This document provides an overview of the medical tourism industry. It discusses that medical tourism involves traveling abroad to obtain healthcare services. Common reasons people engage in medical tourism are significant cost savings compared to domestic healthcare costs, access to procedures not available domestically, and a perception of high-quality care at international facilities catering to medical tourists. India is highlighted as a top destination for medical tourism due to its growth in high-quality corporate hospitals, trained medical professionals, and cost-competitive care. The document also outlines objectives and limitations of a study on the medical tourism sector in India.
India has become a major hub for medical tourism due to several factors like low cost treatments, qualified doctors and high quality hospitals. Several major Indian hospitals have emerged as leading medical tourism providers. Chennai, Delhi, Bangalore and Mumbai are the top destinations for medical tourists. While medical tourism is a booming industry, most Indians cannot afford healthcare costs and end up in debt due to lack of health insurance awareness. There is a need to educate Indians on the importance of health insurance to avoid financial burdens from medical expenses. The government should consider making health insurance compulsory.
Medical tourism can be broadly defined as provision of 'cost effective' private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
The document discusses the history of medical tourism. It mentions that medical tourism can be traced back thousands of years to ancient civilizations like Sumeria, Greece, Rome, Japan, India and others who established early healing centers around mineral springs and developed therapies. It then outlines the rise of medical tourism in Asia in recent decades as countries like Thailand, India, Malaysia, Singapore capitalized on the industry after the Asian financial crisis to boost their economies. The region is now projected to generate over $4 billion annually from over 1.3 million medical tourists by 2012.
India has become a major destination for medical tourism due to the low costs of treatment compared to countries like the US and UK. Medical tourism in India provides first world treatment at third world prices, with the same treatment often one tenth the cost in other countries. India is positioning itself as a leader for complex medical procedures and attracts over 1.5 lakh foreign patients annually, generating $300 million in revenue in 2002. This revenue is expected to grow to $2 billion by 2012. In addition to medical treatment, many tourists visit cultural and religious sites in India. While medical tourism provides economic benefits, it also faces challenges like inadequate infrastructure and ensuring ethical practices.
This document discusses health tourism and medical tourism. It provides a history of medical tourism dating back thousands of years. It outlines top specialties, reasons for medical tourism, and India's role in the industry. Key destinations in India are highlighted and analyzed using a SWOT framework. In conclusion, the document stresses the importance of government support and coordination to strengthen India's position as a global leader in medical tourism.
This document provides an overview of medical tourism in India. It discusses the status and prospects of medical tourism in India based on a research project submitted to fulfill the requirements for a Bachelor's degree in Hotel and Tourism Management. The document includes chapters on the introduction and purpose of the study, literature review on medical tourism, research methodology, results discussion, findings summary, and conclusions and recommendations. It also includes tables of data collected from travelers and doctors on their perspectives on medical tourism in India.
The document discusses developing health tourism in India. It outlines several benefits of health services trade including foreign exchange, consumer gains, and better regulation. Key barriers are standards, accreditation, and immigration. India can brand itself as a destination for quality healthcare at low costs compared to countries like the US and EU. Developing health tourism requires cooperation across medical, tourism and other industries as well as addressing issues like insurance, standards, and marketing.
Medical tourism refers to people traveling internationally to obtain medical care. It is a growing industry, with an estimated 750,000 Americans traveling abroad for healthcare in 2007. India has become a major destination for medical tourism due to significantly lower costs of procedures like heart surgery compared to countries like the US. Ayurveda is also a major draw for health tourists to India, as tourists are increasingly preferring natural healthcare options. Several Ayurvedic healthcare resorts and centers in India provide treatments combining panchakarma cleansing therapies, herbal remedies, and practices like yoga and meditation. However, the industry faces challenges in areas like quality control, standardization, and addressing patient risks and legal issues.
India has become a major hub for medical tourism due to several factors like low cost treatments, qualified doctors and high quality hospitals. Several major Indian hospitals have emerged as leading medical tourism providers. Chennai, Delhi, Bangalore and Mumbai are the top destinations for medical tourists. While medical tourism is a booming industry, most Indians cannot afford healthcare costs and end up in debt due to lack of health insurance awareness. There is a need to educate Indians on the importance of health insurance to avoid financial burdens from medical expenses. The government should consider making health insurance compulsory.
Medical tourism can be broadly defined as provision of 'cost effective' private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment.
For adventurous travel blog please visit http://wilsontom.blogspot.com/
The document discusses the history of medical tourism. It mentions that medical tourism can be traced back thousands of years to ancient civilizations like Sumeria, Greece, Rome, Japan, India and others who established early healing centers around mineral springs and developed therapies. It then outlines the rise of medical tourism in Asia in recent decades as countries like Thailand, India, Malaysia, Singapore capitalized on the industry after the Asian financial crisis to boost their economies. The region is now projected to generate over $4 billion annually from over 1.3 million medical tourists by 2012.
India has become a major destination for medical tourism due to the low costs of treatment compared to countries like the US and UK. Medical tourism in India provides first world treatment at third world prices, with the same treatment often one tenth the cost in other countries. India is positioning itself as a leader for complex medical procedures and attracts over 1.5 lakh foreign patients annually, generating $300 million in revenue in 2002. This revenue is expected to grow to $2 billion by 2012. In addition to medical treatment, many tourists visit cultural and religious sites in India. While medical tourism provides economic benefits, it also faces challenges like inadequate infrastructure and ensuring ethical practices.
This document discusses health tourism and medical tourism. It provides a history of medical tourism dating back thousands of years. It outlines top specialties, reasons for medical tourism, and India's role in the industry. Key destinations in India are highlighted and analyzed using a SWOT framework. In conclusion, the document stresses the importance of government support and coordination to strengthen India's position as a global leader in medical tourism.
This document provides an overview of medical tourism in India. It discusses the status and prospects of medical tourism in India based on a research project submitted to fulfill the requirements for a Bachelor's degree in Hotel and Tourism Management. The document includes chapters on the introduction and purpose of the study, literature review on medical tourism, research methodology, results discussion, findings summary, and conclusions and recommendations. It also includes tables of data collected from travelers and doctors on their perspectives on medical tourism in India.
The document discusses developing health tourism in India. It outlines several benefits of health services trade including foreign exchange, consumer gains, and better regulation. Key barriers are standards, accreditation, and immigration. India can brand itself as a destination for quality healthcare at low costs compared to countries like the US and EU. Developing health tourism requires cooperation across medical, tourism and other industries as well as addressing issues like insurance, standards, and marketing.
Medical tourism refers to people traveling internationally to obtain medical care. It is a growing industry, with an estimated 750,000 Americans traveling abroad for healthcare in 2007. India has become a major destination for medical tourism due to significantly lower costs of procedures like heart surgery compared to countries like the US. Ayurveda is also a major draw for health tourists to India, as tourists are increasingly preferring natural healthcare options. Several Ayurvedic healthcare resorts and centers in India provide treatments combining panchakarma cleansing therapies, herbal remedies, and practices like yoga and meditation. However, the industry faces challenges in areas like quality control, standardization, and addressing patient risks and legal issues.
The European Spas Association represents spa facilities across Europe. It lobbies on their behalf with the EU, supports its members, and promotes quality standards and marketing initiatives for the spa industry. Thermal spas can play an important role in health tourism by providing prevention, wellness, and medical rehabilitation treatments to address rising healthcare costs and noncommunicable diseases. The association advocates for greater resources devoted to prevention and benchmarks successful spa countries like Hungary that attract both domestic and international visitors with their historic facilities and quality services.
India has a long history as a destination for medical tourism, dating back thousands of years. In modern times, India has emerged as a top destination for medical tourism due to the high quality care provided at a fraction of the cost of treatments in other countries. The Indian government actively promotes the country's medical tourism industry through initiatives like dedicated medical visas and the website IndiaHealthcareTourism.com. Major private hospitals in India provide treatments in cardiology, orthopedics, and oncology to attract medical tourists while also offering traditional Ayurvedic and other alternative medicine options.
This document discusses health tourism in India. It defines health tourism as tourism associated with traveling to destinations to improve physical well-being through exercise, therapy, diet, and medical services. The document notes some key drivers for health tourism in India including inexpensive care, personalized treatment, expertise in both alternative and allopathic medicine, and insurance coverage. However, it states India's potential for health tourism is not fully realized and that the government and industry need to improve infrastructure, follow-up care, legal protections, packaging of services, and marketing beyond brochures and websites to attract more medical tourists.
Medical Tourism : An Emerging Industry Anil Bankar
The document discusses various trends in the tourism industry including medical tourism. It notes that medical tourism has grown significantly in recent decades as countries like India and Thailand have become popular destinations for treatments that are more affordable than in other countries. The document provides details on the history of medical tourism and compares costs for various medical treatments between India and other countries. It also outlines the services provided by medical tourism operators and potential career opportunities in the growing medical tourism industry.
Medical tourism is the practice of traveling abroad to receive medical treatment. India has become a preferred destination for medical tourism due to affordable treatment costs and world-class facilities. Key components of medical tourism include treatment of illnesses, cosmetic surgeries, wellness programs, and fertility treatments. Hospitals must be accredited by various international accreditation organizations to participate in medical tourism. The top states in India for medical tourism are Maharashtra, Tamil Nadu, and Delhi. Medical tourism is a growing industry in India worth billions of dollars annually.
Medical tourism involves traveling abroad to obtain medical care. It has grown rapidly as patients seek affordable, high-quality care. The document discusses the history of medical tourism, noting it dates back thousands of years. Key destinations like India are highlighted, with factors discussed like quality, cost savings, and availability of care. India is positioned as an attractive option due to world-class facilities, joint commission international accreditation, and significant cost savings compared to other countries. Risks like infrastructure and potential language barriers are also reviewed.
