The document provides information about the Motivate Europe Live exhibition and conference happening on April 22-23, 2015 at ExCeL London. It will showcase the best in employee engagement, recognition, reward, and incentives. Visitors can explore solutions from top providers, learn from industry experts and motivational speakers, and discuss hot topics in the industry. They will also have opportunities to participate in skills workshops and potentially set a Guinness World Record. Various exhibitors are highlighted that will be showcasing new products and services at their booths.

1. MOTIVATE
EUROPE LIVE
LET’S GO TO
THE SHOW!
EXCEL
LONDON
22-23
APRIL 2015
INSIDE!
INTERVIEWS
WITH ALASTAIR
CAMPBELL AND
DAVID MACLEOD
P7-10
SHOWCASING THE BEST IN ENGAGEMENT, RECOGNITION, REWARD AND INCENTIVES
I
n just a few weeks’ time the
doors will open for the very
first Motivate Europe Live
exhibition and conference at
ExCeL London.
It’s a great opportunity for
anyone involved in incentive and
reward activities to network with
peers, share knowledge and meet
face-to-face with the people
behind a huge range of innovative
incentive, reward and recognition
solutions.
GET THE KNOWLEDGE
The exhibition and conference
line-up is a Who’s Who of the best
solution providers, industry experts
and motivational speakers – all in
one place.
Visitors can explore the
latest trends and discuss hot
topics such as the best ways
to incentivise employees and
promote your brand; how
health and wellbeing can help
to boost performance; the
latest innovations and solutions
to improve engagement
and develop staff; or how to
motivate globally dispersed
teams. Whatever your incentive,
reward and recognition
activities entail, there will be
somebody there who can help
you to achieve the results you
want.
Inspiring speakers including
Alastair Campbell, Sally Gunnell
and David MacLeod will be
at the conference to provide
fascinating insights on how to
get the best from people.
Skill-building is also on the
agenda, with James Osborne
and his team from Innergy
running a series of free,
30-minute masterclasses across
the two days to help you boost
your power to enable positive
change.
UNIQUE OPPORTUNITIES
Everyone at Motivate Europe
Live will have the opportunity
to become an official Guinness
World Records™ title holder! The
Guinness World Records team
will be on hand to help you find
out if you have what it takes to
become a record title holder.
Visitors can also help shape the
industry by taking part in ground-
breaking research conducted by
Motivate Europe Live and the
Incentive Research Foundation –
and for those who register, fill in
the survey and attend the event,
there’s also a chance to win.
See inside for more details
of what you can discover,
experience and share at the
event. More top names are still
being added, so head to www.
motivateeuropelive.com to
register and check for the latest
news.
Don’t forget to download the
free Motivate Europe Live 2015
app which has been developed
to help visitors connect with each
other, plan their visit and share
the experience.
A WEALTH OF REWARDING
EXPERIENCES AT INAUGURAL EVENT
REGISTER NOW!
Make sure you don’t miss out – seats at the
conference are limited, so register for your
ticket now!
l Hear from over 50 speakers at the free-to-
attend conference
l Gain expert advice on all areas of
Engagement, Incentive, Recognition and
Reward
l Book one-to-one meetings with authoritative
and long-standing incentive professionals
l View the latest products and network with
host of global Incentive, Reward & Recognition
and Employee Engagement professionals – all
under one roof
l Sign up to our free sales and development
masterclasses
Register NOW at www.motivateeuropelive.com

2. READALL
ABOUT IT!THE LATEST NEWS FROM MOTIVATE EUROPE LIVE
SHOW
INFORMATION
AT A GLANCE
VENUE:
ExCeL London
Royal Victoria Dock
1 Western Gateway
London E16 1XL
DATES: 22-23 APRIL 2015
OPENING TIMES:
Wednesday 22 April: 9.30am –
5:30pm
Thursday 23 April: 9.30am – 4.30pm
HOW TO REGISTER: Visit www.
motivateeuropelive.com, click the
link to ‘Register Now Free!’ and fill in
your details.
WEBSITE:
www.motivateeuropelive.com
EVENT APP: Download the Motivate
Europe Live 2015 mobile app at:
www.motivateeuropelive.com/
conference/#downloadtheapp
TWITTER: @Motivate_Europe
LINKEDIN: https://uk.linkedin.com/
company/motivate-europe
ENQUIRIES:
Exhibitor & sponsorship
opportunities: Lucy Clarke –
Exhibition Manager
t: +44 (0)1926 671358
e: lucy@motivateeuropelive.com
VISITOR ENQUIRIES: Vicky Drew
e: vicky@motivateeuropelive.com
PR AND MARKETING ENQUIRIES:
Jacqui Griffiths
e: jacqui@motivateeuropelive.com
EXHIBITOR AND OPERATIONS
ENQUIRIES: Rhiannon Osborne
e: rhiannon@motivateeuropelive.
com
SOCIAL MEDIA COLLABORATION:
Jonathan Angeloni
e: jonathan@motivateeuropelive.
com
PLAN YOUR JOURNEY: www.excel-
london.co.uk/visiting-excel
ACCOMMODATION:
Dovetail Foks is the official travel
and accommodation partner for
Motivate Europe Live 2015.
Hotel search and bookings through
Dovetail Foks: https://compass.
onpeak.com/e/MEL15
Contact Dovetail Foks
t: +44 (0) 20 7025 1515
e: events@dovetailfoks.com
* Please note that Motivate Europe
Live 2015 is strictly for business
professionals and incentive trade
only. General public and persons
below the age of 18 will not be
permitted entry.
SALLY GUNNELL OBE
ON THE STARTING
BLOCKS FOR MOTIVATE
EUROPE LIVE
S
ally Gunnell OBE is set to inspire
visitors at Motivate Europe Live
with her expertise in workplace
health and wellbeing.
Sally will be speaking at the conference,
and visitors at the exhibition will be
able to find out all about Sally Gunnell
Corporate Wellbeing, which works with
organisations to improve health and
wellbeing.
Known to many as a record-breaking
hurdler, Sally has applied her sound
performance principles to business,
helping companies to bring health and
wellbeing into the workplace.
