Uploaded byBeth Kanter
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Wizard Of Web2
This document discusses social networking strategies for non-profits. It emphasizes the importance of having an online presence through social networks like Facebook and Twitter to cultivate donors, spread awareness of causes, and engage the next generation. However, it notes that simply having accounts on these sites is not enough - non-profits must develop a clear strategy, identify their target audiences, monitor engagement metrics, and experiment with content to effectively utilize social media.
