An introduction to Ambient Social Networking presented by me during the Refresh Colombo May meetup held at the Royal College Skills Center , Colombo , Sri Lanka.
This document presents a sponsorship 2.0 strategy using social media to connect donors and organizations through one-to-one, many-to-one, and many-to-many relationships. It proposes solutions like a community-enabled website for PCs and mobile with communication strategies, mobile apps for real-time field updates, and a strong social media presence to facilitate frictionless sharing and turn donors' causes into "My Cause." The goal is to launch a successful sponsorship program through enhanced accountability and engagement across social networks.
Paid-for social media tools for journalistsJohn Thompson
Paid social media monitoring tools allow for more comprehensive data collection than free tools by accessing non-English languages, forums, and sources beyond Twitter and Facebook. They provide better data aggregation, management, and analytics capabilities through features like global dashboards, real-time alerts, influencer mapping, and sentiment analysis across topics and languages. This level of insight into social conversations is valuable for understanding market trends and consumer opinions from diverse online discussions beyond just English-language social networks.
This document discusses social communities and social media. It defines social communities as groups of like-minded individuals connected through online interactions who share personal, cultural, and other values. Examples of social activities discussed include direct messaging, maintaining around 150 relationships due to limits of human cognition, and sharing content through actions like retweets and likes. The document also covers personalized social profiles, paid social media advertising, and issues like catfishing or creating fake identities online.
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
Knowing what social media data to track is critical to transforming data into content your community wants, and ultimately building a stronger online community. The presentation looks at the one metric you want to measure, what content to optimize to build community, the data metrics that tell you what you need to know about your community and the content it wants, and how to build a social media community of content contributors and curators. Practical examples support this presentation.
Key Takeaways:
a.) How to use social media metrics to better understand your online and social media communities.
b.) The top cross-channel metrics you need to track for developing and optimizing content for the community.
c.) The right content to engage and deepen online relationships within your social media spaces.
They helped a client promote their ideas and content by setting up social media accounts. They created a Twitter, Facebook, YouTube, and LinkedIn presence for the client to engage relevant audiences. This doubled the client's online traffic and increased time spent on their site. Most importantly, the client is now seen as an opinion leader in their field for sharing their world-changing ideas online.
The document discusses opinion leaders in cyberspace. It defines opinion leaders as individuals who hold dominant positions and influence others' opinions. In cyberspace, opinion leaders are those who actively provide information and opinions to others online through sites like YouTube, bulletin boards, blogs, and social media. Examples provided include a YouTube video about kimchi that sparked discussion, a controversial image posted to a bulletin board, and blogs written by celebrities that influence lifestyle choices. The conclusion suggests that as online communities grow, the ability for individuals to become opinion leaders in cyberspace will increase and may eventually surpass traditional media influences.
This document presents a sponsorship 2.0 strategy using social media to connect donors and organizations through one-to-one, many-to-one, and many-to-many relationships. It proposes solutions like a community-enabled website for PCs and mobile with communication strategies, mobile apps for real-time field updates, and a strong social media presence to facilitate frictionless sharing and turn donors' causes into "My Cause." The goal is to launch a successful sponsorship program through enhanced accountability and engagement across social networks.
Paid-for social media tools for journalistsJohn Thompson
Paid social media monitoring tools allow for more comprehensive data collection than free tools by accessing non-English languages, forums, and sources beyond Twitter and Facebook. They provide better data aggregation, management, and analytics capabilities through features like global dashboards, real-time alerts, influencer mapping, and sentiment analysis across topics and languages. This level of insight into social conversations is valuable for understanding market trends and consumer opinions from diverse online discussions beyond just English-language social networks.
This document discusses social communities and social media. It defines social communities as groups of like-minded individuals connected through online interactions who share personal, cultural, and other values. Examples of social activities discussed include direct messaging, maintaining around 150 relationships due to limits of human cognition, and sharing content through actions like retweets and likes. The document also covers personalized social profiles, paid social media advertising, and issues like catfishing or creating fake identities online.
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
Knowing what social media data to track is critical to transforming data into content your community wants, and ultimately building a stronger online community. The presentation looks at the one metric you want to measure, what content to optimize to build community, the data metrics that tell you what you need to know about your community and the content it wants, and how to build a social media community of content contributors and curators. Practical examples support this presentation.