Sally Gunnell Corporate Wellbeing has
a mission to provide companies with
life-changing solutions, for life-changing
health. The company provides long-term
solutions to organisations that want to
improve the health and wellbeing of their
employees, and is known for being able to
improve the productivity and performance
of employees and organisations. It works in
partnership with businesses to assess the
overall health of their employees and then
design and implement a programme to
address any issues, supporting employees
throughout the length of the programme.
Wendy Carter, Director of Motivate
Europe Live, said: “We’re delighted to
welcome Sally Gunnell to the Motivate
Europe Live conference and exhibition.
With absence in the private sector costing
an average £520 per employee last
year, health and wellbeing is high on the
agenda for many employers. Sally Gunnell
Corporate Wellbeing specialises in helping
organisations to bring positive changes
to workplace wellbeing, backed by Sally’s
deep expertise and exceptional power to
motivate.”
MOTIVATE EUROPE LIVE MOTIVATE EUROPE LIVE02 03
KUDOS – SPEAKING
YOUR LANGUAGE
C
ompanies the world over are
quickly realising how essential
recognition is for an engaged
workforce, and they’re choosing
the Kudos social recognition system to
connect their teams.
Kudos is now in use in over 80 countries,
and to meet that global demand, Kudos
social recognition is now available in
eight languages: English, French, Spanish,
Portuguese, Greek, Czech, Arabic and
Farsi. The system seamlessly switches
between a left-to-right language like
French to a right-to-left language
like Arabic, allowing users to send
and receive Kudos in their preferred
language on desktops, laptops and
smart devices.
Kudos is looking forward to
showcasing the new language offering
and the system’s numerous recognition
features at Motivate Europe Live in
April. Both recognition and the power of
‘thank you’ have been the foundations
of Kudos since the company’s inception,
and Kudos is very proud to offer a
Software-as-a-Service product that
makes the meaning behind ‘thank you’
more universal than ever.
l Talk to Kudos at Stand 306
OC
TANNER
ON THE
BUTTON
I
nteractivity is the name of the
game at the OC Tanner exhibition
stand, where visitors will be able
to use a touch screen to send
interactive ebuttons to colleagues,
friends and family members.
There are eight buttons to choose
from, enabling users to show their
appreciation regardless of distance.
OC Tanner will also be showcasing
its latest game-changing product,
Yearbook, an online and printed
keepsake that allows leaders and peers
to upload stories and photos to honour
a person’s life at work.
OC Tanner is credited with helping
to launch the employee recognition
industry, and the global recognition
specialist is certainly riding high right
now. It is currently celebrating its entry
into the Fortune 100 best companies to
work for at number 40 – a significant
achievement, especially since this was
the first time it had entered.
l Get interactive with OC Tanner at
Stand 506
CORPORATE REWARDS ON
A MISSION TO MOTIVATE
Corporate Rewards is looking forward
to inspiring visitors with its tailored
incentive programme, project and
event management services.
“We want to inspire delegates and
encourage them to understand the
importance of employee engagement,
so they can motivate their employees,
customers or partners to be more
productive and, in turn, build more
loyalty,” said David Gould, Managing
Director of Corporate Rewards.
Visitors will be able to find out
all about the company’s services,
including the MyRewards online
platform which includes a points
banking portal that can be fully
branded for businesses of all sizes in
any sector.
“Our reward catalogue is also
available as an API plug-in feed,
so if you have an existing incentive
platform but are looking for a
reward fulfilment offering, our new
Global Product System supply and
management tool for reward orders is
the system for you,” said David.
“Incentive travel and SPIF/hype
days can help as part of an effective
tactical sales campaign, and we will
be on hand to explain how our award-
winning events team can create a fun
and effective promotion which can
be incorporated into a MyRewards
incentive platform or as a stand-alone
event.”
l Visit Corporate Rewards at Stand
314

3. MOTIVATE EUROPE LIVE MOTIVATE EUROPE LIVE04 05
EDENRED
PROVIDES
INSIGHTS ON
BENEFITS
TRENDS
E
denred’s annual benefits trends
research has identified the need to
attract and retain the best people
and to comply with legislation
as the top two drivers for changes to the
benefits mix in 2015.
However, the research also uncovered
an innovation gap in the way many
organisations approach rewards and
benefits: only 15% said their benefits
proposition was innovative and 13% said
they developed tailored benefits to meet
the needs of employee demographics.
Andy Philpott, Marketing Director at
Edenred UK said: “It is great to see the
majority of organisations with plans in
place to deal with the impact of new
legislation and employee expectations
in a rising economy. However in a
year when engaging and attracting
employees will be critical to business
success, our research shows there is a
clear opportunity for HR and benefits
practitioners to be bolder and more
creative in the way they develop and
deliver rewards and benefits.
“As personalisation, technology and
online communication reshape consumer
behaviour, it is vital that organisations
understand these trends and put them at
the heart of their benefits proposition.”
l Visit Edenred at stand 509
A BOOST FOR
BUSINESS GIVING
For many employees, giving to charity
is just as important as any rewards
they receive, and combining the
two can create a multi-dimensional
feel-good factor. Donation Reward
Services provides expert help for
businesses wanting to combine
incentive and reward activity with
cost-free charity donations, while
making sure that every penny
donated reaches its mark.
“Charity donations through
payroll giving services, Direct
Debit donations or sponsorship
websites often go through a chain
of agencies, bank accounts and
departments that each take a cut
of the money – so not all of the
money donated actually reaches the
charity you donated it to,” said Terry
Harvey, Director at Donation Reward
Services.
The organisation has set out to
change all that through a number of
activities:
Incentives and Rewards (www.
incentivesandrewards.co.uk)
provides a wide range of gift cards,
gift vouchers and incentive vouchers
that enable businesses to offer high
perceived-value incentives at a low
cost.
DRS Club (www.drsclub.org.uk)
provides access to around 5,000
retailers with exclusive discounts –
and many of the purchases through
the club include a free donation to
charity which is collected for the
member in their free virtual bank
account.
DRS-UK (www.drs-uk.org.
uk) provides free payroll giving,
sponsor-me funding and donation
services to support different ways of
giving.
