Ogilvy

•

2 likes•645 views

Location-based services provide opportunities to augment traditional advertising and PR by extending loyalty programs and bridging retail and point-of-sale interactions. Advertisers want location data to be used to increase relevance and tailor experiences rather than just show what peers think. They seek to extend existing rewards programs with new methods of earning rewards beyond transactions. Partners are needed to help make location content and analytics easy to manage across platforms, connect in-store locations to GPS, and make the experience seamless for the user.

What advertisers want from
location based providers
Dirk Shaw, SVP – Digital Influence

Where does Digital Influence fit in @
Ogilvy

2

Why are we getting excited about
location based services.
http://farm3.static.flickr.com/2767/4118268857_55e417f3cb.jpg

3

Augment traditional
advertising and PR

4

It allows us to do really cool
stuff.

7

How can you help?
Make it sell

Make it easy

Make it reward

Make it seamless

8

Move from anonymous “check
in” to tailored experience.

11

Tailor content based on data. Not simply
what peers think..

12

• Affinity..

Make point of sale redemption more
accessible.

13

Extend existing programs. Not create new
ones.

15

Use data to reward
people based on
what they are
interested in.

Recommended rewards near you

20% off all things in
the cycling department

16

Use new methods
besides transactions
to earn rewards.

17

Each location can have dozens of
platforms to manage check in data

19

Better way to manage location
content across platforms.

Location based content management

20

Location analytics
beyond check in. Action

Preference

Reach

21

Connecting GPS with in store location.

23

In Summary
Looking for better ways to increase relevance of location based offer

We would rather focus on high value services then managing data.

Extend existing rewards programs with new interactions.

We are always seeking new partners to do cool things with.

27

CONTACT

Dirk Shaw
Senior Vice President, 360 Digital Influence

MOBILE +1404.931.5173
EMAIL dirk.shaw@ogilvypr.com
BLOG dirkshaw.com
TWITTER @dirkmshaw

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