All about us 
PwC Switzerland 
www.pwc.ch
PwC Switzerland 
Contents 
Who we are 
Where we stand 
Where we are going 
How we create added value for our employees 
How we create added value for our clients 
Slide 2 
2014 
All about us
PwC Switzerland 
Who we are 
Slide 3 
2014 
All about us
PwC Switzerland 
Our mission 
PwC Switzerland helps organisations and individuals create the value they are looking for – serving them with over 2,600 employees and partners working in 14 different offices throughout Switzerland. 
We are part of a network of firms in 157 countries with more than 195,000 people who are committed to delivering quality in assurance, tax & legal and advisory services. 
Slide 4 
2014 
All about us
PwC Switzerland 
Our history 
Samuel Lowell Price sets up a business in London. 
William Cooper establishes his own practice in London, which seven years later becomes Cooper Brothers. 
Price, Holyland and Waterhouse join forces to form 
a partnership. 
Name changes to Price, Waterhouse & Co. 
Robert H. Montgomery, William M. Lybrand, Adam A. Ross Jr. and his brother T. Edward Ross form Lybrand, Ross Brothers & Montgomery. 
1854 
1849 
1874 
1865 
1898 
Slide 5 
2014 
All about us
PwC Switzerland 
Our history 
Coopers Brothers & Co. (GB), McDonald, Currie and Co. (Canada) and Lybrand, Ross Bros & Montgomery (USA) merge to form Coopers & Lybrand. 
Price Waterhouse World Firm formed. 
Schweizerische Revisionsgesellschaft (set up in 1912) 
merges with Price Waterhouse in Switzerland. 
Schweizerische Treuhandgesellschaft (set up in 1906) merges with Coopers & Lybrand in Switzerland. 
Worldwide merger of Price Waterhouse and Coopers & Lybrand to create PricewaterhouseCoopers. 
1957 
1982 
1990 
1991 
1998 
Slide 6 
2014 
All about us
PwC Switzerland 
Our history 
PwC sells its IT implementation consulting department to IBM. 
PricewaterhouseCoopers Switzerland sells its Actuarial Benefits and Insurance Solutions to Swisscanto Vorsorge AG. 
PricewaterhouseCoopers Switzerland acquires b&m management AG (consulting for financial service providers). 
Rebrands itself as “PwC”. 
Join forces with Strategy& (former Booz&Company) 
2002 
2005 
2008 
2010 
Slide 7 
2014 
All about us 
2014
PwC Switzerland 
Our values 
Excellence 
Teamwork 
Leadership 
Slide 8 
2014 
All about us
PwC Switzerland 
Our way to integrity 
Our code of conduct broadly summarises all of our integrity standards and rules for professional conduct. It complements our personal sense of responsibility, judgment and accountability. 
Excellence, Teamwork, Leadership 
Integrity 
Code of Conduct 
Independence 
Slide 9 
2014 
All about us
PwC Switzerland 
Our brand 
The PwC brand stands for a clear promise: We help our clients create value. This requires carefully nurtured relationships, plus a guiding principle that aligns our behaviour to this promise – the PwC Experience. 
Strong relationships, true added value 
Slide 10 
2014 
All about us
PwC Switzerland 
PwC Experience 
This placeholder text (20pt Georgia regular) is intended to show the correct position and size of the real text used in this location. To ensure that you have the correct size, colour and location of the text, it is recommended that you select. Overtype this placeholder text. 
The PwC Experience requires all of us to distinguish ourselves in every respect by means of our value-based conduct, both towards clients and colleagues. 
Slide 11 
2014 
All about us
PwC Switzerland 
PwC Experience 
Client Experience 
People Experience 
PwC 
Experience 
We create value for our clients. 
We put ourselves into our clients shoes. 
We share and collaborate. 
We invest in client 
relationships. 
We invest in the training of our employees. 
We put ourselves in each others shoes. 
We invest in teams and relationships. 
We share and collaborate. 
