The document provides branding guidelines for Futurpreneur Canada, a non-profit organization that provides financing, mentoring and tools to young entrepreneurs aged 18-39 in Canada. It outlines Futurpreneur Canada's new name, logo, and visual identity system, including guidelines for proper usage of the logo, color palette, typefaces, and branding applications. The branding is meant to reflect Futurpreneur Canada's mission of supporting young entrepreneurs and fueling their enterprises through a fresh, engaging, collaborative and progressive brand character.
- IMAGiFLY is a new automobile design studio founded by Heyu Ding and 3 other designers from his college.
- The company aims to fill a gap in the automobile industry by providing high quality designs on a regular basis.
- The financial plan projects income from Heyu's parents while in school, then a starting salary of $60,000 after graduation with 18% annual raises over 3 years. Expenses are estimated to stay below income levels allowing the company to grow.
Aranca Media Pusat Pelatihan Pengembangan Power Point 2013 Melayani : Training untuk Perusahaan/Sekolah Kampus/ Bisnis Online dll. Kami Aranca Media melayani jasa pembuatan Content Informasi dan Promosi digital , Company Profile, majalah digital, Iklan digital, dll.
The document is a design portfolio that summarizes Toni Daramola's experience and qualifications as a brand design expert. It highlights 5 years of experience translating brand design and production into final products. It then showcases various branding and design projects Toni has worked on, including identities for CIMA, John Mabun, EPS, Techplus, CMS, packaging design, experiential design, and website design.
Vision And Mission Business Plan PowerPoint Presentation Slides SlideTeam
The document appears to be a presentation on developing vision and mission statements for a business. It includes slides on defining and distinguishing between vision and mission, key questions to consider when developing statements, characteristics of effective statements, common shortcomings to avoid, and the importance of strategic vision. There are also slides providing worksheets and components to help craft mission statements, as well as discussing relating vision and mission to objectives, strategy, values, and the overall strategic management process.
The document provides a summary of the professional work experience and education of an individual. It details various roles held over several decades working in marketing, advertising, and business development for large corporations. Positions included creative director, account manager, and developing promotional programs. It also outlines the founding of an independent consulting firm providing outsourced marketing services to other companies.
MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25
Templates para auxiliar no Business Case – Planejamento Estratégico
Aula – Professor Daniel de Carvalho Luz
MBA em Gestão de Projetos e Processos Organizacionais turma 25
- IMAGiFLY is a new automobile design studio founded by Heyu Ding and 3 other designers from his college.
- The company aims to fill a gap in the automobile industry by providing high quality designs on a regular basis.
- The financial plan projects income from Heyu's parents while in school, then a starting salary of $60,000 after graduation with 18% annual raises over 3 years. Expenses are estimated to stay below income levels allowing the company to grow.
Aranca Media Pusat Pelatihan Pengembangan Power Point 2013 Melayani : Training untuk Perusahaan/Sekolah Kampus/ Bisnis Online dll. Kami Aranca Media melayani jasa pembuatan Content Informasi dan Promosi digital , Company Profile, majalah digital, Iklan digital, dll.
The document is a design portfolio that summarizes Toni Daramola's experience and qualifications as a brand design expert. It highlights 5 years of experience translating brand design and production into final products. It then showcases various branding and design projects Toni has worked on, including identities for CIMA, John Mabun, EPS, Techplus, CMS, packaging design, experiential design, and website design.
Vision And Mission Business Plan PowerPoint Presentation Slides SlideTeam
The document appears to be a presentation on developing vision and mission statements for a business. It includes slides on defining and distinguishing between vision and mission, key questions to consider when developing statements, characteristics of effective statements, common shortcomings to avoid, and the importance of strategic vision. There are also slides providing worksheets and components to help craft mission statements, as well as discussing relating vision and mission to objectives, strategy, values, and the overall strategic management process.
The document provides a summary of the professional work experience and education of an individual. It details various roles held over several decades working in marketing, advertising, and business development for large corporations. Positions included creative director, account manager, and developing promotional programs. It also outlines the founding of an independent consulting firm providing outsourced marketing services to other companies.
MBA EM GESTÃO DE PROJETOS E PROCESSOS ORGANIZACIONAIS TURMA 25
Templates para auxiliar no Business Case – Planejamento Estratégico
Aula – Professor Daniel de Carvalho Luz
MBA em Gestão de Projetos e Processos Organizacionais turma 25
This company profile provides an overview of a company's history, products and services, management team, certifications, competitive analysis, client testimonials, partners, case studies, and awards. The company has evolved over time and champions shifting perspectives in its industry. It offers products and services to a target market. The management team includes the founder, CEO, and CFO, who are painted as having strong attributes. The company also has certifications, patents, and compares favorably to its core competitors. Client quotes praise the business benefits. Big name partners emphasize the company's cooperative ability. Case studies show successful implementations. Notable achievements and honors demonstrate the company's strengths.
Huthwaite International redesigned its brand identity to more clearly communicate its strengths and values to clients. Through research and conversations, it identified ten key strengths that formed four pillars and six values. The rebranding included a new strap line of "Out-think, out-perform", simplified logo, color palette, imagery, website design, and tone of voice. The goal was to provide greater clarity about Huthwaite International and how it can help clients achieve performance improvement.
Huthwaite International redesigned its brand identity to more clearly communicate its strengths and values to clients. Through research and conversations, it identified ten key strengths that formed four pillars and six values. The rebranding included a new strap line of "Out-think, out-perform", simplified logo, color palette, imagery, website design, and tone of voice. The goal was to provide greater clarity about Huthwaite International and how it can help clients achieve performance improvement.
