BIA/Kelsey is the leading research and advisory company focused on the local advertising marketplace.
Our research-driven data, strategic analysis and competitive intelligence can help you make the right decisions, every day. Our goal is to help you leverage the real business opportunities inherent in this growth to solidify your leadership position. Deck contains our local media five-year forecast, information from our Consumer Commerce Monitor and Local Commerce Monitor surveys and more.
Digital Innovations in Local Radio & Television (BIA/Kelsey Presentation to T...BIA/Kelsey
Every broadcaster recognizes that digital media technologies are transforming the business. It’s a gold rush to win the billions of dollars available in digital ad revenue. The key to success? Cross-platform digital strategies that offer advertisers and consumers valuable integrated solutions.
This presentation, made to the Texas Association of Broadcasters 2014 Convention & Trade Show, discusses how radio stations can exploit their local promotional appeal and local sales force to produce cross-platform campaigns that add significant value to a station’s digital business.
The session, expanded on the following topics:
• Local Market Forecast. Where will local radio and television be in five years? We will share findings from our national and local ad forecasts and examine where the top five business categories are spending dollars.
• Ad revenue drivers. Small and medium-sized businesses (SMBs) are becoming the backbone of today’s local radio and television advertising revenues. We will discuss how to capitalize on this trend and drive revenue.
• Cross-Platform Selling. Small businesses are moving their advertising to the Web. Radio and television broadcasters are uniquely positioned to serve SMB accounts on air, online and on mobile. We’ll share what stations must do to mobilize their local sales force so they have a full understanding of the digital elements necessary for a successful campaign.
• Mobile. More Americans are using their mobile phones as their primary source for news. We’ll share findings from our own consumer shopping research and discuss the top three ways broadcasters can tap into this opportunity and leverage their news content on mobile.
Digital Adoption by SMBs: A Preview of BIA/Kelsey’s Latest SMB Research - Loc...BIA/Kelsey
During the webinar, BIA/Kelsey's Steve Marshall and Abid Chaudhry, shared five initial takeaways from our Local Commerce Survey (LCM) survey that tracks the marketing and advertising behaviors of small and medium-sized businesses (SMBS), which included:
Takeaway 1: Spend on advertising media has plateaued.
Takeaway 2: Spend for online presence and engagement is increasing strongly.
Takeaway 3: SMBs are integrating their online properties.
Takeaway 4: Discounts and promotions are growing and evolving.
Takeaway 5: Social media has become a pivotal platform.
This deck includes a full analysis of these takeaways. LCM Wave 18 will publish on September 15, 2014 and be available for purchase from the BIA/Kelsey website: http://www.biakelsey.com/Research-and-Analysis/SMB-and-Consumer-Research/Local-Commerce-Monitor/ or by emailing info@biakelsey.com.
Reaction Media provides mobile marketing solutions that allow companies to reach consumers through their mobile devices. Their platform allows companies to tag marketing materials with keywords and shortcodes that direct consumers to additional mobile content via text messages or mobile web pages. Reaction Media also offers reporting on campaign metrics. Their services include text message campaigns, mobile web pages, searchable inventories, appointment scheduling, coupons, and statistical analysis of campaign performance. Setting up a campaign is described as easy through Reaction Media's turnkey solutions.
The document provides an executive summary for a startup called Forte.com that aims to provide an easy, fast, and safe solution for consumers' music needs by aggregating existing music services into one comprehensive framework. It outlines the problem in the music industry with declining physical sales and discusses Forte.com's solution. It then requests $35,894 in startup funding or $695,468 to reach profitability and provides details on the target market, competitors, and business strategy.
Leveraging digital marketing to pivot your business during covid 19 (yelp)Yu-Shun (Johnny) Chou
The objective of this webinar is to provide useful information regarding digital marketing to support small and mid-size businesses during this difficult time facing the outbreak of COVID-19.
This presentation contains simple DIY marketing tips to enhance the visibility of one's business online as well as information regarding free advertising support from major advertising companies such as Yelp, Google, and Facebook.