Donations are held in a free
virtual bank account created for
each user, and then transferred to
a prepaid card for the charity’s use.
This ensures that every penny given
reaches the charity and enables the
giver to see how their money has
been spent.
“We offer a great range of
rewards and benefits for staff
and customers while enabling
donations to charity, cost free,”
says Terry. “We’re looking at giving
in a different way, and helping
businesses to achieve the results
that their incentive, reward and
charity activities were set up for.
And we’re giving staff a chance
to see that the money they give
to good causes goes where they
intended it to go.”
l Meet the Donation Reward Services
team at Stand 215
“There is a clear opportunity for
HR and benefits practitioners to be
bolder and more creative in the way
they develop and deliver rewards
and benefits”
SET SAIL WITH
BRITANNIA
CORPORATE
EVENTS W
hether you are
looking to get the
best from your
employees or to
reward your best employees,
a sailing day is a great option.
Offering people the chance to
do something different, in an
impressive environment whilst
learning a new skill is motivating
and rewarding.
Britannia Corporate Events runs
a fleet of over 50 yachts which
are designed to be sailed by a
team for either racing or cruising.
With a professional skipper and
first mate on board to teach
the crews the ropes and ensure
everyone’s safety, the crew can
get fully involved in learning how
to sail their yacht.
Britannia will be at Motivate
Europe Live, where visitors will be
able to book a sailing day at the
prestigious Cowes Week Regatta,
a fantastic way to reward or
incentivise staff, at a special
discounted show rate of £180 +
VAT per person – a saving of 20%
off the standard rate.
There will also be an
opportunity to register for a free
taster sailing day to experience
the thrill first-hand.
Andy Byham, Managing
Director said: “A huge part
of our business is helping
companies who are looking to
reward or motivate employees
or customers. A sailing day
is a unique and memorable
experience, and genuinely
encourages team interaction in a
fun environment.
“We are really excited about the
forthcoming Motivate Europe Live
show, and being able to bring this
great experience to the attention
of incentive buyers.”
l Step on board with Britannia
Corporate Events at Stand 322
Sodexo Benefits and Rewards Services will be
unveiling a new employee rewards portfolio at
Motivate Europe Live.
Sodexo Benefits and Rewards Services will be
unveiling new positioning for its current reward
portfolio, along with the launch of a new product
at the exhibition. With conference speaking slots
on both days of Motivate Europe Live, Sodexo
will also be discussing recent research that it
has commissioned into attitudes and awareness
surrounding incentive and recognition.
Iain McMath, CEO of Sodexo Benefits and Rewards
Services, said: “As an elite sponsor, we’re looking
forward to being very involved in the first Motivate
Europe Live and believe it will become a key event in
the HR calendar in coming years.
“Sodexo has been heavily investing in research and
thought leadership which has resulted in the new
rewards portfolio that we’ll be unveiling over the
course of the two-day event. We believe that a lot of
work still needs to be done in this space in order for
companies to boost motivation and remain attractive
to employees in an increasingly competitive
marketplace. We hope Sodexo’s new rewards offering
will help to plug this gap.”
l Find out more – visit Sodexo at Stand 501
SODEXO BENEFITS AND REWARDS SERVICES
TO UNVEIL NEW REWARDS PORTFOLIO
T
his year Motivate Europe Live and Guinness World
Records will be partnering to give everyone attending
the event the opportunity to attempt a Guinness
World Records title.
The Guinness World Records team will be on hand at the
exhibition to help visitors find out if they have what it takes
to become a record title holder, with chances throughout
the two days at their stand.
There will also be a very special record attempt for
everyone to take part in on Thursday 22 April at 12:30, so
make sure you are there!
“Motivation and rewarding achievement is what it’s all
about,” said Wendy Carter, Event Director. “And what better
motivation can there be than setting a Guinness World
Records title? With record-breaking athletes among our
keynote speakers, the prospect of bringing the power of
record-breaking to everyone at the event is just too good
to miss.”
Make sure you’re part of it – register for your ticket now!
SETAGUINNESS
WORLD
RECORDS™
TITLEAT
MOTIVATE
EUROPELIVE!

4. MOTIVATE EUROPE LIVE MOTIVATE EUROPE LIVE
A
lastair Campbell
knows a thing or two
about winning. A
writer, communicator
and strategist, he is
best known for his role as former
British Prime Minister Tony Blair’s
spokesman, press secretary and
director of communications and
strategy, helping New Labour return
to power and win three general
elections. But whether it’s politics,
sport or business, Campbell is
fascinated by what makes a winner – a
subject he explores in his latest book,
Winners and How They Succeed.
“I’ve always been interested in what
separates people who are globally
recognised as the best at what
they do from those who are clearly
very good but who you wouldn’t
necessarily put in the same league,”
he says. “In the book, I’ve profiled
different people who are winners in
politics, business and sport – and
a couple who are successful in all
three – and tried to find trends and
characteristics that they share.”
Campbell identifies several factors
that contribute to success, including
strategy, teamship, leadership,
innovation, boldness, use of data and
crisis management. Motivation is a key
theme which he relates closely to the
‘holy trinity’ of strategy, leadership and
teamship.
“To be successful you have to
have an understanding of your own
strategy,” he says. “That is the hardest
part. Too often I see people who
are all about the tactical response
to somebody else’s strategy, and
that is not the way to lead. You
might technically be a very good
communicator, but what are you
communicating? If you don’t have a
strategy, your leadership skills are less
relevant.”
Enabling teamship at all levels is
critical to success, Campbell says.
“There are two ways of looking at a
team,” he explains. “There’s the public
facing team and then there are all the
people underneath. I’ve profiled people
like Nelson Mandela and the Queen,
who have been enduringly successful
through excessively difficult times.
They’re great individuals who are going
to be remembered forever, but they
don’t do it on their own. You have to
have good people at every level doing
the right thing. The most important
thing is that everybody on the team
knows what they’re meant to be doing,
and where it fits in relation to the
objectives they’re trying to meet.”
Being a winner means
accomplishing the goals that matter to
the individual or organisation that set
them. But while the goals themselves
might differ, the principles behind their
achievement are just the same.