Slide 12 
2014 
All about us
PwC Switzerland 
Our organisation chart 
Retail & Consumer, Life Sciences, 
Energy, Industrial Products 
Banking, Investment Management & 
Real Estate, Insurance 
Public Sector 
Technology, Telecommunications, 
Media & Entertainment 
Internal Firm Services (IFS) 
•Finance 
•Human Capital 
•IFS Service Delivery Center 
•Infrastructure & Technology Services 
•Marketing 
•Office of the General Counsel 
•PR & Communications 
•Strategy & Reputation 
•Sales Support 
Global network 
Management Board 
Advisory Board 
Swiss Oversight Board 
Board of Directors 
Assurance 
Tax and Legal 
Services 
Advisory 
Slide 13 
2014 
All about us
PwC Switzerland 
Regional presence 
Basel 
Zurich 
Winterthur 
Aarau 
Zug 
Lucerne 
Chur 
Lugano 
Berne 
Lausanne 
Sion 
Geneva 
Neuchâtel 
St. Gall 
Slide 14 
2014 
All about us
PwC Switzerland 
Swiss Management Board 
Wolfgang Rieder 
Head of Advisory 
Urs Honegger 
CEO 
Julie Fitzgerald 
Growth & Markets Leader 
Andreas Staubli 
Head of Tax and 
Legal Services 
Heinz Hartmann 
COO 
Matthias Jeger 
Leader of Quality & Regulatory 
Alex Astolfi 
Head of Assurance 
Slide 15 
2014 
All about us
PwC Switzerland 
Global network 
West Cluster 
Central Cluster 
East Cluster 
Slide 16 
2014 
All about us
PwC Switzerland 
Where we stand 
Slide 17 
2014 
All about us
PwC Switzerland 
PwC Switzerland 
•Turnover: CHF 802 million 
•14 office locations 
• 2653 employees 
•180 partners 
•62 nationalities 
•Average age: 34 years 
14 
office locations 
Slide 18 
2014
PwC Switzerland 
PwC Switzerland: turnover by line of service 
CHF million 
in % 
Auditing 
387 
48% 
Tax and legal consulting 
275 
34% 
Advisory 
140 
18% 
Total 
802 
100% 
Slide 19 
2014 
All about us
PwC Switzerland 
Market position in Switzerland 
In CHF 
million 
Compared 
to previous 
year 
Employees 
Compared 
to previous 
year 
PwC 
(30.06.2014) 
802 
+3,1% 
2'653 1) 
+ 35 
EY 
(30.06.2014) 
573.8 
+0.9% 
2'270 2) 
+ 185 
KPMG 
(30.09.2013) 
445,4 
+3,7 % 
1'600 3) 
+52 
Deloitte 
(30.06.2014) 
346 
+6.8% 
983 4) 
+ 46 
BDO 
(31.12.2013) 
171.2 
+3,1% 
856 5) 
+12 
Slide 20 
2014 
All about us 
1) Headcount 30.6.2014; 2) Headcount 30.6.2014; 3) FTE 30.9.2013 4) Average FTE; 5) FTE 31.12.2013
PwC Switzerland 
PwC Switzerland: turnover by industry group 
Switzerland (30.06.2014) 
CHF 
million 
in % 
Industrial Manufacturing, Retail & Consumer Goods, Life Sciences, Energy, Other 
384 
48% 
Banking, Asset Management and Insurance 
286 
36% 
Public Sector 
72 
9% 
Technology, Telecommunications, Infocomm & Media 
60 
7% 
Total 
802 
100% 
Slide 21 
2014 
All about us
PwC Switzerland 
PwC global: turnover by line of service 
PwC Global Annual Review 2014 
in % 
Auditing 
45% 
Tax and legal consulting 
26% 
Advisory 
29% 
Total 
100% 
Slide 22 
2014 
All about us
PwC Switzerland 
Market position worldwide June 2014 
•Around 195,000 employees 
•In 758 cities 
•In 157 countries 
•10,002 Partners 
•Revenue 2014 34 billion USD 
Slide 23 
2014 
All about us 
34 
34.2 
23.42 
27.4 
6.500 
0 
5 
10 
15 
20 
25 
30 
35 
40 
PwC 
DTT 
KPMG 
EY 
BDO 
Revenues in billions of USD 
KPMG, BDO financial data from 2013
PwC Switzerland 
PwC global 
Revenue 
in USD billion 
Compared to previous year 
Employees 
Compared to 
previous year 
PwC 
(30.06.2014) 
34.0 
+6.1% 
195’433 
+6.1% 
Deloitte 
(30.09.2014) 
34.2 
+6.5% 
210’400 
+5.2% 
EY 
(30.06.2014 
27.4 
+6.8% 
188'300 
+7.7% 
KPMG 
(30.09.2013) 
23,4 
+3.7% 
155’000 
+2,0% 
BDO International 
(15.04.2013) 
6,5 
+7,3% 
56’389 
+2,7% 
Slide 24 
2014 
All about us
PwC Switzerland 
Where we are going 
Slide 25 
2014 
All about us
PwC Switzerland 
Vision We want to be the number 1 in our industry. 