Topics of the Webinar
- How To Make Sure Your Business Get Found Online
- Get Free Support From Yelp, Facebook, and Google
- Special YELP Support for Business During COVID-19
- How Different Businesses Have Pivoted Successfully
Please feel free to contact our solution advisor if you need the advice to pivot your business during this difficult time. We are here to help!
What are the latest developments on the European and North American LBS markets? Berg Insight estimates the total LBS revenues in the EU27+2 and North America to € 0.98 billion in 2012, which are forecasted to grow to about € 1.83 billion in 2017. This 160 page strategic report now in its seventh edition summarises the latest trends and forecasts for location-based services in these two regions.
The document summarizes key trends in online advertising for the fourth quarter of 2011 based on an analysis of over 1,000 advertisers. It finds that advertisers increased click-through rates and decreased costs-per-click, improving efficiency. It also finds that advertisers increased spending on Yahoo! and Bing while refining keyword matching on Google. Additionally, mobile and tablet advertising saw strong growth and performance gains.
Digital Innovations in Local Radio & Television (BIA/Kelsey Presentation to T...BIA/Kelsey
Every broadcaster recognizes that digital media technologies are transforming the business. It’s a gold rush to win the billions of dollars available in digital ad revenue. The key to success? Cross-platform digital strategies that offer advertisers and consumers valuable integrated solutions.
This presentation, made to the Texas Association of Broadcasters 2014 Convention & Trade Show, discusses how radio stations can exploit their local promotional appeal and local sales force to produce cross-platform campaigns that add significant value to a station’s digital business.
The session, expanded on the following topics:
• Local Market Forecast. Where will local radio and television be in five years? We will share findings from our national and local ad forecasts and examine where the top five business categories are spending dollars.
• Ad revenue drivers. Small and medium-sized businesses (SMBs) are becoming the backbone of today’s local radio and television advertising revenues. We will discuss how to capitalize on this trend and drive revenue.
• Cross-Platform Selling. Small businesses are moving their advertising to the Web. Radio and television broadcasters are uniquely positioned to serve SMB accounts on air, online and on mobile. We’ll share what stations must do to mobilize their local sales force so they have a full understanding of the digital elements necessary for a successful campaign.
• Mobile. More Americans are using their mobile phones as their primary source for news. We’ll share findings from our own consumer shopping research and discuss the top three ways broadcasters can tap into this opportunity and leverage their news content on mobile.
Digital Adoption by SMBs: A Preview of BIA/Kelsey’s Latest SMB Research - Loc...BIA/Kelsey
During the webinar, BIA/Kelsey's Steve Marshall and Abid Chaudhry, shared five initial takeaways from our Local Commerce Survey (LCM) survey that tracks the marketing and advertising behaviors of small and medium-sized businesses (SMBS), which included:
Takeaway 1: Spend on advertising media has plateaued.
Takeaway 2: Spend for online presence and engagement is increasing strongly.
Takeaway 3: SMBs are integrating their online properties.
Takeaway 4: Discounts and promotions are growing and evolving.
Takeaway 5: Social media has become a pivotal platform.
This deck includes a full analysis of these takeaways. LCM Wave 18 will publish on September 15, 2014 and be available for purchase from the BIA/Kelsey website: http://www.biakelsey.com/Research-and-Analysis/SMB-and-Consumer-Research/Local-Commerce-Monitor/ or by emailing info@biakelsey.com.
Reaction Media provides mobile marketing solutions that allow companies to reach consumers through their mobile devices. Their platform allows companies to tag marketing materials with keywords and shortcodes that direct consumers to additional mobile content via text messages or mobile web pages. Reaction Media also offers reporting on campaign metrics. Their services include text message campaigns, mobile web pages, searchable inventories, appointment scheduling, coupons, and statistical analysis of campaign performance. Setting up a campaign is described as easy through Reaction Media's turnkey solutions.
The document provides an executive summary for a startup called Forte.com that aims to provide an easy, fast, and safe solution for consumers' music needs by aggregating existing music services into one comprehensive framework. It outlines the problem in the music industry with declining physical sales and discusses Forte.com's solution. It then requests $35,894 in startup funding or $695,468 to reach profitability and provides details on the target market, competitors, and business strategy.