“You need to set your targets,”
Campbell says. “One of my interviews
in the book is with Haile Gebrselassie,
who has been a winner in sport,
in business, and is now going into
politics. He says his attitude in life has
always been, ‘If you can’t win then
what’s the point?’ I think a trait with a
lot of winners is that they are always
looking towards the next goal, and
then the one after that. The targets
are going to vary between different
people and organisations, but for
winners it’s always got to be about the
next thing.”
l Head to the Keynote Theatre at
3:00pm on Thursday, 23 April to hear
Alastair’s keynote presentation
WINNING
WAYSKeynote speaker Alastair
Campbell shares his insights
on motivation and success
06 07
The most important thing is
that everybody on the team
knows what they’re meant to be
doing, and where it fits in relation to
the objectives they’re trying to meet
OVATION PUTS ENCORE CENTRE STAGE
Ovation Incentives is looking forward
to showcasing Encore, its powerful new
social employee recognition platform,
at Motivate Europe Live.
Encore combines sophisticated
reporting and multi-language
communications tools with Ovation’s
world-beating global reward network
of retail merchant gift cards, enabling
large organisations to implement
strategic global reward and recognition
campaigns while meeting the
motivational and cultural needs of
today’s multi-generational workforce.
Jonathan Grey, CEO of Ovation said:
“We know that recognition drives
employee engagement, and employee
engagement drives productivity. The
issue facing HR is how do you deliver
recognition in a form that is relevant for
the gen-Y workplace; how do you then
make that scalable for your organisation
internationally so everyone has the
same experience; and finally, how do
you then deliver culturally relevant
rewards that drive repeat performance
and productivity gains? Encore was
created for this purpose.”
Encore is designed to work with many
of the world’s leading HR technology
suites as a pure Software-as-a-Service
model, in a ‘private cloud’ or as an on-
premise solution.
“Global HR teams face a number
of challenges when implementing a
strategic recognition initiative on a
global scale,” added Jonathan. “IT, data
security, programme administration –
these are all top of the list even before
you look at the cultural differences
in your employee base. Encore has
been designed from the ground up to
overcome these challenges, seamlessly
and securely integrating with existing
systems to deliver a rich experience for
all users, on all devices, in all places.”
l Find out more about
Encore at Stand 513
GUINNESS WORLD RECORDS
LAUNCH NEW EMPLOYEE
ENGAGEMENT EXPERIENCE
U
nited Biscuits first to take the
new product allowing staff to
‘Believe in Better’ and achieve
record-breaking success
Guinness World Records, the
global authority on record-breaking
achievement, has launched the innovative
Employee Engagement service –
breathing new life into corporate
hospitality, team building and staff
training.
The Guinness World Records Employee
Engagement bespoke package provides
a dedicated creative event management
team who research, devise and execute
the record-breaking event. On the day
a rousing MC motivates the team while
record coaches sharpen their skills and
give advice and an official Guinness World
Records judge conducts and verifies the
record.
Earlier this year, the United Biscuits
UK Sales team managed to topple 5,381
books, which they had arranged in a
formation spelling ‘UBelieve’, achieving
the Guinness World Records title for
Most books toppled in a domino fashion.
The Guinness World Records Creative
team listened carefully to United Biscuits’
UK objective to motivate the United
Biscuits UK Sales Team, to improve on
the previous year and ‘Believe in Better’.
Guinness World Records devised a
playful presentation, focused training
and an ideal challenge and that would
tap into these core values and excite and
energise the United Biscuits UK staff.
Guinness World Records Vice President
of creative Paul O’Neil said: “The United
Biscuits team demonstrated patience,
courage and dedication throughout the
entire event. Starting as individuals, then
working in small groups to then gradually
building up to working in one whole team,
this was an example of teamwork at its
world record breaking best!”
Guinness World Records will be at
Motivate Europe Live stand 514, where
visitors will be able to consult with the
Guinness World Records Creative team
to find records to suit their events and
budgets.
There will also be a chance at the stand
to become a Guinness World Records Title
holder. Just pop along and experience
record-breaking for yourself and grab your
chance to become legendary!
http://www.guinnessworldrecords.
com/set-a-record/corporates/employee-
engagement

5. DISCOVER, DISCUSS
AND ENGAGE
MOTIVATE EUROPE LIVE MOTIVATE EUROPE LIVE08 09
AGENDA AT A GLANCE
Head to the Motivate
Europe Live conference
for the latest insights
and inspiration
A
n exceptional line-up of
keynote speakers is ready
to inspire, challenge and
stimulate the conference
audience, including Alistair
Campbell (see our interview on page 7),
Sally Gunnell (see page 2) and Employee
Engagement Task Force Co-Chair David
MacLeod (see page 10).
Here is a bit of background on just a few of
the keynote speakers that are set to inspire
the conference audience. Take a look at
our conference agenda to see the sessions
we have confirmed so far. We’re adding
new names all the time, so make sure you
download the Motivate Europe Live 2015 app
and check for the latest updates at www.
motivateeuropelive.com
BRUCE BOLGER
MANAGING DIRECTOR, ENTERPRISE
ENGAGEMENT ALLIANCE
l Bruce is managing director of
education and outreach organisation
the Enterprise Engagement Alliance
and a founder of The Engagement
Agency, a company that helps
organisations achieve their objectives
through engagement.
Bruce will share his expert
knowledge about the ‘next frontier’
of enterprise engagement on Day 1 of
the conference, including the benefits
of having an enterprise brand and
how an enterprise approach to
engagement helps improve employee
engagement efforts.
PAUL MILLER
MANAGING DIRECTOR, SPECTRA
SITE IMMEDIATE PAST PRESIDENT 2015
l Paul is the Managing Director of
full-service destination management
company SPECTRA, which handles
business events including incentives,
association and corporate meetings,
conventions and deluxe special interest
group programmes. He became a
member of the Society for Incentive
Travel Excellence (SITE) in 1999 and is
currently the Immediate Past President.
Head for the Keynote Theatre on
Day 2 to hear Paul’s update on the
incentive travel industry from a global
perspective, including SITE Foundation
research results and predictions.
