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Motivation through Rewards
& Recognition in the U.K.
Melissa Van Dyke, President
Incentive Research Foundation
www.theIRF....
Who We Are
81% Concentrated
on Talent
93% Change
Attraction
Retention Strategy
61% Haven’t
Taken the First
Step
34% Feel HR is
Well-P...
The Survey
4/28/2015 3
The Environment
4/28/2015 4
• Two-thirds of U.K. companies have
grown in the past year.
• 87% are Small Business
Question:...
65% of U.K. Businesses
4/28/2015 5
35%
65%
Offer Non Cash Awards
THINK - DESIGN - CHANGE
4/28/2015 6
THINK
4/28/2015 Copyright The IRF 2015 www.theIRF.org 7
Effective Tool
4/28/2015 Copyright The IRF 2015 www.theIRF.org 8
Recruitment Tool
Retention Tool
Engagement Tool
61%
67%
6...
Strong Influencer
4/28/2015 Copyright The IRF 2015 www.theIRF.org 9
Motivate
Employees
Increases
Productivity
Influences
B...
82% Supported by Mgmt
4/28/2015 Copyright The IRF 2015 www.theIRF.org 10
Efficient, Effective, Simple
4/28/2015 Copyright The IRF 2015 www.theIRF.org 11
Simple
ROI
Cost Efficient
62%
68%
68%
Influence on Design
4/28/2015 12Copyright The IRF 2015 www.theIRF.org
Top 2 Box
Internal Stakeholder
Competitor…
Financial...
DESIGN
4/28/2015 Copyright The IRF 2015 www.theIRF.org 13
Employee Reward & Recognition
4/28/2015 14
81%
81%
19%
Offer Non
Cash R&R to
Employees
Do Not Offer
Non Cash
R&R to
Employ...
What is Rewarded?
4/28/2015 Copyright The IRF 2015 www.theIRF.org 15
1%
41%
44%
51%
51%
66%
Other
Sales Goals
Extra Mile
S...
53% All Workforce 47% Peer to Peer
4/28/2015 Copyright The IRF 2015 www.theIRF.org 16
Who and How
Sales Reward & Recognition
4/28/2015 17
81%
72%
28%
Offer Non
Cash R&R to
Sales
Do Not Offer
Non Cash
R&R to Sales
Copyrig...
Goal Setting
4/28/2015 Copyright The IRF 2015 www.theIRF.org 18
Top Tier Objectives
• Productivity (49%)
• Morale
• Innova...
Gauging Success
4/28/2015 19
•Product Sales in Pounds or Euros
•New New Customers
•Productivity Metrics
•Product Sales i U...
Enhancements
4/28/2015 Question: “Are you using any of the following to enhance your incentive campaign(s)?” 20
CMS
(49%)
...
Supplier Support
4/28/2015 21
85% Use
Suppliers
•Provide Travel Rewards
•Merchandise GC Rewards
•Communicate or Track
•Des...
Award Usage
4/28/2015 22
Type Offer
Group Incentive Travel 58%
Individual Incentive Travel 56%
Merchandise 52%
Prepaid 31%...
Per Person Budgets
4/28/2015 23
Award Type <£1000
Group Incentive Travel 76%
Individual Incentive Travel 69%
Prepaid 61%
D...
Per Person Budgets
4/28/2015 24
Award Type £1-2k
Group Incentive Travel 9%
Individual Incentive Travel 22%
Prepaid 34%
Dig...
Geographic Regions as
Destinations
4/28/2015 25
79% of U.K. companies will choose
European destinations for their
incentiv...
Merchandise/Prepaid/Digital
4/28/2015
Question: “What types of rewards are you using with your merchandise and/or prepaid ...
CHANGES
4/28/2015 Copyright The IRF 2015 www.theIRF.org 27
Employee Program Budgets
4/28/2015
Question: “What types of rewards are you using with your merchandise and/or prepaid and...
Sales Program Budgets
4/28/2015
Question: “What types of rewards are you using with your merchandise and/or prepaid and/or...
96% Changing MPPD
4/28/2015 30
Increase Decrease
92% Changing Incentive Travel
4/28/2015
Question: “Which of the following best represents what you anticipate for your org...
Motivation through Rewards
&Recognition in the U.K.
Melissa Van Dyke, President
Incentive Research Foundation
www.theIRF.o...
Awareness of Industry
Associations
• Many U.K. reward and recognition programme buyers
are unaware that there are industry...
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Motivate Europe Live: Motivation through Rewards & Recognition in the U.K.

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Melissa Van Dyke, President
Incentive Research Foundation
www.theIRF.org

Published in: Business

Motivate Europe Live: Motivation through Rewards & Recognition in the U.K.

