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Similar to Mike Whitmore - EmMeCon Seattle 2013
Mike Whitmore - EmMeCon Seattle 2013
- 1. and to publish yourcreations instantly to the world You can publish your ideas to the world
- 2. “Hij praat veelmaar hij zegt nooit wat!” The Dutch
- 3. Clients • I needa website • I need to be on … • The Twitter • Facebook • YouTube
- 4. Begin With Why •Expectations? • Goals? • Messaging?
- 5. Begin With Why •Profound Postulates? • Witty sayings? • Pictures of food? • Change the world?
- 8. and to publish yourcreations instantly to the world You can publish your ideas to the world
- 9. Shifting from 1-wayblasts in traditional channels TV Magazines Newspapers Radio Direct Mail Seminars Newsletters
- 10. joining multi-way conversationsin new channels can be heady stuff for businesses to grasp
- 11. But today, youhave to be seen as human to be real and trusted
- 12. Trust is themost valuable thing in business ...and the hardest to win
- 13. The new webis a web of connected people, not just pages You Family Friends Customers Employees Management Co-Workers
- 14. with a newopen and transparent participation culture (i.e. 150,000+ active contributors on Wikipedia)
- 15. New tools simplyhelp efficiently initiate, expand, develop and manage relationships
- 17. Focus social effortsto a central hub
- 21. Give In Orderto Receive • Don’t Keep Score • How Can I HelpYou? • Avoid,“What’s in it for me?”
- 22. Build It BeforeYou NeedIt • Build when you have something to offer • Deposits first, then withdrawals
- 23. Build & BroadcastYour Brand •Personal Branding Message • Great Brands - Nordstrom, Amazon, Starbucks, Microsoft,T-Mobile • Personal Website or Blog • GAP Method
- 24. GAP Method • Genuine •Accurate • Positive
- 25. Social Arbitrage • Becomea connector • Add value to / for someone else • Become a Knowledge Broker
- 26. Social Arbitrage • REALPOWER COMES FROM BEING INDISPENSABLE. INDISPENSABILITY COMES FROM BEING A SWITCHBOARD, PARCELING OUT AS MUCH INFORMATION, CONTACTS, AND GOODWILL TO AS MANY PEOPLE – IN AS MANY DIFFERENT WORLDS – AS POSSIBLE.
- 27. Be Interesting • Bea person of content • Stay on the cutting edge, out front • Always learn • Unusual experiences
- 28. Became a widower Wardrobechange Dated online Got married Economic downturn Co-founded a startup Web & Enterprise 2.0 Eldest is a 16-year old girl Incredible experiences My Last 5 Years
Editor's Notes
- #2 publish in one minute, can have hundreds of friends connected to you or entire communities you are involved with consume that content the next minute
- #9 publish in one minute, can have hundreds of friends connected to you or entire communities you are involved with consume that content the next minute
- #10 conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
- #11 conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
- #12 conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
- #13 conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
- #14 Any time we talk about communities, we are talking about people, real people.
- #15 1 of millions of apps where people openly participate and share online. 100 M strong - net generation that grew up not knowing the internet didn’t exist.
- #16 conversation ecosystem. Doing all of the items in the boxes before they even go there. Blogging, comments, ratings, reviews, recommendations, collaboration, discussion
- #27 REAL POWER COMES FROM BEING INDISPENSABLE. INDISPENSABILITY COMES FROM BEING A REAL POWER COMES FROM BEING INDISPENSABLE. INDISPENSABILITY COMES FROM BEING A SWITCHBOARD, PARCELING OUT AS MUCH INFORMATION, CONTACTS, AND GOODWILL TO AS MANY PEOPLE – IN AS MANY DIFFERENT WORLDS – AS POSSIBLE. SWITCHBOARD, PARCELING OUT AS MUCH INFORMATION, CONTACTS, AND GOODWILL TO AS MANY PEOPLE – IN AS MANY DIFFERENT WORLDS – AS POSSIBLE.