Turnover 
Margins 
Brand 
Quality 
Talent 
Slide 26 
2014 
All about us
PwC Switzerland 
Five strategic priorities for Switzerland 
• Optimise market opportunities 
•Acquire strategic knowledge 
•Implement the PwC Experience 
•Adapt to economic circumstances 
•Create quality and added value for our clients 
= No. 1 
Slide 27 
2014 
All about us
PwC Switzerland 
How we create added value for our employees 
Slide 28 
2014 
All about us
PwC Switzerland 
Employees are central to PwC 
Work 
Opportunities for development 
Corporate culture 
Fringe benefits 
Employees 
Slide 29 
2014 
All about us
PwC Switzerland 
Career path at PwC 
Partner 
Assistant/ 
Assistant Consultant/Consultant 
Manager 
Senior/Consultant 
Senior Manager 
Director 
Assistant Manager/Senior Consultant 
•Attractive clients and teamwork 
•Individual training and continuing education 
•International working environment 
•Cooperation across service lines 
Slide 30 
2014 
All about us
PwC Switzerland 
Soft skills courses 
Training opportunities at PwC 
Certification as a public accountant / 
tax accountant / fiduciary / CFA 
Technical training 
Industry-specific training 
Key talent programme 
Slide 31 
2014 
All about us
PwC Switzerland 
How we create added value for our clients 
Slide 32 
2014 
All about us
PwC Switzerland 
Nurture relationships 
Prepare yourself 
Concentrate on client needs and requirements. 
1 
Strive for a personal relationship 
A personal relationship enhances business relations. 
2 
Underline the advantages 
Communicate the benefits of working with PwC. 
3 
Plan the next steps 
Do not end the client relationship upon completion of the mandate. 
4 
Slide 33 
2014 
All about us
PwC Switzerland 
Conduct successful sales negotiations Six steps to success 
Position yourself 
1 
4 
2 
3 
5 
6 
Convey your message 
Ask the first open question 
Identify buying motives 
Deal with objections 
Close the sale 
Slide 34 
2014 
All about us
Welcome to PwC. 
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricwaterhouseCoopers AG, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2012 PwC. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers AG which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

PwC Switzerland - All about us

  • 1.
    All about us PwC Switzerland www.pwc.ch
  • 2.
    PwC Switzerland Contents Who we are Where we stand Where we are going How we create added value for our employees How we create added value for our clients Slide 2 2014 All about us
  • 3.
    PwC Switzerland Whowe are Slide 3 2014 All about us
  • 4.
    PwC Switzerland Ourmission PwC Switzerland helps organisations and individuals create the value they are looking for – serving them with over 2,600 employees and partners working in 14 different offices throughout Switzerland. We are part of a network of firms in 157 countries with more than 195,000 people who are committed to delivering quality in assurance, tax & legal and advisory services. Slide 4 2014 All about us
  • 5.
    PwC Switzerland Ourhistory Samuel Lowell Price sets up a business in London. William Cooper establishes his own practice in London, which seven years later becomes Cooper Brothers. Price, Holyland and Waterhouse join forces to form a partnership. Name changes to Price, Waterhouse & Co. Robert H. Montgomery, William M. Lybrand, Adam A. Ross Jr. and his brother T. Edward Ross form Lybrand, Ross Brothers & Montgomery. 1854 1849 1874 1865 1898 Slide 5 2014 All about us
  • 6.
    PwC Switzerland Ourhistory Coopers Brothers & Co. (GB), McDonald, Currie and Co. (Canada) and Lybrand, Ross Bros & Montgomery (USA) merge to form Coopers & Lybrand. Price Waterhouse World Firm formed. Schweizerische Revisionsgesellschaft (set up in 1912) merges with Price Waterhouse in Switzerland. Schweizerische Treuhandgesellschaft (set up in 1906) merges with Coopers & Lybrand in Switzerland. Worldwide merger of Price Waterhouse and Coopers & Lybrand to create PricewaterhouseCoopers. 1957 1982 1990 1991 1998 Slide 6 2014 All about us
  • 7.