JILL MILLER
RESEARCH ADVISER, CHARTERED
INSTITUTE OF PERSONNEL AND
DEVELOPMENT
l Jill undertakes a combination
of rigorous research and active
engagement with academics and
practitioners to inform projects and
shape thinking. She specialises in
absence management, employee
wellbeing and the importance of
promoting good mental health as
well as physical health.
Join Jill on Day 2 to explore how
to design an employee wellbeing
approach that works for your
business.
MICHELLE SMITH
VICE PRESIDENT, OC TANNER
l Michelle is a highly accomplished
international speaker, author and
consultant on performance improvement,
and a respected authority on leadership,
internal branding and employee
engagement. She has worked in every
facet of recognition and incentives, both
domestically and internationally, and
has been named as one of the Ten Best
and Brightest Women in the incentive
industry.
Michelle will be sharing her insights
into global recognition and engagement,
including detailed global recognition
insights and best practices from client
focus groups and leadership group
interviews around the world.
An exceptional
line-up of
keynote
speakers is
ready to inspire,
challenge and
stimulate the
conference
audience Sessions and timings are subject to change. Places in the Keynote and Seminar sessions are on a strictly first-come, first-served basis.
DAY 1 WEDNESDAY 22 APRIL
DAY 2 THURSDAY 23 APRIL
EXHIBITION OPENS 9:30AM-5:30PM
11:00am-3:30pm
Sales & Development Masterclass
run by Innergy
KEYNOTE THEATRE
10:00am-11:00am
The Employee Engagement Task Force
Update – David Macleod
11:00am - 12:00pm
Corporate Wellbeing – Sally Gunnell OBE
12:00pm - 1:00pm
Essential global recognition and
engagement insights – Michelle Smith, OC
Tanner
2:00pm - 3:00pm
Incentives – what are the opportunities
and pitfalls in global staff programme
deployments?
3:00pm - 4:00pm
Enterprise Engagement: The Next Frontier
– Bruce Bolger
4:00pm - 4.45pm
Panel session: Importance of gift cards in
an employee incentive programme
SEMINAR ROOM 1
10:30am - 11:00am
A changing society – Stefan Grimm, Cadooz
11:00am - 11:30am
21 great ideas to reward your staff and
customers – Gordon Glenister, BPMA
12:00pm - 12:45pm
Do not give them what they want! Weird
Science: the psychology of motivation –
Mike Davies, BI Worldwide
12:45pm - 1:30pm
Employee engagement: the likely impact of
mobile wallet apps on reward programmes
1:30pm - 2:00pm
Advances in social recognition for
employee engagement
2:00pm - 2:30pm
More than just rewards – David Gould,
Corporate Rewards
2:30pm - 3:00pm
Unleashing the global power of
appreciation – Michelle Smith, OC Tanner
3:00pm - 3:45pm
How and why Reward and Recognition has
become one of the ‘must-have’ employee
engagement programmes – Saul Meyer, Xexec
SEMINAR ROOM 2
10:15am - 11:00am
Can tax efficient ‘benefits’ really be used
as a motivation? – David Walker, Personal
Group
11:00am - 11:30am
Reward within the HR community – Jamie
Mackenzie, Sodexo
11:30am - 12:00pm
I know what you did last summer!
Employee Information Security – Jonathan
Grey, Ovation Incentives
12:30pm - 1:00pm
3 fundamental pillars to building a
successful reward programme – Bill
Alexander, Red Letter Days for Business
3:15pm - 4:00pm
iTunes – Brian Dunne MD, SVM Europe talks
about innovation in Prepaid Gift Cards and
the latest solutions offered by iTunes.
EXHIBITION OPENS 9:30AM-4:30PM
11:00am - 3:30pm
Sales & Development Masterclass
run by Innergy
KEYNOTE THEATRE
10:00am - 11:00am
Panel session – Subject matter Rewards
and Recognition
11:00am - 12:00pm
Melissa Van Dyke – The Incentive Research
Foundation
12:00pm - 1:00pm
Wellbeing as part of your employer brand
strategy – Charles Fair, Great Place To
Work
1:00pm - 2:00pm
Incentive travel industry update – Paul
Miller, SPECTRA
2:00pm - 3:00pm
Design an employee wellbeing approach
that works – Dr Jill Miller, CIPD
3:00pm - 4:00pm
Winning Ways - Keynote speaker
Alastair Campbell shares his insights on
motivation and success
SEMINAR ROOM 1
10:30am - 11:00am
The role of Recognition and Incentives in
the EVP (Employee Value Proposition) –
Jamie Clarke, Edenred
11:00am - 11:30am
Employee loyalty – what does it mean
and how can we improve this in our
organisation? – David Bailey, Love2shop
11:30am - 12:00pm
2015 trends in recognition: utilising
recognition to drive employee engagement
– Rob Catalano, Achievers
12:00pm - 12:45pm
Choose wisely: what incentives work in a
multigenerational workforce? – Andrew
Johnson, ngcEurope & Eric Thiegs, NGC
USA
12:45pm - 1:30pm
Instant rewards, instant impact – Dan Kelly,
Corporate Rewards
2:30pm - 3:00pm
Financial wellbeing – Jamie Mackenzie,
Sodexo
SEMINAR ROOM 2
11:00am - 11:30am
One world or a world of difference?
Reward & Recognition on a global scale –
Phil Williams, BI WORLDWIDE
11:30am - 12:00pm
A customer service secret: your employees
ARE your brand! – Michelle Smith, OC
Tanner
12:00pm - 12:30pm
Recognition over rewards: Simple. Social.
Success! – Tom Short, Kudos
12:30pm - 1:00pm
How to run successful channel incentives
for the Facebook Generation
1:00pm - 1:45pm
How to select the right platform for a
global staff programmes
2:30pm - 3:15pm
Britannia Events - British Skipper Alex
Thomson Racing is a major talent in
international yacht racing. Alex competes
in the high-speed, extreme IMOCA 60
class. Alex will talking about how to
create a winning team.
12:30m Set a Guinness World Records™ title at Motivate Europe Live!
