SITE is a global network of travel and event professionals committed to using motivational experiences to deliver business results. The organization provides insights, connections, and best practices to inspire the use of incentive travel across industries. Members benefit from tools to increase business, opportunities for professional growth, and industry advocacy. SITE serves over 2,200 members in 88 countries, including buyers, destination management companies, hotels, and convention and visitor bureaus.
In just 7 short years, The Moery Company has become one of the most-respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs. Here's how we do it.
Connected Techies: Why LinkedIn Members Make a Premium Audience for Consumer ...LinkedIn
Research shows that LinkedIn members are much more likely to own and spend more on consumer tech devices. Find out why in this new research from Ipsos.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
In just 7 short years, The Moery Company has become one of the most-respected and successful consulting firms in the non-profit industry. Well-established within the Washington, DC, association market, we help solve revenue growth problems for our partner associations, whether it’s membership, product, sponsorship, or exhibitor programs. Here's how we do it.
Connected Techies: Why LinkedIn Members Make a Premium Audience for Consumer ...LinkedIn
Research shows that LinkedIn members are much more likely to own and spend more on consumer tech devices. Find out why in this new research from Ipsos.
New research from LinkedIn and Join the Dots proves that decision-makers in large and medium-sized European businesses (those with annual revenues of £4 million or €5 million) see social media as fundamental to doing business –and as a crucial driver of growth. Social is used to acquire new customers, generate leads, deliver content to a range of different audiences and generate advocacy and word of mouth; but also to inform all manner of business decisions, to listen to market trends, to source talent and to deliver customer service. And it’s rated as highly effective by over two-thirds of decision makers in all of these areas.
5 Key Steps to Drive with Fintech Customer JourneysDouglas Karr
Customer loyalty is waning in the financial industry as consumers are presented with a vast array of alternative offerings both on and offline. Careful research and design of customer journeys is having a positive impact on organizations to win, keep, and increase the value of prospects and customers. This is a webinar that I did on behalf of Salesforce.
Project Travel helps youth travel organizations capture leads and increase enrollments. We launched our fundraising feature in May of 2013, helping young travelers raise more than $30,000. Stay tuned as we unveil the core of our mission in 2014.
Presentation delivered on 25th September 2013 via webinar, highlighing the results of SDL's consumer survey of 4,000+ travelers in the US, UK and Australia.
Building Deeper Advisory Relationships with DataNICSA
An exploration into how asset managers are addressing today’s marketplace challenges and leveraging new tools and technologies to create more fruitful relationships with financial advisors.
The asset management industry is confronted with several challenges to growth. Increased transparency via technology, competitive fee pressure, product commoditization, regulatory change and demographic shifts are contributing to increased margin pressure. One possible solve is to deepen relationships by turning existing client data into an asset. While leveraging analytics to inform client segmentation, client journey mapping and brand enhancement is not a novel exercise in the business world, it has perhaps not been fully adopted and implemented within intermediary distributed asset management.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...Advertising Vietnam
Đã có thời, vũ khí bí mật trong Marketing là “tốc độ” - ai ra mắt trước, người đó (có nhiều cơ hội) thống lĩnh thị trường. Câu chuyện X-Men “tay trắng làm nên” vẫn còn được nhắc đến rất nhiều.
Rồi vũ khí tiếp theo là “quy mô” - tung sản phẩm nhanh, nhiều thương hiệu, portfolio mạnh tạo nên lợi thế cạnh tranh tuyệt đối. Đó là thời điểm của Unilever, Masan, Vinamilk…
Sau “quy mô” là “sáng tạo”, đặc biệt trên môi trường digital. Những case study của Coca-Cola, Close-Up (Unilever) hay gần nhất Bitis (và… Điện Máy Xanh?) đã chứng tỏ sự khác biệt sáng tạo có thể làm nên thành công vang dội cho thương hiệu.