Key Takeaways:
a.) How to use social media metrics to better understand your online and social media communities.
b.) The top cross-channel metrics you need to track for developing and optimizing content for the community.
c.) The right content to engage and deepen online relationships within your social media spaces.
They helped a client promote their ideas and content by setting up social media accounts. They created a Twitter, Facebook, YouTube, and LinkedIn presence for the client to engage relevant audiences. This doubled the client's online traffic and increased time spent on their site. Most importantly, the client is now seen as an opinion leader in their field for sharing their world-changing ideas online.
The document discusses opinion leaders in cyberspace. It defines opinion leaders as individuals who hold dominant positions and influence others' opinions. In cyberspace, opinion leaders are those who actively provide information and opinions to others online through sites like YouTube, bulletin boards, blogs, and social media. Examples provided include a YouTube video about kimchi that sparked discussion, a controversial image posted to a bulletin board, and blogs written by celebrities that influence lifestyle choices. The conclusion suggests that as online communities grow, the ability for individuals to become opinion leaders in cyberspace will increase and may eventually surpass traditional media influences.
Social Media Branding and Engagement for Nonprofit Arts OrganizationsDebra Askanase
A comprehensive overview of social media for the nonprofit arts organization. This presentation introduces the topics of listening, social media strategy, online fundraising and key social media platforms. The slideshow also offers screenshots of performing arts organizations who blog, utilize Twitter, upload photos and share video, and use Facebook.
Best practices in online social media fundraisingDebra Askanase
This presentation outlines essential elements of a social media fundraising campaign and basic principles in play, and uses the Tweetsgiving 2009 fundraising case study.
The Importance of Social Media for Real Estate ProfessionalsAlexander Huynh
Social media is an important tool for real estate professionals to connect with potential clients and build trust. While people of all ages use social media, professionals should focus on quality over quantity of followers. Reviews and recommendations shared on social platforms are highly influential for consumers deciding where to do business. Real estate agents can establish an online presence and gain social proof through setting up professional profiles, claiming business listings, and getting reviews on sites like Facebook.
Social Networking and Media: PRIORITIZING FOR YOUR SOCIETYKiKi L'Italien
The Key Point I’d like for you to remember today is this: Social Media Planning is ESSENTIAL for propelling your societies forward.
My Objective this afternoon is to persuade you to use POST Methodology in order to make the most of your time spent in social media.
It seems most organizations are in a position currently so that they are reacting to technology changes instead of proactively anticipating its uses. (Everyone is getting a telephone - we need a telephone.)
The end result of this reactionary period is that organizations are losing opportunity - whether that is measured by fundraising, loyalty, or brand awareness; the majority of organizations out there are still trying to figure out what they need to do.
IABCSeattle - TJKelly - Beyond Channels: Social Media TrendsIABC Seattle
IABCSeattle's March 16, 2010 Morning Manager event was a home run hit. Fantastic presenter TJ Kelly (@tjkelly42), VP at Edelman Digital, shared great insights and wisdom on trends in social commerce, micro-broadcasting and how social media is changing the way we communicate.
My presentation to the SBTDC training group on the basics of social media including basic goal setting, understanding some of the basic tools including Twitter, Facebook, Foursquare, Google+, and analytics.
New York State Conference - Youth Track digital media presentationNAACP
The document provides steps for digital organizers to build influence online, including best practices for websites, social media, video, photography, blogging, and mobile organizing. It recommends knowing where influencers reside, painting stories with video and photos, geo-targeting posts, and contacting the NAACP digital team for support like posting blogs or sending mobile messages. The final section encourages contacting the NAACP digital manager to learn more about digital organizing tactics.
Social Media Integration for Non-ProfitsMike Schaffer
Nonprofit organizations can benefit from engaging audiences on social media sites like Facebook, Twitter, YouTube and blogs. Effective social media strategies involve choosing relevant networks, developing a content calendar to post different types of content at optimal times, and tracking key metrics like website traffic, social media growth and email marketing trends. Case studies showed how organizations like SemperFi Fund, Hands On Nashville, ASPCA, Southwest Airlines and the National Guard utilized social media for purposes like volunteer coordination, fundraising, branding and recruitment.
