SlideShare a Scribd company logo
Augmented Reality
We want to move people through Augmented Reality
Augmented Reality

       =
   Technology
Augmented Reality

         =
    Content
     (in your world)
The content distribution system
Discovery            Player                 Publishing




                                      ers
                               9   lay
                         1. 20
                                                             p ers
             users                                       vel
                                                            o
           0                                         0 de
        .00                                       .30
      00                                         5
   1.0
What does Layar play?
Offering the capabilities
Announcement..
The easiest way to add Augmented Reality in your app.
Play layers in any iPhone app
- Binary code to be included in your Xcode project
- Simple API that opens a layer.
- Seamless handover to AR experience.
  (incl. authentication)



Go to http://layar.com/player

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