The document provides a curriculum vitae and professional profile for Harsha Khorana. It summarizes his work experience in theatre, events management, creative roles, and starting his own experiential consultancy. It includes summaries of projects he worked on for various clients in different roles. The CV highlights his focus on strategy, ideation, and creativity along with skills in presentations, video, and pitching.
Echo One Digital Media is a one stop shop for all digital media and advertising services in Dubai, United Arab Emirates.
Our Services Includes :
-Web Design
-Graphic Design
-Print Design
-Web Development
-Responsive Design & Development
-E-commerce
-Display Advertising (PPC)
-Search Engine Optimization (SEO)
-Search Engine Marketing (SEM)
-Facebook Application Development
-Social Media Management & Marketing
-Web Maintenance
-Content Creation
-Web Translation
This presentation is an interactive workshop to use with clients to help them understand and develop mission and mission statements. It was prepared for the CMO and head of retail for Dime Savings Bank of Williamsburg, but can be applied to any business. In this presentation you will learn the difference between these two commonly blurred company statements, go through interactive exercises to help develop them, and learn from the best visions and missions in the business.
This document discusses vision and mission statements, and provides an analysis of ABC Construction company. It begins by defining vision and mission statements, and providing examples from various companies. It then profiles ABC Construction, detailing the services it provides and its construction delivery methods. The document conducts a PEST analysis of ABC compared to its main competitor YTL, examining the competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry. It concludes by listing references used.
Vision And Mission Statements PowerPoint Presentation SlidesSlideTeam
What do you do to get inspired to kick start a PowerPoint presentation slide on vision and mission? Pretty obviously scratch Internet! Taking this into account we have come up with a pre-designed vision and mission statements complete PowerPoint show. Our company vision and mission PPT example acts as a wonderful tool giving directions and reasons to employees for accomplishing organizational objectives. Without fail symbolically apply our presentation templates to establish a target oriented work culture in order to enhance employee’s output. Going further, with help of our slide presentation on mission vision and values you can gain competitive advantage by illustrating how your company differs from others in the business. Above all to hit the nail on head our visual show comprises of exclusive slide templates like what do you want to become, setting objectives, strategic management process, company’s strategy making hierarchy, mission statements components, values and philosophy etc. Finally, this is the PPT presentation you have been looking for long to portray your purpose statement. Now hurry to get it downloaded immediately. Arouse curiosity for further information with our Vision And Mission Statements PowerPoint presentation slides. It will intrigue folks.
The document outlines plans for a promotional video for a tile showroom client, including initial ideas of interviews, exterior shots, and timelapses of the store. It discusses shooting schedules, roles for camera operators and editors, and a shot list. The goal is to showcase the store's products and services through creative shots and interviews to appeal to both trade and regular customers online.
The document discusses the benefits of joining a startup company. It notes that major companies like Google and Apple started as startups. It provides 10 reasons to join a startup, such as more ownership, learning, and creativity. However, it warns that startups require sacrifice and success is not guaranteed. The document then discusses how startups can help shape one's career by developing skills like leadership, experimentation, and strategy. It provides information about Voice Snap, an asynchronous communication company, and their internship program for students.
The document provides biographical information about the author and summarizes their professional work experience over several decades working in marketing, advertising, and business development roles. It highlights some of the companies and clients they worked with, including roles managing accounts and teams. They eventually started their own company to continue the types of programs they had experience with.
Brand Integrity Development Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Brand Integrity Development Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hjhcN0
A presentation by Erik Snyder from Parlance Creative about how to create brands that connect with consumers and provide a foundation for engaging customer experiences.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
NerdMonkCreative is a creative agency based in Mumbai, India that works with clients worldwide to tell stories, create brands, build websites, and grow businesses. They partner with clients to bring their visions to life through services like design, branding, digital marketing, and media/advertising. The agency is made up of a culturally diverse team from around the globe with skills in design, marketing, and other creative fields.
The document discusses a training company called Outside In that provides expertise in customer insight and value proposition creation. They have trained over 35,000 people from 250,000 employees worldwide in disciplines innovation methods. Their training covers topics such as generating insights, creating value propositions, and deploying insights throughout an organization's innovation process.
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we don’t teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
Our magazine issue, "Business APAC's Top 10 CEOs of 2020," focuses on showcasing the brilliant leadership of featured clients. In this magazine, you will witnesses the unique business stories and leaders who have successfully thrived in the difficult times of pandemic.
This document provides an overview of the What A Story creative agency. In 3 sentences:
The agency is a full-service creative partner comprised of over 300 team members across multiple locations in India. They offer strategic and creative services including videos, branding, print solutions, and web/app development to help clients across industries deliver measurable results. The agency has worked with many large enterprises and startups, and client testimonials praise their dedication, creativity, and ability to consistently deliver high-quality work on time.
The document provides steps and information for opening a company, including developing an initial idea, classifying the company by size, registering the business, obtaining necessary licenses and permits, establishing accounting and legal structures, creating a vision, mission, values, goals, logo, slogan, and organizational chart. Some key steps outlined are developing a business idea, registering the company name, establishing minimum capital, forming a board of directors, and registering the company with relevant government agencies.
This company profile provides an overview of a company's history, products and services, management team, certifications, competitive analysis, client testimonials, partners, case studies, and awards. The company has evolved over time and champions shifting perspectives in its industry. It offers products and services to a target market. The management team includes the founder, CEO, and CFO, who are painted as having strong attributes. The company also has certifications, patents, and compares favorably to its core competitors. Client quotes praise the business benefits. Big name partners emphasize the company's cooperative ability. Case studies show successful implementations. Notable achievements and honors demonstrate the company's strengths.
