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KEY SUCCESS
FACTORS FOR CHEF-
CONCEIVED AND
CHEF-DRIVEN
RESTAURANTS
BY CHEF ROBBY GOCO
KEY SUCCESS
FACTORS FOR CHEF-
CONCEIVED AND
CHEF-DRIVEN
RESTAURANTS
BY CHEF ROBBY GOCO
CHEF VS BUSINESSMAN
CHEF BUSINESSMAN
CHEFASTHE
BUSINESSMAN
KEY SUCCESS FACTORS
1. Creating the concept
2. Developing the product
3. Leading the team
THE CONCEPT
A. Don’t try to feed everyone
B. Don’t jump in undercapitalized
C. Don’t leave everything to your team
D. Don’t do what others can do better
THE PRODUCT -
INGREDIENTS
THE PRODUCT -
RECIPES
THE PRODUCT - MENU
THE TEAM
THE TEAM
THE SWEET SPOT
• Do all these right, and you will be successful
• Always serve good food, then the profit will come
• But failure will happen
• Desire and Passion
- Chef Robby Goco
“GOOD FOOD IS A RIGHT, NOT A PRIVILEGE”

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