Break Away aims to provide a better solution for planning short UK trips. Existing options make it difficult to find things to do and book efficiently. Break Away will allow customers to search across accommodation, activities and attractions in one place. It will also provide personalized recommendations and an itinerary builder to help customers optimize their time away. The platform seeks to integrate various travel data sources and services to offer a comprehensive one-stop solution for short break planning and booking.

1. Break Away

2. What is Break Away
We will give our customers high quality options, that enable them
to choose the right products in an intelligent way, allowing them to
create a bespoke experience
"
Planning a shortbreak in the UK is hard work!
"
Existing solutions ask the wrong questions.
"
Customers need help to make the most of
their time and money.

3. Market Competition
● 46 million holiday trips
were taken in England in 2011,
1-3 nights = 30.05 million trips
● A further 39.38 million stayed with
Friends and Relatives
● 1.3 billion day trips were taken to
English destinations - (growth)

4. Problem
● Choosing where to go is hard. Might ● Optimising your time while away is
not know town/county. not easy
● Finding out what to do when your ● Social sites offer suggestions but
there is hard booking is with 3rd party
Solution
● Everything with one company. ● Both packages and individual
Search and book with us products
● Award winning call centre ● All types of accommodation
● Your first search all the way till you ● Search by emotion, occasion,
get back home location or just browse
● Unbiased product offering ● Publish other customers packages
(pinterest)
● Itinerary planner

5. http://hoteldealsandotherstuff.wordpress.com/2012/03/07/infographic-how-social-media-and-travel-apps-have-changed-the-way-we-travel/

6. Crowdsourced packages & reviews

7. Why self packaging will be triumphant
Arrange your days
Book it all on 1 site
If you need us

8. Fluidity My trip
Si's Staying
with friends,
no hotel
required.
Shelley's
looking for a
longer stay

9. Intelligent recommendations - "The Algorithm"
Couple romantic weekend Vs Family half term

10. wanderfly Multi aspect search Facebook login
Tagging
Area guides
Crowd data
Area information

11. gogobot Facebook & Twitter login
Suggestions from friends
Dates for pricing
choices!
Compare in popups!!!! yuk!

12. TripIt Facebook & Twitter login
Paid!!
Select days and times
for activities / dinner ect
Suggested hotel & book it
Convo space for
multiple viewers

13. Where Break Away Fits In
Social Travel Property Owner Bed Bank
Peer Recommendations Core mainstream brands Lots of results
Twitter & Facebook links Wide range of locations
Integrated Suggestions View friends Plan days, Area
booking? trips time information
wanderfly ✔ ✔ ✔
gogobot ✔ ✔
TripIt ✔½ ✔½ ✔
Break Away ✔ ✔ ✔ ✔ ✔

14. How Break Away fits into System strategy
Break Away
Stock/Prices Content/Copy
Elephant ( order management )
Revolver
( API aggregator )
Exodus
( new content manager )
Merlin Chips
THEBS
More
More+++
accommodation

15. Break Away in the market
Recommendations
Social travel
Accommodation Reviews
Aggregators
&
Bed Banks
Social fueled mega market!! Add On's
Attractions
Break Away in the Restaurants
centre of it all! Events
Entertainment

16. So what if you could go to 1 site - full of
rich API's and crowd data! Where you
are free to package as you wish. To
store, schedule and book your ideas in
one place!
Break Away