Huthwaite International redesigned its brand identity to more clearly communicate its strengths and values to clients. Through research and conversations, it identified ten key strengths that formed four pillars and six values. The rebranding included a new strap line of "Out-think, out-perform", simplified logo, color palette, imagery, website design, and tone of voice. The goal was to provide greater clarity about Huthwaite International and how it can help clients achieve performance improvement.
Huthwaite International redesigned its brand identity to more clearly communicate its strengths and values to clients. Through research and conversations, it identified ten key strengths that formed four pillars and six values. The rebranding included a new strap line of "Out-think, out-perform", simplified logo, color palette, imagery, website design, and tone of voice. The goal was to provide greater clarity about Huthwaite International and how it can help clients achieve performance improvement.
The document provides a curriculum vitae and professional profile for Harsha Khorana. It summarizes his work experience in theatre, events management, creative roles, and starting his own experiential consultancy. It includes summaries of projects he worked on for various clients in different roles. The CV highlights his focus on strategy, ideation, and creativity along with skills in presentations, video, and pitching.
Echo One Digital Media is a one stop shop for all digital media and advertising services in Dubai, United Arab Emirates.
Our Services Includes :
-Web Design
-Graphic Design
-Print Design
-Web Development
-Responsive Design & Development
-E-commerce
-Display Advertising (PPC)
-Search Engine Optimization (SEO)
-Search Engine Marketing (SEM)
-Facebook Application Development
-Social Media Management & Marketing
-Web Maintenance
-Content Creation
-Web Translation
This presentation is an interactive workshop to use with clients to help them understand and develop mission and mission statements. It was prepared for the CMO and head of retail for Dime Savings Bank of Williamsburg, but can be applied to any business. In this presentation you will learn the difference between these two commonly blurred company statements, go through interactive exercises to help develop them, and learn from the best visions and missions in the business.
This document discusses vision and mission statements, and provides an analysis of ABC Construction company. It begins by defining vision and mission statements, and providing examples from various companies. It then profiles ABC Construction, detailing the services it provides and its construction delivery methods. The document conducts a PEST analysis of ABC compared to its main competitor YTL, examining the competitive rivalry, supplier power, buyer power, threat of substitution, and threat of new entry. It concludes by listing references used.
Vision And Mission Statements PowerPoint Presentation SlidesSlideTeam
What do you do to get inspired to kick start a PowerPoint presentation slide on vision and mission? Pretty obviously scratch Internet! Taking this into account we have come up with a pre-designed vision and mission statements complete PowerPoint show. Our company vision and mission PPT example acts as a wonderful tool giving directions and reasons to employees for accomplishing organizational objectives. Without fail symbolically apply our presentation templates to establish a target oriented work culture in order to enhance employee’s output. Going further, with help of our slide presentation on mission vision and values you can gain competitive advantage by illustrating how your company differs from others in the business. Above all to hit the nail on head our visual show comprises of exclusive slide templates like what do you want to become, setting objectives, strategic management process, company’s strategy making hierarchy, mission statements components, values and philosophy etc. Finally, this is the PPT presentation you have been looking for long to portray your purpose statement. Now hurry to get it downloaded immediately. Arouse curiosity for further information with our Vision And Mission Statements PowerPoint presentation slides. It will intrigue folks.
The document outlines plans for a promotional video for a tile showroom client, including initial ideas of interviews, exterior shots, and timelapses of the store. It discusses shooting schedules, roles for camera operators and editors, and a shot list. The goal is to showcase the store's products and services through creative shots and interviews to appeal to both trade and regular customers online.
The document discusses the benefits of joining a startup company. It notes that major companies like Google and Apple started as startups. It provides 10 reasons to join a startup, such as more ownership, learning, and creativity. However, it warns that startups require sacrifice and success is not guaranteed. The document then discusses how startups can help shape one's career by developing skills like leadership, experimentation, and strategy. It provides information about Voice Snap, an asynchronous communication company, and their internship program for students.
The document provides biographical information about the author and summarizes their professional work experience over several decades working in marketing, advertising, and business development roles. It highlights some of the companies and clients they worked with, including roles managing accounts and teams. They eventually started their own company to continue the types of programs they had experience with.
Brand Integrity Development Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Brand Integrity Development Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hjhcN0
A presentation by Erik Snyder from Parlance Creative about how to create brands that connect with consumers and provide a foundation for engaging customer experiences.
Gravity is a business consulting company with multi-platform execution capabilities across digital and technology. We operate in India, Europe, Middle East and Africa. We help build, sustain & grow profitable businesses. We don’t ask for briefs. We ask for your hardest growth challenges
NerdMonkCreative is a creative agency based in Mumbai, India that works with clients worldwide to tell stories, create brands, build websites, and grow businesses. They partner with clients to bring their visions to life through services like design, branding, digital marketing, and media/advertising. The agency is made up of a culturally diverse team from around the globe with skills in design, marketing, and other creative fields.
The document discusses a training company called Outside In that provides expertise in customer insight and value proposition creation. They have trained over 35,000 people from 250,000 employees worldwide in disciplines innovation methods. Their training covers topics such as generating insights, creating value propositions, and deploying insights throughout an organization's innovation process.
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we don’t teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
Our magazine issue, "Business APAC's Top 10 CEOs of 2020," focuses on showcasing the brilliant leadership of featured clients. In this magazine, you will witnesses the unique business stories and leaders who have successfully thrived in the difficult times of pandemic.
This document provides an overview of the What A Story creative agency. In 3 sentences:
The agency is a full-service creative partner comprised of over 300 team members across multiple locations in India. They offer strategic and creative services including videos, branding, print solutions, and web/app development to help clients across industries deliver measurable results. The agency has worked with many large enterprises and startups, and client testimonials praise their dedication, creativity, and ability to consistently deliver high-quality work on time.