Khi việc làm ra một chiến dịch truyền thông sáng tạo không còn là “đặc quyền” của các tập đoàn lớn, thì câu hỏi của các marketer là “Vũ khí bí mật tiếp theo sau “sáng tạo” là gì?”
Câu trả lời có lẽ Đồng Sáng tạo - Co-Creation.
Tinh thần Đồng Sáng tạo vốn rất quen thuộc trong mảng Marketing tại các quốc gia phát triển (như JWT đã đồng hành cùng Unilever từ năm 1902 hay quan hệ giữa các tập đoàn Nhật Bản) nhưng (có vẻ) chưa phổ biến tại Việt Nam, khi gần 80% dự án Marketing hiện tại vẫn dựa trên nguyên tắc Pitching (đấu thầu).
Với tinh thần Co-Creation, client và agency đồng hành trên những mục tiêu chiến lược và dài hạn - tạo dựng từ nền tảng cam kết và tin tưởng. Chính Co-Creation là một trong những nhân tố giúp nhà máy sữa Trường Xuân thuộc công ty Đường Quảng Ngãi từ vị thế khiêm tốn “lột xác” trở thành VinaSoy - doanh nghiệp 3.000 tỷ doanh thu (hơn 80% thị phần sữa đậu nành). Đi cùng thành công đó là The Purpose Group - agency đã đồng hành cùng Vinasoy hơn 5 năm.
Tinh thần Co-Creation yêu cầu một cách vận hành marketing và hợp tác hoàn toàn khác, vốn không thể đạt được với cách làm “marketer tự lên chiến lược - đưa agency thực thi” truyền thống. Vậy bí quyết nào để mang tinh thần Co-Creation vào chiến lược lẫn hoạt động hàng ngày?
The Leader Story 02 sẽ trả lời câu hỏi này qua phần chia sẻ của:
* The new marketing dynamic of co-creation age
Ms. ShuFen Goh - Principal & Co-Founder, R3 Worldwide. President, Institute of Advertising - Singapore
R3 - tập đoàn tư vấn hàng đầu thế giới về marketing effectiveness cho các tập đoàn hàng đầu như Unilever, Samsung, Coca-Cola, McDonald, Adidas sẽ chia sẻ về cách những người tiên phong này đang xây dựng và vận hành bộ máy marketing của mình.
What you need to know about Corporate Travel in 2019CertifyInc
Tech brands are transforming the business travel and expense landscape—and business traveler expectations. Join us as we look at the biggest trends in corporate travel and how finance leaders can create a future-proofed corporate travel policy that will help manage spending and cut costs—while also meeting the needs of business travelers in 2019.
The Association Component Exchange (CEX) is the only conference designed exclusively for component relations professionals (CRPs).
It's no secret that there's currently a gap in education for associations that operate in a component model. So Billhighway and Mariner Management came together to build a community and connect component-based organizations and component relations professionals (CRPs). This manifested itself in CEX. CEX is a learning community where you get together with peers to share your successes, struggles, strategies, tactics, ideas, and insights.
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
Shift and disruption are driving the digital industry. Technology advances continue to be a moving target. Learn how digital marketing continues to evolve, and get tips for refining your digital marketing strategy in 2016.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space.
By removing silos between teams and finding synergies on how paid and organic search can work together, you’ll be able to maximize digital shelf space.
Watch this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online visibility.
You’ll leave this session with a better understanding of:
- What it means to develop a cohesive search strategy.
- The roles of each channel and how they can complement each other.
- Key factors and ways to deliver a connected search program.
Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank, will walk you through the three steps to building a holistic search strategy.
Watch now and discover how integrating paid and organic channels can improve your overall search performance and drive results for your business.
The Secret to Acquiring and Retaining Customers in Financial ServicesPerficient, Inc.
Data, when leveraged effectively, can help you segment and target customers, analyze spending habits, and can create a personalized experience that builds value and customer loyalty.
