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Soksabike (Kinyei)
Successful partnership with local communities:
keys to community based tourism
Yurie Nagashima
KINYEI CAFE
Kinyei
Kinyei, founded in 2010:
1) To create vocational training
opportunities for local youth
2) To foster community development...
Soksabike:
cultural and educational bicycle tours
Tours visit Cambodian families in the
countryside so visitors can learn about the
everyday life in the countryside.
The guides provide a brief language lesson at
the beginning of the tour so the visitors can
greet and thank the local fami...
Kinyei Café:
- Offers high quality food & drinks
- Exceptional coffee using beans
sustainably harvested and procured from
...
Employment of local youth
• Soksabike and Kinyei Café employ and train
local university students and recent graduates
• Th...
Hand-over of the businesses
• Founders asked the staff how they wanted the
businesses to be managed after their
departure ...
Recruiting
• New hire can be from any university in
Battambang
• Two universities in BTB with tourism and
hospitality depa...
Training:
- On the job training
- Creating a more structured training curriculum
- Sense of progress among staff
- Study t...
Training:
- On the job training
- Study trips to coffee farms
- Participate in Barista competitions
– two national champio...
Graduates of Kinyei
• Moving on after a few years
• International NGOs, starting their own
business, tourism sector in Tha...
KINYEI CAFE
Kinyei
How the two businesses work together
• Café promotes bike tours, handles booking
and bike rental
• Soksabike offers one fr...
Working with local communities:
- Consultation with local families before launching tours
- Annual social impact survey
- ...
Community projects in low season:
-Workshop at primary school
-Environmental protection and heritage preservation
-Clean u...
Educational fun ride for children supported by NGOs:
- Visits to the memorial site for Khmer Rouge victims
and a Buddhist ...
Workshop at Kinyei Café:
- Strive to take a leadership role in educating the
local community about responsible tourism,
en...
Fun rides with local residents:
- Promotes cycling, healthy life style
- Experiences and appreciates nature
- Visits herit...
Partners and supporters
• Importance of having partners and supporters
that are industry leaders
• Receive advice and supp...
Thank you!
Yurie Nagashima
yurie@soksabike.com
www.soksabike.com
www.kinyei.org
BUILDING PARTNERSHIPS WITH LOCAL COMMUNITIES: THE KEY TO COMMUNITY-BASED TOURISM
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BUILDING PARTNERSHIPS WITH LOCAL COMMUNITIES: THE KEY TO COMMUNITY-BASED TOURISM

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Kinyei has been operating two small businesses, a bicycle tour operator and a café, while employing local youth in Battambang, Cambodia. Kinyei has always regarded the partnership with local communities as critical for the businesses to thrive and become sustainable. The road has not been easy, however, especially when the businesses are small, just starting, have limited capital, and need to compete in a competitive market. The presentation will highlight the activities Kinyei has done with the local communities, how we train and manage local youth to become competent and confident professionals, and challenges and lessons learned along the way.

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BUILDING PARTNERSHIPS WITH LOCAL COMMUNITIES: THE KEY TO COMMUNITY-BASED TOURISM

  1. 1. Soksabike (Kinyei) Successful partnership with local communities: keys to community based tourism Yurie Nagashima
  2. 2. KINYEI CAFE Kinyei
  3. 3. Kinyei, founded in 2010: 1) To create vocational training opportunities for local youth 2) To foster community development through responsible tourism
  4. 4. Soksabike: cultural and educational bicycle tours
  5. 5. Tours visit Cambodian families in the countryside so visitors can learn about the everyday life in the countryside.
  6. 6. The guides provide a brief language lesson at the beginning of the tour so the visitors can greet and thank the local families they visit in the local language.
  7. 7. Kinyei Café: - Offers high quality food & drinks - Exceptional coffee using beans sustainably harvested and procured from Cambodia, Laos, and Thailand
  8. 8. Employment of local youth • Soksabike and Kinyei Café employ and train local university students and recent graduates • They work part time with us and attend university in the evenings or on weekends • Working with us allows them to finance their education
  9. 9. Hand-over of the businesses • Founders asked the staff how they wanted the businesses to be managed after their departure from Cambodia in 2013 • Café team said they would manage on their own -> local manager • Soksabike team wanted a foreign and local manager ->two managers working together • Founders now act as board and conduct annual site visits
  10. 10. Recruiting • New hire can be from any university in Battambang • Two universities in BTB with tourism and hospitality department • More formal relationships with schools in the near future – Job shadowing, internship, site visits, etc
  11. 11. Training: - On the job training - Creating a more structured training curriculum - Sense of progress among staff - Study trips to try another tour
  12. 12. Training: - On the job training - Study trips to coffee farms - Participate in Barista competitions – two national champions
  13. 13. Graduates of Kinyei • Moving on after a few years • International NGOs, starting their own business, tourism sector in Thailand, team leader at a bigger bicycle tour company, etc • Once we expand further in BTB, we can offer more senior level positions so staff don’t need to leave BTB to pursue a more challenging post -> contribute to local economy
  14. 14. KINYEI CAFE Kinyei
  15. 15. How the two businesses work together • Café promotes bike tours, handles booking and bike rental • Soksabike offers one free café drinks to tour guests • Two businesses with different clienteles – Soksabike – foreign visitors – Kinyei Café – foreign visitors and local residnets • Shared finance -> more stability in cash flow • Shared IT and admin staff and office space
  16. 16. Working with local communities: - Consultation with local families before launching tours - Annual social impact survey - Part of tour income goes to families to compensate them for their time and hospitality
  17. 17. Community projects in low season: -Workshop at primary school -Environmental protection and heritage preservation -Clean up at heritage site and school ground
  18. 18. Educational fun ride for children supported by NGOs: - Visits to the memorial site for Khmer Rouge victims and a Buddhist pagoda - Use our expertise and resource as an educational tour operator to benefit the community
  19. 19. Workshop at Kinyei Café: - Strive to take a leadership role in educating the local community about responsible tourism, environmental protection, etc
  20. 20. Fun rides with local residents: - Promotes cycling, healthy life style - Experiences and appreciates nature - Visits heritage sites nearby
  21. 21. Partners and supporters • Importance of having partners and supporters that are industry leaders • Receive advice and support since inception
  22. 22. Thank you! Yurie Nagashima yurie@soksabike.com www.soksabike.com www.kinyei.org

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