    PwC Switzerland Ourhistory PwC sells its IT implementation consulting department to IBM. PricewaterhouseCoopers Switzerland sells its Actuarial Benefits and Insurance Solutions to Swisscanto Vorsorge AG. PricewaterhouseCoopers Switzerland acquires b&m management AG (consulting for financial service providers). Rebrands itself as “PwC”. Join forces with Strategy& (former Booz&Company) 2002 2005 2008 2010 Slide 7 2014 All about us 2014
  • 8.
    PwC Switzerland Ourvalues Excellence Teamwork Leadership Slide 8 2014 All about us
  • 9.
    PwC Switzerland Ourway to integrity Our code of conduct broadly summarises all of our integrity standards and rules for professional conduct. It complements our personal sense of responsibility, judgment and accountability. Excellence, Teamwork, Leadership Integrity Code of Conduct Independence Slide 9 2014 All about us
  • 10.
    PwC Switzerland Ourbrand The PwC brand stands for a clear promise: We help our clients create value. This requires carefully nurtured relationships, plus a guiding principle that aligns our behaviour to this promise – the PwC Experience. Strong relationships, true added value Slide 10 2014 All about us
  • 11.
    PwC Switzerland PwCExperience This placeholder text (20pt Georgia regular) is intended to show the correct position and size of the real text used in this location. To ensure that you have the correct size, colour and location of the text, it is recommended that you select. Overtype this placeholder text. The PwC Experience requires all of us to distinguish ourselves in every respect by means of our value-based conduct, both towards clients and colleagues. Slide 11 2014 All about us
  • 12.
    PwC Switzerland PwCExperience Client Experience People Experience PwC Experience We create value for our clients. We put ourselves into our clients shoes. We share and collaborate. We invest in client relationships. We invest in the training of our employees. We put ourselves in each others shoes. We invest in teams and relationships. We share and collaborate. Slide 12 2014 All about us
  • 13.
    PwC Switzerland Ourorganisation chart Retail & Consumer, Life Sciences, Energy, Industrial Products Banking, Investment Management & Real Estate, Insurance Public Sector Technology, Telecommunications, Media & Entertainment Internal Firm Services (IFS) •Finance •Human Capital •IFS Service Delivery Center •Infrastructure & Technology Services •Marketing •Office of the General Counsel •PR & Communications •Strategy & Reputation •Sales Support Global network Management Board Advisory Board Swiss Oversight Board Board of Directors Assurance Tax and Legal Services Advisory Slide 13 2014 All about us
  • 14.
    PwC Switzerland Regionalpresence Basel Zurich Winterthur Aarau Zug Lucerne Chur Lugano Berne Lausanne Sion Geneva Neuchâtel St. Gall Slide 14 2014 All about us
  • 15.
    PwC Switzerland SwissManagement Board Wolfgang Rieder Head of Advisory Urs Honegger CEO Julie Fitzgerald Growth & Markets Leader Andreas Staubli Head of Tax and Legal Services Heinz Hartmann COO Matthias Jeger Leader of Quality & Regulatory Alex Astolfi Head of Assurance Slide 15 2014 All about us
  • 16.
    PwC Switzerland Globalnetwork West Cluster Central Cluster East Cluster Slide 16 2014 All about us
  • 17.
    PwC Switzerland Wherewe stand Slide 17 2014 All about us
  • 18.
    PwC Switzerland PwCSwitzerland •Turnover: CHF 802 million •14 office locations • 2653 employees •180 partners •62 nationalities •Average age: 34 years 14 office locations Slide 18 2014
  • 19.
    PwC Switzerland PwCSwitzerland: turnover by line of service CHF million in % Auditing 387 48% Tax and legal consulting 275 34% Advisory 140 18% Total 802 100% Slide 19 2014 All about us
  • 20.