Leveraging digital marketing to pivot your business during covid 19 (yelp)Yu-Shun (Johnny) Chou
The objective of this webinar is to provide useful information regarding digital marketing to support small and mid-size businesses during this difficult time facing the outbreak of COVID-19.
This presentation contains simple DIY marketing tips to enhance the visibility of one's business online as well as information regarding free advertising support from major advertising companies such as Yelp, Google, and Facebook.
Topics of the Webinar
- How To Make Sure Your Business Get Found Online
- Get Free Support From Yelp, Facebook, and Google
- Special YELP Support for Business During COVID-19
- How Different Businesses Have Pivoted Successfully
Please feel free to contact our solution advisor if you need the advice to pivot your business during this difficult time. We are here to help!
What are the latest developments on the European and North American LBS markets? Berg Insight estimates the total LBS revenues in the EU27+2 and North America to € 0.98 billion in 2012, which are forecasted to grow to about € 1.83 billion in 2017. This 160 page strategic report now in its seventh edition summarises the latest trends and forecasts for location-based services in these two regions.
The document summarizes key trends in online advertising for the fourth quarter of 2011 based on an analysis of over 1,000 advertisers. It finds that advertisers increased click-through rates and decreased costs-per-click, improving efficiency. It also finds that advertisers increased spending on Yahoo! and Bing while refining keyword matching on Google. Additionally, mobile and tablet advertising saw strong growth and performance gains.
Zabbix API offers us a lot of power and possibilities. We will talk about automation and integrations at scale, at Globo.com. Automating gives us power to clone instances of Zabbix, perform batch operations, manage MANY networks for discovery and more. We will present our layer of abstraction to API, democratizing API access, offering a nice UI and standards for every new service monitored and few cached responses. Also, we will show how we have integrated with CloudStack, to deliver automated private cloud monitoring into Zabbix.
The document discusses various mobile communication strategies that can be used for online learning, including podcasting, expanding flexible learning options, using Twitter, Google Voice, and other applications. It provides guidance on how to start podcasting, including choosing topics, designing multiple episodes around a theme, and considering audio vs video. Tips are also given for using Twitter and Google Voice to communicate with students and enhance online courses.
This session will guide participants through the various tools offered in the Wimba Live Classroom for engaging students in an engaging synchronous learning session. Presented during Development Week Spring 2012.
This session will guide participants through the various types of content they can offer students in a live synchronous learning session to increase student interaction in the Wimba Live Classroom. Presented during Development Week 2012.
1. The study found that the total cost of ownership for in-house administration of payroll, workforce administration, time & attendance, and health & welfare benefits is surprisingly high, averaging over $1,400 per employee per year for large organizations and nearly $2,000 per employee per year for mid-size organizations.
2. Contrary to expectations, administration costs have actually increased rather than decreased since 2003 despite technological advances, as organizations have focused more on technology transformation than process transformation.
3. Outsourcing these functions continues to provide overall cost advantages, reducing total cost of ownership by an average of 18% compared to in-house administration.
4. Utilizing a common vendor or solution to manage
1) The document presents an extension of an existing regional Flood Portal in the Liberec Region of the Czech Republic to provide online spatial analysis capabilities.
2) It uses the OGC Web Processing Service (WPS) protocol to communicate between the mapping client and the GRASS GIS server, allowing spatial analysis functions like calculating catchment areas, drainage paths, and flooding or visibility maps.
3) Examples are given of functions added to the portal using GRASS GIS modules, with results exportable in common formats, to provide analytical tools for flood management and planning.
The document discusses the geoSDI framework, an open source framework for developing rich web GIS applications using Java. It describes geoSDI's goals of enabling work with heterogeneous geospatial data through OGC standards. The framework includes Geo-Platform Services and GUI modules along with various widgets that extend functionality like map features, layer management, data uploading, and more. The framework aims to provide a flexible solution for geospatial portals using Java and JavaScript.
