Be the first to like this
Many wildlife responsible tourism initiatives are developed by passionate nature lovers and conservationists, but they are not prepared for what is required to successfully market in today’s digital environment. Marketing now requires collaboration from the entire organization – from bookings, to operations and field guides. All need to connect with marketing, and a completely new set of skills, processes and techniques learned. Using her experiences working with Sam Veasna Centre as a case study Alison will look at the major challenges for responsible Wildlife Tourism operators, how they need to develop organizationally, and key steps and techniques to achieving marketing success. Sam Veasna Centre is a wildlife conservation NGO achieving successful conservation through community based ecotourism around Cambodia.