This document discusses medical tourism, which is when people travel internationally to obtain medical care. Common treatments received include dental, cosmetic, and elective surgeries. Over 50 countries have identified medical tourism as a national industry. Reasons for medical tourism include lower costs, shorter wait times, and the ability to combine treatment with travel. Popular destinations include India, Thailand, Singapore, and Turkey. The document also outlines some of the benefits, risks, and statistics associated with medical tourism.
This presentation explains medical tourism in India, it's benefits and the factors affecting it. It also looks at the darker side of medical tourism in India and introduces the concept of Medical Value Travel. The concepts are explained with the help of a storyline.
This document discusses health tourism, including its origins thousands of years ago when people traveled to sites like Epidaurus and Bath for healing. It notes that in the 21st century, low-cost air travel has expanded health tourism globally. India has become a major destination for health tourism due to its high-quality yet affordable medical care and treatments that are often one-tenth the cost of Western countries. The document outlines India's advantages in health tourism and identifies challenges that still need to be addressed to further develop the industry.
India is a leading destination for medical tourism due to its combination of low-cost, high-quality healthcare and spiritual/holistic treatments like Ayurveda and yoga. It offers treatments in allopathy (Western medicine), Ayurveda, yoga, spa therapies and spiritual practices at a fraction of the cost of other countries. India is attracting medical tourists from developed countries seeking affordable procedures and those wanting to combine treatment with tourism by experiencing India's spiritual and holistic health traditions. However, India faces challenges in promoting medical tourism such as lack of infrastructure development and addressing concerns about equitable healthcare access for its own citizens.
This document discusses medical tourism, which involves traveling abroad for medical treatment. It provides an overview of the scope and components of medical tourism, including treatment types, wellness, and reproduction services. India is highlighted as a major destination for medical tourism due to its high-quality care at low costs compared to other countries. Challenges and opportunities for India's medical tourism industry are examined through a SWOT analysis. The roles of the Indian government and private sector in promoting medical tourism are also outlined.
Scope and future of medical tourism in indiaIndmed Travel
The scope & future of medical tourism in India. What is Medical Tourism? The significance of medical tourism. The scope of India in medical tourism. The main reasons for the growing popularity of medical tourism in India.Conclusions. References.
Business plan medical tourism in indiaNitesh Bhele
Medical tourism provides patients opportunities to receive quality healthcare in foreign countries like India at lower costs than in Western countries. The document outlines plans to start a medical tourism company in India called Med Tour Pvt. Ltd. that will arrange affordable cosmetic surgeries, non-elective procedures, and alternative medicine for international patients. It discusses the market size, services offered, strategies, finances, and human resources required to launch and run the business. The company aims to achieve profitability within its first year of operation through gradual growth in client numbers each month.
Medical tourism in india with special focus on foreign patients satisfaction ...Jatin Patel
The document discusses tourism in India, including medical tourism. It notes that tourism contributes significantly to India's GDP and employment. Medical tourism in India is growing due to lower costs compared to other countries. Gujarat has developed high quality healthcare facilities and medical tourism, focusing on specialties like cardiology and orthopedics. A survey found patients were satisfied with treatment and facilities in Indian hospitals. The document also discusses various segments of tourism in India like hill stations, beaches, wildlife, and future potential for growth.
This document discusses medical and wellness tourism in India. It provides statistics showing that Thailand, Singapore, Mexico, India, and the US are top destinations for medical tourists, with Thailand receiving the highest percentage of medical tourists as a proportion of total foreign tourists. The document outlines opportunities for India in health tourism such as job creation and revenue generation, and challenges such as the lack of a dedicated government body for accreditation and difficulties obtaining medical visas. It proposes strategies for India to capture health tourism opportunities like setting up a regulatory body and developing industry-specific websites and alliances between hospitals, wellness centers, and facilitators.
The document is a project report submitted by Ankur Puri, a third year student at the Institute of Hotel Management in Gwalior, India. The report thanks various faculty members, friends, colleagues, and family for their support and insights during the project. It then outlines the table of contents which covers topics like medical tourism surgeries, scope in India, favorable locations, government contributions, conclusions, and bibliography. The report appears to focus on analyzing medical tourism in India.
This document provides an overview of medical tourism, with a focus on India. It discusses what medical tourism is, common terms used, a brief history, and India's role. Key points include that medical tourism involves traveling abroad for treatment, India has a long history as a destination for health travelers seeking affordable treatments like Ayurveda, and the country now has many JCI accredited hospitals and is a leading destination for procedures like orthopedics and cardiology due to high quality care at much lower costs than other countries.
India has become an international hub for medical tourism, attracting over 300,000 medical tourists in 2006-2007 seeking affordable, high-quality healthcare. Medical tourism is a multibillion dollar industry for India, with treatments often costing 1/10th the price of Western countries but with comparable success rates. The growth of medical tourism is projected to continue rapidly, with the industry expected to be worth $2.2 billion annually by 2012. India has established world-class hospitals and healthcare infrastructure on par with Western nations, presenting an economic opportunity for medical tourism.
Este documento describe el proceso de toma de muestras en un laboratorio clínico. Explica que la fase pre-analítica es la más crítica ya que determina la calidad de los resultados. Recomienda tomar las muestras con tubos al vacío en lugar de jeringas para evitar hemólisis. También destaca la importancia del orden y manejo adecuado de las muestras para prevenir errores en los análisis.
Este documento proporciona información sobre la toma de muestras sanguíneas, incluyendo los tipos de tubos requeridos, los posibles errores y cómo prevenirlos, y los procedimientos adecuados para la extracción de sangre de manera segura y efectiva. Además, ofrece recomendaciones sobre la selección de sitios apropiados para la punción, así como soluciones a problemas comunes que pueden surgir durante el proceso.
The European Spas Association represents spa facilities across Europe. It lobbies on their behalf with the EU, supports its members, and promotes quality standards and marketing initiatives for the spa industry. Thermal spas can play an important role in health tourism by providing prevention, wellness, and medical rehabilitation treatments to address rising healthcare costs and noncommunicable diseases. The association advocates for greater resources devoted to prevention and benchmarks successful spa countries like Hungary that attract both domestic and international visitors with their historic facilities and quality services.
India has a long history as a destination for medical tourism, dating back thousands of years. In modern times, India has emerged as a top destination for medical tourism due to the high quality care provided at a fraction of the cost of treatments in other countries. The Indian government actively promotes the country's medical tourism industry through initiatives like dedicated medical visas and the website IndiaHealthcareTourism.com. Major private hospitals in India provide treatments in cardiology, orthopedics, and oncology to attract medical tourists while also offering traditional Ayurvedic and other alternative medicine options.
This document discusses health tourism in India. It defines health tourism as tourism associated with traveling to destinations to improve physical well-being through exercise, therapy, diet, and medical services. The document notes some key drivers for health tourism in India including inexpensive care, personalized treatment, expertise in both alternative and allopathic medicine, and insurance coverage. However, it states India's potential for health tourism is not fully realized and that the government and industry need to improve infrastructure, follow-up care, legal protections, packaging of services, and marketing beyond brochures and websites to attract more medical tourists.
Medical Tourism : An Emerging Industry Anil Bankar
The document discusses various trends in the tourism industry including medical tourism. It notes that medical tourism has grown significantly in recent decades as countries like India and Thailand have become popular destinations for treatments that are more affordable than in other countries. The document provides details on the history of medical tourism and compares costs for various medical treatments between India and other countries. It also outlines the services provided by medical tourism operators and potential career opportunities in the growing medical tourism industry.
Medical tourism is the practice of traveling abroad to receive medical treatment. India has become a preferred destination for medical tourism due to affordable treatment costs and world-class facilities. Key components of medical tourism include treatment of illnesses, cosmetic surgeries, wellness programs, and fertility treatments. Hospitals must be accredited by various international accreditation organizations to participate in medical tourism. The top states in India for medical tourism are Maharashtra, Tamil Nadu, and Delhi. Medical tourism is a growing industry in India worth billions of dollars annually.
Medical tourism involves traveling abroad to obtain medical care. It has grown rapidly as patients seek affordable, high-quality care. The document discusses the history of medical tourism, noting it dates back thousands of years. Key destinations like India are highlighted, with factors discussed like quality, cost savings, and availability of care. India is positioned as an attractive option due to world-class facilities, joint commission international accreditation, and significant cost savings compared to other countries. Risks like infrastructure and potential language barriers are also reviewed.
This document discusses medical tourism, which is when people travel internationally to obtain medical care. Common treatments received include dental, cosmetic, and elective surgeries. Over 50 countries have identified medical tourism as a national industry. Reasons for medical tourism include lower costs, shorter wait times, and the ability to combine treatment with travel. Popular destinations include India, Thailand, Singapore, and Turkey. The document also outlines some of the benefits, risks, and statistics associated with medical tourism.
This presentation explains medical tourism in India, it's benefits and the factors affecting it. It also looks at the darker side of medical tourism in India and introduces the concept of Medical Value Travel. The concepts are explained with the help of a storyline.
This document discusses health tourism, including its origins thousands of years ago when people traveled to sites like Epidaurus and Bath for healing. It notes that in the 21st century, low-cost air travel has expanded health tourism globally. India has become a major destination for health tourism due to its high-quality yet affordable medical care and treatments that are often one-tenth the cost of Western countries. The document outlines India's advantages in health tourism and identifies challenges that still need to be addressed to further develop the industry.
India is a leading destination for medical tourism due to its combination of low-cost, high-quality healthcare and spiritual/holistic treatments like Ayurveda and yoga. It offers treatments in allopathy (Western medicine), Ayurveda, yoga, spa therapies and spiritual practices at a fraction of the cost of other countries. India is attracting medical tourists from developed countries seeking affordable procedures and those wanting to combine treatment with tourism by experiencing India's spiritual and holistic health traditions. However, India faces challenges in promoting medical tourism such as lack of infrastructure development and addressing concerns about equitable healthcare access for its own citizens.
