The Wizard Behind the Curtain
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The document discusses strategies for nonprofits to effectively use social media, noting that social media allows for cultivating new donors, rapid word-of-mouth sharing, and building trust. It advocates opening communication channels, making campaigns personal through stories, engaging supporters at different levels of participation, and emphasizing fun, humor and competitive spirit to encourage sharing. Examples are provided of a successful personal fundraising campaign that used these social media strategies.
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The Wizard Behind the Curtain
- 1. The Wizard Behind the Curtain Nonprofits and Social Media Beth Kanter, Beth’s Blog Flickr photo by elekesmagdi/
- 2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
- 3. Beth’s Blog Profiles & Presence Communities RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising
- 4. Is this cute cat the wizard behind the curtain? Flickr photo by elekesmagdi/
- 6. Web2.0: to share cute cat photos
- 7. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..
- 8. Let’s talk about another wizard …
- 9. Web 1.0 = Kansas
- 10. Reading Surfing Consuming Browsing That sounds lonely …
- 12. Connecting Creating Conversation Collaborating Web 2.0
- 13. It’s not the same web!
- 14. Web 1.0 Source: Alan Levine – CogDog Blog
- 15. Web 2.0
- 19. I’ll get your pretty little logo and remix it too!
- 20. Why Important?
- 22. Digital Natives
- 24. But wait, there is more … http://www.nielsenbuzzmetrics.com/cgm.asp
- 25. Social Media matters because … • Different than Broadcast Media • To cultivate the next generation of donors • Rapid Word of Mouth • The Trust factor
- 27. Challenges Skepticism Lack of Understanding Time suck Individual’s authentic voice on behalf of organization versus institutional messaging Too much of a good thing Lack of resources Need a strategy ROI
- 28. Tools come and go, a strategy based on experimentation sustains …
- 31. A story about a wired fundraiser and extra organizational activist ..
- 35. Contest Opens: December 13, 2007 3:00 PM
- 36. December 13, 2007 3:01 PM
- 37. I opened my Kimono
- 39. Strategy Make It Personal Theory Example ….
- 40. “The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
- 44. Will it scale?
- 45. Ladder of Engagement Participator Type Instigators Evangelists Donors Spreaders Happy Bystanders Listen Share Money Solicit Create Involvement Personal Fundraiser does the Network Weaving
- 47. Strategy Three R’s of Network Weaving
- 49. Rewards
- 50. Reciprocity
- 51. Stories and Network Weaving …
- 53. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
- 54. What’s more fun than a birthday party?
- 63. Where did they get all those embarrassing photos?
- 66. 125 people donated 142 birthday wishes 180 views on “see me naked” photo
- 67. But my birthday was Jan. 11th and we had 20 more days to go …
- 70. How To Ask for Donations on Twitter
- 71. Offline/Online
- 74. 24 hours before the contest ends We’re in 1st Place
- 84. WooT! WooT!
- 86. Lessons Learned About Strategy •Open the Kimono •Make it personal •Use the Ladder of Engagement •Stories •The Three R’s of Network Weaving •Fun, Humor, Easy, Urgency, and Competitive Spirit •Say thank you in creative ways
- 87. Contact Information Beth Kanter beth@bethkanter.org Beth’s Blog http://beth.typepad.com