Without a 360-degree view of your customers, you can’t properly target them with real-time personalized offers, advice, and other services. In addition, lack of customer intelligence creates lost opportunities for banks and insurers to cross-sell and upsell new products and services.
Our one-hour webinar covered how customer intelligence platforms can help you engage, acquire, and retain customers.
Innovation: Earning More Rewards on Every PurchaseAlexander Cohen
My presentation for the co-brand credit card conference in Atlanta, May 2017. Had the opportunity to talk to a great group of people about engagement with loyalty programs and how to stay competitive in a changing reward landscape.
5 Key Steps to Drive with Fintech Customer JourneysDouglas Karr
Customer loyalty is waning in the financial industry as consumers are presented with a vast array of alternative offerings both on and offline. Careful research and design of customer journeys is having a positive impact on organizations to win, keep, and increase the value of prospects and customers. This is a webinar that I did on behalf of Salesforce.
Project Travel helps youth travel organizations capture leads and increase enrollments. We launched our fundraising feature in May of 2013, helping young travelers raise more than $30,000. Stay tuned as we unveil the core of our mission in 2014.
Presentation delivered on 25th September 2013 via webinar, highlighing the results of SDL's consumer survey of 4,000+ travelers in the US, UK and Australia.
Building Deeper Advisory Relationships with DataNICSA
An exploration into how asset managers are addressing today’s marketplace challenges and leveraging new tools and technologies to create more fruitful relationships with financial advisors.
The asset management industry is confronted with several challenges to growth. Increased transparency via technology, competitive fee pressure, product commoditization, regulatory change and demographic shifts are contributing to increased margin pressure. One possible solve is to deepen relationships by turning existing client data into an asset. While leveraging analytics to inform client segmentation, client journey mapping and brand enhancement is not a novel exercise in the business world, it has perhaps not been fully adopted and implemented within intermediary distributed asset management.
ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric cha...TheFocusGroup
Regardless of the type of organisation, you need to mine your data to provide a truly customer-centric offering. Your data should be at the heart of your product strategy. Amanda encourages organisations to explore under the tip of the iceberg, diving deep into the data you hold on them to maximise your sales and profits.
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...Advertising Vietnam
Đã có thời, vũ khí bí mật trong Marketing là “tốc độ” - ai ra mắt trước, người đó (có nhiều cơ hội) thống lĩnh thị trường. Câu chuyện X-Men “tay trắng làm nên” vẫn còn được nhắc đến rất nhiều.
Rồi vũ khí tiếp theo là “quy mô” - tung sản phẩm nhanh, nhiều thương hiệu, portfolio mạnh tạo nên lợi thế cạnh tranh tuyệt đối. Đó là thời điểm của Unilever, Masan, Vinamilk…
Sau “quy mô” là “sáng tạo”, đặc biệt trên môi trường digital. Những case study của Coca-Cola, Close-Up (Unilever) hay gần nhất Bitis (và… Điện Máy Xanh?) đã chứng tỏ sự khác biệt sáng tạo có thể làm nên thành công vang dội cho thương hiệu.
Khi việc làm ra một chiến dịch truyền thông sáng tạo không còn là “đặc quyền” của các tập đoàn lớn, thì câu hỏi của các marketer là “Vũ khí bí mật tiếp theo sau “sáng tạo” là gì?”
Câu trả lời có lẽ Đồng Sáng tạo - Co-Creation.
Tinh thần Đồng Sáng tạo vốn rất quen thuộc trong mảng Marketing tại các quốc gia phát triển (như JWT đã đồng hành cùng Unilever từ năm 1902 hay quan hệ giữa các tập đoàn Nhật Bản) nhưng (có vẻ) chưa phổ biến tại Việt Nam, khi gần 80% dự án Marketing hiện tại vẫn dựa trên nguyên tắc Pitching (đấu thầu).