The document provides steps and information for opening a company, including developing an initial idea, classifying the company by size, registering the business, obtaining necessary licenses and permits, establishing accounting and legal structures, creating a vision, mission, values, goals, logo, slogan, and organizational chart. Some key steps outlined are developing a business idea, registering the company name, establishing minimum capital, forming a board of directors, and registering the company with relevant government agencies.
LoJack Case Study: "Brand Repositioning as a Catalyst for Organizational Change"iMedia Connection
1. The document discusses a partnership between LoJack Corp and Almighty to transform LoJack's brand and operations through cross-departmental collaboration and a customer-centric approach.
2. It describes holding workshops to teach teams to identify customer personas, understand critical needs, and develop and pitch ideas to leadership.
3. This is presented as a way to reorient the organization around customers, reconnect operational elements, and increase relevance for organizations facing changes in their industries.
This document provides an overview of Bundl, a company that helps corporations launch startups. Some key points:
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- They have launched over 12 startups in the last 2 years for clients like BNP Paribas Fortis and Telenet. Example startups include Didid, a dream-funding app, and The Park, a free-roaming VR experience.
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Brand strategy & marketing agency in Tulsa with deep expertise in helping brands find their compelling point of difference. Stand out, transform and grow your business
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Here are the key points about objectives:
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- They are more focused and quantifiable than aims. Objectives need to be SMART - specific, measurable, achievable, realistic and time-bound.
- Objectives are set at different levels within a business - corporate, departmental and individual. Corporate objectives focus on the whole organization, departmental objectives are for specific functions, and individual objectives are personal targets.
- Objectives help businesses achieve their aims by providing clear direction. They motivate employees and allow performance to be measured. Objectives must be consistent with a business's overall aims.
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developing own product- face wash- history- investors- logo and design- mission and vision- departments- distribution channels- product description- competitors- SWOT analysis- conclusion
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The document discusses Volvo's approach to employer branding and how it differs globally. It notes that while Volvo has strong brand recognition in Sweden, its presence and what it offers as an employer are not as well known in other parts of the world. Therefore, Volvo tailors its marketing messages and communications based on whether the target audience is aware of the company, actively looking for opportunities, and if Volvo is attracting the right applicants. The document provides an example of Volvo emphasizing building a diverse team in communications for its new US plant. It also notes the importance of employees serving as authentic brand ambassadors by sharing their stories.
The document outlines a marketing campaign by CYBF to drive traffic to their application process and differentiate themselves from competitors in Ontario, British Columbia, and Saskatchewan. The campaign targeted young Canadian adults aged 18-39 who envision themselves as business owners but may lack knowledge or financial resources. Using a budget of $207,000, the campaign employed public relations, social media, digital ads, offline events, and grassroots activities over January 6th to 31st, generating millions of impressions and thousands of new social media followers and website visits.
- A study conducted by the Financial Planning Standards Council (FPSC) found that Canadians who engaged in comprehensive financial planning reported greater financial well-being and less stress than those with limited or no planning.
- The study surveyed over 7,300 Canadians over 5 years and found benefits of comprehensive planning across all income levels. Those with planning felt more prepared for retirement and financial emergencies.
- Financial planners interviewed agreed with the study results, noting that planning helps families feel less uncertainty about the future by creating a clear financial roadmap and assessing progress over time. Comprehensive planning provides confidence that finances can withstand life's challenges.
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Futurpreneur Canada is a non-profit organization that provides financing, mentoring, and other supports to young entrepreneurs across Canada. It was founded in 1996 as the Canadian Youth Business Foundation and has supported over 6,500 entrepreneurs and helped create over 26,000 jobs. Through programs like startup financing and industry-leading mentoring, Futurpreneur Canada helps young entrepreneurs ages 18-39 launch and build sustainable businesses. It works with a network of over 250 community partners and 2,800 volunteer mentors from coast to coast.
Finance Minister Jim Flaherty says household debt poses the biggest threat to the Canadian economy. He is concerned about the housing market and says the government will tighten mortgage rules if needed. The biggest foreign threat is economic uncertainty. Canadian banks are expanding abroad but say US regulation limits future growth. An NDP MP criticizes the government for weakening financial oversight. Economic uncertainty and high household debt are dampening consumer confidence as the government looks to curb lending through budget measures.
The document discusses the benefits of working with a Certified Financial Planner professional. It states that 76% of Canadians who work with a CFP feel their financial affairs are on track. Additionally, 66% of Canadians with a comprehensive financial plan developed by a CFP feel they can take an annual vacation. The document encourages readers to consider the value of professional financial advice.
The document advertises a career in financial planning, describing it as flexible, financially rewarding, and helping people achieve life goals. It notes there are over 17,500 certified financial planners in Canada and over 133,000 worldwide. The Financial Planning Standards Council is dedicated to developing standards for financial planning certification and licenses the CFP certification trademarks in Canada.
The document discusses the benefits of comprehensive financial planning according to a study commissioned by the Financial Planning Standards Council. It found that Canadians who engage in financial planning feel better about their finances and are more likely to meet their financial goals. They are twice as likely to feel in control and have peace of mind about their financial future. While financial planning is often seen as only for the wealthy, the document argues it is beneficial for people of all ages and income levels given today's complex environment and uncertain economic conditions. Comprehensive financial planning can help people achieve clarity and motivate them to save enough for retirement and meet other objectives.
FPSC has created a brand book to guide the consistent presentation of its identity and messaging. The document outlines FPSC's vision, values, and brand story, as well as guidelines for using its logo, colors, photography, and voice. It provides specifications for applying the identity across various marketing materials, both digital and print. The brand book aims to ensure FPSC is recognizable as the foremost authority on financial planning standards in Canada.