The Storytelling Value of Location-based ServicesNathan Rice
Learn how to better discover, develop and tell your story to consumers locally in a way that is authentic, relevant and adds value. Explore how mobile and geo-targeting technologies are shaping consumer-brand interactions. Learn how you can tell your story locally by leveraging geo-friendly interactive tools and services such as mobile phones, Foursquare, Gowalla, Twitter, Yelp!, Google business tools.
This document summarizes the key features of NationBuilder, which is a community organizing and alumni engagement platform. It allows alumni associations to build customized websites, manage a database of alumni profiles, and engage in multi-channel communications like email blasting and social media integration. NationBuilder provides tools for volunteer management, fundraising, and analytics to help organizations empower and connect their alumni communities.
Persuasive Media Relations: The Key to Reaching All Your PublicstheSocialMethod
The document discusses how to effectively engage audiences through persuasive media relations in today's changing media landscape. It recommends identifying where audiences are and how they can be reached, including through niche media, blogs, and social media platforms. The document also provides tips on who to follow for journalist inquiries on social media and how to integrate search and social media into an effective media relations strategy. Contact information is provided for further resources.
This document discusses how to use Facebook for community organizing and activism around causes. It outlines that vision and action together can change the world. While Facebook is often used to share personal details, it can also be used to promote causes through cyber activism. The document then discusses different types of Facebook users and how people really use it. It provides information on personal accounts, Pages, and Groups as outreach channels for causes. It also offers tips on creating content, engaging communities, and measuring success through Facebook Insights. The key takeaway is that setting goals and choosing Pages or Groups depends on whether the focus is awareness or action.
This document describes how NationBuilder can help the organization PIH | Engage by providing a community building platform to increase engagement. NationBuilder allows staff to track and support leaders and supporters. It provides tools for coordinators to directly engage their communities through organizing tools. NationBuilder is designed to promote sustainable and peer-to-peer organizing for PIH | Engage.
The document discusses building online communities and provides guidance on creating an effective online community presence. It recommends that online communities focus on being people-centered rather than tech-focused by making them easy to find, understand, and engage with. It also advises shifting the focus from audience size to engaging individuals and from passive to active participation. The document outlines an "active circle" process for organizing, connecting, supporting, targeting, enhancing, and interacting with the community. It stresses the importance of constantly testing and refining the online community.
Couchsurfing is a social networking website founded in 2002 that allows members to connect with other users to arrange free temporary housing or travel companions. It has over 5 million users across 250 states and territories. Couchsurfing uses references and credit card verification for security. Meetup is an online social networking portal launched in 2002 with over 13 million members. It facilitates offline group meetings for shared interests and helps users easily connect with others locally. 43things focuses on online goal setting by allowing users to create goal lists and connect with others also seeking to complete similar goals.
Couchsurfing is a social networking website founded in 2002 that allows members to connect with other users to arrange free temporary housing or travel companions. It has over 5 million users across 250 states and territories. Security measures include references, credit card verification, and vouching from other members. Some have criticized its loss of data protection and conversion to a for-profit organization.
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
The document outlines the various components that make up the social media ecosystem including social networks, blogs, forums, virtual worlds, and livecasting. It also discusses social publishing platforms, promotion platforms, advertising platforms, and various technology providers that enable features like analytics, geo-location, and more. The social media landscape provides opportunities for brands to engage customers through social marketing, social CRM, and social commerce.
This document provides tips and guidelines for using social media. It discusses how social media can be used to connect with others, attract new audiences, and achieve goals like building relationships and sharing information. Specific tips include starting small by sharing existing content, engaging in conversations on popular platforms, and continually evaluating your social media strategy and presence. The overall message is that social media offers opportunities for extension services to more openly engage with people.
Social Media and Its Impact on Consumer BehaviorDeep Focus
This document summarizes the impact of social media on consumer behavior. It discusses how social media has evolved from connecting people to information to connecting people directly through social networks. It also explores how marketers can leverage the social graph to gain insights into consumers and target advertising in new ways, but that this raises privacy concerns as consumers share more personal information. Managing consumer relationships is becoming more complex as expectations change regarding how information is shared and how brands engage through social media.
