
1. Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ... Stephen Abram, MLS Cengage Learning / Gale M-Libraries: Brisbane, Australia May 12, 2011
22. Definitions Geolocation: “Geolocation is the identification of the real-world geographic location of an Internet-connected computer, mobile device, website visitor or other.”
23. Definitions GPS: “Global Positioning System: a navigational system involving satellites and computers that can determine the latitude and longitude of a receiver on Earth by computing the time difference for signals from different satellites to reach the receiver.”
24. Definitions GIS: “A geographic information system (GIS), or geographical information system, is any system that captures, stores, analyzes, manages, and presents data that are linked to location.”
27. Definitions Geo-IP: Geographic IP address location services can help you to identify virtual mobile or web visitor's geographical location information (i.e. country, region, city, latitude, longitude, ZIP code, time zone, connection speed, ISP and domain name, IDD country code, area code, weather station code and name, and mobile carrier) using an IP address lookup database and technology.
28. Definitions Geotagging: Geotagging, also called geocoding, “is the process of adding geographical identification metadata to various media such as photographs, video, websites, or RSS feeds and is a form of geospatial metadata.”
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30. Geotags are automatically embedded in pictures taken with smartphones. Many people are unaware of the fact that the photos they take with their smartphones and load to the Internet have been geotagged.
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32. Most modern digital cameras do not automatically add geolocation metadata to pictures, but that is not always true. Camera owners should study their camera’s manual and understand how to turn off GPS functions.
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34. Definitions SEO: “Search Engine Optimization” SMO: Social Media Optimization Content Farms, Content Mills
57. Most location-based social networking applications focus on “checking in” at various locations to earn points, badges, discounts and other geo-related awards.
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59. Users of foursquare use the service to share their location with friends, meet new people and get coupons. Users can also connect and publish their “check ins” to Facebook and Twitter. If someone is not a friend on foursquare they can still track your whereabouts through Facebook.
105. Chefs, counsellors, teachers, magicians Librarians play a vital role in building the critical connections between information , knowledge and learning.