    PwC Switzerland Marketposition in Switzerland In CHF million Compared to previous year Employees Compared to previous year PwC (30.06.2014) 802 +3,1% 2'653 1) + 35 EY (30.06.2014) 573.8 +0.9% 2'270 2) + 185 KPMG (30.09.2013) 445,4 +3,7 % 1'600 3) +52 Deloitte (30.06.2014) 346 +6.8% 983 4) + 46 BDO (31.12.2013) 171.2 +3,1% 856 5) +12 Slide 20 2014 All about us 1) Headcount 30.6.2014; 2) Headcount 30.6.2014; 3) FTE 30.9.2013 4) Average FTE; 5) FTE 31.12.2013
  • 21.
    PwC Switzerland PwCSwitzerland: turnover by industry group Switzerland (30.06.2014) CHF million in % Industrial Manufacturing, Retail & Consumer Goods, Life Sciences, Energy, Other 384 48% Banking, Asset Management and Insurance 286 36% Public Sector 72 9% Technology, Telecommunications, Infocomm & Media 60 7% Total 802 100% Slide 21 2014 All about us
  • 22.
    PwC Switzerland PwCglobal: turnover by line of service PwC Global Annual Review 2014 in % Auditing 45% Tax and legal consulting 26% Advisory 29% Total 100% Slide 22 2014 All about us
  • 23.
    PwC Switzerland Marketposition worldwide June 2014 •Around 195,000 employees •In 758 cities •In 157 countries •10,002 Partners •Revenue 2014 34 billion USD Slide 23 2014 All about us 34 34.2 23.42 27.4 6.500 0 5 10 15 20 25 30 35 40 PwC DTT KPMG EY BDO Revenues in billions of USD KPMG, BDO financial data from 2013
  • 24.
    PwC Switzerland PwCglobal Revenue in USD billion Compared to previous year Employees Compared to previous year PwC (30.06.2014) 34.0 +6.1% 195’433 +6.1% Deloitte (30.09.2014) 34.2 +6.5% 210’400 +5.2% EY (30.06.2014 27.4 +6.8% 188'300 +7.7% KPMG (30.09.2013) 23,4 +3.7% 155’000 +2,0% BDO International (15.04.2013) 6,5 +7,3% 56’389 +2,7% Slide 24 2014 All about us
  • 25.
    PwC Switzerland Wherewe are going Slide 25 2014 All about us
  • 26.
    PwC Switzerland VisionWe want to be the number 1 in our industry. Turnover Margins Brand Quality Talent Slide 26 2014 All about us
  • 27.
    PwC Switzerland Fivestrategic priorities for Switzerland • Optimise market opportunities •Acquire strategic knowledge •Implement the PwC Experience •Adapt to economic circumstances •Create quality and added value for our clients = No. 1 Slide 27 2014 All about us
  • 28.
    PwC Switzerland Howwe create added value for our employees Slide 28 2014 All about us
  • 29.
    PwC Switzerland Employeesare central to PwC Work Opportunities for development Corporate culture Fringe benefits Employees Slide 29 2014 All about us
  • 30.
    PwC Switzerland Careerpath at PwC Partner Assistant/ Assistant Consultant/Consultant Manager Senior/Consultant Senior Manager Director Assistant Manager/Senior Consultant •Attractive clients and teamwork •Individual training and continuing education •International working environment •Cooperation across service lines Slide 30 2014 All about us
  • 31.
    PwC Switzerland Softskills courses Training opportunities at PwC Certification as a public accountant / tax accountant / fiduciary / CFA Technical training Industry-specific training Key talent programme Slide 31 2014 All about us
  • 32.
    PwC Switzerland Howwe create added value for our clients Slide 32 2014 All about us
  • 33.
    PwC Switzerland Nurturerelationships Prepare yourself Concentrate on client needs and requirements. 1 Strive for a personal relationship A personal relationship enhances business relations. 2 Underline the advantages Communicate the benefits of working with PwC. 3 Plan the next steps Do not end the client relationship upon completion of the mandate. 4 Slide 33 2014 All about us
  • 34.
    PwC Switzerland Conductsuccessful sales negotiations Six steps to success Position yourself 1 4 2 3 5 6 Convey your message Ask the first open question Identify buying motives Deal with objections Close the sale Slide 34 2014 All about us
  • 35.
    Welcome to PwC. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricwaterhouseCoopers AG, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2012 PwC. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers AG which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.