Kelly Smith, lead strategist and writer, Neo
Laura Harrison, co-founder, The Human Change Agency
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How I learned to stop worrying about the brandGareth Kay
My slides (that make even less sense without v/o) from Planningness 2016. Marketers and the folks who advise them obsess over the brand. But what if our obsession is wrong? What if how we think about a brand is ill defined? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses. (Also hit presentation gold getting Dr Strangelove, Bob Mould and David Bowie into one presentation).
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
Kelly Smith, lead strategist and writer, Neo
Laura Harrison, co-founder, The Human Change Agency
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How I learned to stop worrying about the brandGareth Kay
My slides (that make even less sense without v/o) from Planningness 2016. Marketers and the folks who advise them obsess over the brand. But what if our obsession is wrong? What if how we think about a brand is ill defined? What if we need to rethink what we do to focus on the end result, not the means? This session will lay out my misgivings with how we obsess over the brand and give practical advice about how we might do things that are more valuable to people and businesses. (Also hit presentation gold getting Dr Strangelove, Bob Mould and David Bowie into one presentation).
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.
5 easy ways to use nostalgia in marketingMike Saccoia
Nostalgia has always been in vogue, now more-so than ever with the lightening pace of change.
Use these 5 easy ways to leverage the power of nostalgia in your business to connect with customers.
Build your brand on the job - Workfront LEAP 2016Terri Trespicio
Branding isn’t just for startups and entrepreneurs; it’s for the full-time employee, too. Find out how and why to hone your brand within an organization regardless of your role or industry. Discover how defining your brand will allow you to become more engaged, deliver greater value, and set yourself up for long-term professional growth.
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
Pinterest might be a social media channel you're asking yourself: How can I use it to achieve my marketing objectives? Social media expert Carmen Sutter and Head of Agency & Brand Strategy, Pinterest Kevin Knight explain how Pinterest can be used to reach your customers and deliver value to your brand.
This discussion will cover how to distill the core identity of your brand, product or marketing campaign down to a single story. We’ll then discuss how to strategically build your story back up to better reach your audience on several different levels. We focus on how motion design and short format film become an incredibly powerful medium to emotionally connect with audiences within the marketing ecosystem.
Creativity in the time of big data - updated for 2014Simon Law
Talk given to Miami Ad School, Europe students on 11th August, 2014. By Simon Law, CSO at Fabric.
Admittedly, this is just an updated version of last year, but some bits were better. The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!
What are you blind spots conquering the 5 misconceptions that hold leaders back Kam Kazemi
Blind spots! Yes, your existing leadership beliefs and experiences are the reason why 60-90% of leaders’ dreams, aspirations, and strategies are not executed, and why 70% of the people in our organizations are not actively engaged. The problem ends now. Many organizations and leaders are using beliefs and methods grounded in the industrial age to try to motivate and engage employees to create change and sustain growth. Learn from Jim Haudan, Chairman and Co-Founder, and Rich Berens, President and CEO, of Root Inc. as they detail five leadership blind spots that hinder employee engagement and innovation in the workplace. If you’re hoping to be an organization that stands apart because of strong engagement scores, this session will offer actionable, real-life tactics to start making positive changes today.
Presenters:
Jessica Barnes, Smashing Ideas, Creative Director
Anna Ho, Smashing Ideas, Senior Strategiest
Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind Mindful PowersTM - a kid-first, holistic approach to building social-emotional learning through the power of play - will walk you through the intricate details of taking skills-based methodologies, such as Mindfulness and Acceptance Commitment Therapy, and the practical application of them in an inclusive and accessible digital experience that helps children build healthier relationships with life, stress, and anxiety.
We all know we're living in a period of massive, accelerating change. Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.
5 easy ways to use nostalgia in marketingMike Saccoia
Nostalgia has always been in vogue, now more-so than ever with the lightening pace of change.
Use these 5 easy ways to leverage the power of nostalgia in your business to connect with customers.
Build your brand on the job - Workfront LEAP 2016Terri Trespicio
Branding isn’t just for startups and entrepreneurs; it’s for the full-time employee, too. Find out how and why to hone your brand within an organization regardless of your role or industry. Discover how defining your brand will allow you to become more engaged, deliver greater value, and set yourself up for long-term professional growth.
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
This presentation was given at the 2014 Society of American Mosaic Artists national convention. I'd highly recommend looking up the videos from Gwenn & Matt. They're great.
25 Inspiring Quotes From Experts Shaping the Future of MarketingHubSpot
Get inspired by marketing experts Seth Godin, Nate Silver, and Scott Harrison.
Want to get more inspiration from these experts?