A Brand New Bag is a retail concept that sells authentic designer brands at affordable prices through a unique "retail reverse layaway plan". It aims to help customers look good and feel smart while saving money. The company is family owned and operated, and is looking for new independent business owners to open retail locations and help grow the business across the country. There are no costs to open a location other than one's own effort and commitment to success.
Local Commerce Monitor, Wave 16 - Franchisees of National CompaniesBIA/Kelsey
Data from BIA/Kelsey's Local Commerce Monitor, Wave 16 (Q3 2012) survey of SMBs (small medium businesses) on their marketing and advertising behaviors. The LCM survey tracks SMB ad and marketing spending, Web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels. This deck spotlights franchisees of national companies and chains.
Spagettidiagrammet er med til at synliggøre, om man har et optimalt layout i en produktion - eller måske på kontoret.
Et enkelt værktøj, som er let at benytte i mange sammenhænge.
This document provides guidelines for setting up an effective evaluation process of local development strategies in Hungary. It discusses the importance of evaluation in the policymaking process and how monitoring and evaluation can work together as part of an information reporting system. The document outlines key aspects of evaluation including defining evaluation, its role in evidence-based policymaking, how to set up an effective evaluation process organizationally and procedurally, evaluation methods and techniques, reporting progress, and implementation recommendations. It also includes annexes on learning from international practices, the use of indicators, and references for further reading.
The document outlines the six-step financial planning process which includes defining goals, developing plans and strategies, implementing plans, developing budgets, evaluating results, and redefining goals. It discusses how financial planning helps maintain standards of living, accumulate wealth, and control spending. Financial goals should be specific, realistic, involve others, and have target dates. Professional financial planners can help develop asset acquisition, savings, insurance, employee benefits, tax, and retirement plans. Financial planning takes place in a dynamic economic environment influenced by government, business, consumers, and economic cycles.
The document describes a project called ITHAM that aims to build a robust and fully integrated alerting system for hazardous material transports. The project will involve collecting data from sensors on containers, analyzing the data using machine learning techniques to detect abnormal situations, and alerting transport managers and emergency responders in real-time to potential issues or emergencies. The system is intended to help monitor hazardous cargo transport by rail, road and other modes to help prevent accidents and protect people and the environment.
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)Sumit Roy
This document summarizes key findings from BIA/Kelsey's U.S. Local Advertising Forecast for 2016. It finds that total local advertising revenues in the U.S. will reach $146.6 billion in 2016, with digital revenues growing to $42.6 billion or 29.1% of the total. Mobile, social, and video are fueling growth in local online/digital advertising. While traditional media remains important, the media landscape is changing rapidly with growth in areas like mobile, social, and online video outpacing older formats.
Driving Revenue-Generating Strategies Through Information and Insights - NAB...BIA/Kelsey
Tom Buono, CEO, joined a panel discussion at the 2014 NAB Show entitled: "Lunch and Learn: A Discussion on Radio’s Four Significant Issues" to share valuable advertising revenue trends and projections that will help you prepare for the future and make critical decisions.
Zabbix API offers us a lot of power and possibilities. We will talk about automation and integrations at scale, at Globo.com. Automating gives us power to clone instances of Zabbix, perform batch operations, manage MANY networks for discovery and more. We will present our layer of abstraction to API, democratizing API access, offering a nice UI and standards for every new service monitored and few cached responses. Also, we will show how we have integrated with CloudStack, to deliver automated private cloud monitoring into Zabbix.
The document discusses various mobile communication strategies that can be used for online learning, including podcasting, expanding flexible learning options, using Twitter, Google Voice, and other applications. It provides guidance on how to start podcasting, including choosing topics, designing multiple episodes around a theme, and considering audio vs video. Tips are also given for using Twitter and Google Voice to communicate with students and enhance online courses.
This session will guide participants through the various tools offered in the Wimba Live Classroom for engaging students in an engaging synchronous learning session. Presented during Development Week Spring 2012.
This session will guide participants through the various types of content they can offer students in a live synchronous learning session to increase student interaction in the Wimba Live Classroom. Presented during Development Week 2012.