Motivate Europe Live and Guinness World Records will be partnering to give everyone attending the
event the opportunity to attempt a Guinness World Records title.

6. MOTIVATE EUROPE LIVE MOTIVATE EUROPE LIVE10 11
ENGAGE FOR
SUCCESS
David MacLeod, Co-Chair of the Employee Engagement
Task Force, shares his insights on employee engagement
D
avid MacLeod’s
expertise in employee
engagement has
been recognised at
the highest levels.
He is Co-Chair of the Employee
Engagement Task Force and co-
author, with Nita Clarke, of the
Engage for Success report defined
by the Chartered Management
Institute as the definitive work
on the subject. In June 2013 he
was awarded an OBE for Services
to Employee Engagement and
Business in the Queen’s Birthday
Honours.
DEFINING ENGAGEMENT
“The Engage for Success report
sought to address what the
topic is, whether it matters and
what tends to be present in
organisations which have higher
levels of employee engagement,”
says David.
“There are many definitions
of employee engagement and
if an organisation chooses to
collectively set about defining
it in a way that speaks to all the
employees, and which is therefore
relevant to their context, then
that is the best definition for
them. There are therefore a large
number of definitions, but at root
they have one thing in common:
the principle that each of us has
a level of capability and potential
and that in one situation we offer
a small percentage of them, while
in a different and better situation
we offer much more or even all of
our capability and potential.”
David stresses that true
engagement will result in
that capability and potential
being willingly offered, not
coerced through threats or
disproportionate bonuses.
“Engagement is not typically
about spending money. It’s a
recognition that if we do what
we do, whether it’s improving
customer service or finding
more efficient ways to do things
or innovating, we will do it
better when our people are fully
engaged.”
A SHARED VISION
David’s work on employee
engagement has delivered to
some striking insights. “Having
had the privilege of working with
Nita Clarke on the Engage for
Success report, it was clear that
those organisations that are doing
this well tend to concentrate on
four areas,” he says.
These enablers entail ensuring
that:
l people understand the story of
the organisation, where it’s been
and where it’s going
l people feel well-managed
by their boss, are treated as an
individual and are clear about
what success would look like, with
lots of coaching and feedback
l employees’ voice counts, and
they are respected and listened to
l there is no ‘say-do’ gap – the
values on the wall are reflected in
the behaviours of colleagues and
bosses.
This vision of a fully engaged
workforce is not only achievable,
but also critical to success,
concludes David. “Engagement
is incredibly important because
our ability to create sustainable
organisations is based on
people’s commitment to grow
and develop themselves and their
organisations – public or private.”
David MacLeod will open Day
1 of the Motivate Europe Live
conference with the latest update
on the Employee Engagement
Task Force.
Whether it’s
improving customer
service or finding more
efficient ways to do things
or innovating, we will do it
better when our people are
fully engaged
NGC: AMERICA’S
PREMIER ONE-STOP
GIFT CARD SHOP
ARRIVES IN EUROPE
GETTING
DOWN TO
BUSINESSFor more than a decade National
Gift Card (NGC) Corporation has
been a leading gift card solution
partner for thousands of corporate
and non-profit clients in the
USA and Canada. This service
and expertise is now available in
Europe.
Andrew Johnson, industry expert
and previous long-standing Director
General of the UK Gift Card and
Voucher Association, is heading
up NGC in Europe. He commented:
“These are exciting times for
NGC and its customers. We are
looking forward to extending
our relationships with leading
European brands in order to bring
professionals in the incentive
and motivation industry the best
service and value possible for their
programmes.”
NGC offers a range of gift cards
and digital vouchers including
retail, restaurant, leisure and
prepaid cards through an online
‘one-stop shop’ facility. ngcEurope
also represents TK Maxx,
HomeSense, Primark, National
Trust, River Island, Ask, Zizzi and
Global Hotel Cards for B2B gift
cards and digital gift cards.
Come and meet the ngcEurope
and NGC USA gift card team on
Stand 507 to discover more about
the services offered across Europe,
Canada and the USA.
l Visit ngcEurope on Stand 507
R
ed Letter Days for Business will
be providing expert advice and
inspiration to exhibition visitors.
Bill Alexander, CEO at Red
Letter Days for Business, said: “We at
Red Letter Days for Business believe
that employees are the only sustainable
advantage in a business, everything
else can be copied. Because of this
it’s essential that you look after your
employees, as they’ll look after your
customers. Get this right and everything
else looks after itself.”
The company’s team of reward and
incentive experts will be at Motivate
Europe Live to talk to visitors about
how they can help motivate, reward and
engage employees.
“Every day we work with businesses
across the UK to create bespoke
campaigns that are memorable and
deliver results,” said Bill. “We can
deliver rewards through incentive travel,
points schemes, team building events,
conferences, scratch card campaigns...
the list is endless. Nothing is impossible!”
And if you’re looking for inspiration
for an award, Red Letter Days for
Business has an array of unforgettable
prizes such as high street and
restaurant vouchers, gifts, experiences
and holidays.
“It’s an exciting time to be part of the
incentive and reward industry as more
and more employers are recognising
an engaged workforce is the only way
to stand out from their competitors,
permanently,” said Bill. “I’m thrilled we
are at the launch of Motivate Europe
Live. Here’s to a great event!”
l Chat to the Red Letter Days for Business
team on Stand 319
“It’s an exciting time
to be part of the
incentive and reward
industry as more and
more employers are
recognising an engaged
workforce is the only
way to stand out from
their competitors,
permanently”

7. MOTIVATE EUROPE LIVE MOTIVATE EUROPE LIVE12 13
MAKE YOUR VOICE COUNT
R
egister for Motivate Europe Live
and you won’t just gain free
access to a fantastic event –
you’ll also get the chance to help
shape the future of our industry and win
a £1,000 gift card from Corporate Service
at Harrods.
We’ve joined forces with the Incentive
Research Foundation (IRF) to compile
a Europe-wide survey that will provide
important insights into the trends and
issues that matter to incentive professionals
– insights that will help to inform the
decisions, products and services of the
future. Melissa Van Dyke, President of IRF,
said: “The Incentive Research Foundation
has been doing research into the incentive
and rewards market for over 20 years.
