Introduction- what is mice tourism Importance and Requirements MICE Destinations in world India as emerging MICE destination MICE Destinations in India Challenges Conclusion
WHAT IS MICE?M – MEETINGSI - INCENTIVESC - CONFERENCEE - EXHIBITIONS
form of business tourism It is the fastest growing section of the International tourism market is used to refer to a particular type of tourism in which large groups, usually planned well in advance, are brought together for some particular purpose includes a well-planned agenda centered around a particular theme or topic, such as profession trade organization, a special interest group or an educational topic blend of leisure and business
IMPORTANCE economic growth of the region as a whole gets a boost. development of better infrastructure, mainly in transportation, accommodation and air services. the elements of relaxation, shopping and sightseeing are usually included in MICE trips. Hence, most MICE travellers can be converted into leisure travellers who would spend money on sightseeing and shopping. it is quite common for delegates to bring along a companion. Thus, MICE tourism is a powerful revenue earner and the foreign exchange generated goes straight to the core of the region’s economy, ultimately generating income for other parts of the country. MICE events increase awareness of the host country, create employment and income. MICE tourism strengthens the brand value and profile of the country as an international tourist destination.
REQUIREMENTS Efficient transport network, connections and airport arrival processes Proximity of MICE facilities to airport and public transport facilities Hotels with good MICE facilities (conference and meeting rooms) Cultural attractions in the city (theatre, churches, museum) Shopping (souvenirs, fashion, local delicacies, handicrafts ) ,Sightseeing and excursions in the MICE environment
INDIA – EMERGING DESTINATION FOR MICE New trend of tourism in India India is fast gaining its pace in the competition to become an ideal MICE destination. With the advanced technology and facilities, warm hospitality, personalized services coupled with immense natural beauty and rich cultural heritage, the goal seems to be not very far India is undoubtedly a unique conference destination as it offers exotic holidays which can be combined with International business trips. India has truly arrived on the MICE scene with the opening of the world class conference and convention centres
In terms of infrastructure, India provides an impressive combination of accommodation and other conference support facilities to hold a successful Conference new centers of information technology, many new convention centres, hotels and meeting facilities India is combination of old world charm and tradition interlaced with modern cosmopolitan sophistication. elaborate network of surface transportation system India offers an educated manpower base where fluency in English and other official international languages can be expected
The India Convention Promotion Bureau (ICPB) sponsored by the Ministry of Tourism, the Government of India aims at promoting India as a competent and credible MICE destination. According to the ICCA, India is 27th in the global meetings market. The Indian inbound MICE segment is growing at the rate of 15 to 29% annually. The conventions/conference market is estimated at Rs. 4,000-5,500 Crores annually
Automobile industry, IT sector, Pharmacuritical companies, Textile, Publishing House, Doctors, Engineering companies etc. are major user of the convention and conference facilities In India Fashion brands are now leading the way to launch their brands where increasingly affluent people (from India and neighbouring countries are participating) for new products experience & updating on current fashions. With the health tourism sector in India growing, lot of Medical & Pharmaceutical health related conventions are now taking place in India..
DELHI The capital city New Delhi has been the favourite MICE destination for quite some time. The numerous charm of the city varies from ancient monuments to excellent shopping options making the business meeting and conference here an absolute pleasure. The Ashok, New Delhi, has been hosting meetings and conventions on the international scale for more than four decades. Spread over 16,435 sq ft, the pillar-less Convention Hall at The Ashok is a favourite venue for the top businessmen and government officials. Other business meeting venues of the capital are the Habitat World Convention Centre, Vigyan Bhawan and a number of hotels with excellent convention facilities including Taj Palace, Maurya Sheraton, Le Meridien, etc.
NOIDA Situated on the outskirt of New Delhi, Noidais fast growing as one of the most moderncities of India. The city flaunts a number ofvenues catering multiple opportunities ofbusiness tourism. The Delhi InternationalExpo Centre is a smart venue to holdexhibitions, conferences, seminars andbanquets. The infrastructure here is able tohold exhibitions across 1,500 to 10,000 sqmts of area and banquets for 25 to 5000people. India Expo Centre in Greater Noidais another centre offering an impressiveinternational business environment ideal forproduct launches, seminars, dealer meets,exhibitions and corporate functions. Theexcellent golf course in the vicinity of thecentre is there to give the guests a refreshingescape from the meetings and conferences.