This document discusses medical tourism, which involves traveling abroad for medical treatment. It provides an overview of the scope and components of medical tourism, including treatment types, wellness, and reproduction services. India is highlighted as a major destination for medical tourism due to its high-quality care at low costs compared to other countries. Challenges and opportunities for India's medical tourism industry are examined through a SWOT analysis. The roles of the Indian government and private sector in promoting medical tourism are also outlined.
Scope and future of medical tourism in indiaIndmed Travel
The scope & future of medical tourism in India. What is Medical Tourism? The significance of medical tourism. The scope of India in medical tourism. The main reasons for the growing popularity of medical tourism in India.Conclusions. References.
Business plan medical tourism in indiaNitesh Bhele
Medical tourism provides patients opportunities to receive quality healthcare in foreign countries like India at lower costs than in Western countries. The document outlines plans to start a medical tourism company in India called Med Tour Pvt. Ltd. that will arrange affordable cosmetic surgeries, non-elective procedures, and alternative medicine for international patients. It discusses the market size, services offered, strategies, finances, and human resources required to launch and run the business. The company aims to achieve profitability within its first year of operation through gradual growth in client numbers each month.
Medical tourism in india with special focus on foreign patients satisfaction ...Jatin Patel
The document discusses tourism in India, including medical tourism. It notes that tourism contributes significantly to India's GDP and employment. Medical tourism in India is growing due to lower costs compared to other countries. Gujarat has developed high quality healthcare facilities and medical tourism, focusing on specialties like cardiology and orthopedics. A survey found patients were satisfied with treatment and facilities in Indian hospitals. The document also discusses various segments of tourism in India like hill stations, beaches, wildlife, and future potential for growth.
This document discusses medical and wellness tourism in India. It provides statistics showing that Thailand, Singapore, Mexico, India, and the US are top destinations for medical tourists, with Thailand receiving the highest percentage of medical tourists as a proportion of total foreign tourists. The document outlines opportunities for India in health tourism such as job creation and revenue generation, and challenges such as the lack of a dedicated government body for accreditation and difficulties obtaining medical visas. It proposes strategies for India to capture health tourism opportunities like setting up a regulatory body and developing industry-specific websites and alliances between hospitals, wellness centers, and facilitators.
The document is a project report submitted by Ankur Puri, a third year student at the Institute of Hotel Management in Gwalior, India. The report thanks various faculty members, friends, colleagues, and family for their support and insights during the project. It then outlines the table of contents which covers topics like medical tourism surgeries, scope in India, favorable locations, government contributions, conclusions, and bibliography. The report appears to focus on analyzing medical tourism in India.
This document provides an overview of medical tourism, with a focus on India. It discusses what medical tourism is, common terms used, a brief history, and India's role. Key points include that medical tourism involves traveling abroad for treatment, India has a long history as a destination for health travelers seeking affordable treatments like Ayurveda, and the country now has many JCI accredited hospitals and is a leading destination for procedures like orthopedics and cardiology due to high quality care at much lower costs than other countries.
India has become an international hub for medical tourism, attracting over 300,000 medical tourists in 2006-2007 seeking affordable, high-quality healthcare. Medical tourism is a multibillion dollar industry for India, with treatments often costing 1/10th the price of Western countries but with comparable success rates. The growth of medical tourism is projected to continue rapidly, with the industry expected to be worth $2.2 billion annually by 2012. India has established world-class hospitals and healthcare infrastructure on par with Western nations, presenting an economic opportunity for medical tourism.
Este documento describe el proceso de toma de muestras en un laboratorio clínico. Explica que la fase pre-analítica es la más crítica ya que determina la calidad de los resultados. Recomienda tomar las muestras con tubos al vacío en lugar de jeringas para evitar hemólisis. También destaca la importancia del orden y manejo adecuado de las muestras para prevenir errores en los análisis.
Este documento proporciona información sobre la toma de muestras sanguíneas, incluyendo los tipos de tubos requeridos, los posibles errores y cómo prevenirlos, y los procedimientos adecuados para la extracción de sangre de manera segura y efectiva. Además, ofrece recomendaciones sobre la selección de sitios apropiados para la punción, así como soluciones a problemas comunes que pueden surgir durante el proceso.
Este documento describe los diferentes tipos de tubos de muestra de laboratorio y sus usos. Los tubos son de tapa roja, lila o morada, y azul. Los tubos de tapa roja o amarilla se usan para química sanguínea e inmunología. Los tubos de tapa lila o morada son para el cuadro hematológico. Los tubos de tapa azul son para la coagulación. Además, proporciona valores de referencia para muchos exámenes comunes de laboratorio.
Street Fighter IV is a fighting game developed and published by Capcom that was released in 2008, the first numbered Street Fighter game since 1999. It is available on several platforms including arcade, PlayStation 3, Xbox 360, Windows, and iOS. The PowerPoint presentation reviews an edge magazine article about Street Fighter IV and focuses on different aspects of the game.
PDHPE teaches students teamwork and self-awareness while having fun learning new sports through game sense rather than drills or laps. It focuses on the whole child, teaching nutrition, safety, relationships and physical development at age-appropriate levels.
This document appears to be a newsletter from a senior center that provides information about upcoming events, changes to pricing for meals, Medicare enrollment dates, and advertisements. It includes announcements about a talent show, board elections, rehabilitation services offered, and historical facts.
This document provides instructions for finding and accessing full text articles from databases. It explains that the "Get it @ GVSU" button indicates that the full text is available. Clicking this button will open a new window with the full article text in most cases. If full text is unavailable, users should search the library catalog and if not found there, submit a document delivery request. Any other questions should be directed to a librarian.
Pepsi was first introduced in 1898 in North Carolina by Caleb Bradham and was trademarked as Pepsi-Cola in 1903. During the Great Depression, Pepsi gained popularity after introducing a 12 ounce bottle in 1936. Over the decades, Pepsi has used several slogans to market their product including "Twice as much for a nickel" from 1939-1950 and "Change the Game" from 2011 in countries like Bangladesh and India for the cricket World Cup. Pepsi is a carbonated soft drink produced by PepsiCo.
Ken McKenzie Motiveworks Purse Power PresentationPursePower
This document discusses new Irish female consumer behaviors and how to better understand them. It questions what is meant by "new" and suggests looking at secondary data sources from fields like demography, sociology and economics to help operationalize the question. While some behaviors like chores and shopping have not changed much, factors like higher education levels and labor force participation among women have increased and need to be considered. Understanding life cycle effects is also critical to determining how women's preferences and behaviors may have evolved in recent generations. The conclusion advocates taking a more analytical approach drawn from multiple disciplines to gain deeper insights into sex-specific consumer trends.
A presentation I conducted to two groups, both participants of Polar Bears International's Leadership Camps: the first was a group of animal caregivers from zoological institutions; the second was a group of educators and teens from all over North American zoological institutions and Arctic Ambassador affiliate institutions.
PowerPoint has killed people - yes - that's no lie. Join me for a quick talk on how to avoid PowerPoint casualties. We will discuss some examples and tips that will help you save lives - yes - for real!
Este documento describe varias estrategias didácticas utilizadas con las TIC y los entornos virtuales de aprendizaje, incluyendo blogs, portafolios digitales, chats, videoconferencias, webquests, debates en línea, wikis, periódicos escolares, correo electrónico, foros de discusión, cazas del tesoro y entornos virtuales de aprendizaje. Explica las características y dimensiones de los entornos virtuales y los elementos que los componen como la red de estudiantes y docentes, herramientas te
Medical tourism is the practice of traveling abroad to receive medical care. India has become a major destination for medical tourism due to the low costs of treatments compared to countries like the US and UK. The Indian medical tourism industry has experienced rapid growth and is expected to become a $2 billion industry by 2015. Key factors driving medical tourists to India include world-class hospitals and care at a fraction of the price in Western countries, with no waiting lists. The Indian government is taking steps to promote the country's medical tourism sector through initiatives like visa reforms and industry guidelines.
Overview of the Medical Tourism industry.pdfinsightscare
This article explains the medical tourism industry, it's history, advantages and the disadvantages and why one should opt for a medical treatment abroad
Medical tourism is a growing global industry, with India emerging as a popular destination. The document outlines the history of medical tourism from ancient times when people traveled to hot springs for treatment, to today where patients travel abroad for affordable yet high-quality care. Key points include that medical procedures in India are one-tenth the cost of Western countries, with over 1 million foreign patients visiting India annually for cardiac care, joint replacements, and other treatments. Medical tourism operators help coordinate travel, visas, hospital appointments, and post-operative vacations to combine treatment with leisure and cultural experiences.
This document discusses the rise of medical tourism in India. It provides the following key points:
1. Medical tourism is growing globally as a way for people to access affordable, high-quality healthcare abroad. India has emerged as a major destination due to its world-class facilities and staff at a fraction of costs in other countries.
2. Procedures like heart surgery, knee replacements, and cosmetic surgeries are some of the most common treatments sought by international patients in India. Costs for these can be one-tenth of prices in the US or Western Europe.
3. India has experienced rapid growth in medical tourists, increasing from around 150,000 in 2002 to an estimated 500,
The document discusses medical tourism in India from the perspective of hospitals. It notes that while India lags in primary healthcare infrastructure compared to other developing nations, costs for procedures in India are much lower than in countries like the US and UK. For hospitals, there are opportunities to generate profits not just from medical procedures but also through premium accommodation, food, and other ancillary services provided to medical tourists. However, hospitals face challenges in differentiating their services for medical tourists and must focus on marketing, quality, and offering comprehensive packages to succeed in medical tourism.