Chapter 7: New and Mobile Media Technologies Innovations and InvestmentsShamiha Shaikh
This document discusses innovations in new and mobile media technologies and social media. It describes how social media platforms like Twitter, Foursquare, Vine and Snapchat emerged and became popular. Entrepreneurs and angel investors played a key role in developing these platforms and startups. Smartphones and tablets helped define social media as mobile. Younger users downloaded more apps and used social media for different purposes than older users. Features like geotagging raised privacy concerns but also created opportunities to connect people and places through location-based services on Instagram, Facebook and Foursquare.
Social Media Branding and Engagement for Nonprofit Arts OrganizationsDebra Askanase
A comprehensive overview of social media for the nonprofit arts organization. This presentation introduces the topics of listening, social media strategy, online fundraising and key social media platforms. The slideshow also offers screenshots of performing arts organizations who blog, utilize Twitter, upload photos and share video, and use Facebook.
Best practices in online social media fundraisingDebra Askanase
This presentation outlines essential elements of a social media fundraising campaign and basic principles in play, and uses the Tweetsgiving 2009 fundraising case study.
The Importance of Social Media for Real Estate ProfessionalsAlexander Huynh
Social media is an important tool for real estate professionals to connect with potential clients and build trust. While people of all ages use social media, professionals should focus on quality over quantity of followers. Reviews and recommendations shared on social platforms are highly influential for consumers deciding where to do business. Real estate agents can establish an online presence and gain social proof through setting up professional profiles, claiming business listings, and getting reviews on sites like Facebook.
Social Networking and Media: PRIORITIZING FOR YOUR SOCIETYKiKi L'Italien
The Key Point I’d like for you to remember today is this: Social Media Planning is ESSENTIAL for propelling your societies forward.
My Objective this afternoon is to persuade you to use POST Methodology in order to make the most of your time spent in social media.
It seems most organizations are in a position currently so that they are reacting to technology changes instead of proactively anticipating its uses. (Everyone is getting a telephone - we need a telephone.)
The end result of this reactionary period is that organizations are losing opportunity - whether that is measured by fundraising, loyalty, or brand awareness; the majority of organizations out there are still trying to figure out what they need to do.
IABCSeattle - TJKelly - Beyond Channels: Social Media TrendsIABC Seattle
IABCSeattle's March 16, 2010 Morning Manager event was a home run hit. Fantastic presenter TJ Kelly (@tjkelly42), VP at Edelman Digital, shared great insights and wisdom on trends in social commerce, micro-broadcasting and how social media is changing the way we communicate.
My presentation to the SBTDC training group on the basics of social media including basic goal setting, understanding some of the basic tools including Twitter, Facebook, Foursquare, Google+, and analytics.
New York State Conference - Youth Track digital media presentationNAACP
The document provides steps for digital organizers to build influence online, including best practices for websites, social media, video, photography, blogging, and mobile organizing. It recommends knowing where influencers reside, painting stories with video and photos, geo-targeting posts, and contacting the NAACP digital team for support like posting blogs or sending mobile messages. The final section encourages contacting the NAACP digital manager to learn more about digital organizing tactics.
Social Media Integration for Non-ProfitsMike Schaffer
Nonprofit organizations can benefit from engaging audiences on social media sites like Facebook, Twitter, YouTube and blogs. Effective social media strategies involve choosing relevant networks, developing a content calendar to post different types of content at optimal times, and tracking key metrics like website traffic, social media growth and email marketing trends. Case studies showed how organizations like SemperFi Fund, Hands On Nashville, ASPCA, Southwest Airlines and the National Guard utilized social media for purposes like volunteer coordination, fundraising, branding and recruitment.
The Storytelling Value of Location-based ServicesNathan Rice
Learn how to better discover, develop and tell your story to consumers locally in a way that is authentic, relevant and adds value. Explore how mobile and geo-targeting technologies are shaping consumer-brand interactions. Learn how you can tell your story locally by leveraging geo-friendly interactive tools and services such as mobile phones, Foursquare, Gowalla, Twitter, Yelp!, Google business tools.
