Mediamatic, an Amsterdam-based digital design thinktank invited Jason DaPonte, Managing Director of THE SWARM, to their mobile media event being held on 9 December 2010. This is the presentation he gave.

1. Jason DaPonte
9 December 2010
KOM JE K? @jasondaponte
at Mediamatic h p://www.entertheswarm.com

2. My Definition of Mobile
Any interaction with an
audience member on a portable
device or in a mobile situation!

3. The Web Strikes Back
Everyone will realize they
forgot about the mobile web !
Beware of HTML5 apps, jail
broken app stores and open
dev platforms!
Mister-­‐E
on
Flickr

4. The Web Strikes Back
BBC iPlayer on mobile!
A multi-media web app!

5. The Web Strikes Back
BBC Football Live Text!
The Web keeps it simple!

6. Multi-scr n goes mainstream
Users will expect services that
let them: !Socialize (first),
Control and Share across
devices!
AMagill
on
Flickr

7. Multi-scr n goes mainstream
Michael Jacksonʼs death !
The story unfolded on
Twitter and SMS in the
UK and Europe!
Users experienced the story
across their screens using the
rules of social media!
h4p://www.flickr.com/photos/raouldraws/

8. Multi-scr n goes mainstream
ABC My Generation!
Creates a ʻsocialʼ second-screen!

9. Multi-scr n goes mainstream
BBC!
Two-screen
entertainment!
Synchronous and asynchronous
experiences are both important!

10. Multi-scr n goes mainstream
BBC!
Two-screen
entertainment!
Synchronous and asynchronous
experiences are both important!

11. Multi-scr n goes mainstream
TellArt: Two screen
interactions!
Tellart.com

12. Subphones co ect everything
The ʻphonesʼ we wear will
change how communicate –
and wonʼt look like phones!

13. Subphones co ect everything

14. Subphones co ect everything
University
of
Washington

15. Small-scr n 3D Leads The Way
Games, content, then
interfaces!
Lucas
Hoyos
on
Flickr

16. Small-scr n 3D Leads The Way
Osmos!
Survival story in an !
iPad game!
Engages touch and visualization
to ʻplay the dataʼ and learn about
biology and physics (no reading)!

17. Small-scr n 3D Leads The Way
Mozilla Labs Seabird
Concept Phone!
(Mozilla
Labs
h4p://mozillalabs.com/conceptseries/2010/09/23/seabird/)

18. A Ba le Over Location
Could we see a giant fall?!
realSMILEY
on
Flickr

19. A Ba le Over Location

20. A Ba le Over Location
The Location You!
Could Be In!
The Wilderness Downtown:!
Sparks emotional response!
by using location to tap
into our nostalgia!

21. A Ba le Over Location
Context beyond location!
Combines attention data!
and location data!

22. Fun and Play are Everywhere
Game dynamics will drive
behaviour and products!

23. Fun and Play are Everywhere
Foursquare: Building a
city guides (and more?)
through play!

24. Jason DaPonte
THANKS! jasonpdaponte@g glemail.com
@jasondaponte
h p://www.entertheswarm.com