Social Media Brasil 2010
•
10 likes•588 views
The document discusses how location data from smartphones is transforming social interactions and commerce. It notes that smartphones now know users' locations and can share that over the internet. This allows merging location data with online databases to find out what is nearby. Location is changing everything. Examples discussed include location-based advertising, apps, maps, and social networks. The document envisions a future where augmented reality overlays useful location-based information about people and places on a user's view of the real world.
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Social Media Brasil 2010
Similar to Social Media Brasil 2010 (20)
Recently uploaded
Recently uploaded (20)
Social Media Brasil 2010
- 1. Social Loca)on Transforming Loca.on as a Ego Digital ba4le Rafael Siqueira -‐ CTO
- 2. “millions of people are now walking around with a gizmo in their pocket that not only knows where they are but also plugs into the internet to share that info, merge it with online databases, and find out what—and who—is in the immediate vicinity. ! ...simply put, location changes everything.” ! Ma4hew Honan, Wired Magazine, January 2009
- 3. Quotes “People want to talk about Places”! The future of local referrals lies not in reviews and ratings from semi anonymous individuals, but rather in trusted recommendations from people I know! 55% of all SMSs ask "Where are you?”! "Maps aren't just for driving directions. They are a way that humans understand their planet”! Some say that Augmented Reality will do for mobile what satellite imagery did for maps !
- 4. location has taken off …! loca%on-‐based online adver%sing loca%on-‐based iPhone apps community mapping loca%on device sales gps-‐enabled phones Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
- 5. geolocation in the smartphones!
- 6. location is a game changer for social networks.! what have you been up to?! passive what are you doing right now?! real-‐)me where are you? can I join?! par)cipatory
- 7. connecting people, locals and informations around you! 7
- 8. app developers now regularly incorporate game mechanics and reinforce desired behavior through rewards, incentives and virtual goods! 8
- 10. act1: how to turn the real world ! into a game! 10
- 11. checking in!
- 12. act2: how do you use software! to change behavior! the check-in is kinda boring, what´s interesting is what happens next"! foursquare badges are "silly, but people dig them”! 12 “!
- 13. act3: turning digital candy into! real world rewards! 13
- 14. act3: turning digital candy into! real world rewards! 14
- 15. free prize inside! inspiring unexpected journeys.! connecting with friends.! redirecting travel plans and rewarding adventure.! Capturing and sharing life experiences in realtime.! Making people smile.! 15
- 16. foursquare! 2009.3.11
- 17. foursquare!
- 20. gowalla!
- 21. mytown! 21
- 23. ovimaps! Ovi Maps are now completely free and becoming very popular. Since their launch on January 19, they've been averaging nearly 100,000 downloads per day.! Ovi Maps: 7 million downloads of Ovi Maps 3 so far! 23
- 25. privacy and trust! Darwin Bell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/
- 26. wanted: informed and insightful publicity! Jerry Silfwer on Flickr : http://www.flickr.com/photos/8857708@N06/2307921375/
- 27. 27
- 28. 28
- 29. 29
- 30. hBp://l.yimg.com/g/images/spaceball.gif we are watching you! Op)ng out Provia 17 on Flickr : hBp://www.flickr.com/photos/59287279@N00/3000233643/
- 31. phone book! Herzogbr on Flickr : hBp://www.flickr.com/photos/herzogbr/2783660249/
- 32. credit cards! Credit Cards on Flickr : hBp://www.flickr.com/photos/k9ine/177671367/sizes/o/
- 33. mail-shot marketing databases! Gwynhafyr on Flickr : hBp://www.flickr.com/photos/gwynhafyr/3459273879/
- 35. opting in! Opacity on Flickr : hBp://www.flickr.com/photos/opacity/4183985730/
- 39. show me the money! 39
- 40. offering a full suite of ! integrated viral applications! Maps Multimedia Messaging Service Traffic Services Information sharing Transit Private / Public / Group Driving Mobile Notes & Walking Directions M-Vite Buddy Finder Route It M-Classifieds I’m Free Yellow Date Finder & White Share It Pages Customized Finder Event & Movie Event, Find It Ticketing Movie, Restaurant & Hotel Restaurant, Buy It Reservations Hotel, Pub, Emergency ATM Mobile Services, Finder, Wallet Flight Finder Gaming M- Coupons Shopping Advertising 40
- 41. 41
- 42. apontador local!
- 43. movement intelligence! nowadays ! LBS data = checkIn @ place! no personalization, no targeting ! future ! store LBS data over space, time and weather! location history for understanding & personalization! estimate age and profile of each user anonymous! automated personalized recommendation! Confidential 43
- 44. behavior target!
- 45. local search with real time metrics! how people move in the space, in the )me and in the weather
- 46. context! high relevance: mobile content and offers can be presented to that driver! location and Known time relevant Loca%on content! Time
- 47. user recommendation! collective intelligence! use a “recommendation” metaphor based on:! - user profile/preferences! - location! - driving context (e.g. speed, traffic congestion, next upcoming maneuver)! local interest! (pre-set search)! targeted offer! Virtual billboard!
- 48. the future! “if you ask me, ʻwhatʼs the UI in five years?ʼ itʼs a pair of glasses.”! Tim OʼReilly!
- 51. social augmented reality! the knowledge of joining a crowd and knowing:! • who do I know here?! • where do I know them from?! • who should I get to know?! • who here is single?! • are there any naked pictures of them on the internet?!
- 52. thoughts! Ian on Flickr : hBp://www.flickr.com/photos/ianaberle/4185095125/
- 53. geolocation in the smartphones!
- 54. “we can make the internet work! better by making it understand! how we talk in the real world”! Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
- 55. Itʼs not about where you are …! Alwaysordinary on Flickr : hBp://www.flickr.com/photos/sempre_ordinario/3492703820/
- 56. … itʼs about where youʼve been! Jrusbatch on Flickr : hBp://www.flickr.com/photos/jrusbatch/3626348821/
- 57. Famous Quote! “We always overestimate the change ! that will occur in the next two years and ! underestimate the change that will occur ! in the next ten.”! Bill Gates!
- 58. 58 What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/
- 59. apontador 2000! Confidential 59
- 60. apontador 2010! Confidential 60
- 61. apontador – hyperlocal content! Mapping & Routes Proximity Search Turn by Turn Naviga%on Traffic Manager Corridor Search Loca%on Adver%sing
- 62. Thanks for Listening! www.apontador.com.br twiBer.com/rafaelsiqueira twiBer.com/apontador