1. The study found that the total cost of ownership for in-house administration of payroll, workforce administration, time & attendance, and health & welfare benefits is surprisingly high, averaging over $1,400 per employee per year for large organizations and nearly $2,000 per employee per year for mid-size organizations.
2. Contrary to expectations, administration costs have actually increased rather than decreased since 2003 despite technological advances, as organizations have focused more on technology transformation than process transformation.
3. Outsourcing these functions continues to provide overall cost advantages, reducing total cost of ownership by an average of 18% compared to in-house administration.
4. Utilizing a common vendor or solution to manage
1) The document presents an extension of an existing regional Flood Portal in the Liberec Region of the Czech Republic to provide online spatial analysis capabilities.
2) It uses the OGC Web Processing Service (WPS) protocol to communicate between the mapping client and the GRASS GIS server, allowing spatial analysis functions like calculating catchment areas, drainage paths, and flooding or visibility maps.
3) Examples are given of functions added to the portal using GRASS GIS modules, with results exportable in common formats, to provide analytical tools for flood management and planning.
The document discusses the geoSDI framework, an open source framework for developing rich web GIS applications using Java. It describes geoSDI's goals of enabling work with heterogeneous geospatial data through OGC standards. The framework includes Geo-Platform Services and GUI modules along with various widgets that extend functionality like map features, layer management, data uploading, and more. The framework aims to provide a flexible solution for geospatial portals using Java and JavaScript.
A Brand New Bag is a retail concept that sells authentic designer brands at affordable prices through a unique "retail reverse layaway plan". It aims to help customers look good and feel smart while saving money. The company is family owned and operated, and is looking for new independent business owners to open retail locations and help grow the business across the country. There are no costs to open a location other than one's own effort and commitment to success.
Local Commerce Monitor, Wave 16 - Franchisees of National CompaniesBIA/Kelsey
Data from BIA/Kelsey's Local Commerce Monitor, Wave 16 (Q3 2012) survey of SMBs (small medium businesses) on their marketing and advertising behaviors. The LCM survey tracks SMB ad and marketing spending, Web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels. This deck spotlights franchisees of national companies and chains.
Spagettidiagrammet er med til at synliggøre, om man har et optimalt layout i en produktion - eller måske på kontoret.
Et enkelt værktøj, som er let at benytte i mange sammenhænge.
This document provides guidelines for setting up an effective evaluation process of local development strategies in Hungary. It discusses the importance of evaluation in the policymaking process and how monitoring and evaluation can work together as part of an information reporting system. The document outlines key aspects of evaluation including defining evaluation, its role in evidence-based policymaking, how to set up an effective evaluation process organizationally and procedurally, evaluation methods and techniques, reporting progress, and implementation recommendations. It also includes annexes on learning from international practices, the use of indicators, and references for further reading.
The document outlines the six-step financial planning process which includes defining goals, developing plans and strategies, implementing plans, developing budgets, evaluating results, and redefining goals. It discusses how financial planning helps maintain standards of living, accumulate wealth, and control spending. Financial goals should be specific, realistic, involve others, and have target dates. Professional financial planners can help develop asset acquisition, savings, insurance, employee benefits, tax, and retirement plans. Financial planning takes place in a dynamic economic environment influenced by government, business, consumers, and economic cycles.
The document describes a project called ITHAM that aims to build a robust and fully integrated alerting system for hazardous material transports. The project will involve collecting data from sensors on containers, analyzing the data using machine learning techniques to detect abnormal situations, and alerting transport managers and emergency responders in real-time to potential issues or emergencies. The system is intended to help monitor hazardous cargo transport by rail, road and other modes to help prevent accidents and protect people and the environment.
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)Sumit Roy
This document summarizes key findings from BIA/Kelsey's U.S. Local Advertising Forecast for 2016. It finds that total local advertising revenues in the U.S. will reach $146.6 billion in 2016, with digital revenues growing to $42.6 billion or 29.1% of the total. Mobile, social, and video are fueling growth in local online/digital advertising. While traditional media remains important, the media landscape is changing rapidly with growth in areas like mobile, social, and online video outpacing older formats.