Attend INBOUND 2013. Learn more: http://www.inbound.com/
Pinterest might be a social media channel you're asking yourself: How can I use it to achieve my marketing objectives? Social media expert Carmen Sutter and Head of Agency & Brand Strategy, Pinterest Kevin Knight explain how Pinterest can be used to reach your customers and deliver value to your brand.
This discussion will cover how to distill the core identity of your brand, product or marketing campaign down to a single story. We’ll then discuss how to strategically build your story back up to better reach your audience on several different levels. We focus on how motion design and short format film become an incredibly powerful medium to emotionally connect with audiences within the marketing ecosystem.
Creativity in the time of big data - updated for 2014Simon Law
Talk given to Miami Ad School, Europe students on 11th August, 2014. By Simon Law, CSO at Fabric.
Admittedly, this is just an updated version of last year, but some bits were better. The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!
What are you blind spots conquering the 5 misconceptions that hold leaders back Kam Kazemi
Blind spots! Yes, your existing leadership beliefs and experiences are the reason why 60-90% of leaders’ dreams, aspirations, and strategies are not executed, and why 70% of the people in our organizations are not actively engaged. The problem ends now. Many organizations and leaders are using beliefs and methods grounded in the industrial age to try to motivate and engage employees to create change and sustain growth. Learn from Jim Haudan, Chairman and Co-Founder, and Rich Berens, President and CEO, of Root Inc. as they detail five leadership blind spots that hinder employee engagement and innovation in the workplace. If you’re hoping to be an organization that stands apart because of strong engagement scores, this session will offer actionable, real-life tactics to start making positive changes today.
Presenters:
Jessica Barnes, Smashing Ideas, Creative Director
Anna Ho, Smashing Ideas, Senior Strategiest
Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind Mindful PowersTM - a kid-first, holistic approach to building social-emotional learning through the power of play - will walk you through the intricate details of taking skills-based methodologies, such as Mindfulness and Acceptance Commitment Therapy, and the practical application of them in an inclusive and accessible digital experience that helps children build healthier relationships with life, stress, and anxiety.
Working with partners to amplify your message: launching #IAMWHOLE | Behind t...CharityComms
Andrew Mortimer, communications manager, YMCA and Martha Robinson, head of communications and engagement, NHS Brighton and Hove Clinical Commissioning Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Engaging people with medical research at Parkinson’s UK | Transforming dry fa...CharityComms
Claire Bale, head of research communications and engagement, Parkinson's UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Making policy accessible at Making Every Adult Matter | Transforming dry fact...CharityComms
Sam Thomas, policy manager, Making Every Adult Matter (MEAM)
Cormac Bakewell, partner and Rachel Bray, head of studio, Soapbox
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Getting creative with The Brain Tumour Charity’s annual report | Transforming...CharityComms
Polly Newton, PR and media manager and Kat Allen, senior graphic designer, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How do you find your target audience on social media? The Center for Rural Enterprise Engagement will take you through several easy steps to find your customers and invite them to engage with you through inbound marketing practices.
Salt Lake Comic Con: Driving Engagement Through Video MarketingSTRYDE
Created and presented by Bryan Brandenburg
Bryan Brandenburg, CMO and Co-founder of Salt Lake Comic Con, shares his strategy for bringing brands to the forefront using social media and video marketing. Presentation originally given at Inbound Marketing SLC: Content Marketing Focus on August 6, 2015.
Social Media And Brand. Start with a strong brand, understand your audience, hang out with them, listen to what they have to say and then provide them with brilliant content from a brand they love.
This was presentation was delivered by www.eskimosoup.co.uk we are a marketing company with teams of web designers and developers, graphic designers and online marketing - SEO experts.
Measuring the Online Impact of Your Information ProjectDana Chinn
Slides for the Knight Community Information Challenge - the "Measuring the Online Impact of Your Information Project: A Primer for Practitioners and Funders" whitepaper on web analytics for news and nonprofit organizations is available at http://www.knightfoundation.org/research_publications/detail.dot?id=370646
Nanaimo Chamber of Commerce - Practical Tips for Building Productive Business...Donna Mercier
A presentation developed for VIU MBA students by
Donna Mercier - Memebership and Marketing Coordinator at the Nanaimo Chamber of Commerce
Paul Mycroft - Owner at Paul Mycroft Designs
Bijesh Kumar - VIU MBA intern for Marketing Communications at Nanaimo Chamber of Commerce
Creating relationships with consumers should be the focus of every marketer’s social efforts. But accomplishing that goal has been unattainable through banner ads and time-boxed campaigns. This was a lunchtime workshop demonstrating models that work for marketers to develop relationships, for publishers to generate revenue, and for consumers to be excited to join in conversations with them.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
Using social media to build your personal brandAmanda Sterling
Your social media presence has a vital part to play in your personal brand and your interactions with potential employers, customers, colleagues, anyone really!
