Susan Yule is a veteran staffing leader and the President of Career Collaborative, a non-profit organization that helps low-income adults find and keep jobs with real career potential. Susan is a former senior executive at Veritude (a Fidelity company), the American Red Cross, and Eliassen Group, among others. Susan has seen first-hand how loyal and productive previously disenfranchised workers can be when given a chance, and will discuss how staffing agencies can tap underutilized sources of incredible talent - beyond the "Ivory Tower" we're used to pursuing.

1. Building a 21st Century Workforce:
Looking Beyond the Ivory Tower
Susan P. Yule
President & CEO
Career Collaborative

2. Looking Beyond the Ivory Tower
Ivory Tower: seclusion; disconnect from the real world. A feeling of being
comfortable and exclusive.
• Disconnected
• Comfortable
• Exclusive
At times, does this describe your business, staff,
leaders – yourself?
Staffing status quo or……

3. Japanese word for “continuous improvement”
In business, kaizen refers to activities that continuously improve all functions
and involve all employees from the CEO to the assembly line workers.
Kaizen (改善)

4. 改善SELF
WHIPPED
SHEEP
ALTAR
Growth is change; change is difficult.
Literal meaning of Kaizen Script Characters
Are you ready to change? Take a fresh look at things.

5. Workforce Paradigm: CPR
• Candidate: Expand criteria; rethink the work to
identify new resources.
• Perception: Own the valuation of your services!
• Recruiting: Change the status quo to rework
the production aspect.

6. CPR:
Candidates

7. Partnership Sources for Candidates
• Job-readiness programs
• Immigration community/ESOL training centers
• 2-year degree colleges: career placement
• Tech training programs (Year Up)

8. CPR:
Perception

9. Staffing IS Rocket Science
Largest expense line item for any operation – staff
– Fact: being an employer has become more complicated
• # of employment laws in 1900 2
• # of employment laws in 1980 125
• # of employment laws in 2015 2,200
– Affordable Care Act, workers’ comp, health insurance, paid sick leave, and
the EEOC.
Employer of record bears the burden of risk and ensuring compliance
* Source Entrepreneur Media July 2015 issue

11. Embrace Your VMS (‘ness’)
• Anyone can submit resumes online,
but not everyone is a preferred
submitter – you are!
• You will be the voice to cut through
the cyber chatter.
• Celebrate your VMS-ness!
Source: 2016 Bullhorn Presentation by Inavero

12. CPR:
Recruiting

14. Maslow’s Hierarchy of Needs – Applied to Employment

15. What Else Can I Try to Connect?
• Use all forms of free media: Buzzfeed, podcasts
• East Coast openings? Recruit in West Coast time zone!
• Event and guerrilla recruiting: get out of your chair.
Sponsor events and meet-ups (think new type of ‘job fair’).

16. hare opinions
Get ready to have their experience
blasted out over social networks –
good or bad
So, get the experience right
Candidates: the Talented Millennials
Think of them as the “Share Generation”
- More apt to share opinions
- Get ready to have their experience blasted out over social networks – good or bad.
- So, get the experience right.

17. The ‘Gig” Appeal of Contracting to Millennials
• High-quality work environments
• Mentorship possibilities
• Hands-on work opportunities
• Flexible and remote working options

18. Adopt Some Millennial Habits:
Guerrilla Recruiting Truck
• Harness the power of mobility and
social media to make connections
with candidates.
• Frequent conventions (cons) and
events to find qualified candidates.
 TechJam
 Comic-Con
 Gaming cons

21. Put Creative, Eye-Catching Flyers around College Campuses and Local Hot Spots to Create Buzz

22. Celebrate your NESS!!