"The need for organizational improvement is constant. How do you know what better looks like and how to get there? How do you launch and track experiments? Know when to persevere or pivot? In this talk, we'll share our real-world stories for how our teams experimented together to self organize around key product initiatives. We'll share our problems, mistakes, and lessons learned. We hope you'll leave with an understanding of the nuanced problems with continuous improvement, and a framework for running your own experiments. We will give an overview of a standard change framework we used: * Knowing what better might look like * Knowing how to measure and detect if that intervention is working * Knowing where you have leverage to make things better * Knowing how to intervene based on that leverage * Knowing how to support the intervention * Knowing when to amplify or dampen your efforts "