This document provides an overview of the Financial Planning Standards Council's (FPSC) process for investigating and enforcing complaints against Certified Financial Planner (CFP) professionals. It explains that most complaints are the result of miscommunication between clients and their financial planner. When a formal written complaint is received, FPSC conducts an initial review to determine if the complaint merits investigation for potential violations of standards of professional responsibility. If so, the CFP professional is notified and asked to cooperate with the investigation. This may result in dismissal of the complaint, a private letter of caution, or referral to a disciplinary hearing panel. The goal is to ensure a fair process for both the public and CFP professionals.
1. fuel for young enterprise
moteur de la jeune entreprise
canada
Futurpreneur Canada
The what, why, and how
guide to building our brand
Version 1.0, May, 2014
2. Table of Contents
Using these Guidelines
What is this document?
These brand guidelines give you an
overview of our new name and identity
as well as how to create the desired
look and feel of our new brand,
Futurpreneur Canada.
Who should use this document?
These guidelines are designed to
help all staff, partners and third-party
agencies who need a reference on
how to create and deliver material that
is on brand.
Why should you use it?
It will help you implement the new
brand across a series of applications,
giving you a clear and concise
direction on appropriate usage of
the new brand elements.
When should you use it?
Every time you are planning to use
the new brand, from stationery and
advertising, to signage and websites.
These guidelines will be updated
periodically as we evolve existing
applications and develop new ones.
Collaboration is key. Have a question
or an inspired idea? Contact:
Lesley Wilmot
Director, Communications
416.408.2923 x 2203
lwilmot@futurpreneur.ca
Introduction
Message from the CEO
Behind Our Name
The Logo
Our Identity System
The Amplifier
Clear Space & Minimum Size
One-Colour Applications
Logo Lockups
What Not To Do
Typefaces
Colour Palette
3
4
5
6
7
8
9
10
11
12
Identity Applications
Brand Architecture
Co-Branding
Letterhead
Letterhead: Typesetting
Envelope
Business Card
Sample applications: brochures
Sample applications: digital
Sample applications: dimensional
Sample applications: banners
Email Signature
Photography
Icons
13
14
15
16
17
18
19
20
21
22
23
24
26
3. 3
Message from Julia Deans, CEO
Since 1996, our organization has fuelled the passions of thousands of
enterprising young Canadians. The essential financing, mentoring and tools
we provide to 18-39 year-old future entrepreneurs help ensure their success
and transform lives and communities. That’s why we’ve set ambitious goals
to do more.
Vision
Young entrepreneurs flourish within a fully supportive Canada and
create economic and social value for Canadians and the world.
Mission
To play an integral role in the entrepreneurship experience of Canadians
18-39 by providing financing, mentoring and tools that will help them build
sustainable businesses and create value.
Our efforts support four fundamentals
1) Understand and respond to the challenges of young entrepreneurs.
2) Promote youth entrepreneurship and ways to support it.
3) Ensure we have sustainable financial means to serve young entrepreneurs.
4) Recruit and keep the best and brightest employees and volunteers
we can find.
Rethinking our brand
Our new name, identity and positioning are powerful symbols of our renewed
commitment to our mission and speak more directly to the young people we
want to help. And we didn’t arrive at them by chance.
After months of careful consultation with hundreds of internal and external
stakeholders across the country, we arrived at a name – Futurpreneur Canada –
that reflects our aspirations and the young people we support (see the “Behind
Our Name” section to learn more about our rebranding process).
Our new tagline also captures the spirit of the extraordinary opportunity ahead
– Fuel for young enterprise.
Looking ahead
We’re building on close to two decades of helping young Canadians turn their
entrepreneurial visions into reality. Our country’s future depends on ensuring
that futurpreneurs flourish in ways that benefit all Canadians and the world,
and we intend to help make that happen.
We all have a role to play in communicating the Futurpreneur Canada story. These
guidelines are an important part of bringing that story to life. Use them well!
Julia Deans
CEO, Futurpreneur Canada
4. 4
fuel for young enterprise
canada
Behind our name
Futurpreneur Canada
As of May 2014, Futurpreneur Canada is our official name. However,
Futurpreneur is more than just an organizational moniker. We want to
promote the term futurpreneur as an idea as well as a descriptor of the
enterprising young people we want to serve – Canada’s next generation
of young entrepreneurs. We also want to encourage our audiences to
describe themselves as futurpreneurs.
Clearly describes our raison
d’être – the audiences we’re
here to nurture
Differentiates us from other
organizations in our market
A compelling moniker –
“I’m a futurpreneur!” – for
today’s start-up generation
Supports our forward-looking
approach and character
A unique trademark we can own
An easy-to-understand
concept in English and French
Futurpreneur Canada
Guidelines
Identity
Elements
Our brand character describes the attributes that should infuse all of our
Futurepreneur Canada experiences: forward-looking, fresh, engaging,
collaborative, progressive.
Brand character
Forward-looking: Optimistic about future possibilities
Fresh: Youthful, natural vitality; non-traditional
Engaging: Interesting and involving; attracting attention
Collaborative: Building strong partnerships, alliances
Progressive: Promoting change and innovation
5. 5
fuel for young enterprise
canada
Our Identity System
Identity
Elements
The power of our identity system
is its bold simplicity. The elements
of our masterbrand logo include
the following:
– the Futurpreneur Canada wordmark
– the proprietary graphic device we
call our “amplifier.” It represents the
accelerated energy and growth that
Futurpreneur Canada offers our
clients and what entrepreneurs do in
their lives, businesses, communities
and Canada
– our corporate typefaces
– our corporate colour palette
Our Futurpreneur
Canada wordmark
our graphic
“amplifier”
Futurpreneur Canada
Guidelines
6. 6
The Amplifier
Identity
Elements
The idea: To amplify is to strengthen,
enhance or clarify something by
expanding it. The graphic device
we call our “amplifier” is a visual
metaphor for the ambitions and vision
of our clientele as well as the role
we can play in nurturing their growth
and development.