Think of it like your digital footprint that presents what you’re about. Much like a real footprint your digital brand is an ever moving thing. It is the culmination of your interactions across social platforms that creates your brand.
In this presentation I make the case for social media and layout a simple "practical, tactical social media" workflow for adding social media to your daily routine...
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
It's so easy to skip right to the fun tactics in PR and social media but it's the communications strategy that sets the course. Lisa Cruz shares some insights on how to better reach your target audience.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Michele Madden, managing director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
Roisin Treacy, media and communications officer, Fight for Sight
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
3. Hello.
I’m Anna McLoughlin
@AnnaInkspiller on Twitter
3 www.inkspiller.co.uk
4. What will we cover?
What people want from your website
How to make web content easy to read and use
Who you’re writing for
How to write in a meaningful way for them
How to move them to take action
You will leave with:
A web copywriting blueprint for your website
A web content framework for effective web writing
4 www.inkspiller.co.uk
5. People want content
They want to read as little as possible … and no more
Image from: www.trafficcoleman.com
5 www.inkspiller.co.uk
6. They don’t read more because….
They are busy
They want answers
It’s not relevant
They want to do something
They want to grab and go!
6 www.inkspiller.co.uk
7. Good web writing is a conversation
“Think of your web content as a focussed conversation,
started by a busy person”
- Ginny Redish ‘Letting Go of the Words’
7 www.inkspiller.co.uk
8. Your side of the conversation…
Good web writing answers people’s questions:
- “How do I donate ?”
- “Where do I find out about getting some support?”
- “May I volunteer for you?”
- “Can you tell me more about what you do?”
8 www.inkspiller.co.uk
10. Where to start?
“Writing is a lot easier if you have something to
say”
- Sholem Asch
10 www.inkspiller.co.uk
11. Blueprint
The ‘Web Copywriting Blueprint’ is a set of golden questions
It never fails to help work out what to say and how to say it
Take this away and brainstorm the questions with colleagues
Find your Blueprint at:http://tinyurl.com/6rmne6z
11 www.inkspiller.co.uk
12. The Blueprint covers
Stage 1: What you want to achieve
Stage 2: Talk to the right people
Stage 3: Talk about the right things, in the right way
Stage 4: For the right result
12 www.inkspiller.co.uk
13. Stage 1: What you want to achieve
What does your website do for you at the moment?
e.g. Help raise funds, raise awareness, provide support.
What would you like people to do on your site?
e.g. Donate
13 www.inkspiller.co.uk
14. Stage 2: It’s all about the audience
14 www.inkspiller.co.uk
15. Stage 2: Talking to the right people
Who are your audience?
Are they male or female?
How old are they?
What kind of work do they do?
What is their expertise and experience?
What other sites do they visit?
What are their hobbies?
What are their values?
What motivates them?
15 www.inkspiller.co.uk
16. Gather information
Read emails; what are they asking?
Talk to marketing
Talk to Customer Service
Conduct a survey
Watch and listen in physical locations
Interview people
Do usability testing
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17. Use information to create personas
Persona developed at Be Good, Be Social.
Photo credit: juliebee.co.uk
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18. Put a face and name to your persona
Personas of people seeking aid information
Source: www.aidinfolabs.org
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19. Stage 2: What do they want?
When gathering information, pay attention to the words
your audience use:
Why are they coming to you?
What are their questions?
What are their problems?
What key tasks do they have in mind?
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20. How easy are your key tasks?
In a study of 60 non-profit sites, the Nielsen Norman Group found:
“Giving money on charity websites is 7% harder than
spending money on e-commerce sites. The top priority
for non-profits is to write clearer content.”
- Jakob Nielsen, 2011
• It took 7% more time to complete a donation than in a separate
ecommerce study
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21. Research findings
Nielsen asked people to complete key tasks:
Key Task Result
Choosing which charity to donate to Poor: Not enough information to
determine value or
trustworthiness
Making a first time donation 7% worse than best practice
Making a repeat donation Average rating of 5.7 out of 7
Non-monetary contributions Rated poor
Volunteering Rated good: straightforward
information provided
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22. Communicate value
The top priority is transparency about what a charity does,
the impact and why it’s important:
“Non-profits must clearly communicate their value
proposition if they want to attract volunteers and
online donations.”
- Jakob Nielsen, 2011
• Report available to buy at:
http://www.nngroup.com/reports/donations/
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23. Taglines
It should be clear what your charity does at first glance
A strong tagline is priceless, e.g. “A Dog is for Life”.
For inspiration, browse the ‘Non Profit Tagline Database’
report at: http://gettingattention.org/
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26. Emotional connections
Do they have a personal connection to your charity?
