1) The document discusses creating a personal brand through mentoring and provides tips for networking, mentoring, and using virtual platforms. 2) It suggests that mentoring involves listening to understand others, offering help specifically, showing interest, and asking open-ended questions. Effective mentors connect people and ideas. 3) New technologies allow mentoring to occur virtually, which has benefits like overcoming issues of misuse but can also supplement traditional face-to-face mentoring. The business world increasingly relies on virtual platforms.

1. CREATING YOUR PERSONAL BRAND:
The Mentoring Perspective
Chris Boyd
partner@simplybestpractice.com

2. “The only real voyage consists
not of seeking new
landscapes,
but in having new eyes;
in seeing the universe through
the eyes of another,
one hundred others—in seeing
the hundred universes that
each of them sees."
—Marcel Proust

3. Networking = Connecting
• Listen! It’s ALWAYS about the other person.
• How can I help you? Be specific.
• I’m interested. Tell me more…
• What have I not asked, that I should know?

4. Mentoring: Connecting The Dots
• Who Are You?
– Have we met before? Can I trust you?
• How Can I Help You?
– Why involve me? Will it be too much trouble?
• Why YOU?
– What makes this interesting? Mutual benefit?

6. Mentoring
• It could be the Next Big Thing.
• It could be the last little thing.
• YOU choose…it is what YOU want it to be.

8. Mentoring Is Changing…
• Literally!
• Career phases Learning, Earning, Returning
• Face-to-face being supplemented by virtual
– Huge plus as overcomes inherent misuse issues
– Today can strike up a conversation in real time

10. The Virtual Business World
“Real World”
• Show of hands please: Minecraft? MOOC?
• Shopping – Amazon? AppStore?
• Vacations – TripAdvisor? EpicMix?
“Real Work”
• Investor Relations– Quarterly Earnings Calls?
• Meetings – GoToMeeting? Webinars?
• Conferences TEDtalks? Dreamforce, BIF, CGI

11. The Dialogue: ‘Let Me Illustrate’
• Preempts ‘Show Me’!
– Preemptive is disarming (forgive me for asking…)
• You Don’t Need To Be A Great Artist
– Cartoonish, back of napkin, etch-a-sketch, PostIt
• Get Over It / Get It Over
• Invite Feedback
– What do you think? Am I missing something?
• CONGRATS! Now you are conversing*

13. The Mentor As A Catalyst
• Collaborate = bootstrap/closing the gap
• Convene = initiating/bringing together
• Co-create = content/products/services
• Critique = feedback/benchmarking
• Crowdsourcing = curating / community

14. What Is Your Next Chapter?
• Frustrated that the future is slow to arrive?
• Looking for common ground?
• Shared purpose – ‘get in the game’?
• Are you a connector?
• See yourself as a curator?
• Enjoy being a people developer?
• Need some ‘space’ to find yourself?

15. Introducing ‘The Studio’…

16. Thank YOU!