The document discusses the growing market for location-based apps and services. It notes that location-based mobile apps could generate over $12.5 billion by 2014. While the technology is becoming more affordable and ubiquitous, issues around user experience and privacy still need to be addressed before location is fully adopted. The document promotes Geoloqi's solution which aims to reduce uncertainty in meeting times and eliminate redundant messages through proximity notifications and automatic check-ins based on location.

1. AMBIENT
LOCATION
APPS AND
GEOLOQI Amber Case // Aaron Parecki
case@geoloqi.com // aaronpk@geoloqi.com
http://geoloqi.com
MOBILE PORTLAND
JANUARY 24 TH , 2010

2. THE
LOCATION
MARKET
WHERE IT IS NOW AND FUTURE PROJECTIONS.

3. LOCATION-BASED APPS GROWING
IN SMART PHONES AND BEYOND
• A surge in application storefronts
and engagement by users of mobile
apps.
• Opportunity for advertisers and
mobile app publishers.
• A 2010 Juniper research suggests
that location-based mobile apps and
services could take in over $12.5
billion by 2014.

4. LOCATION-BASED SERVICES
MARKET READY FOR TAKEOFF
• Technology is affordable and
increasingly ubiquitous
• Very interesting space for investors
• Advertisers ready to embrace the
technology
• Marketplace and storefronts are
fully developed
• Current apps have high visibility
and engagement

5. CURRENT MARKET
Only 4% of online adults use location-based applications.

6. A HISTORY
OF THE
FUTURE
• STEVE MANN'S REMEMBER THE MILK
• AUGMENTED REALITY
• DIMINISHED REALITY
• WEARABLE COMPUTING

7. Self-Portrait
of Steve Mann
with Wearable
Computing
Apparatus
1981.

8. REMEMBER THE MILK
Contextual Notification Systems
Virtual Post-It Notes with
Image Processing in 1995.

9. DIMINISHED REALITY
• Adding your own layer onto reality
• Replacing public messages with your own

10. EVOLUTION OF PROSTHESIS
• Over time computing technology gets lighter and lighter
• Components become almost invisible

11. STEVE MANN TODAY
• Extremely lightweight equipment
• Everyone will have this in their pocket

12. Functional Location-Based
Reminder Applications
2006

13. LOCATION IS
JUST BEGINNING
TO BE FEASIBLE.
• Timing
• Hardware
• Affordability

14. SPARKFUN HARDWARE GPS
• Expensive
• Not real-time
• Another device to
charge and carry

15. PHONES WITH GPS HARDWARE
• One of a small subset of smartphones with GPS capability.
• Now, most smartphones have this capability.

16. Boost Mobile Phone – Running Instamapper
• Doesn’t update as often as desired
• Another device to charge every day

17. STAYING IN ONE LOCATION
GPS noise makes points stack up over time, colored by time of day.

18. GPS TRAILS
• Location tracking with a Boost Mobile phone.
• Leaving the tracker on at destinations.

19. RAW GPS LOGS

22. JOGGING AND HIKING

23. THE
CURRENT
PLAYERS
• WHAT THEY’RE DOING
• WHERE THEY FALL SHORT

24. ISSUES REMAIN
BEFORE LOCATION
IS FULLY ADOPTED

25. Flickr: @MSG
SOCIAL PUNCTUATION
• Check-in exhaustion
• Interruption of social flow

26. FOURSQUARE
• Manually check in to venues
• Broadcast your location to your
friends on the network
• See notes people have left at
locations
• Become the “mayor” if you checked
in to a venue the most times

27. http://pleaserobme.com

28. GOWALLA
• Very nicely designed
• Manual checkins like Foursquare
• Leave virtual items at venues
and pick up things other people
have left

29. @padday UX at Google slideshare.net/padday/the-real-life-social-network-v2

30. real life relationships
are temporal, not
permanent

31. GOOGLE LATITUDE
• Tracks your exact position in the
background.
• Shows your location and your
friends’ locations on a map.
• Once you allow a connection,
your friend can always see your
location.
• No manual checkins or venues.

32. ECHOECHO
• Request a friend to tell you
where they are.
• You can choose to reply with
your location or not.

33. Noise in
GPS data
from cell
tower
triangulation

34. LOCATION LABS
• They've made deals with
carriers to locate any device on
the network.
• It's not super granular, but it's
available on all phones.
• Cell tower triangulation is not
very accurate.

35. SCVNGR
• Location based gaming platform.
• Developers can create games in
scvngr with challenges, treks
and rewards.
• Games are tied to the scvngr
brand.

36. WAZE
• Real-time maps and traffic
information
• Free turn-by-turn navigation based
on the live conditions of the road.
• An application of location data
besides check-ins and sharing

37. WHAT WE’RE
TRYING TO
SOLVE.

38. YOU SCHEDULE A MEETING
You say 3pm.
You think
he’ll show up
precisely at 3.

39. UNCERTAINTY ENSUES
15 minutes
before, you
start getting
anxious.
He could show
up any time
between now
and 3:30!

40. CO-LOCATION NEGOTIATION
These redundant
messages can
be eliminated if
you know where
someone is.

41. PROXIMAL NOTIFICATION

42. THE
INTERFACE
DISAPPEARS
• ACTIONS ARE REDUCED
• QUERIES ARE ELIMINATED

43. WHERECAMP 2008
Autosubscribing Geo-local RSS feeds
Notifications when you enter a quadrant of Portland

44. AUTOMATIC CHECKINS
Based on a list of predefined areas. When you enter one
of the areas, you are checked in.

45. AUTOMATIC
CHECK-IN

46. HOME AUTOMATION
When you check in
to your house, your
lights turn on!
When you leave the
house, your lights
turn off!

47. your phone becomes
a remote control for
reality.

48. GEONOTES
Location-Based Reminders
GEONOTES

49. Flickr: awnisALAN
CONTEXTUAL NOTES
Send messages to your future self!

50. Flickr: GenoDM
TRANSIT
Case is in San Francisco, California

51. PROXIMAL ADDRESS NOTIFICATION
• Send an address as a Geonote.
• It will arrive where you need it.

52. OTHER COOL
THINGS YOU
CAN DO WITH
AMBIENT
LOCATION

66. Geoloqi API
geoloqi.com/api
iPhone SDK
info@geoloqi.com

67. GEOCODED WIKIPEDIA ARTICLES

68. USING THE GEOLOQI API

69. SCIENCE TRIVIA WALK
• Location-based questions and answer game
• Players signed in with Twitter and responded
by SMS

70. APP ARCHITECTURE AND LEADERBOARD

71. CHATTERCAST
• Real-time alerts of 911 calls near your current location
• Built in 6 hours at the Tropo open government hackathon in Seattle, WA.

72. DON’T EAT THAT!
• Made by Reid Beels at Geoloqi Hackathon
• Sends users notifications of restaurants nearby their location
that are below a threshold of cleanliness.

73. THE FUTURE
IS GOING TO
BE AWESOME
SEE YOU THERE!

74. THANK YOU.

75. QUESTIONS?
info@geoloqi.com
http://geoloqi.com
http://geoloqi.com/blog
http://geoloqi.com/help
Twitter: @geoloqi