  1. 1. Motivation through Rewards & Recognition in the U.K. Melissa Van Dyke, President Incentive Research Foundation www.theIRF.org April 23, 2015
  2. 2. Who We Are
  3. 3. 81% Concentrated on Talent 93% Change Attraction Retention Strategy 61% Haven’t Taken the First Step 34% Feel HR is Well-Prepared to Help Talent 17th Annual CEO Survey PriceWaterhouseCoopers 2014 CEOs Concerns
  4. 4. The Survey 4/28/2015 3
  5. 5. The Environment 4/28/2015 4 • Two-thirds of U.K. companies have grown in the past year. • 87% are Small Business Question: “Which of the following best describes your organisation – in the past year?” grown significantly 19% grown moderately 48% shrunk moderately 4% shrunk signifcantly 2% stayed the same 27%
  6. 6. 65% of U.K. Businesses 4/28/2015 5 35% 65% Offer Non Cash Awards
  7. 7. THINK - DESIGN - CHANGE 4/28/2015 6
  8. 8. THINK 4/28/2015 Copyright The IRF 2015 www.theIRF.org 7
  9. 9. Effective Tool 4/28/2015 Copyright The IRF 2015 www.theIRF.org 8 Recruitment Tool Retention Tool Engagement Tool 61% 67% 68%
  10. 10. Strong Influencer 4/28/2015 Copyright The IRF 2015 www.theIRF.org 9 Motivate Employees Increases Productivity Influences Behavior 72% 82% 85%
  11. 11. 82% Supported by Mgmt 4/28/2015 Copyright The IRF 2015 www.theIRF.org 10
  12. 12. Efficient, Effective, Simple 4/28/2015 Copyright The IRF 2015 www.theIRF.org 11 Simple ROI Cost Efficient 62% 68% 68%
  13. 13. Influence on Design 4/28/2015 12Copyright The IRF 2015 www.theIRF.org Top 2 Box Internal Stakeholder Competitor… Financial Forecasts Public Perception 63% 71% 73% 78%
  14. 14. DESIGN 4/28/2015 Copyright The IRF 2015 www.theIRF.org 13
  15. 15. Employee Reward & Recognition 4/28/2015 14 81% 81% 19% Offer Non Cash R&R to Employees Do Not Offer Non Cash R&R to Employees Copyright The IRF 2015 www.theIRF.org
  16. 16. What is Rewarded? 4/28/2015 Copyright The IRF 2015 www.theIRF.org 15 1% 41% 44% 51% 51% 66% Other Sales Goals Extra Mile Success Performance… BestPractices
  17. 17. 53% All Workforce 47% Peer to Peer 4/28/2015 Copyright The IRF 2015 www.theIRF.org 16 Who and How
  18. 18. Sales Reward & Recognition 4/28/2015 17 81% 72% 28% Offer Non Cash R&R to Sales Do Not Offer Non Cash R&R to Sales Copyright The IRF 2015 www.theIRF.org
  19. 19. Goal Setting 4/28/2015 Copyright The IRF 2015 www.theIRF.org 18 Top Tier Objectives • Productivity (49%) • Morale • Innovation • Years of Service Mid Tier • Customer Sat, Sales, Wellness, Cost/Waste Reduction
  20. 20. Gauging Success 4/28/2015 19 •Product Sales in Pounds or Euros •New New Customers •Productivity Metrics •Product Sales i Unites •Participant Feedback Top Tier Metrics (35-43%)
  21. 21. Enhancements 4/28/2015 Question: “Are you using any of the following to enhance your incentive campaign(s)?” 20 CMS (49%) Social (39%) CSR (33%) Gaming (21%)
  22. 22. Supplier Support 4/28/2015 21 85% Use Suppliers •Provide Travel Rewards •Merchandise GC Rewards •Communicate or Track •Design •Best Practices
  23. 23. Award Usage 4/28/2015 22 Type Offer Group Incentive Travel 58% Individual Incentive Travel 56% Merchandise 52% Prepaid 31% Digital 37%
  24. 24. Per Person Budgets 4/28/2015 23 Award Type <£1000 Group Incentive Travel 76% Individual Incentive Travel 69% Prepaid 61% Digital 52% Merchandise 48%
  25. 25. Per Person Budgets 4/28/2015 24 Award Type £1-2k Group Incentive Travel 9% Individual Incentive Travel 22% Prepaid 34% Digital 36% Merchandise 42%
  26. 26. Geographic Regions as Destinations 4/28/2015 25 79% of U.K. companies will choose European destinations for their incentive travel programs 31% Will Use North America
  27. 27. Merchandise/Prepaid/Digital 4/28/2015 Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?” 26 Plastic Gift Vouchers 42% Digital Downloads 38% Merchandise 37% Open Loop Card 32% Paper Gift Vouchers 32% Closed Loop Card 25%
  28. 28. CHANGES 4/28/2015 Copyright The IRF 2015 www.theIRF.org 27
  29. 29. Employee Program Budgets 4/28/2015 Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?” 28 78% Increasing 22% Decreasing
  30. 30. Sales Program Budgets 4/28/2015 Question: “What types of rewards are you using with your merchandise and/or prepaid and/or digital incentive programme(s)?” 29 85% Increasing 15% Decreasing
  31. 31. 96% Changing MPPD 4/28/2015 30 Increase Decrease
  32. 32. 92% Changing Incentive Travel 4/28/2015 Question: “Which of the following best represents what you anticipate for your organization in the coming year?” 31 • 44% increasing group vs individual (23%) • 31% going international (22%) • 23% increasing attendees (12%) • 20% increase on site inclusions (9%) • 19% going all inclusive (7%) • 20% reducing room nights (16%)
  33. 33. Motivation through Rewards &Recognition in the U.K. Melissa Van Dyke, President Incentive Research Foundation www.theIRF.org April 23, 2015
  34. 34. Awareness of Industry Associations • Many U.K. reward and recognition programme buyers are unaware that there are industry associations that are resources for design thought leadership. 4/28/2015 Question: “Before this survey, were you aware that there are reward and recognition industry association that provide thought leadership to companies relative to programme design?” 33 No 42% Yes 58%

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