Với tinh thần Co-Creation, client và agency đồng hành trên những mục tiêu chiến lược và dài hạn - tạo dựng từ nền tảng cam kết và tin tưởng. Chính Co-Creation là một trong những nhân tố giúp nhà máy sữa Trường Xuân thuộc công ty Đường Quảng Ngãi từ vị thế khiêm tốn “lột xác” trở thành VinaSoy - doanh nghiệp 3.000 tỷ doanh thu (hơn 80% thị phần sữa đậu nành). Đi cùng thành công đó là The Purpose Group - agency đã đồng hành cùng Vinasoy hơn 5 năm.
Tinh thần Co-Creation yêu cầu một cách vận hành marketing và hợp tác hoàn toàn khác, vốn không thể đạt được với cách làm “marketer tự lên chiến lược - đưa agency thực thi” truyền thống. Vậy bí quyết nào để mang tinh thần Co-Creation vào chiến lược lẫn hoạt động hàng ngày?
The Leader Story 02 sẽ trả lời câu hỏi này qua phần chia sẻ của:
* The new marketing dynamic of co-creation age
Ms. ShuFen Goh - Principal & Co-Founder, R3 Worldwide. President, Institute of Advertising - Singapore
R3 - tập đoàn tư vấn hàng đầu thế giới về marketing effectiveness cho các tập đoàn hàng đầu như Unilever, Samsung, Coca-Cola, McDonald, Adidas sẽ chia sẻ về cách những người tiên phong này đang xây dựng và vận hành bộ máy marketing của mình.
What you need to know about Corporate Travel in 2019CertifyInc
Tech brands are transforming the business travel and expense landscape—and business traveler expectations. Join us as we look at the biggest trends in corporate travel and how finance leaders can create a future-proofed corporate travel policy that will help manage spending and cut costs—while also meeting the needs of business travelers in 2019.
The Association Component Exchange (CEX) is the only conference designed exclusively for component relations professionals (CRPs).
It's no secret that there's currently a gap in education for associations that operate in a component model. So Billhighway and Mariner Management came together to build a community and connect component-based organizations and component relations professionals (CRPs). This manifested itself in CEX. CEX is a learning community where you get together with peers to share your successes, struggles, strategies, tactics, ideas, and insights.
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
Shift and disruption are driving the digital industry. Technology advances continue to be a moving target. Learn how digital marketing continues to evolve, and get tips for refining your digital marketing strategy in 2016.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space.
By removing silos between teams and finding synergies on how paid and organic search can work together, you’ll be able to maximize digital shelf space.
Watch this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online visibility.
You’ll leave this session with a better understanding of:
- What it means to develop a cohesive search strategy.
- The roles of each channel and how they can complement each other.
- Key factors and ways to deliver a connected search program.
Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank, will walk you through the three steps to building a holistic search strategy.
Watch now and discover how integrating paid and organic channels can improve your overall search performance and drive results for your business.
The Secret to Acquiring and Retaining Customers in Financial ServicesPerficient, Inc.
Data, when leveraged effectively, can help you segment and target customers, analyze spending habits, and can create a personalized experience that builds value and customer loyalty.
Without a 360-degree view of your customers, you can’t properly target them with real-time personalized offers, advice, and other services. In addition, lack of customer intelligence creates lost opportunities for banks and insurers to cross-sell and upsell new products and services.
Our one-hour webinar covered how customer intelligence platforms can help you engage, acquire, and retain customers.
Innovation: Earning More Rewards on Every PurchaseAlexander Cohen
My presentation for the co-brand credit card conference in Atlanta, May 2017. Had the opportunity to talk to a great group of people about engagement with loyalty programs and how to stay competitive in a changing reward landscape.
Similar to Mel15 keynote liveday2_paul miller (20)
2. Paul Miller
2015 Immediate SITE Past President
Managing Director
paul@spectra-dmc.com
“SITE has helped me become a
better incentive professional, has
brought me wonderful lasting
friendships and has given my
company an absolute return in
business”
3. SITE is the only global network of travel
and event professionals committed to
motivational experiences that deliver
business results.