How to use it: The relationship
between the amplifier and our
wordmark is fixed and should
never be altered.
The amplifier can also be used as a
stand-alone graphic but never alter
its actual shape!
Think of the amplifier as an integral
part of our brand “vocabulary” –
a distinct identifier and storytelling
device that adds character to our
communications. To maintain its
impact, use it very sparingly!
Acceptable uses include:
– As a graphic overlay on an image
of a futurpreneur
– As a “watermark” (a 10% screen)
graphic on a layout
– As part of a masthead or
cover design
See the “Sample Applications” section
for examples of how to use the
amplifier effectively.
Futurpreneur Canada
Guidelines
7. 7
canada canada
canada
Clear Space & Minumum Size Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Print minimum size Web minimum size
1.15” 90 px
Clear Space & Minimum Size
Identity
Elements
To preserve the integrity of our
masterbrand mark, the specified
clear space around the logo should
be kept free of any text or graphics
that are not part of the logo’s original
design. The Futurpreneur Canada
masterbrand can be used on a
background image or colour as long
as the background doesn’t interfere
with legibility.
To ensure our mark is always clearly
readable, it should not be reproduced
any smaller than minimum size
as shown. This applies to all
configurations of the masterbrand.
Clear Space
Futurpreneur Canada
Guidelines
8. 8
One Colour Applications Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
One Colour Applications Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
One Colour Applications Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
One-Colour Applications
Identity
Elements
For one-colour applications, the
preferred option to use is the
“greyscale” version of the identity
where reproduction quality is
appropriate (e.g. offset printing).
For other situations where
reproduction quality is less
controllable, use the alternative
version without any screen. 1 colour, greyscale, positive identity
1 colour, no-screen, positive identity
1 colour, no-screen, reverse identity
for dark backgrounds
1 colour, greyscale, reverse identity
Preferred
Alternate
Futurpreneur Canada
Guidelines
9. 9
There are three versions of the
identity and tagline “lock-ups”
for use in English, French and
bilingual applications.
The size relationships are fixed
and should not be altered.
The bilingual version should be
used in all national promotion
or communications where the
content will be presented in both
official languages and can also be
used in applications in the French
market to reinforce our national and
bilingual character.
In local communications or language-
specific options (e.g. unilingual print
materials) use the appropriate English
or French versions.
Logo Lock-ups
Identity
Elements
Logo with tagline
English
Logo with tagline
French
Logo with tagline
bilingual/national
1/2 r
Futurpreneur Canada
Guidelines
fuel for young enterprise
moteur de la jeune entreprise
canada
fuel for young enterprise
canada
moteur de la jeune entreprise
canada
10. 10
formerly CYBF
anciennement FCJE
canada
Logo with
transitional modifier
bilingual/national
formerly CYBF
canada
The idea: For the first six months
from our new identity launch, we will
use a transitional identifier to ensure
audiences understand that we are
the same organization they have
known as CYBF.
How to: As a transitional identifier,
use this version sparingly for
time-sensitive communications
and materials that have a limited
shelf-life and low cost for updates
(e.g. newsletters, invitations,
presentations).
Avoid using the transitional identifier
on costly, long-term investments (e.g.
signage, mass produced brochures,
software applications).
There are three versions of the
identity and transition “lock-ups” for
use in English, French and bilingual/
national applications.
The size relationships are fixed and
should not be altered.
The bilingual version should be
used in national promotion or
communications where the
content will be presented in both
official languages.
In local communications or
language-specific options use the
appropriate English or French versions.
Logo Lock-ups
Identity
Elements
Logo with
transitional modifier
English
formerly CYBFformerly CYBF
1/2 r
Futurpreneur Canada
Guidelines
Formerly CYBF
Anciennement FCJE
Anciennement FCJE/CYBF
Formerly CYBF
canada
canada
canada
Logo with
transitional modifier
French
11. 11
canada
Logo DO NOTS Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
DO NOT stretch DO NOT rotate
DO NOT change the colour DO NOT use with other typefaces
DO NOT use on busy background
DO NOT modify the Amplifier
DO NOT add a drop shadow
canada
canada
DO NOT move the Amplifier
canada
What Not To Do
Identity
Elements
Never alter the electronic artwork in
any way. Here are some examples of
what not to do with our masterbrand.
If you have questions please contact:
Lesley Wilmot
Director, Communications
416.408.2923 x 2203
lwilmot@futurpreneur.ca
Futurpreneur Canada
Guidelines
12. 12
Typefaces
Identity
Elements
The fonts we use are just as much a
part of our identity as our logo. Our
primary font family is Gotham.
Gotham is a versatile type family
with many weights and styles to
choose from. Always use Gotham for
headlines and short blocks of copy
in professionally produced materials
(e.g. ads, posters, banners, collateral
and the like) to ensure a consistent
look across all our materials.
For long text documents (e.g. reports,
longer brochures, etc.), you can
supplement the Gotham family with
the highly readable Georgia font
family for body text.
For letters, emails, or web
applications where Gotham and
Georgia are not available options,
the default font should be Arial.