Medical Tourism by Yesu Kumar- PGDHM Healthcare ManagementYesu Kumar
Medical Tourism is an act of travelling from home county to another country seeking of a quality care with an affordable cost.
Medical tourism has a popular mass culture where people travel to overseas countries to obtain health care services and facilities such as medical, dental, surgical, physical, mental care, whilst having the opportunity to visit the tourist spots of that country.
Medical tourism is an economic activity that entails trade in services and represent two sectors- medicine and tourism.
India has become a popular destination for health tourism due to its high quality yet low cost medical treatment options. Patients travel to India from countries like the US and UK for cheaper procedures, shorter wait times, and comparable doctors who are highly trained and speak English. While India has many strengths in health tourism like skilled doctors and cost savings, there are also issues to address like standardizing education and improving hygiene. The healthcare industry in India is growing rapidly but still needs cooperation between the government and private sector to reach its full potential in medical tourism.
Medical Tourism Project for LSE Marketing 101 Dr Ritesh Malik
Asian Health Inc. is an international healthcare company that operates a 500-bed hospital in New Delhi, India and has a 26% stake in an Indian pharmaceutical company. It aims to provide high-quality yet affordable healthcare and become a leading provider of medical tourism services. The company analyzes the large and growing global medical tourism market, and outlines its strategy to target customers in developed countries seeking cheaper alternatives. It discusses establishing offices worldwide and the processes, economics, consumer behavior, and competitive advantages of its medical tourism business model.
India has become a popular destination for medical tourism due to the high quality care available at much lower costs than in other countries. Patients from the United States, Canada, Europe, and other developed nations are traveling to India for procedures such as cardiac surgery, orthopedic surgery, and cosmetic surgery. Treatment for conditions like heart disease and joint replacements can cost up to 10 times less in India than in other countries. The Indian healthcare industry has experienced rapid growth, especially in the private sector, and is projected to become a $40 billion industry by 2012, contributing significantly to the economy through medical tourism. The government aims to further promote India as a global healthcare destination through initiatives like developing medical cities and international partnerships.
The document discusses the globalization of healthcare through the rise of medical tourism. Medical tourism involves people traveling abroad for cheaper medical care not covered by their insurance. It has grown more popular as costs in developed nations rise. The document outlines countries commonly involved in medical tourism on both sides, including India, Thailand, and the US. Medical tourists seek various procedures and specialties. The trend benefits both patients who access affordable care and countries who earn revenue. However, some question impacts on domestic healthcare systems and quality abroad.
Abstract: Medical tourism is a growing phenomenon with policy implications for health systems, particularly of destination countries. Private actors and governments in Southeast Asia are promoting the medical tourist industry. This article presents a conceptual framework that outlines the policy implications of medical tourism's growth for health systems, drawing on the cases of Thailand, Singapore and Malaysia and other hubs for medical tourism. Variables for further analysis of the potential impact of medical tourism on health systems are also identified. The framework can provide a basis for empirical, in country studies weighing the benefits and disadvantages of medical tourism for health systems. The policy implications described are of particular relevance for policymakers and industry practitioners in other Southeast Asian countries with similar health systems where governments have expressed interest in facilitating the growth of the medical tourist industry. This article calls for a universal definition of medical tourism and medical tourists to be enunciated, as well as concerted data collection efforts, to be undertaken prior to any meaningful empirical analysis of medical tourism's impact on health systems.
This document provides an overview of the hospital industry in India. It discusses the growth of the industry in recent decades as healthcare awareness and costs have increased. The Indian healthcare sector now includes large private hospitals that offer surgeries at a fraction of the cost of other countries. The outlook is positive due to rising medical tourism, a growing economy, and potential for telemedicine. The document also lists some of the largest hospitals in India and emerging trends in healthcare like a dual disease burden and lack of infrastructure. It concludes by describing the 7 P's of the hospital industry including people, price, product, promotion, place, packaging, and positioning.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
India has grown as a medical tourism destination due to its low costs for procedures that are 20% of costs in countries like the US. Medical tourism could generate $2 billion for India by 2012. However, India needs to improve its branding and perception as a healthcare destination through coordinated marketing efforts. It must promote itself as offering high quality care at affordable prices and leverage attractions like tourism to become a leading medical tourism brand.
The Rise of Medical Tourism How Globalization is Changing Healthcare.pdfstarmedic
Medical tourism, a rapidly growing global phenomenon, has revolutionized how individuals seek healthcare. With the advent of globalization of health care, medical tourists now have the opportunity to travel beyond their national borders in search of affordable and high-quality medical treatments in foreign countries. This emerging trend in the Medical Tourism Industry has sparked a paradigm shift in healthcare as medical tourists explore diverse destinations renowned for their advanced facilities, skilled healthcare professionals, and cost-effective medical procedures. https://starmedic.org/
‘Health is wealth’ medical tourism industry in india the new revenue generatIAEME Publication
The document discusses the growth of medical tourism in India. It provides 3 key points:
1) Costs of medical treatments in India are much lower (often 1/10th the cost) compared to countries like the US and UK, making it an attractive destination for medical tourism. Treatments in India are also of high quality.
2) India has a large number of hospitals, doctors, and nurses to support the medical tourism industry. It offers treatments across many specialties.
3) In addition to modern medicine, India also offers alternative treatments like Ayurveda, Yoga, Naturopathy, and Unani that are gaining global popularity. The growth of medical tourism generates revenue for India.
India Medical Tourism Market: Driving Forces and Disruptive Trends [2029]Kumar Satyam
According to the TechSci Research report titled "India Medical Tourism Market Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2019-2029," the India medical tourism market was valued at USD 7431.20 million in 2023. The market is anticipated to witness an impressive growth rate with a Compound Annual Growth Rate (CAGR) of 18.15% through 2029. This significant growth can be attributed to strategic collaborations and partnerships among leading companies that aim to merge their expertise to strengthen their positions in the market.
Recent Trends in the India Medical Tourism Market
Strategic Collaborations and Partnerships
A noteworthy trend in the India medical tourism market is the rise in strategic collaborations and partnerships among leading companies. These alliances aim to combine the strengths and expertise of individual companies to enhance their market presence and offer comprehensive healthcare solutions. For instance, hospitals in India are increasingly collaborating with international healthcare providers to bring advanced medical technologies and treatment protocols to Indian patients. Such partnerships not only improve the quality of care but also attract more medical tourists seeking high-quality yet affordable healthcare solutions.
Browse over XX market data Figures and spread through XX Pages and an in-depth TOC on " India Medical Tourism Market”
https://www.techsciresearch.com/report/india-medical-tourism-market/7689.html
A Case Study on Medical Tourism in Hyderabad City by Dr.Mahboob Ali Khan Phd ...Healthcare consultant
Medical centers all over the world have acquired accreditation from well known international organizations such as JCI, JCAHO and ISO to express their dedication to excellence. Another advantage of medical tourism is the immediate access to health care services. For those who have come from countries with public health care systems, medical tourism offers them the chance to be placed on the priority list. When dealing with matters of health, waiting is not always an option.
Medical tourism involves traveling to another country for medical treatment. Traditionally, people from less developed countries traveled to more developed countries for unavailable treatments, but now people also travel from developed to developing countries for lower costs. Reasons for medical tourism include obtaining illegal treatments in the home country or accessing rare disease experts. Risks include medical issues like blood clots. The process typically involves working with a medical tourism provider who helps with treatment and travel logistics. Popular destinations include Costa Rica, Greece, Mexico, Thailand, and India, which offers treatments at much lower costs than Western countries. Medical tourism is growing in India and could generate $5-10 billion in revenue annually by 2012.
1. Industry Profile
Medical Tourism
Medical tourism (also called medical travel, health tourism or global healthcare) is a term
initially coined by travel agencies and the mass media to describe the rapidly-growing practice of
travelling across international borders to obtain health care. It also refers pejoratively to the practice
of healthcare providers travelling internationally to deliver healthcare.
Services typically sought by travelers include elective procedures as Ill as complex specialized
surgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery, and cosmetic
surgeries. Individuals with rare genetic disorders may travel to another country where treatment of
these conditions is better understood. However, virtually every type of health care, including
psychiatry, alternative treatments, convalescent care and even burial services are available.
Broadly speaking, Medical Tourism has now become a common form of vacationing covering a
broad range of medical services. It is a combination of leisure, fun and recreation along with
healthcare and Illness. India offers a health holiday, leaving behind your tensions and coming into a
relaxing environment close to nature. At the same time you are able to receive an orientation that
will help you to improve your life in terms of your health and Ill being. It is like rejuvenation and
cleanup process at all levels-physical, psychological and expressive.
History
The first recorded instance of medical tourism dates back thousands of years to
when Greek pilgrims traveled from all over the Mediterranean to the small territory in the Saronic
Gulf called Epidauria. This territory was the sanctuary of the healing god Asklepios. Epidauria
became the original travel destination for medical tourism.
Spa towns and sanitariums may be considered an early form of medical tourism. In eighteenth
century England, for example, patients visited spas because they Ire places with supposedly health-
giving mineral waters, treating diseases from gout to liver disorders andbronchitis.
Medical Tourism in India
Medical tourism is a growing sector in India. India‟s medical tourism sector is expected to
experience an annual growth rate of 30%, making it a $2 billion industry by 2015. As medical
treatment costs in the developed world balloon - with the United States leading the way - more and
more westerners are finding the prospect of international travel for medical care increasingly
appealing. An estimated profit 150,000 rupees by these travel to India for low-priced healthcare
procedures every year.
1
2. Today India is one of the country which is being upgraded with the medical treatment such as Yoga
and Ayurveda along with other surgeries. However, a nice blend of top class medical expertise at
attractive prices is helping a rise in the number of Indian corporate hospitals attracting foreign
patients from all over the world.