SITE provides insights and connections
that inspire the utilization of this
powerful tool across diverse industries,
regions and cultures.
SITE serves as a source of knowledge
and best practices where members can
make personal connections that
sustain professional growth.
what is site ?
5. Connections
As the only global authority on incentive
travel and motivational experiences, SITE
not only connects its members around the
world to a group of peers who share their
skill and passion but also connects our
members to business leaders who seek
improved performance through these
powerful tools.
Trust
Our network of leaders and business owners
take pride in achieving results for our
companies and clients, and do it with an
explicitly stated regard for ethics,
transparency and mutual respect. We treat
people right. Members trust SITE to help
them grow their businesses and further
their careers.
Results
Incentive travel is a proven business strategy
that provides a measurable return on its
investment. We focus on delivering these
results for our companies and clients. SITE
also brings results for members: tools to
increase business; a community supporting
professional growth, and a platform for
industry advocacy.
Creativity
SITE’s members bring industry-leading
expertise to their companies and clients,
and something more — a unique can-do
attitude that subverts barriers and
transcends the everyday, inspiring clients
and the people who benefit from incentive
travel. This creative approach means we do
things a little differently.
Our values tell people who we are, what we
believe in, and what makes us unique.our values
6. SITE‘s global network
Americas
Arizona
Canada
Chicago
Florida & Caribbean
Mexico
Minnesota
New York
Northern California
South America
Southeast USA
Southern California
Texas
Asia
China
India
EMEA
Belgium
Finland
Germany
Great Britain
Greece
Ireland
Italy
Scotland
Netherlands
Poland
Spain
Turkey
South Africa
UAE
7. As a member, you get a host of Tools & Resources …
• Code of Ethics
• SITE Source (newsletter)
• Career Center (job board)
• Young Leaders Program (35 & Under)
• CIS (professional certification)
• SITE Foundation (research papers)
• SITE Buyer’s Guide (online directory)
• Diverse Global Network
• Industry Advocacy
Member Benefits
8. education & certification
• Is a group learning seminar/workshop experience spread over two days
• Is a certification which acknowledges the experience of some and elevates
the knowledge of all.
• Will give certified professionals a greater understanding of the theory and
practice of creative and effective Motivational Programs and Motivational
Travel within the value chain.
• CIS is designed for SITE members and non-members alike
The CIS, Certified Incentive
Specialist, is an entry level
certification program from SITE.
11. Incentive travel. Business results.
Incentive travel is the work our members do; business results are
what our companies and clients are achieving through this powerful
tool.
12. We like to belong
We live together
We accept hierarchy
We follow
We lead
We dream
We believe
“the human species is the only species with the ability to
see what doesn’t yet exist”
F.W. De Klerk
We are Tribal
13. • Two very different things
• Earning the incentive not winning
it (not a lottery ticket)
• Being the best of the best and
joining the elite group
• Sense of achievement
• Bragging rights
Reward vs Recognition
14. Cash as a Prize?
29%
Research shows that this is the
percentage of employees that
spent a cash incentive from
their company on bills
18%
do not remember what they
spent the reward on
11%
spent it on savings and
11%
on gifts
15. All of us have stuff!
How much more can
we have?
We buy what we
want anyway !
Merchandise as a Prize?
16. The Incentive Travel Experience:
“the best deserve the best;
a qualifier is treasured and pampered
in the best way possible”.
18. The reported strength
of travel as a
motivator continues
to remain higher than
merchandise and
debit cards —and a
bit more motivational
than cash.
Travel Experiences Will Continue to Generate the
Greatest Engagement and Loyalty Over Other
Options
19. Not surprisingly, the use of
incentive travel and
merchandise/gift card
differs across program
types. The incidence of
incentive travel is highest
within Sales programs and
lowest within Customer
Loyalty. Merchandise/card
use is highest in Channel
and Customer Loyalty
programs.