This document summarizes the key features of NationBuilder, which is a community organizing and alumni engagement platform. It allows alumni associations to build customized websites, manage a database of alumni profiles, and engage in multi-channel communications like email blasting and social media integration. NationBuilder provides tools for volunteer management, fundraising, and analytics to help organizations empower and connect their alumni communities.
Persuasive Media Relations: The Key to Reaching All Your PublicstheSocialMethod
The document discusses how to effectively engage audiences through persuasive media relations in today's changing media landscape. It recommends identifying where audiences are and how they can be reached, including through niche media, blogs, and social media platforms. The document also provides tips on who to follow for journalist inquiries on social media and how to integrate search and social media into an effective media relations strategy. Contact information is provided for further resources.
This document discusses how to use Facebook for community organizing and activism around causes. It outlines that vision and action together can change the world. While Facebook is often used to share personal details, it can also be used to promote causes through cyber activism. The document then discusses different types of Facebook users and how people really use it. It provides information on personal accounts, Pages, and Groups as outreach channels for causes. It also offers tips on creating content, engaging communities, and measuring success through Facebook Insights. The key takeaway is that setting goals and choosing Pages or Groups depends on whether the focus is awareness or action.
This document describes how NationBuilder can help the organization PIH | Engage by providing a community building platform to increase engagement. NationBuilder allows staff to track and support leaders and supporters. It provides tools for coordinators to directly engage their communities through organizing tools. NationBuilder is designed to promote sustainable and peer-to-peer organizing for PIH | Engage.
The document discusses building online communities and provides guidance on creating an effective online community presence. It recommends that online communities focus on being people-centered rather than tech-focused by making them easy to find, understand, and engage with. It also advises shifting the focus from audience size to engaging individuals and from passive to active participation. The document outlines an "active circle" process for organizing, connecting, supporting, targeting, enhancing, and interacting with the community. It stresses the importance of constantly testing and refining the online community.
Couchsurfing is a social networking website founded in 2002 that allows members to connect with other users to arrange free temporary housing or travel companions. It has over 5 million users across 250 states and territories. Couchsurfing uses references and credit card verification for security. Meetup is an online social networking portal launched in 2002 with over 13 million members. It facilitates offline group meetings for shared interests and helps users easily connect with others locally. 43things focuses on online goal setting by allowing users to create goal lists and connect with others also seeking to complete similar goals.
Couchsurfing is a social networking website founded in 2002 that allows members to connect with other users to arrange free temporary housing or travel companions. It has over 5 million users across 250 states and territories. Security measures include references, credit card verification, and vouching from other members. Some have criticized its loss of data protection and conversion to a for-profit organization.
Deb Levine, Executive Director of ISIS, delivered this presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.
The document outlines the various components that make up the social media ecosystem including social networks, blogs, forums, virtual worlds, and livecasting. It also discusses social publishing platforms, promotion platforms, advertising platforms, and various technology providers that enable features like analytics, geo-location, and more. The social media landscape provides opportunities for brands to engage customers through social marketing, social CRM, and social commerce.
This document provides tips and guidelines for using social media. It discusses how social media can be used to connect with others, attract new audiences, and achieve goals like building relationships and sharing information. Specific tips include starting small by sharing existing content, engaging in conversations on popular platforms, and continually evaluating your social media strategy and presence. The overall message is that social media offers opportunities for extension services to more openly engage with people.
Social Media and Its Impact on Consumer BehaviorDeep Focus
This document summarizes the impact of social media on consumer behavior. It discusses how social media has evolved from connecting people to information to connecting people directly through social networks. It also explores how marketers can leverage the social graph to gain insights into consumers and target advertising in new ways, but that this raises privacy concerns as consumers share more personal information. Managing consumer relationships is becoming more complex as expectations change regarding how information is shared and how brands engage through social media.
Chapter 7: New and Mobile Media Technologies Innovations and InvestmentsShamiha Shaikh
This document discusses innovations in new and mobile media technologies and social media. It describes how social media platforms like Twitter, Foursquare, Vine and Snapchat emerged and became popular. Entrepreneurs and angel investors played a key role in developing these platforms and startups. Smartphones and tablets helped define social media as mobile. Younger users downloaded more apps and used social media for different purposes than older users. Features like geotagging raised privacy concerns but also created opportunities to connect people and places through location-based services on Instagram, Facebook and Foursquare.
