A new startup called Tagzidy aims to create an augmented reality experience that connects people to places and things around them. The founders see an opportunity to better document life experiences through geo-tagged "footprints" and connect businesses to customers through geo-located "coins" that offer promotions. Tagzidy's platform allows users to automatically discover and engage with these virtual objects in the real world as they go about their daily lives. The founders believe this type of mobile location-based social network could become very popular and provide new monetization opportunities for brands.

1. A new geoSocial experience.
Daniel McCarthy
daniel@tagzidy.com
Investor Pitch Deck

2. Mission
To eventually create an uber connected world,
where people can simply live their lives & just
automatically discover & be connected to the
things they are interested in... simply by being
near them.

3. Meet Team Tagzidy
Daniel McCarthy / Sith Lord Ramesh Kumar / Jedi Master
Home Base: Boston, Ma Home Base: Boston, Ma
Daniel is a Sith Lord, who trained himself in Ramesh is a true Jedi Master, responsible for
the dark arts of iOS (Objective-C), Front End the development and architecture of the
Development, Graphic & UI Design, freakishly entire Tagzidy backend service, and a master
fast to launch Tagzidy. When he is not force- of all things Java. When he is not force-coding,
coding, he is skiing or playing his guitar he is leading the life of a remarkable family
turned up to 11, or wrestling with his man and a good friend. The force is quite
Siberian Husky... who is also a Sith. strong with this one!

4. Problems
“Don’t be too proud of this technological
terror you’ve constructed... there are
still some problems”
We’re not connected to the things around us the
way we should be. With an initial focus on:
1. Documenting & sharing our amazing life experiences
2. Connecting businesses & consumers in the real world

5. Problem One: Sharing Our Experiences
We have all these amazing experiences at different places... but
not so many great ways to document and share them.
• Sure, we have nearby “review” services like Yelp, which are incredible... but a lot of
experiences don’t fit there:
• Some are too personal for the entire world to see & are just meant for friends.
• Some are private & you just want a better way to journal these special
moments in your life.
• Most of our noteworthy experiences aren’t even a “review” of a local business.
• And yes, you can write a post on Facebook and check-in to a Facebook Place, but:
• The “sharing” element is finite & almost disposable. Maybe a small handful of
friends will see the post within the first few hours, but then it disappears amidst
the bazillion other things you do on Facebook.
• Also, wouldn’t it be cool if your phone would just tell you that the place you’re
standing in right now had special meaning to one of your close friends?

6. Problem Two: Connecting People & Brands In The Real World
The Oldest Local Business Conundrum: “How the hell can we
get new customers to walk through these doors?”
The Local Daily Deal Incentive! It’s not
dead... it just needs a better strategy
• There’s a problem with where you have normally seen the deal:
• TV Commercial or on a website: You’re sitting on your couch or at your desk.
• By the time you get out into the real world again, you’ve forgotten all about it.
• Even viewing nearby deals in an app, there is still a problem with how you see it:
• You need to actively be using the app to search & discover.
• Wouldn’t it be cool to be walking down the street, minding your own business,
and your phone beeps in your pocket, saying that you just collected a geo-token
for a free X at store Y... just as you’re about to walk by store Y?

7. So how can we fix these problems & create
an uber connected way to live our lives,
share experiences & discover cool things
nearby ?

8. Simple...
Hack the real world
by creating this digitally geo-tagged version
of it & fusing this virtual Tagzidy world with
real life as you actually live it.
Allowing you to explore and connect with this virtual
world of geo-tags, automatically as you simply live your life.

9. Woah!
No... we didn’t create a real life Tron... this is not the Matrix, and we
can’t teach you kung-fu in 3 seconds. If we did that, you’d be hearing
about us on CNN, instead of being harassed on Twitter & email to
read a startup pitch. But the basic concept is somewhat similar:
Living in a digital world, within the real world.

10. Tagzidy (think “Tag City”).
The potential for anything around
you in your city, to be automatically
taggable, just by coming near it!
The technical model is simple:
• Different features geo-tag different types of
things.
• Depending on your settings & preferences,
you AUTOMATICALLY tag or collect these
geo-tags when you come near them.
• Our patent pending location tracking
method is incredible! Averaging only
5%-15% battery consumption for a full 24
hours of accurate location data.

