EWBC 2012: Sources of Income
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The document discusses various ways to monetize content as a publisher, writer, or entrepreneur through strategies like ads, sponsorships, affiliate marketing, ecommerce, newsletters, data, book publishing, content marketing sites, private events, tours and conferences. It notes traffic over 1 million monthly is typically needed for ad sales and suggests partnering with other creators. The document primarily focuses on asking questions to generate discussion around monetization challenges and strategies.
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EWBC 2012: Sources of Income
- 1. Sources of Income Monetizing your Content!
- 2. Who Are We?! • Tim Lemke" • Wendy Crispell" • Arto Koskelo" • Andre Ribeirinho"
- 3. A Simple Rule! There is no easy money…" …You have to hustle. "
- 4. Ask Yourself a Question! What do you want to do?" • Be a publisher" • Be a writer or content creator" • Be an entrepreneur"
- 5. Monetizing as a Publisher! Think beyond banner ads" • Text ads" • Custom skins" • Video ads" • Affiliate marketing" • Sponsorships" • Ecommerce partnerships" • Newsletters" • Data "
- 6. Monetizing as a Publisher! Traffic volume is a challenge. One million+ uniques monthly are needed to get ad sales representation." • Partner with other content creators" • Explore arbitrage models"
- 7. Monetizing as a Publisher! Questions" • Have you tried to monetize with ads?" • What has worked, what hasnʼt?" • How can bloggers find advertisers?" • What tips do you have?"
- 8. Monetizing as a Writer! If you just want to write/create content youʼll need others to monetize that content" • Partner with others — including a publisher who wants to deal with ad monetizing" • Align with blog networks and major publishers, but be careful of exclusive deals"
- 9. Monetizing as a Writer! • Write a book, write for traditional magazines & newspapers" • “Content Marketing” websites are creating many opportunities for bloggers to get paid to write"
- 10. Monetizing as a Writer! Questions" • Have you ever been paid by others for your content?" • How does one make a living doing this?" • Are you affiliated with any networks / publishers / agents?" • What tips do you have?"
- 11. Monetizing as an Entrepreneur! The sky is the limit" • Organize wine events" • Private wine tastings" • Speaking events" • Become a wine tour guide" • Start a wine conference" • Sell wine"
- 12. Monetizing as an Entrepreneur! Questions" • How do you monetize yourself?" • What have you seen others do?" • What are some challenges youʼve faced?" • What tips do you have?"
- 13. Questions! What questions do you have?"