Huddl is a free group messaging app that allows users to communicate in private circles like friends and family or more openly like with coworkers and classmates. It aims to make sharing more comfortable by aligning conversations with real-life social groups rather than one public stream. Huddl launched with over 2,000 daily active users and differentiates itself from competitors by enabling various group types and integrating with other platforms through QR codes. The founding team has successful startup experience and Huddl has potential for viral growth through social sharing features.
This document provides guidance on developing an effective social media strategy for an organization. It discusses several key points, including developing objectives, integrating social media with other online platforms, preparing organizational culture for change, allocating necessary resources, selecting appropriate tools and tactics for the target audience, and establishing metrics to measure performance. The takeaway is that a social media strategy needs to have clearly defined goals that support the overall mission and plan for engaging the target community in a two-way conversation.
In the Pocket - Mobile Social Media- How to implement social media in your mo...Mobile Monday Brussels
Mobile social media involves sharing content and connecting with social networks from mobile devices. It allows users to share updates, photos, and other content with friends and recommended audiences through platforms like Facebook and Twitter. Mobile social media is playing a bigger role as more users access social networks from their phones rather than desktops. Location-based sharing and social gaming are also important aspects of mobile social media. Marketers are working to integrate social sharing and connections into their mobile apps and campaigns to increase user engagement.
Social Media and Privacy - Education Across the Nation - Australian Computer ...Mining Oil and Gas Jobs
Developed for the Australian Computer Society's Education Across the Nation series - First quarter, 2012
Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.
This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.
Social Media and Privacy - Education Across the Nation - Australian Computer ...Typeset
Social media is firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other has changed because of these tools. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. Old privacy concerns are no longer valid and you may be unintentionally exposing yourself, your family and friends.
This presentation is designed to provide information and frank discussion about the privacy issues surrounding social media. In addition, recommendations for corporate social media policies and the role of IT in social media will be addressed.
Presented in first quarter 2012 as the Education Across the Nation (EDxN) series for the Australian Computer Society.
The document discusses how social media is becoming increasingly important and accessible, but still faces challenges regarding inclusion of people with disabilities. It summarizes SSB Bart Group's expertise in accessibility consulting and testing to help organizations ensure their social media strategies are inclusive. Key points include the growth of mobile social media, integration of social platforms across the web, use of location services, and the importance of educating stakeholders about accessibility best practices.
Geo-social networks are location-based social media applications that use GPS or other location methods to identify where a user is located and share that information with friends or communities. Users can check-in to different locations using their mobile phones or devices. This allows friends to see where each other have been, like parks, bars, or restaurants. Popular geo-social networks include Foursquare, Gowalla, Facebook Places, and others. These applications aim to reward users for exploring locations in their cities with badges, coupons, or other perks through a game-like experience.
Inviting Mobile Marketing To The PartyAlice Fuller
The document discusses using social media and mobile marketing to promote events. It begins with an agenda covering social media trends, using social media in all phases of event promotion, and using mobile technologies in all phases. The document then provides statistics on social media and mobile usage. It outlines 10 reasons to take a social and mobile approach to event promotion, including getting the word out faster, engaging attendees, and making information accessible in real time. Finally, it discusses best practices like creating shareable content, using platforms like Facebook, Twitter, and Foursquare, and leveraging influencers to promote the event.
This document discusses the history and growth of mobile computing and smartphones. It explains that smartphones allow constant internet access and have led to increased social media usage on mobile devices. Many social networks like Facebook and Twitter now have over 250 million users accessing their sites via mobile phones. The document also explores how location-based social networks like Foursquare allow users to share their location with friends and check-in at venues. Marketers can take advantage of these mobile trends through branded mobile apps, location-based advertising, and social media marketing.
Social Impact of Technology - Final Presentationandyjhayes
This document discusses how technology companies collect user data to target advertising. It notes that while many services are free to users, the companies collect and sell user information. Google, Facebook, and internet service providers track user behavior across the web and devices in order to build detailed profiles used to target ads. The extensive data collection means users are constantly treated as marketing tools, demographics, and targets by these companies.
