The document discusses achieving balance in a menu through a variety of ingredients, cooking methods, condiments, and nutritional contents. It also notes that menu balance can be used as a marketing tool. Additionally, the document emphasizes providing a range of colors, textures like soft, smooth, crunchy and crisp, and flavors like spicy, chilli, sweet and sour to make the food appealing visually and through different tastes and sensations. A variety of cooking methods like grilling, pan frying, deep frying, steaming and boiling are also recommended to achieve menu balance.