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A Guide to Ambient Social Networking




                         By Chamindra Hettitantirige
                               @ChamindraH
                      www.facebook.com/BuildingMyBrand
Who Am I ?
What is Ambient Social Networking?


- Also known as “Location Based Social
  Networking”

- Introduced in March, 2012 in South during the
   Southwest (SXSW) tech conference in Austin,
   Texas

 - Using the GPS from your smartphone in
   combination with your social profiles (Facebook,
   Twitter, LinkedIn, etc.) to connect you with friends
   and others with mutual connections and interests
   who are nearby.
How does it Work?



              Download
              Ambient Social            Connect your
              Networking App            social networks
              to your Mobile

Location 1




                          Connect to your
GPS Enabled Phone         Ambient Social         Show mutual
                          Networking App         connections
How it is different from Foursquare?


Foursquare connects you to “ Places ” while Ambient
 Social Networks connect you to “People “



Foursquare needs you to do a “check-in” to broadcast
 your information. It is not required in Ambient Social
 Networks.
What are the Apps Available ?


- Highlight

- Sonar

- Glancee

- Grindr

- Banjo

- Circle
Problems in this new Trend

What is the biggest Problem you see
in Ambient Social Networking ?
               PRIVACY!!
How it can be used for Business?


“ Businesses can take advantage of having
  contacts nearby by sending messages and
  push notifications related to promotions,
  discounts, and special offers, including
  some that will open up just to them for a
  specific amount of time since they're
  already in the area. “
How can Businesses Connect to Customers ?



- Download a location based app ,
  create a profile and invite customers
  to download as well

- You can only do this to following
  customer types
Customer Types Businesses can Pitch on


• Users of Facebook, Foursquare or other apps that
  allow them to check-in at locations using their
  smartphones.
• People interested in receiving an offer or deals via
  their mobile devices.
• Those who adopt everything early so they don’t miss
  out.
• The genuinely curious who are open to randomly
  meeting new or old acquaintances.
• People with extra time on their hands.
• People who aren’t over concerned about privacy
Check out these links to learn more..


http://www.entrepreneur.com/blog/223220


http://www.thelifefiles.com/2012/03/01/new-trend-alert-ambient-social-
networking/


http://justincaseyouwerewondering.com/2012/03/18/5-from-south-by-
ambient-social-networking-a-highlight-of-sxsw/


http://edition.cnn.com/2012/03/01/tech/mobile/tech-trends-sxsw-
cashmore/index.html

http://www.e-marketingassociates.com/blog/the-rise-of-ambient-social-networking/

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An Introduction to Ambient Social Networking

  • 1. A Guide to Ambient Social Networking By Chamindra Hettitantirige @ChamindraH www.facebook.com/BuildingMyBrand
  • 3. What is Ambient Social Networking? - Also known as “Location Based Social Networking” - Introduced in March, 2012 in South during the Southwest (SXSW) tech conference in Austin, Texas - Using the GPS from your smartphone in combination with your social profiles (Facebook, Twitter, LinkedIn, etc.) to connect you with friends and others with mutual connections and interests who are nearby.
  • 4. How does it Work? Download Ambient Social Connect your Networking App social networks to your Mobile Location 1 Connect to your GPS Enabled Phone Ambient Social Show mutual Networking App connections
  • 5. How it is different from Foursquare? Foursquare connects you to “ Places ” while Ambient Social Networks connect you to “People “ Foursquare needs you to do a “check-in” to broadcast your information. It is not required in Ambient Social Networks.
  • 6. What are the Apps Available ? - Highlight - Sonar - Glancee - Grindr - Banjo - Circle
  • 7. Problems in this new Trend What is the biggest Problem you see in Ambient Social Networking ? PRIVACY!!
  • 8. How it can be used for Business? “ Businesses can take advantage of having contacts nearby by sending messages and push notifications related to promotions, discounts, and special offers, including some that will open up just to them for a specific amount of time since they're already in the area. “
  • 9. How can Businesses Connect to Customers ? - Download a location based app , create a profile and invite customers to download as well - You can only do this to following customer types
  • 10. Customer Types Businesses can Pitch on • Users of Facebook, Foursquare or other apps that allow them to check-in at locations using their smartphones. • People interested in receiving an offer or deals via their mobile devices. • Those who adopt everything early so they don’t miss out. • The genuinely curious who are open to randomly meeting new or old acquaintances. • People with extra time on their hands. • People who aren’t over concerned about privacy
  • 11. Check out these links to learn more.. http://www.entrepreneur.com/blog/223220 http://www.thelifefiles.com/2012/03/01/new-trend-alert-ambient-social- networking/ http://justincaseyouwerewondering.com/2012/03/18/5-from-south-by- ambient-social-networking-a-highlight-of-sxsw/ http://edition.cnn.com/2012/03/01/tech/mobile/tech-trends-sxsw- cashmore/index.html http://www.e-marketingassociates.com/blog/the-rise-of-ambient-social-networking/