HYDERABAD The pearl city Hyderabad is fast becoming an information and technology hub of India. Studded with numerous heritage monuments, the heritage city Hyderabad has come up with a sophisticated business venue, Hyderabad International Convention Centre – HICC. The lavish HICC is able to meet the requirements of a convention of 5000, a seminar for 500 or a meeting of 50. The HICC is spread over 15 acres of landscape area and has a pillar- free hall measuring 6,480 sq mts, which can be partitioned into six halls. The centre has already hosted a number of prestigious international and national meets in a short period of time and has been appreciated by the organizers
COCHIN Rich with the lustrous beaches and emeraldbackwaters, Kerala is an ideal leisure destination. Afterfascinating the whole world with its breathtakingbeauty, Kerala now finds itself as an inevitable destination inthe business tourism itinerary. Le Meridien, Cochin boasts of anumber of well equipped conference and banquet halls.Ayurveda is the major attraction here amongst the businessdelegates and their family. Jewish Synagogue and DutchPalace are the other attractions of Cochin.
CHENNAI The amalgam of the ancient heritage and natural beauty makes Chennai a prime tourist destination in the country. A walk in the long stretches of Marina Beach offers an unforgettable experience. Now, the Tamil Nadu government has come up with the Chennai Convention Centre (CCC) to promote the world-class business tourism. The CCC has a banquet space ranging from 250 sq ft to 20,000 sq ft holding 22 to 2000 delegates at a time. The 67,000 sq ft of air-conditioned space and 75,000 sq ft of lawns offer plenty of space for conventions and other events.
AGRA The city of the Taj, Agra famous for its splendorous Mughalarchitecture, Taj Mahal, gives an excellent chance to turnthe business tour to an ideal heritage tour. The JaypeePalace Hotel and Convention Centre has some nicearrangement to hold conventions, conferences andmeetings. The convention centre can comfortably cater to1500 delegates whereas equipped with the state-of-the-artfacilities, such as audio-visual recording, satellite uplink andmulti lingual interpretation.
BHUBANESHWAR Bhubaneshwar in Orissa State, Swosti Travels have developed a brand new Convention Centre with State of art facilities. They are keeping an eye on the Korean & Japan business partners who have made investments in Orissa. They will be keen to host their out of country board meeting or conventions at their convention centres.
MUMBAI Mumbai is also a key business hub and home to a number of national and international companies’ regional headquarters, such as Aditya Birla Group and Reliance Industries. The city is well equipped with business hotels and convention centres to cater to business tourists. The US and UK lead business arrivals in Mumbai. Leisure arrivals to Mumbai are driven by the tourist attractions available in the Mumbai and Aurangabad circle. These range from heritage sites, including the Ellora caves, to religious sites, such as Shirdi. Mumbai is also popular for shopping, with a number of shopping malls in the city, where many major fashion, electronics and other brands are found. South Mumbai, including Colaba, is well known for street shopping and therefore attracts leisure tourists.
BANGALORE Knowledge Hub with the best Management, IT and research institution in Science & technology Global R & D centre in Aerospace, Defence, IT Good Local Audience for conventions of any sector Cosmopolitan city – English is a popular language Excellent tourist attraction whether it is heritage, beaches, cuisine, culture, architecture, wildlife, adventure, religious World – class Hotels & Service Apartments, alternative accommodation options
CHALLENGES First and foremost, lack of proper infrastructure discourages every visitor. Lack of proper transport and housing/lodging facilities in and around several of the prime heritage spots in India is a major hurdle. The complete lack of good restaurants and hotels at tourist places other than the Metropolitan cities in India is a major issue as the foreigners find it very hard to relate to the so-proclaimed ―safe overnight stoppages‖. Availability of skilled manpower is one of the major challenges faced by the travel and tourism industry. To sustain growth in the MICE tourism industry, trained manpower/workforce is required at every level — managerial, supervisory, skilled or semi-skilled.
Travel & tourism is a high taxed industry, which makes India expensive as a MICE tourist destination. Inbound tourism is most adversely affected by the tax structure. Taxes including service tax, luxury tax, entertainment tax, sale tax ,taxes on transportation and aviation turbine fuel are levied across the sector-on tour operators, transporters, airline industry, hotels etc. In addition, these tax rates tend to vary across different states in the country.
CONCLUSIONPROMOTING MICE TOURISM: Need of the Hour