20.
21.
22. Optimism about the overall use of incentive travel
experiences is at a four-year high!
48% of respondents say its use will increase or substantially
increase in the next 6 months
The Site Annual Analysis and Forecast for the
Motivational Events Industry
23. 69% are similarly optimistic about the next 6 to 12 months
That optimism carries over to expectations for the next
1 – 3 years with 87% believing it will increase or substantially
increase
The Site Annual Analysis and Forecast for the
Motivational Events Industry
24. Acquire
• 67% of participants who did not earn a place on the
travel program agreed they will work harder in the
following year to earn the trip
• 61% of participants felt that competing in a motivational
travel program that offers multiple levels of earning
opportunities was more motivating
25. Bond
• 77% of participants surveyed said that earning the travel
award increased their feeling of being part of the
company
• 53% of participants believe the emotional impact of a
group travel experience
26. Defend
• 95% of executives are concerned about retaining key
employees
• 47% of top performers are actively looking for other
employment
27. Learn
• 57% of participants agreed that feedback is important in
motivating them to participate in a program, and that
involvement in a program motivates them to create
solutions to achieve desired results
• 70% of participants believe freedom in destination choice
and activity on a program encourages them to motivate
their behavior
28. $77 billion in the US
• Incentive travel (US$22.5BN)
• Merchandise/gift cards (US$54.4BN)
74% of U.S. businesses use non-cash rewards
• 46% - Internal (Employee) Sales Incentives
• 32% - Customer Incentives
• 26% - Channel Sales Incentives
According to 2013 “Market Sizing Study” (Incentive Federation)
How big is the Incentive Travel pie ?
29. Strong in “traditional” incentive sectors:
• Automotive and Automotive parts
• Finance and Insurance
• Medical and Pharmaceutical
• Direct Selling Organizations
Growing:
• Information Technology (Service Providers)
• Telecommunications
How’s Business?
30. 2009 :Recession hits incentive travel hard
2013: better than expected (some sectors never wavered – IT)
2014: recovery
2015 – 2016:
o 80% of respondents planning for growth
o “Convergence” of meetings with incentives
o Pressure to “prove ROI/ROO” intensifying
Taken from “SITE Index” Forecast for 2014
Incentive Travel is Trending Up
31. 1. A destination that recently has something new to offer - hotel, increased air
schedules, incentive quality activities and off-site venues
2. Strong potential for promotion
3. A destination that has the infrastructure in place to support incentives and
meetings but not much experience
4. A destination that is investing in tourism
6. Ability to get more for your spend – better value than traditional incentive &
meeting destinations
5. Economic and political stability
Top Six Definitions of an Incentive Emerging Destination
32. Top 8 infrastructure criteria critical for a destination to be
considered “emerging”
1. Safety – political and economic stability
2. Sufficient air scheduling
3. Quality 4/5 star hotels
4. Interesting cultural/historical activities
5. Great weather
6. Experienced DMC
7. Quality ground transportation
8. Unique & able to promote
33. 1.Prague (Czech Republic)
2.Costa Rica
3.China
4.Dubai
5. South Africa
6. Abu Dhabi
7. Riviera Maya
8. Russia
Top 8 destinations to make the transition from emerging to mainstream
34. Top 10 Emerging Destinations
1. Panama
2. Croatia
3. Southeast Asia – Vietnam
4. Budapest
5. Guatemala
6. India
7. Peru
8. Brazil
9. Iceland
10. Dominican Republic
35. 1. Sellers market – demand is exceeding the supply
2. More difficult to negotiate on price, inclusions,
concessions, etc.
