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1
ITB ASIA 2016
RESPONSIBLE TOURISM
MEKONG STORYTELLING
-
20 October 2016
Singpore
JENS THRAENHART – WWW.THRAENHART.COM
EX...
2
Greater Mekong Sub-region (GMS)
• Cambodia
• China
• Guangxi
• Yunnan
• Laos
• Myanmar
• Thailand
• Vietnam
Mekong Tourism Coordinating Office
(MTCO)
• Intergovernmental Organization
• Established in 2005
• Headquarters in Bangkok...
6
Experiences
of a lifetime
Source: Destination Think
- Documents
- Articles
- Journeys
- Photo
- Videos
- Experiences
- Positive Impact
Stories of of People
EXPERIENCE MEKONG ...
9
www.MekongTourism.org
PARTNERSHIP MODEL
INDUSTRY RESIDENTS
PRODUCTS TRAVELLERS
MEKONG IS MY PASSION
Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
MEKONG RESPONSIBLE
TOURISM GUIDE
MEKONG TOURISM
CONT...
Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
MEKONG RESPONSIBLE
TOURISM GUIDE
MEKONG TOURISM
CONT...
15
16
18
19
Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
MEKONG RESPONSIBLE
TOURISM GUIDE
MEKONG TOURISM
CONT...
2007
2012
2017
COUNTRIES I CATEGORIES I SHOWCASE I ASSOCIATIONS I SEARCH I SORT
CAMBODIA I CHINA I LAOS I MYANMAR I THAILAND I VIETNAM
COUNTRIES I CATEGORIES I SHOWCASE I ASSOCIATIONS I SEARCH I SORT
CAMBODIA I CHINA I LAOS I MYANMAR I THAILAND I VIETNAM
Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
EXPERIENCE MEKONG
COLLECTION
MEKONG TOURISM
CONTRIBU...
28
29
30
Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
EXPERIENCE MEKONG
COLLECTION
MEKONG TOURISM
CONTRIBU...
32
Travelers and Residents
share their unforgettable moments
in the Greater Mekong Sub-region
Launching the
#MekongMoments...
#MekongMoments
#KhiriTravel
#AirAsia
#SouthernLaos
#SofitelLuangPrabang
#GibbonExperience
#OkPokTok #SinoukCoffee
#KamuLod...
35
36
37
38
39
40
Thank you
JENS THRAENHART, EXECUTIVE DIRECTOR
MEKONG TOURISM COORDINATING OFFICE (MTCO)
TEL: +66 2612 4150 – 1 FAX: +66 26...
STORYTELLING TO PROMOTE THE MEKONG REGION
STORYTELLING TO PROMOTE THE MEKONG REGION
STORYTELLING TO PROMOTE THE MEKONG REGION
STORYTELLING TO PROMOTE THE MEKONG REGION
STORYTELLING TO PROMOTE THE MEKONG REGION
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STORYTELLING TO PROMOTE THE MEKONG REGION

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The Greater Mekong Subregion (GMS) is home to some of the most amazing authentic responsible travel experiences on the planet. Learn how an innovative three-prong strategy will tell impact stories of people in the GMS (in collaboration with UNWTO), where travellers share their #MekongMoments, and curated responsible experiences inspire travellers – all with the goal to make the small operator the hero, and shape the brand image of the region.