Gotham
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
Gotham
Thin
Gotham
Light
Gotham
Book
Gotham
Medium
Gotham
Bold
Georgia
Aa
Aa
Aa
Aa
Georgia
Regular
Georgia
Bold
Futurpreneur Canada
Guidelines
13. 1313
Pantone: 7474C
CMYK: 96 9 32 29
RGB: 0 118 129
Web: #007681
Primary Palette
Secondary Palette
Pantone: 417C
CMYK: 33 23 35 63
RGB: 101 102 92
Web: #65665C
Pantone: 369C
CMYK: 68 0 100 0
RGB: 100 167 11
Web: #64A70B
Pantone: 7545C
CMYK: 58 32 18 54
RGB: 66 85 99
Web: #425563
Pantone: 710C
CMYK: 0 84 46 0
RGB: 224 62 82
Web: #E03E52
Pantone: 122C
CMYK: 0 11 80 0
RGB: 254 209 65
Web: #FED141
Pantone: 420C
CMYK: 6 4 7 13
RGB: 199 201 199
Web: #C7C9C7
Pantone: 158C
CMYK: 0 62 95 0
RGB: 232 119 34
Web: #E87722
Pantone: 3115C
CMYK: 59 0 14 0
RGB: 0 193 213
Web: #00C1D5
Colours
Identity
Elements
Colour plays a significant role in our
identity. The Futurpreneur Canada
palette is contemporary and bold.
Our primary palette is based on the
green and grey used in our identity.
These colours should always be used
wherever possible. (Of course, white
and black are always default options
if no colour is available.)
The secondary palette provides a
range of complementary options that
can be used in various combinations
with the primary colours.
In all cases, the colour specifications
for various media are shown here.
Futurpreneur Canada
Guidelines
* Colour conversions are based on
Pantone Color Bridge.
Colours
Identity
Elements
Colour plays a significant role in our
identity. The Futurpreneur Canada
palette is contemporary and bold.
Our primary palette is based on the
green and grey used in our identity.
These colours should always be used
wherever possible. (Of course, white
and black are always default options
if no colour is available.)
The secondary palette provides a
range of complementary options that
can be used in various combinations
with the primary colours.
In all cases, the colour specifications
for various media are shown here.
Futurpreneur Canada
Guidelines
14. 14
Programme de Futurpreneur
cture Identity
Elements
Futurpreneur
Guidelines
##
us
emque
psa
cabo.
ptas
a
ione
o
dolor
quia
unt ut
Brand Architecture Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Brand Architecture
Identity
Elements
Our key sub-brands have been
redesigned to complement the
Futurpreneur Canada masterbrand.
Use the appropriate English or
French versions.
The colours used in the sub-brand
amplifiers are to demonstrate
what sub-brands will look like.
The colours used for each one
will be finalized shortly.
The type relationships between
the name and endorsement line
are fixed as “lock-ups” that should
not be altered.
1/2 x
x
s
mque
psa
abo.
ptas
one
olor
uia
nt ut
at
bo-
nse-
n-
nihil
rem
Brand Architecture Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Brand Architecture Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
x
Bilingual Treatment
Futurpreneur Canada
Guidelines
Programme de Futurpreneur
Brand Architecture Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
15. 15
canada
canada
canada
Co-Branding Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Multiple Partners
Single Partner
Co-Branding
Identity
Applications
The examples here show how to
calculate the size relationships
between Futurpreneur Canada
and other partner identities. Where
there is only one partner, a 0.5 pt.
grey line should separate the two
(with spacing based on the height
of the r in Futurpreneur as shown).
Where multiple partners are involved,
use the same spacing approach but
the dividing rules are optional.
Futurpreneur Canada
Guidelines
16. 16
Letterhead
Identity
Applications
The address information at the
bottom of the page is set in Gotham
Book 7.5 pt. on 9.5 pt. leading.
The logo is 2.5” wide.
The amplifyer is a 10% screen of
the Futurpreneur green.
Margins
Left: 1.0”
Top: 0.5”
Right: 0.5”
Bottom: 0.5”
Futurpreneur Canada
Guidelines
Bureau National
133, rue Richmond Ouest, bureau 700
Toronto (Ontario) M5H 2L3
tél. 1-866-646-2922 | téléc. 1-877-408-3234
info@futurpreneur.ca | futurpreneur.ca
National Office
133 Richmond Street West, Suite 700
Toronto ON, M5H 2L3
p. 416-408-2923 | f. 416-408-3234
p. 1-866-646-2922 | f. 1-877-408-3234
info@futurpreneur.ca | futurpreneur.ca
fuel for young enterprise
moteur de la jeune entreprise
canada
17. 17
Bureau National
133, rue Richmond Ouest, bureau 700
Toronto (Ontario) M5H 2L3
tél. 1-866-646-2922 | téléc. 1-877-408-3234
info@futurpreneur.ca | futurpreneur.ca
National Office
133 Richmond Street West, Suite 700
Toronto ON, M5H 2L3
p. 416-408-2923 | f. 416-408-3234
p. 1-866-646-2922 | f. 1-877-408-3234
info@futurpreneur.ca | futurpreneur.ca
fuel for young enterprise
moteur de la jeune entreprise
canada
Letterhead: Typing Margins
Identity
Applications
Typically text should be set in Gotham
or, if not available, Arial 10 pt. on 12 pt.
leading and full line spaces between
paragraphs, with no indent or tab.
Margins
Left: 1.0”
Top: 2.25”
Right: 0.75”
Bottom: 1.5”
0.75”
1.5”
2.25”
1.0”
Futurpreneur Canada
Guidelines
19. 19
fuel for young enterprise
moteur de la jeune entreprise
Futurpreneur Business Cards - French Only
Nom Prénom
Titre içi
nomprénom@futurpreneur.ca
123 Rue, Ville | Province 1A1 A1A
tél. 123-456-7890 | téléc. 123-456-7890 | futurpreneur.ca
@Futurpreneur Futurpreneur Canada
canadacanada
Firstname Lastname
Title Here
initiallastname@futurpreneur.ca
123 Street Name, City | Province 1A1 A1A
t. 123-456-7890 | c. 123-456-7890 | futurpreneur.ca
@Futurpreneur Futurpreneur Canada
fuel for young enterprise
Futurpreneur Business Cards - English Only
Business Card
Identity
Applications
The type is 8 pt. with 10 pt. leading.
