1. Childish Labour by Simon Veksner author of Scamp blog

2. Like children, Creatives are curious and imaginative

3. “ What would happen if we dropped a million coloured balls down a hill?”

4. We have a ‘play mind’

6. Let’s build a giant waterslide!

7. Creatives can be sulky

8. Because sulking is the revenge of the powerless

9. Creatives thrive on praise

10. A lump of yellow wood can be an amazing motivator

11. The best Creatives are fussy - people with strong personal tastes

12. We don’t always do what we’re told, and that’s good. Conformity is the enemy of creativity.

13. We have short attention spans. But you know what? So do consumers.

14. Over-sensitive? Absolutely. Much of our work is personal, even autobiographical. Please critique sensitively.

15. We need feeding. Creatives don’t have expense accounts.

16. We love images

18. We’re naturally competitive. Don’t make us work cooperatively, or in brainstorms…

19. We like fun environments

20. Don’t move your business to Canary Wharf

21. Make tasks fun and we’ll work all day and all night

22. Harness our ‘childishness’… and we can create real business success.