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STORYTELLING TO PROMOTE THE MEKONG REGION

  1. 1. 1 ITB ASIA 2016 RESPONSIBLE TOURISM MEKONG STORYTELLING - 20 October 2016 Singpore JENS THRAENHART – WWW.THRAENHART.COM EXECUTIVE DIRECTOR / MEKONG TOURISM COORDINATING OFFICE WWW.MEKONGTOURISM.ORG / SOCIAL MEDIA: @TOURISMMEKONG
  2. 2. 2
  3. 3. Greater Mekong Sub-region (GMS) • Cambodia • China • Guangxi • Yunnan • Laos • Myanmar • Thailand • Vietnam
  4. 4. Mekong Tourism Coordinating Office (MTCO) • Intergovernmental Organization • Established in 2005 • Headquarters in Bangkok, Thailand • Core operations financed by contributions from the six Mekong countries • Tasks: • Coordinate the Tourism Working Group (TWG) • Coordinating the priority programs of the GMS Tourism Sector Strategy • Implementing joint marketing activities • Promoting the “Mekong” as a single destination • Convene the annual Mekong Tourism Forum
  5. 5. 6 Experiences of a lifetime
  6. 6. Source: Destination Think
  7. 7. - Documents - Articles - Journeys - Photo - Videos - Experiences - Positive Impact Stories of of People EXPERIENCE MEKONG COLLECTION COMMUNICATION: Internal; Industry GMS; Trade/Media World; Consumer CHANNELS: Web B2B / Web B2C / Newsletters / Social Media / Mobile PRODUCTS: Events / Seminars / MeTAG Meetings / Reports MEKONG TOURISM CONTENT STRATEGY INDUSTRY TRAVELERS RESIDENTS  STORYTELLING OF THE MEKONG REGION TO INSPIRE PEOPLE  TRUSTED RESOURCE HUB OF GMS TOURISM INFORMATION
  8. 8. 9 www.MekongTourism.org
  9. 9. PARTNERSHIP MODEL INDUSTRY RESIDENTS PRODUCTS TRAVELLERS
  10. 10. MEKONG IS MY PASSION
  11. 11. Mekong Tourism Strategy Collaboration Programs MEKONG TOURISM STORIES MEKONG RESPONSIBLE TOURISM GUIDE MEKONG TOURISM CONTRIBUTOR #MEKONGMOMENTS CAMPAIGN
  12. 12. Mekong Tourism Strategy Collaboration Programs MEKONG TOURISM STORIES MEKONG RESPONSIBLE TOURISM GUIDE MEKONG TOURISM CONTRIBUTOR  Articles  Library  Events  Journeys #MEKONGMOMENTS CAMPAIGN
  13. 13. 15
  14. 14. 16
  15. 15. 18
  16. 16. 19
  17. 17. Mekong Tourism Strategy Collaboration Programs MEKONG TOURISM STORIES MEKONG RESPONSIBLE TOURISM GUIDE MEKONG TOURISM CONTRIBUTOR #MEKONGMOMENTS CAMPAIGN
  18. 18. 2007
  19. 19. 2012
  20. 20. 2017
  21. 21. COUNTRIES I CATEGORIES I SHOWCASE I ASSOCIATIONS I SEARCH I SORT CAMBODIA I CHINA I LAOS I MYANMAR I THAILAND I VIETNAM
  22. 22. COUNTRIES I CATEGORIES I SHOWCASE I ASSOCIATIONS I SEARCH I SORT CAMBODIA I CHINA I LAOS I MYANMAR I THAILAND I VIETNAM
  23. 23. Mekong Tourism Strategy Collaboration Programs MEKONG TOURISM STORIES EXPERIENCE MEKONG COLLECTION MEKONG TOURISM CONTRIBUTOR #MEKONGMOMENTS CAMPAIGN
  24. 24. 28
  25. 25. 29
  26. 26. 30
  27. 27. Mekong Tourism Strategy Collaboration Programs MEKONG TOURISM STORIES EXPERIENCE MEKONG COLLECTION MEKONG TOURISM CONTRIBUTOR #MEKONGMOMENTS CAMPAIGN
  28. 28. 32 Travelers and Residents share their unforgettable moments in the Greater Mekong Sub-region Launching the #MekongMoments Social Media Photo & Video Sharing Contest
  29. 29. #MekongMoments #KhiriTravel #AirAsia #SouthernLaos #SofitelLuangPrabang #GibbonExperience #OkPokTok #SinoukCoffee #KamuLodge #Makphet #GreenDiscoveryLaos #Laos #AsianTrails #LaoAilines
  30. 30. 35
  31. 31. 36
  32. 32. 37
  33. 33. 38
  34. 34. 39
  35. 35. 40
  36. 36. Thank you JENS THRAENHART, EXECUTIVE DIRECTOR MEKONG TOURISM COORDINATING OFFICE (MTCO) TEL: +66 2612 4150 – 1 FAX: +66 2612 4152 EMAIL: JENS@MEKONGTOURISM.ORG WWW.THRAENHART.COM 41 WWW.MEKONGTOURISM.ORG / SOCIAL MEDIA: @TOURISMMEKONG

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