In comparison with Thailand, Singapore and other Asian countries which have advanced medical
amenities and built in medical tourism options along with good hospitals, salubrious climate and
visitor destination, the quickly growing Indian corporate hospital sector has to still go a long way.
But, things are changing radically in favor of India, particularly in view of the high eminence
expertise of medical professionals, backed by the fast improving tools and nursing amenities, and
above all, the cost-effectiveness of the pack up.
Why are people doing it?
Three Primary Reasons to Travel for Medical Care:
There are many reasons to travel abroad for medical care. The three primary reasons are cost,
quality of care, and availability of care.
Medical care costs in the United States are astronomical. The costs create a heavy burden for those
of us with health insurance, but they can bankrupt a person without. A 2008 Census Bureau report
should that 15% of Americans had no health insurance coverage at all. 45 percent of Americans
have no dental coverage.
Cost Savings
Shopping in a global market for medical providers can produce significant savings. In some cases,
the costs can be as little as 10% of what you would pay in the U.S. Here are some examples:
Hip Replacement: US: $45,000 – 92,000 – In India = $9,000
Gastric Bypass Surgery: US: $32,000 – In Costa Rica = $12,000
Dental bridge in the US about $2,500 – In Mexico = $250.
Quality of Care
You might think that you have to compromise quality of care for these cost savings. Of course, you
need to do your research on your provider. But, in fact this is something I should probably be doing
for our providers here at home as Ill.
There are international bodies such as JCI, patients beyond borders, and ISO that provide
certification of medical facilities and providers. The American Medical Association has also
recently release guidelines for use of medical tourism
2
3. Often I find that medical facilities catering to the medical tourism trade take great care to achieve
the highest levels of quality. I read account after account of people who Ire more than satisfied with
their level of service. Reputation is everything to a clinic trying to attract foreigners for medical
procedures. The top facilities are Ill aware of this.
Availability of Care
A third incentive for medical tourism is available care. I read a firsthand account from a
Parkinson‟s patient who was nearly wheel chair bound. He had watched his father die a slow and
painful death in a wheelchair from the same disease.
After some research he found a clinic in Mexico providing Stem Cell therapy. After only three Ieks
of treatment, he was walking upright and without a cane again. This same therapy was not available
in the US.
Medical Tourism is becoming a surprisingly popular alternative to local medicine. The extremely
high cost of modern medicine has brought an economy of scale to the industry. With procedures
costing hundreds of thousands of dollars in the U.S., the cost and burden of travel can easily be
offset for many situations.
Global leaders in the industry have taken notice and built world-class facilities with world-class
doctors to take advantage of the market, bringing back a sense of customer service to medicine with
it. The ability to shop this global market allows consumers to make personal choices about the
treatments that are best for them and fit their needs.
Medical Tourism is never going to replace our local family practice doctor doing regular exams, or
the care of our nearby emergency room. But for high cost, non-emergent treatments, medical
tourism is one more way that our world is getting a little bit smaller.
3
5. Barriers in the medical tourism industry:
Fig.2 shows barriers in the medical tourism industry
Scope of Medical Tourism in India:
India is a good location to receive medical treatments and considered a leader in promoting
medical tourism.
Since the government is actively participating in the expansion of this industry, there is much
investment in the facilities and resources needed for medical tourists. Including the production of
an estimated 20, 000 - 30,000 doctors and nurses each year.
At an approximate growth of 30% each year, studies conducted by government and private sectors
in India estimate that medical tourism could bring between $1 billion and $2 billion US into India
by 2012.
With all this investment, as well as the growing nature of this competitive market, patients from
western countries are usually offered high quality service packages at a fraction of the treatment
cost in the home country. These packages often include:
flight
transfers
hotels
treatment
post-operative vacation
5
6. Objective of the study
Purpose
This project was done under four heads
Business Development- I have Identifying new business opportunities for Building
network & Business Associates for generating leads (foreign patients).
New Age Media- I have been responsible for engaging the community via a
number of new media tools and platforms, enhancing the BMTPL(Bonanza
Medical Tourism Pvt. Ltd. ) brand and growing awareness of the people.
Selling of Health Card- As a Health card sales representative, I was responsible
for selling health care services to business and Individuals. My job was to
demonstrate to the client that my product is convenient, more effective or more
economical than its rivals.
Marketing Research- Get Filled questionnaires for getting feedback & overview
from the foreigners to check whether they are interested in taking medical
treatment in India or not.
Limitations
The main limitation which I came across during my internship in business development is
as I do not belong to Jaipur, so it is very difficult for me in making contact & getting
business lead.
In New Age Media the main limitation which I came across while posting of blogs &
content development on social websites is as I am using the secondary data for posting
building content. So it creates problem due to less content.
In Selling of health card the main problem is as I don‟t have the comparative study of
diagnostic center of the prices prevailing in the market.
In marketing research I don‟t able to get enough number of foreigners as may-July is the
off season, for proper marketing research BMTPL should go during the peak season(after
summer season).
Scope
6
7. This report does not focus only on BMTPL the reference can be referred by other medical
tourism also. Even the entire industry can used this information other than Bonanza
Building network Business Associates for generating leads (foreign patients)
Updating the Associates with new development and communicating them with new
policies
.
Research Methodology
Research Design- Both Descriptive and exploratory
Descriptive research is used to conduct the analysis in business development and new age media
project. Market research project is based on exploratory research
Sample size-
Business development- 50
New age media-
blogs-110
Social sites-75
Listing-50
Research instrument- Questionnaire
Secondary data
7
8. Company profile
About Bonanza Group
A financial powerhouse! That‟s what Bonanza is known for. Established in the year 1994,
Bonanza developed into one of the largest financial services and broking house in India within a
short span of time. Today, Bonanza is the fastest growing financial service with 5 mega group
companies under it. With diligent effort, acknowledged industry leadership and experience,
Bonanza has spread its trustworthy tentacles all over the country with pan-India presence across
more than 1611 outlets spread across 550 cities.
Now they enter into a new arm of providing services with Bonanza Medical tourism Pvt Ltd:
Lifeline2Health.
Vision
Their vision is to become the most recognized, preferred healthcare solutions provider for Indian
as well as international population. They look forward to provide a global health network that can
facilitate the medical necessities of the global population through the distribution of health &
wellness.
Mission
Bonanza Medical Tourism will be your intermediary in health care vacation in India by providing
access to trained doctors, surgeons, and accredited hospitals as well as any compliments to your
vacation. They will design you the safest and best quality medical care and luxurious recovery
package in the beautiful destination of your choice, which allows you to return inspired by your
health and prepared to live a more contented life.
They operate with Multi-Specialty Hospitals, which provide secondary and tertiary healthcare to
patients. Their network of hospitals also include „centers of excellence‟ providing healthcare in
various areas, such as cardiac care, orthopedics, neurosciences, oncology, renal care,
gastroenterology, mother and child care among others. To deliver the best Indian healthcare, they
are partnered with a select number of leading medical specialists and private hospitals to offer the
highest possible standards to patients.
While our case management desk takes care of each and every necessity of your treatment,
our Centralized Travel Desk is committed to take care of your post operative stay. They offer
you the best stay options for your speedy and healthy recovery showcasing the best of Indian
hospitality. The tourism element and the feel of India will be an added advantage for your
attendant and family members. They ensure that you go back in high spirits and good memories.
8
9. Bonanza’s group Companies:
Bonanza Medical Tourism Pvt Ltd
Bonanza Portfolio Ltd
Bonanza Commodity Brokers Pvt Ltd
Bonanza Insurance brokers Pvt Ltd
Bonanza Global DMCC Dubai
Sunglow Fininvest Pvt Ltd
Bonanza Corporate Solutions Pvt Ltd
SWOT Analysis of BMTPL
Strengths Weaknesses
• Large market • No market share
• Ability to build unique product • Initial Stages of product
development
• Goodwill and support of the whole
group • Not enough resources
• Technology • Delay in Building Strategy
• Does not have benefit of backward
Opportunities integration.
Threats
• Add new products • Major Hospital as direct
competition
• Penetrate into a new segments
• Huge money involved in promotion
• Sales force development of such product
• Continuing to expand globally • Rising new players
• Use new form of channels and
reach new market
9
10. Business Development
New business development concerns all the activities involved in realizing new business
opportunities, including product or service design, business model design, and marketing. When
splitting business development into two parts, I have: „businesses and „development‟. The first
things that come into mind when looking at business are: economics, finance, managerial
activities, competition, prices, marketing, etc. All of these keywords are related to risk and
entrepreneurship and clearly indicate the primary scope of the term „business
development‟. Development is very abstract and can be linked with some of the following
keywords: technological improvement, cost reduction, general Ilfare, improved relations,
movement in a (positive) direction, etc.
In the traditional definition of Business development, Business Development is mostly seen as
growing an enterprise, with a number of techniques. The mentioned techniques differ, but in fact
all of them are about traditional marketing. The main question in these issues is: how to find,
reach and approach customers and how to make/keep them satisfied, possibly with new products.
Since this definition is limited and lacks some essential factors in business developing, a complete
new definition of Business Development will be introduced. Of course, the theory on “traditional”
marketing is still correct and can be adopted from the old definition. When supplying a solution, it
is important to focus on the total offering you give instead of only focusing on the product or
service. An offering is a package consisting of different proportions of physical product, service,
advice, delivery and the costs, including price that are involved in using it. Hereby the advice,
adaptation to the customer and the costs are the most important factors to get the right
combination within the offering. Drawing on contingency theory, an idea central to new business
development is that different product-market- technology combinations can require
different marketing strategies and business models to make them a success To chart the factors
that are involved and create synergy between them, new business development draws heavily
upon the fields of technology and business networks. The new business development process is to
10
11. recognize chances and opportunities in a fast changing technological environment. Often
uncertainty arises because of new technology and their new markets.