We are excited about this research effort,
the first of its kind, and about providing
the Motivate Europe Live audience with
actionable data regarding campaign
budgets, strategies, objectives, and most
importantly future changes.”
Melissa will be presenting a summary of
the research results at Motivate Europe Live
and all attendees will receive a copy of the
presentation.
Tracy Finn, Head of Corporate Service
at Harrods, said: “Corporate Service at
Harrods is delighted to donate a £1,000
gift card for a spending spree at our
Knightsbridge store or online at harrods.
com and we hope that this will encourage
strong participation in this vital survey that
will result in valuable intelligence for the
motivation and incentive industry”.
Simply register to visit Motivate Europe
Live, complete the survey and then visit
the show, and you will automatically be
entered into the draw. The winner will be
announced at the event on Thursday 23
April 2015.
* Harrods Limited (“Harrods”) is unrelated to
Motivate 2015 and does not endorse or recommend
its promotion. This promotion is managed,
controlled and administered by Motivate 2015 and
any correspondence concerning this promotion
should be directed to Motivate 2015 and not to
Corporate Service at Harrods.
B&Q LAUNCHES FRESH NEW
LOOK FOR B2B GIFT CARDS
B&Q is one of the leading retail providers of gift
cards in the employee benefit space and it has
recently launched a fresh new look for its B2B Gift
Cards.
B&Q is the UK’s number one home improvement
and garden centre retailer and the third largest in
the world. The cards are available in denominations
between £1 and £5,000, with next-day despatch and
free delivery for bulk orders. Benefits include unique
redemption tracking analysis, reloadable top-up
facilities and remote activation for greater security.
Hayley Santus, B2B and Gift Card Manager at B&Q,
said: “Employee recognition and incentives are
very important to B&Q as a business, so to be able
to provide B&Q Gift Cards to businesses that are
looking to enhance their proposition with leading
retailers, is fantastic.”
l Be inspired by B&Q at stand 512
AND WIN A £1,000 GIFT CARD FROM CORPORATE SERVICE AT HARRODS
WINA £1,000
GIFT CARD
B&Q-b2b-gift-card-86x54mm-FRONTS spot orange-v11.indd 1
12/01/2015 09:44
SHARPEN YOUR SKILLS!
Head to Stand 315, where House of
Fraser for Business will showcase
its portfolio of reward and incentive
products including gift cards, e-gifts
cards and gift vouchers.
Visitors to the stand will have the
opportunity to win a hamper worth
£250, or one of five £50 gift cards.
House of Fraser is the country’s
premium department store and
multichannel retailer. House of
Fraser gift cards, e-gifts cards and
vouchers can be spent in any one of
60 stores across the UK and Ireland
and online at www.houseoffraser.
co.uk.
Gift vouchers are available in
£1, £5, £10, £25, £50, €5 and €10
denominations. The gift card can be
remotely and repeatedly loaded with
any value up to £1,000 eliminating
the need for expensive, secure
postage. E-gift cards can be sent
to any device capable of receiving
email – ideal in today’s reward
market where instant gratification is
important.
Gift cards, e-gift cards and
vouchers are perfect for sales
incentives, employee rewards,
customer loyalty, promotions, flexible
and voluntary benefits and Christmas
rewards. Added value benefits
include free, next-day delivery and
competitive business discount on
volume orders. Recipients have
the option to spend on over 1,100
premium and designer brands.
House of Fraser offers consumers a
variety of delivery options, including
overseas delivery for online shoppers
to locations across Europe, the USA,
South Africa, Australia and New
Zealand. This service is ideal for
businesses that wish to reward staff
and customers abroad.
l Find House of Fraser for Business
at Stand 315
Achievers has announced the latest
release of its award-winning Employee
Success Platform, which introduces
new features enabling sales managers,
employees and business executives
to inspire employee success and drive
improved business results through
increased levels of recognition.
The release comes just weeks after
Achievers celebrated winning the Gold
award for Best Advance in Rewards
and Recognition Technology in the
2014 Brandon Hall Excellence Awards. It
includes features designed to empower
HR leaders and employees, reduce the
administrative burden often associated
with recognition programmes, incentivise
sales teams and track programme
budgets.
“We are excited to participate and
sponsor Motivate Europe Live,” said
Rob Catalano, VP Global Expansion
& Engagement at Achievers. “As the
world of rewards and incentives in the
workplace strongly shifts to include
a focus on social recognition and
human connections, it is crucial that
organisations are keeping on top of
new trends in motivating and engaging
employees.”
l Head to Stand 317 to talk to the
Achievers team
EMPLOYEE SUCCESS
PLATFORM ACHIEVES
NEW HEIGHTS
H
ead to our fantastic sales
and development training
area on the exhibition floor,
where award-winning business
consultant and trainer James Osborne
and his team from Innergy will be
running regular 30-minute masterclasses
throughout Motivate Europe Live.
Improving performance, increasing
profitability and enabling change are top of
the agenda for any business – and Innergy
specialises in helping to achieve those goals
by exercising the potential of organisations,
the teams within those organisations and
the individuals that make up those teams.
The team will be helping visitors to boost
their power to enable positive change, with
a range of exciting sessions based on the
following subjects:
Adapt to Inspire – understanding
individual and team drivers to create
engagement programmes that deliver
return on investment.
Influential Hats – using the 4-hats™
principles to understand how to sell
ideas and initiatives internally to create
engagement.
Innovate to Motivate – innovative
approaches to engaging and motivating
employees.
Service Culture and Engagement – the
6 E’s of engagement, linking employee
engagement to service experience to
business performance.
The Psychology of Sales Professionals
– how to drive sales performance through
engagement and motivation.
l Check for the latest updates on sessions
and timings at www.motivateeuropelive.
com
REWARDS ON
THE CARDS
WITH HOUSE
OF FRASER FOR
BUSINESS
TICKETMASTER LAUNCHES
GIFT CARDS FOR BUSINESS
W
orld-leading
ticket agency
Ticketmaster
has launched
Ticketmaster Gift Cards for
Business.