The first line is in Gotham Medium,
the title is in Gotham Light Italic, the
following lines are in Gotham Light.
There is a line space between the
email and the address.
The logo is 1.85” wide on the single
language cards and 1.5” wide on the
bilingual cards.
Futurpreneur Canada
Guidelines
20. 20
canada fuel for young enterprise
moteur de la jeune entreprise
canada
Logo Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
Annual Report 2014
Rapport Annuel 2014
Sample Applications: Brochures
Identity
Applications
For printed collateral, you can use the
amplifier motif and circular borders
for images in creative ways. The
amplifier can be used as a graphic
accent (shown right) or a as a semi-
transparent “watermark” on images.
Futurpreneur Canada
Guidelines
21. 21
Sample Applications: Digital
Identity
Applications
For digital communications, the same
principles apply of using the amplifier
motif and circular borders for images
in creative ways.
The amplifier is also used as a web
favicon – the small identifier that
appears in browser address bars.
It can also be adapted for app icons.
Futurpreneur Canada
Guidelines
Helping You
Start And
Run A Successful
Business.
Futurepreneur
Annual Report 2014
canada
canada
Futurpreneur
FaviconApp Icon
Helping You
Start And
Run A Successful
Business.
Futurepreneur
canada
canada
Annual Report 2014
Rapport Annuel 2014
22. 22
canada
canada
Logo Identity
Elements
Futurpreneur
Guidelines
##
Sed ut perspiciatis unde omnis iste natus
error sit voluptatem accusantium doloremque
laudantium, totam rem aperiam, eaque ipsa
quae ab illo inventore veritatis et quasi
architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas
sit aspernatur aut odit aut fugit, sed quia
consequuntur magni dolores eos qui ratione
voluptatem sequi nesciunt. Neque porro
quisquam est, qui dolorem ipsum quia dolor
sit amet, consectetur, adipisci velit, sed quia
non numquam eius modi tempora incidunt ut
labore et dolore magnam aliquam quaerat
voluptatem.
Ut enim ad minima veniam, quis nostrum
exercitationem ullam corporis suscipit labo-
riosam, nisi ut aliquid ex ea commodi conse-
quatur? Quis autem vel eum iure reprehen-
derit qui in ea voluptate velit esse quam nihil
molestiae consequatur, vel illum qui dolorem
eum fugiat quo voluptas nulla pariatur?
canada
Sample Applications: Dimensional
Identity
Applications
The following images show a range
of special applications and how the
identity elements can be adapted.
For specific guidelines on signage
and other specialized requirements
contact:
Lesley Wilmot
Director, Communications
416.408.2923 x 2203
lwilmot@futurpreneur.ca
Futurpreneur Canada
Guidelines
23. 23
futurpreneur.ca futurpreneur.ca
@Futurpreneur Futurpreneur
@Futurpreneur Futurpreneur
Nom Prénom
Titre içi
Téléc.Tél.
nomprénom@futurpreneur.ca | www.futurpreneur.ca
canada
Gotham Book 16 pts
2.25 in .25
in
Gotham Book 10/14 pts
Gotham Light 10/16 pts
Gotham Light 10/12 pts
canada
Email Signature
Identity
Applications
Shown here are the recommended
email signatures.
If Gotham is not available, use
Arial based on the same text
size relationships.
Any time-sensitive Futurpreneur
Canada promotional messages can
be added to the optional lines at the
bottom. Use our tagline as the default
message line. Optional line
Gotham Light 10/12pts
moteur de la jeune entrepriseUsing tagline
Futurpreneur Canada
Guidelines
formerly CYBF
canada
moteur de la jeune entreprise
canada
24. 24
Photography
Identity
Applications
The style of our photography should
reflect the audiences we serve: fresh,
optimistic, active, diverse, engaged.
Our imagery should support our
storytelling and appear as authentic
and natural as possible. There are
several different types of images that
are appropriate:
Individual futurpreneurs
Show real futurpreneurs in authentic
settings that reflect their passions and
business ventures. Use natural poses
and lighting.
You may use the amplifier and
cropped images (these can be stock
if necessary) to represent the idea of
futurpreneurship. Use these sparingly,
as appropriate, so the visuals don’t
become too predictable. These will
be most effective on major campaign
pieces or documents (report covers,
ads, etc.)
If using multiple images in any
communications or campaign, be sure
to reflect the diversity of our audiences
(gender and ethnic balance).
Individual futurpreneurs
Futurpreneur Canada
Guidelines
25. 25
Photography
Identity
Applications
Futurpreneur teams
Show real futurpreneurs in authentic
settings that reflect their passions and
business ventures. Use natural poses
and lighting.
Mentorship
Where appropriate, show real
futurpreneurs and their mentors in
authentic settings that reflect their
collaborations. Use natural poses
and lighting.
In all cases showing real people, ensure
you have written permission to use
their images for promotional purposes.
Futurpreneur teams
Mentorship
Futurpreneur Canada
Guidelines
26. 26
Icons
Identity
Applications
We have developed a library of icons
for use in various applications. Use
them in the primary or secondary
colour palettes.
Shown here is a selection of the icons.
For more information contact:
Lesley Wilmot
Director, Communications
416.408.2923 x 2203
lwilmot@futurpreneur.ca.
Futurpreneur Canada
Guidelines