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Eco Labels for Hotels: Why You Should Commit & What Benefits You Should Expect


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Eco labels for hotels represent great challenges and lead to many questions, we will answer them during this presentation. We will highlight the advantages of a sustainable approach to face potential environmental crisis such as water shortage. We will discuss the guest new requirements in terms of environmental respect and the green market positioning. We will take into account the impact of competing for an eco label on the staff. We will browse the operating costs savings linked to a sound environmental management system. Finally we will introduce Wild Asia solutions to support your efforts to get an eco label.

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Eco Labels for Hotels: Why You Should Commit & What Benefits You Should Expect

  1. 1. Eco labels for hotels Why are they good for business?
  2. 2. Content 1.Sustainability approach 2.Guests satisfaction 3. Staff commitment 4. Savings 5. Green Key eco label 6. Wild Asia 7. Conclusion
  3. 3. 1. Sustainability approach “Sustainability will become a defining issue for the industry in 2015 and beyond. Rising populations and increasingly scarce resources will provide a challenging business environment in which sustainability will need to be embedded within all facets of the industry, rather than regarded as a standalone issue.” Deloitte Hospitality 2015
  4. 4. 2. Guests satisfaction According to a study by the Association of British Travel Agents, one in three travellers now believes that their vacation products should have an environmental rating.
  5. 5. 2. Guests satisfaction In 2012 TripAdvisor, announced the results of its eco-friendly travel survey of more than 700 U.S. Travellers, 71 percent said they plan to make more eco-friendly choices in the next 12 months compared to 65 percent that did so in the past 12 months. Free bike for guests in Park Inn Prague CZ
  6. 6. 3. Staff commitment Committing to get an eco label means: •Enhancing staff pride, loyalty and satisfaction to work in the hotel •Sharing benefits with local communities •Reducing staff turnover Moscow
  7. 7. 4. Savings Each label demands to fulfil criteria regarding: -water and energy consumptions -wastes management The ultimate goal is to increase efficiency
  8. 8. 4. Savings examples City hotel in Bangkok, 500 bedrooms installed water treatment system to supply cooling towers: yearly savings: 20 000 USD Costal resort in Bali with 700 bedrooms cut by 20% its laundry costs by implementing new towel reuse programme Five star hotel in Hua Hin reduced by 25% its energy bill by replacing normal bulbs by LED
  9. 9. 5. Green Key eco label • Programme of the Foundation for Environmental Education (FEE) based in Denmark • Green Key was created in 1994 and is now present in 45 countries with more than 2300 awards • Well identified in Europe and Middle East • Partner with Hotel Chains such as Starwood and Rezidor
  10. 10. 5. Green Key eco label Advantages / other eco labels: •international label but locally administrated •criteria adapted to national context •support provided by National Operator
  11. 11. 5. Green Key eco label Advantages / other eco labels: •financially affordable (less than USD 1000/year) •efficient communication tools
  12. 12. 6. Wild Asia Experience Wild Asia has been working in the responsible tourism sector since 2006. We understand this is an important economic sector and our goal is to make it better: for people, for communities, and the environment footprint. We work across the supply chain innovating technical solutions, raising awareness and building future leaders. Accommodation Providers Tour Operators Community Groups Conservationists
  13. 13. 6. Wild Asia Numbers 119900 Responsible Tourism Award applications Assessed tourism businesses from 1144 Asian countries Official CSR partner of ITB Asia for 55 years Delivered 2244 consultancy assignments 88 Years experience in Asia based responsible tourism Work with 3377 UNWTO criteria in sustainable tourism Between 2006 - 2014
  14. 14. 6. Wild Asia Consultancy Content Sound knowledge in the domain of certification (Travelife, Green Key) with teams already operating in Thailand, Cambodia and Malaysia Tailor made offers to support hotels willing to be eco certified, including: workshops, trainings, technical advices, documents production, communication tools and pre audit
  15. 15. 7. Conclusion Eco label = sustainability toolkit The benefits depend on your commitment Wild Asia provides you with the right expertise to find your way in the eco label jungle
  16. 16. THANK YOU FOR YOUR ATTENTION Nicolas Dubrocard Associate Advisor Wild Asia Responsible Tourism / + 60 11 23 70 71 07