Driving Revenue-Generating Strategies Through Information and Insights - NAB...BIA/Kelsey
Tom Buono, CEO, joined a panel discussion at the 2014 NAB Show entitled: "Lunch and Learn: A Discussion on Radio’s Four Significant Issues" to share valuable advertising revenue trends and projections that will help you prepare for the future and make critical decisions.
- The document discusses opportunities for local advertising through online and mobile channels. Specifically, it notes that local advertising provides insights into local audiences and that tools now allow more effective geographic targeting.
- Mobile advertising is becoming an increasingly important channel for local advertising. Location-aware mobile devices allow messaging to consumers based on their proximity to local businesses ("geo-fencing").
- The local advertising market is large, worth $133 billion annually in the US according to reported figures. Traditional media still dominate local spending but digital channels are growing rapidly.
Every January, BIA/Kelsey issues its “Picks and Predictions” for the year ahead, offering our best guess of what the year will bring in local, social, mobile, directional, vertical and video advertising and promotions.
This year’s predictions cover a wide range of hot button local media topics, from native advertising and media attribution to TV everywhere and the influence of social content on search.
Today news channels are not only providing information about the company but also avails different kind of knowledge. In such context, the present research report is being framed which is emphasizing on strategic analysis of MSNBC. It is the America’s largest broadcasting organization that facilitates different type of information to the customers about several aspects. The present research report is focusing on the strategic analysis of MSNBC in which the marketing strategies of its competitors are mentioned. The company is also provided with some recommendations for the purpose of building the brand image of the company in different markets. The company has been trying to expand the business in other countries in which they are framing different marketing strategies as that will also help in getting greater market share. Based on such analysis, the report is going to use strategic options for business development.
Local Search Association President Neg Norton's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
The document discusses native advertising trends and pricing strategies. It notes that native ads are growing, especially on social media platforms, and that they are more effective than traditional banner ads. Publishers are pricing native ads using CPM, CPE, sponsorships, and packages. The document recommends that publishers focus on lifetime value of clients, use appropriate pricing metrics for different stages of the customer journey, and ensure native ad campaigns are working effectively through testing and optimization.
Pricing Native Advertising - BIA/Kelsey Presentation to LMA Native Advertisin...BIA/Kelsey
The document discusses native advertising pricing strategies. It finds that native ads have a much higher return on investment than traditional banner ads. While cost per thousand impressions (CPM) is a common pricing metric, engagement metrics like time spent and sharing may better capture native ads' value. Publishers are experimenting with various pricing models like sponsorships, CPM/CPE, and packages. The document recommends pricing native ads according to their placement in the consumer purchase funnel and bundling inventory to maximize long-term client value.
This document is a benchmark report on Facebook advertising from Salesforce Marketing Cloud. It contains data on key performance indicators (KPIs) like click-through rate, cost per click, and cost per impression for different types of Facebook ads, industries, and geographical locations. The report aims to provide marketers a baseline for metrics on Facebook ads to help inform their strategies and decision making. It analyzes over one million ad units and over 114 billion impressions from January to March 2013.
1. The document is an investor presentation by XO Group outlining its business strategy and financial performance.
2. XO Group is transforming into a digital marketplace to connect brides with wedding vendors and services, having realized over $134 million in revenue in 2013 primarily from its flagship brand The Knot.
3. The presentation details XO Group's plans to invest in growing its marketplace capabilities to capture a larger share of the $60 billion local wedding services market, including improving vendor discovery and enabling direct connections between brides and vendors.
1. XO Group is transforming into a digital marketplace to connect brides with wedding vendors, leveraging its position as the #1 online wedding property and growing baby brand.
2. The presentation outlines strategic investments to improve the company's marketplace capabilities and unlock new revenue opportunities by facilitating transactions between brides and hundreds of thousands of local vendors.
3. By capturing a larger share of the $60 billion spent annually on local wedding services, the digital marketplace aims to accelerate growth and increase monetization of XO Group's first-party data, content and vendor network.
