SlideShare a Scribd company logo
You May Tweet The Bride




                                                                                                            1
                          Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
2
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
Producing local content


  1. User driven          2. Geotagging API                     3. Real-time location




                                                                                                                                3
                                              Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
Consuming local content




                          Valuable context for
                          local conversations




                                                                                                            4
                          Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
Social Integrations on AT&Ti Properties


Share Content via Social Networks   Facebook Connect Integration




                                                                                                                             5
                                           Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
6
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
7
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
8
Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
Twitter & Local Mashups: Superpages

Direct message @SP411 on Twitter with local search query
   (listings, weather, movies, directions.)




                                                                                                                      9
                                    Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
Twitter & Local Mashups: Calgary.com

Local search results returned with traditional listings and
  most recent related tweets.




                                                                                                                          10
                                        Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
Twitter & Local Mashups: iAte

Indexes food & restaurant mentions on Twitter.




                                                                                                                        11
                                      Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
Social Media Use Among “INC. 500”




                                                                                                          12
                        Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
Use of Traditional vs. Digital Media
Varies Widely by Age of Business

               Use of Print Yellow Pages vs. Twitter
                       (by Age of Business)




                                                              Twitter: Overall 9%




        Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304).
        Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302).                                                                        13
        Methodology: Online. Co-sponsor: ConStat.
                                                                      Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
Attitudes Towards Social Media

                SMBs that Intend to Use a Page
               On a Social Site in Next 12 Months




                                                                       Overall average @ 32%




                                                                                           Note: Scale begins at 10%.



        Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304).
        Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302).
        Methodology: Online. Co-sponsor: ConStat.
                                                                                                                                                     14
                                                                   Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.

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Michael Boland Local Social

  • 1. You May Tweet The Bride 1 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 2. 2 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 3. Producing local content 1. User driven 2. Geotagging API 3. Real-time location 3 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 4. Consuming local content Valuable context for local conversations 4 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 5. Social Integrations on AT&Ti Properties Share Content via Social Networks Facebook Connect Integration 5 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 6. 6 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 7. 7 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 8. 8 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 9. Twitter & Local Mashups: Superpages Direct message @SP411 on Twitter with local search query (listings, weather, movies, directions.) 9 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 10. Twitter & Local Mashups: Calgary.com Local search results returned with traditional listings and most recent related tweets. 10 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 11. Twitter & Local Mashups: iAte Indexes food & restaurant mentions on Twitter. 11 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 12. Social Media Use Among “INC. 500” 12 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 13. Use of Traditional vs. Digital Media Varies Widely by Age of Business Use of Print Yellow Pages vs. Twitter (by Age of Business) Twitter: Overall 9% Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304). Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302). 13 Methodology: Online. Co-sponsor: ConStat. Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.
  • 14. Attitudes Towards Social Media SMBs that Intend to Use a Page On a Social Site in Next 12 Months Overall average @ 32% Note: Scale begins at 10%. Source: Local Commerce Monitor. Wave XI July 2007 (Sample 304). Wave XII August 2008. (Sample 299). Wave XIII August 2009 (Sample: 302). Methodology: Online. Co-sponsor: ConStat. 14 Proprietary and Confidential. Copyright © 2009 BIA/Kelsey. All Rights Reserved.