3. Price is much higher than in the past years
4. Less time to move to contract – clients must make
decisions faster than ever before to ensure they
retain preferred space and dates
5. Procurement and industry regulations are dictating
hotel quality and brand
Hotel Market…what buyers and clients are saying
36. Hotel Market…what buyers and clients are saying
6. Mix of resort hotels to city hotels is
predominately 50:50 based on the impact of
meetings
7. All inclusive resorts are primarily preferred in
the U.S. market and appeal to about 10% of
clients
8. Prevailing trend continues to be for four and
five star properties for this market segment
37. Procurement…what buyers and clients are saying
1. Becoming more knowledgeable of the incentive travel business
2. Impact felt globally, however U.S. relationships are more advanced
3. Guided by corporate spending and compliance regulations
4. Influential factor in the buying process
5. Demand line item pricing – no packaged costs
6. Focus on bringing “real” savings to the bottom line
7. Interested in consolidating spend and leveraging business volume
(opportunities for multi-year and brand agreements)
38. Contracts…what buyers and clients are saying
1. Less flexibility; more one-sided than in the past
2. More focus on cancellation, attrition and force majeure
3. Higher rates, minimum spend requirements
4. Seeing payment for program elements that have not been a cost in the past –
site inspections, room rental, etc.
5. Higher deposits and more aggressive payment schedules
6. More desire for standardized terms and agreements
39. • Since 2011, budgets have increased with 2014 showing
the strongest growth to date.
• 50% of planners in the autumn of 2014 said they would
increase their budgets
• Per person spend is also up, with an estimated average of
$3,440 – up significantly from studies conducted last
year.
• More than a quarter of respondents said their budgets
would exceed $4,000 per person.
Incentive Travel Budgets are Trending Up
40. • 75% of respondents from third-party incentive
and 55% of corporate buyers noted that their
budgets would be between $2,000 and $4,000
per person
• More corporate buyers (30%) than incentive
houses (23%) noted that their budgets would
exceed $4,000 per person heading into 2015.
Incentive Travel Budgets are Trending Up
41. Programme inclusions…what buyers and clients are saying
• More choice!!
• More teambuilding vs. traditional
“sight seeing”
• Spa has become “king”
• More interest in thrill-seeking,
adventure activities – ski, dive,
fishing
• Golf continues to be a “must-have”
42. Programme inclusions…what buyers and clients are saying
1. Shopping and historical site-seeing still very
important
2. Need a la carte pricing from suppliers
3. Introduction of more lifestyle offerings –
cooking, horticulture, nature hikes, wine tasting,
etc.
4. Need for socially and environmentally conscious
programming – clients are looking to give
something back to the communities they are
travelling to
43. Safety/Security…what buyers and clients are saying
1. Absolutely impacts the destination decision
2. If safety is “perceived” to be compromised,
clients will not go to the destination
3. Increased airline procedures are considered
more a “state of the world” vs. a deterrent
to travel
4. Weather patterns will impact decisions
5. Evacuation and emergency plans MUST be
established
6. Any destination “in the news” with political
or economic unrest will be viewed as
unacceptable by most clients
44. • Giving back to the community
• Offset Carbon Omissions
• Leave a legacy
• Work in partnership with client CSR objectives
• Offer advice and assistance with CSR policies
Corporate Social Responsibility
56. Summary
• Consider travel as a motivator
• Incentive travel programmes are self funding
• Becomes part of the marketing and sales strategy within a company
• Increases the productivity of employees
• Maintains customer and employee loyalty & retention
• Is measured to deliver the required business results
• Creates a once in a lifetime experience never forgotten
•Join Site!
Incentives are back!
We were the front page news in late 2008…
AIG effect – wasn’t an executive retreat; it was an insurance incentive
We didn’t get our story told
We’ve learned – SITE is actively involved in Meetings Mean Business.
Industry campaign – one voice.
SITE’s research…looks good!
2013 was the turning point for many members
2014 still going well
2015 and 2016 should remain growing!
Instead of just riding the wave; we intend to help RAISE it…
SITE’s research…looks good!
2013 was the turning point for many members
2014 still going well
2015 and 2016 should remain growing!
Instead of just riding the wave; we intend to help RAISE it…