How are they likely to be feeling?
Anxious?
Frustrated?
Skeptical?
“Web content for people who are angry, frustrated, anxious or stressed
has to be particularly clear and simple”
-Ginny Reddish
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28. Stage 3: Golden questions
What’s the problem we’re trying to solve?
Why hasn’t this been solved before?
What is different now we’ve come along?
How do we know?
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29. Stage 3: Talking in the right way
Avoid the “we we” effect; don’t talk about yourself, talk
about your cause
Don’t make yourself the reason to give, e.g. “Help empower
them” rather than “Help us change this”
Show why what you’re doing is important or relevant to
your audience
Demonstrate outcomes, e.g. “20 homeless people now
have jobs” rather than “we trained 20 homeless people”.
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31. What we’ve covered so far…
Now you should have a clearer idea:
Who you are talking to
What they need from you
How to talk about your charity in a meaningful way for
them
What you want to achieve
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32. Finding your voice
Remember it’s a conversation:
So, who are you?
What are your values?
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33. Tone of voice exercise
Try contrasting values:
“Professional, not academic.”
“Confident, not arrogant.”
“Clever, not cutesy.”
“Savvy, not hipster.”
“Expert, not preachy.”
Exercise from Kristina Halvorson’s “Content Strategy for the Web”
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34. This, not this
Less Like More Like
Contact us Get in touch!
Our content offers many unexpected benefits More than good web writing. Way more.
Our writers have a myriad of creative skills and Our writers aren’t just well-trained. They’re
substantial technical expertise seriously talented.
We have an enthusiasm and passion for content Everyone here loves content. A lot.
that shows in all we do.
Adapted from Kristina Halvorson’s “Content Strategy for the Web”
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35. Create a word bank
Created at wordle.net
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36. Use the word bank to write
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37. A simple content framework
Give your content the best possible chance of being read
Find your content framework at:
http://tinyurl.com/6sj4w2p
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38. How people scan web pages
People read in a rough ‘F’ shape
38 Eye tracking research from useit.com
www.inkspiller.co.uk
39. Help them read your content
Using the ‘Inverted Pyramid’ style will help people read and use your
content
Image from http://www.internetmarketinginc.com/
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40. Headlines are critical
Focus on what’s important to your audience
CareLogger: 32.2% increase in sign-ups just by changing the headline
Source: Abtests.com
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45. Use subheadings, lists & links
Before After
Get Seen, Get Heard with MTV and Want to Play a Stadium & Help End Poverty?
Oxjam!
- It all starts at Oxjam & on MTV this
Wanna be the next Kaiser Chiefs, Kasabian, Hot October!
Chip? Want stardom, to play to adoring fans and
the chance to make a difference? Now you can Film yourself playing at an Oxjam event this
(but you better move quick). October and you could win the chance to play
alongside the UK’s biggest bands at a major
Film yourself playing an Oxjam event in fundraiser next year.
October and you could be one of four new acts
playing alongside Britain’s biggest bands at a What next: Oxjam Timeline
major fundraising gig next year. It’s a real
chance to change lives, including your own! Now: Register at MTV Flux and Oxjam
Oct: Go, play and film your gig
October is going to be jampacked with music Oct: Upload your video to MTV Flux
madness. Dec: Top videos play on MTV
Jan: Viewers pick the finalists
See the Oxjam Timeline Apr: Winners get to play at Help Make Poverty
History
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46. Testimonials and stories
WikiJob: Adding testimonials increased sales by 34%
Source: abtests.com
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47. Use stories
People want to help people
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48. Calls to action
Make calls to action about the audience, not you.
e.g. “Fight for good” not “We need your donation”.
Campaign Monitor:26.6% more people responded to ‘Give us your best ideas!” Source: abtests.com
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49. “On the average Web page, users have time to read at most 28%
of the words during an average visit; 20% is more likely.”
- Jakob Nielsen
Reduce your word count by half
Can you reduce it in half again?
People will get more information with less content
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51. Perfecting your copy
Use the checklist on the Framework
Let it sit overnight
If it bothers you; cut it
Read aloud
Get someone else to read it
Don’t rely on spell check alone
Read from the bottom of the document to the top
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52. To conclude
Good web writing is like a conversation
Understand who you are talking to and their questions
Provide what they want to know in a way that’s relevant
Establish a tone of voice
Structure your copy so they can ‘grab and go’
Write in an inverted pyramid style
Edit ruthlessly
Take-away tools:
Blueprint: http://tinyurl.com/6rmne6z
Web Content Framework: http://tinyurl.com/6sj4w2p
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53. Thanks for your time
Feel free to ask questions:
Anna McLoughlin
anna@inkspiller.co.uk
Twitter: @AnnaInkspiller
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