This document discusses mapping and location-based services for local businesses. It describes how parking data can provide valuable consumer information and marketing opportunities for local businesses. Parking transactions reveal customers' locations and intentions, and this data can be used to target ads and offers to attractive demographic groups. Specific examples are given of how parking lot operators have partnered with food brands to conduct successful mobile marketing campaigns that reward customers with discounts.

1. Friday, December 11, 2009
9:45am
Mapping Out Local Revenue and Services
Where you are/where you are going might mean something to advertisers.
Mapping is taking the medium in new directions. Find out about fast
evolving, map-centric local business solutions. They’ll play a big role in
changing the face of local.
Jason Boseck, President
Parking Data Ventures LLC
201 W. Baltimore Street
Baltimore, MD 21201
(410)991-1025

2. 10,500+ Partner Parking Facilities (US & Canada)
• InfoUSA dataset limited to ~6,500 Parking Facilities
PMS
STANHOPE
GE Capital Garages, Inc.
Company
Parking Customers are an extremely attractive marketing
demographic

3. PARKING CONTENT
PARKING IS AN ANCHOR POI
Points
Restaurant
of
Reservation
Interest
Business Night
Meeting Life
Retail Doctor
Shopping Appointment
INTERACTIVE Local
Events PARKING Attractions
Locations Rates
Discounts Availability
Reservations Directions
Traffic New Services
Event Info Local Info Handicap
Museums Auto Payment Premium Spaces Needs
Out Of
Leisure
Town
Activities
Travel
Theater Most Bars
Urban
Activities

4. PARKING DATA
A UNIQUE CONTENT PRODUCT
- Inherently Attractive Demographic
- Parking Search Reveals Intent of Addressable Audience
Location and time
- Actionable Content Originates Granular Consumer Data
- Enhanced User Experience and Engagement
Marketing Opportunities
Upselling
Geo-fences, etc.

5. PARKING DATA VENTURES
Combination of Content Technology Platform
& Distribution Data Licensing
Parking Transaction $ Transaction Revenue
$ Banner Advertisement
“Print at Home” Ticket
Consumer Data $ Marketing Programs
Origination Name $ Data Sales
Mobile & Landline Numbers
Email address (Employer)
Year, Make, Model of Vehicle
IP Address
Mailing Address
Billing Information
Derived Demographic Information
Geographic/Location $ Direct Marketing Onsite (at the lot/garage)
Relevant Data
$ Real-time Mobile Marketing
Destination is inherently revealed in - Coupons, Opt-in SMS, Geo-fences, Upsales, etc.
a parking transaction

9. MOBILE MARKETING CAMPAIGN
Promotion Process
Attendant distributed Army/Navy fans that Participant displayed
Dunkin Donuts handout choose to participate the verification message
to parking customers sent and received a text on their phone to
message as described in receive the free coffee
the handout and donut

10. Thank You
Jason Boseck, President Parking Data Ventures LLC
(410)991-1025 201 W. Baltimore Street
jboseck@ParkingDataVentures.com
Baltimore, MD 21201