1. XO Group is transforming into a digital marketplace to connect brides with wedding vendors, leveraging its position as the #1 online wedding property and growing baby brand.
2. The presentation outlines strategic investments to improve the company's marketplace capabilities and unlock new revenue opportunities by facilitating transactions between brides and hundreds of thousands of local vendors.
3. By capturing a larger share of the $60 billion spent annually on local wedding services, the digital marketplace aims to accelerate growth and increase monetization of XO Group's first-party data, content and vendor network.
Reveal mobile Infographic growth in geofencing geotargeting and location-base...Reveal mobile
The document discusses marketers' increasing use of location data and geotargeted advertising. It notes that investment in location-based ads is projected to reach $38.7 billion by 2022. The top industries for geotargeted ads are health/beauty/fitness, grocery, restaurants, entertainment, and pets/animals. Geofencing is commonly used for retaining customers, winning market share from competitors, and gaining new customers.
This document discusses how franchises can benefit from mobile and local advertising. It begins by providing mobile internet usage statistics that demonstrate the growth of mobile searches and time spent on mobile devices. It then discusses how local, location-based advertising is becoming more important and effective for driving store visits and sales. Several case studies are presented of companies that improved store traffic and conversions through mobile and local advertising campaigns. It also reviews data on franchises' adoption of digital and mobile marketing, showing they spend more than typical small businesses and intend to further increase spending. The document concludes by arguing that franchises should capitalize on emerging areas like mobile, location-based social media, and new forms of native mobile advertising.
Conductor C3 2019 - What’s Next, Now: The Modern Media MixConductor
Collin Colburn, Forrester
ow does organic marketing fit in with the modern media mix? And how do you make it pay? Guest speaker Collin Colburn will highlight the trends that are shaping ROI metrics and integration of SEO.
This document discusses local advertising and search trends in a mobile, wearable, connected world. It finds that while local advertising is currently dominated by traditional media, spending is steadily shifting to digital media such as mobile and online/interactive platforms. Specifically, mobile local advertising spending is expected to more than quadruple between 2014-2019. Location-targeted mobile ads will also significantly increase their share of total mobile ad spending during this period, driven by the growing relevance of local mobile searches. The document also explores the rise of wearable technology and its potential to become a new platform for local search and advertising, with fitness and health tracking emerging as major early use cases.
The document is a report from Salesforce Marketing Cloud that benchmarks key metrics for Facebook advertising, including click-through rates, cost per click, and cost per impression. It provides data on performance for different ad types, industries, and geographical regions based on over 100 billion impressions from January to March 2013. The report aims to help marketers determine which ad strategies and creative types are most effective by comparing their metrics to industry benchmarks.
The document is a report from Salesforce Marketing Cloud that benchmarks key metrics for Facebook advertising, including click-through rates, costs per click and impression, and other metrics. It provides data on performance by ad type, industry, and geography based on over 100 billion impressions from January to March 2013. The report aims to help marketers determine which ad types and locations are most effective by comparing metrics to benchmarks.
This document summarizes a presentation about audience buying and local TV. It discusses four trends in how data is changing local TV: 1) A shift to more data-driven audience targeting beyond just gender and age; 2) A need for household-level targeting at the local market level; 3) Issues around data quality, transparency and integration; 4) A focus on automating workflows and integrating buying/selling processes. The overall message is that data-driven audience targeting is coming to local TV, requiring solutions for household targeting and improvements in data quality and integration across the local TV ecosystem.
This document summarizes a presentation by Bottom Line Analytics on marketing measurement and optimization for a quick service restaurant (QSR) client. The presentation discusses the challenges of measuring marketing, analyzes the QSR's marketing spending and impact on sales, and provides recommendations to optimize spending. Key findings include that national TV, local TV, and breakfast messages drove the most sales. New products accounted for half of sales growth. Spending on healthy menu launches and online search provided high ROIs and should be increased.
Similar to About BIA/Kelsey, the Local Media and Advertising Experts (20)
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.