Available either in physical
or digital format, Ticketmaster
Gift Cards for Business
make perfect rewards
and incentives for staff or
customers, and are ideal for
use in promotions.
Gift cards can be purchased
in any denomination up to
£250 and customised with a
range of designs, with space
for a personal message if
desired. Physical cards can
be preloaded and presented,
while digital gift cards are
dispatched instantly via email
or SMS for optimum delivery
ease and speed. In addition,
digital gift cards can be
delivered to multiple email
addresses using a .csv upload
to make mass rewarding
even easier. Recipients can
redeem their card online or by
telephone against any event.
With a dedicated team
of industry professionals,
Ticketmaster Gift Cards for
Business present a fantastic
option for businesses and
organisations that are looking
for a memorable and exciting
way to reward their staff and
customers.
Warren Humphries,
Gift Cards Manager at
Ticketmaster UK, said:
“Ticketmaster gift cards allow
staff and customers access
to a huge and exciting range
of events, from music and
theatre to sports and comedy.
The live entertainment
industry is one of the most
dynamic and passionate
industries and Ticketmaster is
at its core”.
l Visit Stand 101 to find
out about Ticketmaster Gift
Cards for Business

8. MOTIVATE EUROPE LIVE MOTIVATE EUROPE LIVE14 15
10GOOD
REASONS
Motivate Europe Live has been created
by incentive professionals to bring
together the contacts, knowledge and
inspiration you need to achieve your
incentive, reward and recognition goals.
Here are just a few of the reasons why
you should be there.
Put the world of incentive, reward and
recognition in the palm of your hand with the
Motivate Europe Live 2015 app.
The app is an essential tool that has been
developed especially to help everyone engage
and interact before, during and after the show.
You can log in using your social media
accounts to share your experience of the
event, chat with other delegates, record notes
and organise meetings as well as finding
information about exhibitors, sponsors,
speakers and the conference streams and
sessions.
We’ve made sure the app is simple and
easy to use, giving you everything you
need for the entire show. It’s completely
free, so register and download yours to
start your Motivate Europe Live experience
now: www.motivateeuropelive.com/
conference/#downloadtheapp
GET APPY!
TOBEAT MOTIVATE
EUROPE LIVE Achievers
Amazon
Amilon
Avinity
B&Q
BI WORLDWIDE
bpma
Brain & Heart
Britannia
Corporate Events
Cadooz
Corporate
Rewards
Cottrills Reward
Donation Reward
Services
Edenred
Employee
Benefits &
Rewards Forum
Engage for
Success
Fleet Evolution
Global Reward
Solutions
Grass Roots
Guinness World
Records
Highland Fayre
Ltd
House of Fraser
for Business
IMA Europe
Incentive and
Motivation
Innergy – Sales
and Training area
iTunes
(represented by
SVM Europe)
Kudos
Love2shop
ngcEurope
OC Tanner
One4all Rewards
Ovation
Incentives
Personal Group
Power2Motivate
Promotional
Products Ltd
Red Letter Days
for Business
Sally Gunnell
Corporate
Wellbeing
Signet Connect
Sodexo Benefits
and Rewards
Services
SVM Europe
Target Response
Tesco for
Business
Ticketmaster
UK Gift Card
& Voucher
Association
Xexec
NEW NAMES ARE BEING ADDED ALL THE TIME, SO HEAD TO WWW.MOTIVATEEUROPELIVE.COM FOR THE LATEST UPDATES.
A-ZOF INSPIRATION
Here are just a few of the leading
solution providers that will be at
Motivate Europe Live. Visit them at
the exhibition to discuss how their
expertise can help you achieve
your business goals.
1
FIND EXPERT ADVICE
At Motivate Europe Live you’ll be able
to discuss your business goals face-to-
face with industry experts who can help you
achieve them
2
GET A PIECE OF THE ACTION
View the latest products and network
with a host of Global Incentive, Reward
& Recognition and Employee Engagement
professionals all under one roof
3
CONNECT WITH COLLEAGUES
You’ll find exceptional opportunities
to network with peers at Motivate
Europe Live – you can even use the event
app to connect with other delegates and
start planning your meetings now
4
BE INSPIRED
Our conference programme is
packed with incentive experts and
exciting keynote speakers including Alistair
Campbell, Sally Gunnell and David MacLeod,
providing great opportunities to find out
about the latest trends, best practice and
inspirational insights
5
SHARPEN YOUR SKILLS
Head to our fantastic sales and
developmenttraining area to take part
in regular 30-minute masterclasses
6
HELP SHAPE OUR INDUSTRY
Registering for Motivate Europe Live
also gives you the opportunity to
take part in a ground-breaking survey by
the Incentive Research Foundation, so your
opinions will help shape our industry
7
A GREAT RETURN ON INVESTMENT
You can meet with suppliers, check
out the latest ideas and network with
fellow professionals all in one place, making
Motivate Europe Live a great investment of
your time
8
BE AHEAD OF THE CURVE
You’ll discover the very latest trends,
knowledge, products and services to
help you promote your business and reward
customers, employees and partners – and
you’ll be able to tell your peers that you were
at the very first Motivate Europe Live!
9
EXTEND THE EXPERIENCE
Motivate Europe Live 2015 is much
more than a two-day event – our
easy-to-use event app has been designed
to help you connect with peers and solution
providers before, during and after the show
10
IT’S FREE TO ATTEND!
Motivate Europe Live is free to
attend – simply register at www.
motivateeuropelive.com and come along to
ExCeL London on 22-23 April.

9. MOTIVATE EUROPE LIVE16
I would like to talk to experts
about improving levels of
engagement across the business
Linda, HR Director
I am seeking incentive
solutions for our channel
partners
Nigel, Managing Director
HowcanIdevelop,encourageand
keepmytopperformingstaff?
Sarah, Sales Director
Who can help me build a
travel incentive programme?
Tom, Team Leader
EXCEL LONDON • 22-23 APRIL 2015
REGISTERTODAYWWW.MOTIVATEEUROPELIVE.COMTHEREARELIMITED
PLACESAVAILABLETOATTENDMANYOFTHECONFERENCESESSIONS