Business development in Bonanza Medical Tourism
Medical Tourism Promotion
The unique selling points of the medical tourism industry are its cost effectiveness and its
combination with the attractions of tourism. The latter also uses the ploy of selling the exotica of
the countries involved as Ill as the packaging of health care with traditional therapies and
treatment methods. Price advantage is, of course, a major selling point. The slogan, thus, is First
World treatment at Third World prices. The cost differential across the board is huge: only a tenth
and sometimes even a sixteenth of the cost in the west.
Since competitive advantages for the different components of the medical tourism system lie with
different players, forming inter-organizational networks with a common marketing front might
turn out to be a great idea. This coordinated move will synergize the operations and minimize the
scope of service failures.
E-marketing of medical tourism services will help the medical tourism firm to reach the customer
directly, bypassing the middlemen. This will help the firm to provide services at a lower price, on
time, and in a highly customized manner. Probably, such an e-platform can facilitate initial
consultations via tele-medicine facilities before the patient embarks upon the trip.
Since medical service is a credence (complex) service, long term relationship building and
maintaining the same will be the key to sustained business. No firm that wants to continue in this
business should look towards one-time transaction-specific approaches. Firms should tap on
referrals, positive words of mouth, etc since these carry more credential that an impersonal
advertisement.
Yet, patients are now learning more and more about their own illnesses, and are most familiar
with their available treatment options. Patient marketing, such as with an informative website,
transparent pricing schemes, or advertising placements such as within in-flight magazines have
thus become basic information and advertising platforms. However, healthcare providers need to
be aware of the varying influence that other stakeholders may have. For instance, the doctor‟s
opinion in conservative markets like Japan or Korea is seldom challenged. In contrast, a key
influencer in the Middle East might instead be the multinational corporations sponsoring their
expatriates for overseas treatment. As such, marketing efforts across different markets could be
targeted towards the patients, the referring doctors, hospitals, insurers, or corporations--depending
on who the actual decision-influencers are.
11
12. Hospitals that are successfully attracting foreign patients enlarge their geographical footprints
with representative offices or agencies in other countries. For example, CromIll Hospital in the
UK has representatives in India and Pakistan, while hospitals in Singapore are also setting up
offices such as in Indonesia or the Middle East. These agents help establish and maintain
relationships such as with local hospitals, doctors, embassies, sponsor corporations, or insurers.
Participating in different events also facilitates such relationships. For instance, trade shows,
exhibitions or training seminars allow healthcare providers to share their medical expertise, while
longer-term physician exchanges may also be organized in alliance with medical universities.
Task and Responsibilities
Identifying new business opportunities
Building network Business Associates for generating leads (foreign patients)
Getting direct lead
Updating the Associates with new development and communicating them with new
policies.
Sharing of revenue as per agreement
Deciding on share on case to case basis
Empowering and extracting information and contacts with the associates
Keep Business partners motivated
Respective areas in which I work for business development
1. Doctors and hospitals
2. Escorts
3. Hotels
4. Tour and travelers
5. Handicraft
6. Money Exchanges
These are the main areas where business associate can be made. In these areas I had worked upon
Hotel and Gems & Jewelery.
12
13. Hotels
A hotel is an establishment that provides lodging paid on a short-term basis. The provision of
basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small
table and a washstand has largely been replaced by rooms with modern facilities, including en-
suite bathrooms and air conditioning or climate control. Additional common features found in
hotel rooms are a telephone, an alarm clock, a television, a safe, a bar with snack foods and
drinks, and facilities for making tea and coffee. Luxury features include bathrobes and slippers,
a pillow menu, twin-sink vanities, and Jacuzzi bathtubs. Larger hotels may provide additional
guest facilities such as a swimming pool, fitness center, business center, childcare, conference
facilities and social function services.
What we think about Hotels:
Hotel Industry is one of the most substantial factors for Medical Tourism Industry. It could
provide the necessary substructures for Tourism. Therefore the growth in Medical Tourism
industry depends on growth in Hotel industry.
I think that hotel will give a big amount of profit. Because whenever any foreigner come India,
their first need would be a palace where they can stay & spend their most of the time. So I think
we should tie up with them on the commission basis.
Reality:
Hotels have their own policy and regulation. A hotel is not a single entity, because in a hotel so
many workers work, and these all workers don‟t suppose to do work for any other firm, according
to their policy. So they can‟t do tie up with us.
Talking about owner of the hotel, some time they get ready for holding and standees, but they
don‟t want sign legal document. They argued that “yes, foreigners stay there but they don‟t do any
interaction with our staff member. If we started promoting your service, may be they can fed up
with us & we can lose our client. So In short we are not going to sell or promoting about your
company by words”.
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14. List of Hotels which I have visited-
Serial Name of the Shop
No.
1 Arya Niwas
2 Jai Mangal Palace
3 HR Palace
4 Indiana Classic
5 Lal Mahal palace
6 Jas villas
7 Tordi Haveli
8 Vassanti Niwas
9 Barwara Kothi
10 Trident Jaipur
Gems & Jewellery
Gems and Jewellery is an important emerging sector in the Indian Economy. Ranked among the
fastest growing sectors, it is also a leading sector for foreign exchange generation.
The gems and jewellery industry is very much fascinating being traditionally glamorous and
artistically modern. This business employees and engages millions; cover wide activities such as
raw material procurement from far flung Africa, Australia, Canada and Russia, and transforming
these into products in demand with the skills available in China, India, Italy and Turkey for the
sophisticated markets in the USA, Europe, Far East, Middle East and Asia.
14
15. List of Gems & Jewellery which I have visited
Serial Name of the Shop
No.
1 Shri Ganesham Jewellery
2 Maharaja Gems
3 Bhartiya Gems & Jewellery
4 Amit Emporium
5 Prahlad Das Omprakash
6 Raja Gems
7 Pink City
8 Shivam Gems
9 Paradise Gems
10 Treasure of Indian Art
11 Shri Gopal Gems & Jewellery
12 Tulsi (Om Prakash Paliwal)
13 Anand Gems
14 Jaipur Gems
15 Purnima Jewellery
16 Sunil Gems & Jewellery
17 Chirag Enterprise
18 Rajasthan Art Palace
19 Indian Crafts Bazaar
20 Shree Ganpati Arts
15
16. New age media
The faces of Advertising too
have changed. The concept of
traditional advertising through
newspapers has been replaced
with new age digitalized
advertising. The advent of the
internet has opened up a
medium where you could
connect to millions of
individual at any given point
of time. Advertising agencies
hire media planning and
buying agencies that in turn
deploy creative professionals
to conceptualize and frame
innovative ideas that will
propel a business to a new
level and in process brand
build it. Branding a commodity ensures mouth of word advertising in the latter stages that makes
continuity of matter for time to come.
In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated
and strategic business communications, service, and information community and ecosystem. Our
experiences and education will foster growth and propel us through each stage of the Social Media
Marketing evolution.
As Marketing Sherpa observes, “2010 is the year where social media marketers gain the
experience required to advance from novice to competent practitioner capable of achieving social
marketing objectives and proving ROI.”
To document the evolution in maturation of new media marketing, Marketing Sherpa published its
2010 Social Media Marketing Benchmark Report. The undercurrent of the report is rooted in the
shift from hype to methodology, observing that many marketers jumped on board Twitter,
Facebook, blogs, and other social media platforms without a plan for defining, achieving, or
measuring success. The general reaction of the more than 2,300 marketers who participated in the
report was that current social media tactics Ire counter-intuitive to proven marketing principles.
16
17. This is why I believe that business success stories shared to date Ire wonderful to read, but they
didn‟t necessarily serve as a framework for my work. Too many assumptions have been made and
business considerations compromised while they learned how to embrace and employ new media
in a very public spotlight.
What targets we all interns have:
We have to make 110 blog sites as a target.
We have to make 75 social sites as a target.
We have to list bonanza in 75 website.
We have to increase list of likes in facebook at least 90 likes more.
Content development
Project on which I worked in New Age Media
I had worked upon Blogs and on facebook. I have Created 110 ID on blog sites on the
name of bonanza and in the other hand I increase the facebook likes from 20 to 45.
Blogs
Blog is a discussion or information site published on the World Wide Web consisting of discrete
entries ("posts") typically displayed in reverse chronological order so the most recent post appears
first. Anyone can Use a blog whenever they want to post articles on a regular basis for the world
17
18. to see. The blog allows to easily create these articles‚ and automatically indexes these articles by
date and categories.
Steps-
Created 110 ID on blog sites on the name of bonanza.
Build up the content of bonanza from secondary data for the promotion
Posted different content on all 110 sites according to the need of consumer,
because every country have different blog sites preferred by them.
Problems which I have faced-
Time constraints- As I am using the secondary data for posting & creating of blog. So it
creates problem due to less content.
18
20. Selling of Health Card
Healthcare Scenario In India
Overview
India‟s health system can be categorized into three distinct
a) In the initial phase of 1947-1983, health policy was assumed to be based on two broad
principles:
That none should be denied healthcare for want of ability to pay, and
That it was the responsibility of the state to provide healthcare to the people.
This phase saw moderate achievements.
b) In the second phase of 1983-2000, a National Health Policy was announced for the first
time in 1983, which articulated the need to encourage private initiative in healthcare
service delivery and encouraged the private sector to invest in healthcare infrastructure
through subsidies. The policy also enhanced the access to publicly funded primary
healthcare, facilitating expansion of health facilities in rural areas through National Health
Programmes (NHPs).
c) The third phase, post-2000, is witnessing a further shift and broadening of focus; the
current phase addresses key issues such as public-private partnership, liberalization of
insurance sector, and the government as a financier.
Healthcare Education and Research
The Government has set up regulatory bodies with the objectives of monitoring the standard of
medical education, and promoting Training and research activities in the country. The overall
objective is to sustain the production of medical and para-medical human Resources to meet the
requirement of healthcare delivery system in India.