11. What is it?
Connecting A Feature To The Problem
The Problem: Sharing Experiences
Solution: Footprints
Geo-tag your experiences & moments in
your life with a name, note & photo
Got engaged!
• A Tagzidy Footprint is a geo-note, that you can leave anywhere
in the world... about anything you want!
• It doesn’t have to be a review of a business.
• They can be private, just for friends, or for everyone.
My first apartment
• So when you have a special moment or experience someplace,
you can leave your Footprint behind there.
• You’ve left your mark on that spot, and it’s there for ever!
Ran a Marathon!
• You can view others’ Footprints nearby to discover cool
things around you.
• And the really cool part: You can automatically “step in” your
friends’ Footprints when you happen to be near them!

12. What is it?
Connecting A Feature To The Problem
The Problem: Getting New Customers
Solution: Coins
Connecting Brands to Consumers...
in real time, in the real world!
• Tagzidy Coins are geo-tokens that we create and can place at
any location.
• These Coins can represent anything: Deals, discounts, prizes,
upcoming event notifications, fun history/trivia about things in
your city that you pass by every day & take for granted, etc.
• How it works is simple: When a user happens to come near
one of these Coins, they automatically collect it & get notified!
Remember how much fun old
school Mario was... just running
around, collecting coins? Yeah,
it’s kind of like that. Except you
do it in real life.

13. Yeah, thats great... but how will you monetize?
The ca$h is in the Coins
Everyone is stressed about how to monetize mobile...
our entire revenue model is mobile!
The tale of Johnny & the scone:
Johnny Tagzalot is walking down the street, thinking about work, chores, in-laws visiting, etc. He
most certainly is not thinking about delicious coffee & snacks. Suddenly, his phone beeps with
a notification: “You just collected a Squarebucks Coffee Coin and earned a free scone!”
Something for free, out of the middle of nowhere? You better believe Johnny is thinking about
snacks now. And what do you know, Johny looks up and is about to walk right by a
Squarebucks! And who in their right mind can get a free scone without buying a coffee to
wash it down? Johnny is stoked... he just got a free scone! And Squarebucks turned a pass-by
into a walk-in!
Some other ways companies & brands use Coins:
• Advertise an upcoming event • Scavenger hunt for increased engagement:
✴ ex: Answer trivia on Twitter for clues
• Flash prize days • Can even advertise a job opening

14. Market Analysis
(All the mobile devices in the world)
Yeah... it’s really that simple. We all know the staggering numbers & growth of mobile
devices. How many of these device owners do you think have friends they’d like to be
better connected to? How many of them do you think would love to just get free stuff
while they live their life?

15. Oh yeah... we also do some other cool stuff:
Tagz Entourages
You can automatically “Tag” other They’re not gonna change the world...
users, just by coming near them! they’re just fun :)
• Tag only friends, or tag everyone & connect! It’s totally • An Entourage is a disposable geo-hotspot, that you can
up to you. Toggle privacy settings on the fly. custom name and join with your friends.
• For friends, tagz add to your social stats & can give you • Simply put, it’s a fun way to give your current crew a
a heads up when a friend might be nearby. custom identity while you hang out.
• Open your privacy settings when you’re in a • You can even check-in your entire entourage to a
networking situation & tag everyone. It’s like a virtual Facebook Place with just a few touches and swipes,
intro! and the whole group will get tagged in the post!

16. Thanks for taking the time to check us out! It means the world to us :) If you have
any questions or feedback, please don’t hesitate to contact me.
This is just the beginning of Tagzidy. We have a lot of awesome new features in the
works, but we’ve reached the point where we now need some help. Yes, we’re smart.
Yes, we’re crazy (in a good way). And yes, we’re obsessed & driven... but we’re also
smart enough to realize that this is our first startup, and it’s time to find some
advisors, some investment capital & maybe another cofounder or two, to help get us
& Tagzidy off the ground. If you believe in our mission & vision, I would love to talk
more. Thanks again for your time.
Contact:
Daniel McCarthy
daniel@tagzidy.com
www.tagzidy.com