Today, sporting goods are considered one of the biggest global business markets in the world. A recent report shows that total sales of sports goods go up to $150 billion, and they will reach more in the upcoming years. So, if you have a sporting goods store idea, you must consider implementing a planogram first. Planograms are visual merchandising tools, which guide retailers on how to perfectly plan and execute sporting goods in their stores efficiently.

1. Merchandising in a Sporting Goods Store: 4 Visual
Merchandising Display Ideas

2. How Planograms can Help Retailers to Boost
Sporting Goods Sales?
Today, sporting goods are considered one of the biggest global business markets in the world. A recent
report shows that total sales of sports goods go up to $150 billion, and they will reach more in the
upcoming years.
Planograms can guide retailers on how to perfectly plan and execute sporting goods in their stores
efficiently.

3. Classification of the Sports Market in its
Range
Small markets: Small stores represent goods of one brand, which are small and do
not stock specialized sports equipment in their store.
Large markets: It consists of different brand assortment, with the division of items
into different categories. It includes categorizing items based on children, men, and
women.
Specialized stores: It includes specialized clothing and equipment which is used for
skiing, rock climbing, and more.

4. Display in a sports goods store by color
Most often, outdoor activities are associated with energetic
colors like red, yellow, orange, and blue. The display of items
by color is mainly intended for kids and women.
With planograms, retailers can use color blocking in their
stores to draw the attention of shoppers into the store.
For example, during the world cup, most sporting goods are
stocked with items like hats, jerseys, and flags of different
countries to entice shoppers.

5. Visual Merchandising Display Ideas for Sporting Goods Store
Display in a
sports goods
store by color.
1
Decide on the
type of brands
to display.
2
Showcase your
window
displays.
3
Navigate
shoppers with
an enticing store
layout design.
4

6. Decide on the type of brands to display
Brands in the premium price range can use this strategy in
their stores to display items.
Retailers can merchandise items on store shelves with an
effective display by considering the retail data.
Analyzing the past sales data with the help of planogram
software can help you decide which brands are fast-
moving.

7. Showcase your window displays
For example, retailers can place skiing equipment, snowboard boots, gloves and
jackets for winter.
A well-enticing window display can help them distinguish your store from similar ones.
So, the first step for efficient sporting goods store merchandising is window dressing
its displays to entice customers.
Most people first notice the window display of a store even before deciding whether
to visit the store or not.

8. Navigate shoppers with an enticing store
layout design
Retailers can create a path for shoppers to walk past each
aisle. Let us take clothes as an example: they can be divided
into zones like clothing for men, women, and children.
Next, each piece of clothing can be categorized based on
the sports type.
For example, for yoga women can wear, sports tops and
yoga pants, whereas, for soccer, men can wear jerseys,
shorts, shin guards, socks and footwear.

9. Use Nexgen POG to effectively plan and
execute retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com