20
21. Bonanza in Health services
BMTPL has started a service with name of Health Card. Health card is a card which is made for
give convenience to customer. By health card BMPTL gives opportunity to customer that they can
get different type of health services like routine body checkup and all for male and female. Now I
am going to explain BMTPL health card package.
Bonanza Medical Tourism’s Health Cards Packages with Religare
Convenient Comprehensive Health Package (Male / Female)
Test Name MRP
CBC 250
Blood Sugar Fasting 70
Lipid Profile 650
Blood Urea Nitrogen 130
Serum Creatinine 130
SGOT 130
SGPT 130
Total Bilirubin 90
Urine Routine 90
T3, T4, TSH 480
Blood Group & Rh Factor 60
ESR 80
Uric Acid 140
Serum Iron 250
GGT 350
HBsAg 310
RA Factor 280
21
22. Religare's Price 3620
Bonanza Price 1500
Total Difference 2120
Difference in % 58.56%
Added Advantages:
Free Home Collection – So that your clients do not have to Visit any Hospital / Diagnostic
Centers / Clinics, The package Test Specimen will collected from their home.
The reports will be sent on your E-Mail ID and at your home Address.
Note: Candidates should observe 10-12 Hours of Fasting for the above package.
22
23. Advanced Comprehensive Health Check-Up Package
Male Female
Test Name MRP Test Name MRP
CBC 250 CBC 250
Blood Sugar Fasting 70 Blood Sugar Fasting 70
Lipid Profile 650 Lipid Profile 650
Blood Urea Nitrogen 130 Blood Urea Nitrogen 130
Serum Creatinine 130 Serum Creatinine 130
SGOT 130 SGOT 130
SGPT 130 SGPT 130
Total Bilirubin 90 Total Bilirubin 90
HBsAg 310 HBsAg 310
Urine Routine 90 Urine Routine 90
TSH 200 TSH 200
PSA (For Male) 650 PAP Smear (For Female) 325
Blood Group & Rh 60 Blood Group & Rh Factor 60
Factor
ESR 80 ESR 80
Uric Acid 140 Uric Acid 140
Serum Iron 250 Serum Iron 250
ECG 125 ECG 125
X-ray (Chest) 150 X-ray (Chest) 150
TMT / 2D Echo 1200 TMT / 2D Echo 1200
General Physical 150 General Physical 150
Examination Examination
Post Consultation 150 Post Consultation 150
Religare Price 5135 Total 4810
Bonanza Price 2000 Selling Price 2000
Total Difference 3135 2810
Difference in % 61.05% 58.42%
23
24. Added Advantages:
Free Home Collection for blood and urine samples – So that you can visit the centre at
your convenience for the rest of non pathological tests (after prior appointment).
For the non pathological investigations the card holder have to come down the our
Religare Illness centre situated at shop no 5,6,7 sec-5 shopping center opp. IIS School, V T
Road Crossing, Shipra Path, Mansarovar, Jaipur.
The soft copy of the reports will send on customer‟s E-Mail ID.
Note: Candidates should observe 10-12 Hours of Fasting for the above package. Apart form this
packages the Bonanza Health cardholders can avail 15% discount on any pathological tests
(excluding International Tests).
Important clause:
1. Profit Sharing –
For the individual pathological investigations, the SRL will give 15% discount on
MRP to the Bonanza Health Card Holder
Health Screening MRP
Package
CBC 250
urine routine 90
fasting sugare 70
ECG 125
TSH 200
Religare’s Price 735
Bonanza’s Price 400
Total Difference 335
Discount in % 45.58%
Basic Health Package MRP
CBC 250
urine routine 90
fasting sugare 70
ECG 125
TSH 200
Toltal chol 160
Chest X-Ray 150
Religare‟s Price 1045
Bonanza‟;s Price 574
Total Difference 471
Difference in % 45.07%
24
25. Bonanza Medical Tourism’s Health Cards Packages with Narayana
Health Care Service Provider
Narayana Hrudayalaya Hospitals
Sec-28, Kumbha Marg, Pratap
Nagar, Sanganer, Jaipur-302033,
Tel:-0141-5192939
Complete Health Packages
Complete Health Check (Male) Complete Health Check (Female)
Recommended for all Males with/without Recommended for all Female with/without
any Risk Factor to check the entire body any Risk Factor to check the entire body
functions functions
Age Group-> 35 Special Rates Age Group-> 35 Special Rate
Years of Bonanza Years of Bonanza
Component MRP Component MRP
CBC 150 CBC 150
Blood Glucose 60 Blood Glucose 60
Fasting Fasting
Post Prandial 60 Post Prandial 60
Glucose Glucose
LIPID PROFILE 600 LIPID PROFILE 600
Liver Function 480 Liver Function 480
Test Test
S.Creatinine 75 B.Urea & Urine 120
Routine
PSA (Age more 550 S. Creatinine 75
than 50 years)/
PFT
S.Uric Acid 100 Paps Smear 300
Blood Urea 70 S.Uric Acid 100
Nitrogen
Tread Mili Test or 900 S.TSH 200
2D Echo
ECG 100 Tread Mili Test or 900
2D Echo
Ultrasound Upper 450 Mammography 1000
OR LoIr
Chest X-Ray PA 200 Ultrasound LoIr 450
View Abdomen
Consultation by 100 Chest X-Ray PA 200
Internal Medicine View
Consultation by 100 ECG 100
25
26. Dietician
Unine Routine 50 Consultation by 100
Internal Medicine
One Extra 100 Consultation by 100
Consultation Gynecologist
Consultation by 100
Dietician
One extra 100
Consultation
Total 4095 2000 Total 5195 2600
Total Difference 2095 Total Difference 2595
Differences in % 51.16% Differences in % 49.95%
Value Added Benefits:
The following are the value added benefits that can be availed by all the members under the
banner of Bonanza Medical Tourism Pvt.Ltd by presenting their identity:
1. Free one extra Consultation by a specialty doctor after health Check.
2. For the individual pathological investigations, the Narayana will give 10% discount
on MRP to the Bonanza Health Card Holder.
Note:
• The value added benefits can be availed by all the members by presenting their identity.
• Hospital registration charge (Rs.50) shall be applicable for first time.
So these are our packages. I can compare them that BMTPL is giving more cheapest packages
then others. So it is a more profitable in the point of customer.
What I have done
But the journey of health card is not so easy. I have faced many problems like :
1. No one is ready to buy in the beginning due to its price that was started from Rs 500 .
2. BMTPL has tie-ups with only one diagnostic center (Narayna Hurdayalay Hospital) so and
the people leaving out of that area have the problem to get the check-up done due to its far
places.
3. Market segmentation is not so easy.
4. Lack of knowledge
Likewise I have faced many problems. Now I would like to mention about what I have done.
I have given my contribution in the making of the design of health card details.
I have gone in market to sale health card to customer. That selling was door to door
The Target customers Ire sub brokers of Bonanza make money and others shops & offices
26
27. Steps-
I have called to 200 sub-brokers of Bonanza & Taken the appointment.
After that I Followed those people who has given the positive response
While visiting positive followers, many of them are asking for comparative study of the
prices prevailing in the market.
I have done the comparative study of all the Diagnostic centres (near c-scheme) &
provided to Bonanza.
I have recommended to BMTPL that as many people have problem regarding location so Bonanza
have done tie-up with Religre & also reduces the cost of health card from 500 to 200
27
28. Market Research
Scope of Market Research:
This is our 4th project. I have worked this work in a team. We are the group of 3 people. We have
target of 100 questionnaire and we get success to fill all 100 questionnaires. Apart from this we
have given our 60 more questionnaire to one person who is helping to us for fulfill the
questionnaire. He will give all these questionnaires in the ending of July.
Target People
For our market research target people mainly are foreigners who can give exactly idea about our
stage or give idea about perception in their mind.
Target Area
Amber form
Jalmahal
Jai garh
These areas were considered as our target area, because in these areas tourists can be found easily.
28
29. Model of Market Research
Target population:
The target population in this research was Foreigners to check whether they are interested
in taking medical treatment in India or not.
Sampling unit:
The sampling units are Foreigners Visited Amber Fort, Jaigarh
Sampling method
For this research we use non-probability sampling, Convenience Sampling & Exploratory
Research.
Sample size
We have selected 100 respondents as the sample size due to limitation of time. The
respondents can be any gender, any income level, any occupation and any education level.
Sources of data:
The data is basically primary in nature
It was obtained from the customers
Data Collection Method:
Our communication approach was basically structured questioning, that is personal
interview with the aid of printed questionnaires.
Data Analysis:
The data is represented and analyzed in graphical form.
Graphical Analysis of Questionnaire:
1. Have you ever travelled abroad for some medical help OR for any treatment?
A. YES B. NO
29
30. 100
80
60 Have you ever travelled
abroad for some medical
40 help or for any
treatment?
20
0
Yes No
Interpretation:
Only 20% people travel abroad for their treatment. Rests of 80% don‟t aware about
it. It means Medical tourism is not so much popular yet. They don‟t even consider
about it.
2. Have you ever come across India for your treatment?
A. YES B. NO
90
80
70
60
50 2. Have you ever
40 come across India
30 for your treatment?
20
10
0
Yes No
Interpretation:
Only 10% people come have came across India. Rests of 90% even don‟t about it
that India is known for good and economic treatment.
They aware about ayurveda. But they don‟t want to consider it.
3. How much you are spending per annum for your medical expenses in terms of insurance
premium? (average, please mention currency)
Individual - _____________
Family – _____________
30
31. 60
50
40 3. How much you are
30 spending per annum for
your medical expenses in
20 terms of insurance
premium?
10
0
Nothing Less then Less then Less then
50$ 100$ 500$
Interpretation:
57% people don‟t give any answer. May be, they don‟t want to disclose it or maybe
they don‟t have their medical insurance.