This document summarizes a presentation on turning social media into sales. The presentation discusses how social media allows two-way communication compared to traditional one-way media. It also notes that over 90% of buyers now use online search to begin their purchasing process. Examples are given of how companies like Herrle's Farms have succeeded using social media for sales. The presentation concludes by providing six actions people can take to better utilize social media for their business, such as completing profiles, finding contacts, following experts, and posting regularly on sites like Twitter, Facebook and LinkedIn.
Parsons | MS Strategic Design and Management
Thesis: Pitch Deck for a digital platform that targets independent people who want to disconnect from their circle of friends and family in order to break the routine and discover new people with new interests.
Communication Technology with special reference to social sitesAJ Raina
Communication technology with special reference to social media; a ppt by students of Era Business School, New Delhi (PGDM 2012-14 batch).
Copyright of web content acknowldeged
Slides for 3 hours hands on workshop guiding small business to engage and sell using smart phones. Taught by ShinyDoor. Supported by Appalachian Regional Commission.
This document provides an overview of social media marketing from a training session. It discusses the key areas of building social media success: using the right social media platforms for your business, tips for using social media as part of everyday business, and the four S's of social media success - strategy, social, SEO, and search. It also covers topics like different types of social media, how businesses can use social media, measuring social media performance, and using tools like Hootsuite to target audiences and schedule posts.
The document discusses trends in social media, including a shift from large centralized platforms like Facebook to more niche and customized social platforms. It also notes a decline in social media engagement as people grow tired of excessive updates and meaningless interactions like "likes". The future of social media may involve more collaborative and reputation-based platforms focused on user-generated content.
Similar to An Introduction to Ambient Social Networking (20)
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
3. What is Ambient Social Networking?
- Also known as “Location Based Social
Networking”
- Introduced in March, 2012 in South during the
Southwest (SXSW) tech conference in Austin,
Texas
- Using the GPS from your smartphone in
combination with your social profiles (Facebook,
Twitter, LinkedIn, etc.) to connect you with friends
and others with mutual connections and interests
who are nearby.
4. How does it Work?
Download
Ambient Social Connect your
Networking App social networks
to your Mobile
Location 1
Connect to your
GPS Enabled Phone Ambient Social Show mutual
Networking App connections
5. How it is different from Foursquare?
Foursquare connects you to “ Places ” while Ambient
Social Networks connect you to “People “
Foursquare needs you to do a “check-in” to broadcast
your information. It is not required in Ambient Social
Networks.
6. What are the Apps Available ?
- Highlight
- Sonar
- Glancee
- Grindr
- Banjo
- Circle
7. Problems in this new Trend
What is the biggest Problem you see
in Ambient Social Networking ?
PRIVACY!!
8. How it can be used for Business?
“ Businesses can take advantage of having
contacts nearby by sending messages and
push notifications related to promotions,
discounts, and special offers, including
some that will open up just to them for a
specific amount of time since they're
already in the area. “
9. How can Businesses Connect to Customers ?
- Download a location based app ,
create a profile and invite customers
to download as well
- You can only do this to following
customer types
10. Customer Types Businesses can Pitch on
• Users of Facebook, Foursquare or other apps that
allow them to check-in at locations using their
smartphones.
• People interested in receiving an offer or deals via
their mobile devices.
• Those who adopt everything early so they don’t miss
out.
• The genuinely curious who are open to randomly
meeting new or old acquaintances.
• People with extra time on their hands.
• People who aren’t over concerned about privacy
11. Check out these links to learn more..
http://www.entrepreneur.com/blog/223220
http://www.thelifefiles.com/2012/03/01/new-trend-alert-ambient-social-
networking/
http://justincaseyouwerewondering.com/2012/03/18/5-from-south-by-
ambient-social-networking-a-highlight-of-sxsw/
http://edition.cnn.com/2012/03/01/tech/mobile/tech-trends-sxsw-
cashmore/index.html
http://www.e-marketingassociates.com/blog/the-rise-of-ambient-social-networking/