Apart from this 13% people spend less than 50$ per annum on their health.
23% people spend less than 100$ but greater than 50$ per annum.
7% people spend less than 500$ but greater than 100$ per annum.
It means they don‟t want to spend so much on their medical insurance or they don‟t
need it.
4. Which are the most preferred destinations for your medical help?
80
70
60
50
4. Which are the most
40 preferred destinations
30 for your medical help?
20
10
0
Nothing India Germany Africa Singapore
Interpretation:
As I know only 20% people travel for their treatment. So according to survey 77%
people don‟t have any destination for their medical help. Some people have
knowledge even they have some choice also.
13% of them preferred India as their medical destination.
7% of them preferred Germany as their medical destination.
And 7% of them preferred Singapore as their medical destination.
But most of them preferred their own country,
5. Which is the most preferred treatment for which you would consider India as an option?
(Kindly tick ( ) wherever applicable)
Cardiac (Heart Related)
Oncology(cancer)
31
32. Orthopedics (Knee/Hip/Shoulder Replacement)
Neurology
Transplants
Ophthalmology (Eye Care)
Dental
Ayurvedic treatment
Cosmetic Surgeries
IVF/Surrogacy
All
60
50
40
5. Which is the most
30 preferred treatment for
which you would
20 consider India as an
option?
10
0
Nothing Orthopedics Ophthamology Cosmetic
Surgeries
Interpretation:
60% of people don‟t want any treatment from India. They don‟t think that India has
good facility and infrastructure in the field of medical. Rest 40% love to do these
type of treatment:
9% of them cover Transplants, ophthalmology and Dental.
31% of them love to do ayurvedic treatment.
It is clear that firstly foreigners don‟t have so much of interest in the medical
treatment. And in case they preferred, they love to do ayurvedic treatment.
6. If you ever visited India for any treatment, then how would you rate our doctors and
hospitals in terms of below services? (Please rate on a 1-10 scale)
32
33. 1 2 3 4 5
(Strongly (Disagree) (Neutral) (Agree) (Strongly
disagree) agree)
Proper co-ordination
Admission process
Room services
Nursing Staff quality
Doctor/Surgeon
100
80
60
40 6. If you ever visited India for
any treatment, then how
20 would you rate our doctors
0 and hospitals in terms of
below services?
Nothing Proper co-
Admission Room Nursing Doctor
ordination process servicesstaff quality surgon
Interpretation:
87% of people don‟t give any response. Either they don‟t want to give any ansIr
about this question or they didn‟t have experience about it.
Rests of them give same feedback, 7% for all.
7. If you would like to travel to India for any treatment then which cities will you prefer?
A. Metro cities only B. Cities with tourism
options
60
50
40
30
If you would like to travek to
20 India for any treatment then
which cities will you prefer?
10
0
Nothing Metro cities only Cities with tourism
Interpretation:
7% people do not give any response.
33% people love to travel in metro cities only
33
34. 60% people love to travel cities with tourism. It means if they get any facility
related to medical tourism, they can easily adopt it
8. Have you heard of the below named hospitals in India?
Narayana Hrudayalaya YES/NO
Wockhardt Hospitals YES/NO
Artemis Hospital YES/NO
Moolchand Hospital YES/NO
Bombay Hospital YES/NO
Health Care Global Hospitals (HCG) YES/NO
Nanavati Hospital YES/NO
90
80
70
60
50 Have you heard of these named
40 hospital in India
30
20
10
0
Nothing Wockhardt hospitalMoolchand hospital ealth care hospital
H
Interpretation:
90% people don‟t aware about any of hospital. Even they don‟t ever listen
the name of it. Who tick over the name, most of them have been living
here for last some months, because of their training and job.
One of the foreigner marks on the Bombay hospital, only because he listen
the name of Bombay at once.
9. Have you ever availed the services of a medical tourism facilitator?
A. Yes B. No
34
35. 100
90
80
70
60 9. Have you ever
50 availed the services
40 of a medical tourism
30 facilitator?
20
10
0
Yes No
Interpretation:
No one said yes
100% people don‟t ever listen the name of any medical tourism facilitator.
10. If yes, then please mention name:
100
90
80
70
60
50 If yes, please
40 mention name
30
20
10
0
Yes No
Interpretation:
Nobody knows about any medical facilitator, so they don‟t give any name.
11. What service offering you look forward from a medical tourism facilitator? (Kindly tick (
) wherever applicable)
Assistance in choosing Best Treatment Plan
35
36. Comprehensive Information ( Hospital, Doctor and Treatment details)
Visa Assistance ( Medical Visa )
Treatment scheduling – Doctor‟s Appointments and Procedure Planning
Accommodation near to the Hospital
Foreign Exchange
Post Treatment Follow-up back home
90
80
70
60
50
40 11. What service offering you look
30 forward from a medical tourism
20 facilitator?
10
0
Nothing Treatment scheduling
Interpretation:
83% people didn‟t give any response.
Rests of them tick on all
12. Would you like to be an associate member to promote medical tourism in India at your
residing country?
A. YES B. No
100
90
80
70 Would you like to
60 be an associate
50 member to
40 promote medical
30 tourism in India at
20 your residing…
10
0
Yes No
Interpretation:
100% people don‟t want to become our associate.
36
37. Recommendation
I suggest BMTPL to do:
Do survey in winters. Because at this time the amount of foreigners are too low,
so at this time it is become very difficult to collect data from foreigners.
Normally the foreigners who come here, they come here to visit, so they usually
don't have knowledge about this. So I suggest bonanza to advertise itself on the
India‟s popular site which introduce India, for example: lonely planet etc.
They don‟t think that India provides a standard treatment, or India has a good
infrastructure in the terms of medical treatment.
Some of foreigners don‟t able to understand the language of us. Even they don‟t
know English. It also becomes a big problem, so bonanza should consider this
problem.
Response of Q.7 clearly indicates that foreigners love to travel cities with
tourism, means they can consider medical tourism if
37
38. Study of Country
I have studied on the country of South Arabia that is “Ghana”. About this country I also give
presentation to my respective mentor. I have given all information which I have gained from
secondary data in the power point presentation.
For penetrating business (Medical Tourism) in Ghana
Online marketing is a good option as number of internet users are good in number and
through this we came to know the market potential.
BMTPL can also do Tie–ups with reputed Hospitals and selected Doctors
As Ghana is a booming sector so medical tourism can be good market.
After doing the study I came to know that the People of Ghana prefer Medical Tourism so
it is a good opportunity for Bonanza for penetrating business.
38
39. Recommendations
I would like to Recommend BMTPL should recruit localities of Jaipur who have
marketing skills & Confidence for generating Business.
BMTPL should approach Foreigners during Peak season(after summer), as less number of
people travel during summer in India.
BMTPL should build its web content so that if anyone visit its site could get more
appropriate information about medical tourism & Bonanza.
BMTPL should do proper Follow-up with their client and Business Associates for getting
more Lead & Business.
As I have done study on “Ghana”, so for penetrating business in Ghana online marketing
& Tie-ups with Hospitals is a good option.
39
41. Annexure
Bonanza Medical Tourism Pvt Ltd.
This questionnaire is only for the personal use. Bonanza Medical Tourism Pvt. Ltd (BMTPL) is doing this survey for getting some
information towards the medical tourism.
Kindly spare a minute to help us complete this survey on medical tourism industry in India. Your feedback is valuable to us.
Q1. Have you ever travelled abroad for some medical help OR for any treatment?
A. YES B. NO
2. Have you ever come across India for your treatment?
A. YES B. NO
3. How much you are spending per annum for your medical expenses in terms of insurance
premium? (average, please mention currency)
Individual - _____________
Family – _____________
4. Which are the most preferred destinations for your medical help?
5. Which is the most preferred treatment for which you would consider India as an option?
(Kindly tick ( ) wherever applicable)
Cardiac (Heart Related)
Oncology(cancer)
41
42. Orthopedics (Knee/Hip/Shoulder Replacement)
Neurology
Transplants
Ophthalmology (Eye Care)
Dental
Ayurvedic treatment
Cosmetic Surgeries
IVF/Surrogacy
All
6. If you ever visited India for any treatment, then how would you rate our doctors and
hospitals in terms of below services? (Please rate on a 1-10 scale)
1 2 3 4 5
(Strongly (Disagree) (Neutral) (Agree) (Strongly
disagree) agree)
Proper co-ordination
Admission process
Room services
Nursing Staff quality
Doctor/Surgeon
7. If you would like to travel to India for any treatment then which cities will you prefer?
A. Metro cities only B. Cities with tourism
options
8. Have you heard of the below named hospitals in India?
Narayana Hrudayalaya YES/NO
Wockhardt Hospitals YES/NO
Artemis Hospital YES/NO
Moolchand Hospital YES/NO
Bombay Hospital YES/NO
Health Care Global Hospitals (HCG) YES/NO
Nanavati Hospital YES/NO
9. Have you ever availed the services of a medical tourism facilitator?
A. Yes B. No
42
43. 10. If yes, then please mention name:
11. What service offering you look forward from a medical tourism facilitator? (Kindly tick (
) wherever applicable)
Assistance in choosing Best Treatment Plan
Comprehensive Information ( Hospital, Doctor and Treatment details)
Visa Assistance ( Medical Visa )
Treatment scheduling – Doctor‟s Appointments and Procedure Planning
Accommodation near to the Hospital
Foreign Exchange
Post Treatment Follow-up back home
12. Would you like to be an associate member to promote medical tourism in India at your
residing country?
A. YES B. No
Personal Information:
Name: ___________________________
Mobile Number with country code: ________________________
Email address: _____________________________________
Occupation: ___________________________________
City: ______________________
Country: _______________________
Age: ____________
Gender: ________________
43