This document outlines a marketing plan for a medical tourism agency in India called Cure India Tours and Services Pvt Ltd. It provides an introduction to medical tourism in India and the company. The marketing strategy discusses segmentation, targeting, positioning and the 7Ps of marketing. It also outlines the company's services, 3-year sales projections, strategies for quality, regulations, and customer satisfaction. Primary research is mentioned and the document concludes that medical tourism is a growing sector in India that the company aims to explore by providing quality care at affordable prices.

1. Service Marketing
Group 3
Anurag Thakur (20DM035)
Bhawini Stuti (20DM060)
Francois Manson (20EMPDM002)
Md. Ayaz Qureshi (20DM119)
Nidhi Gupta (20DM138)
Parth Samariya (20DM150)
Tours and Travels
Medical Tourism in India

2. Introduction
• From 2021, more and more tourists have
been flocking to India to receive medical
treatment from qualified doctors.
• This has made India a center for medical
tourists every year.
• The main reason for this is that the cost of
medical treatment in India is cheaper than in
Western Europe, North America, and some
countries in Southeast Asia.
• India as a country has been seeing a good
rise in turnover in its medical tourism over the
past 4-6 years.

3. • We are a service firm/agency.
• Firm Name: Cure India Tours and
Services Pvt Ltd
• Head Office: Delhi
• Website: cureindiats.com
• Vision/Mission: To be persuasive
and compelling so that foreigners
seeking medical treatments in India,
respond , and engage with the
services offered by us and Our
customers get the maximum benefits
at a reasonable price.
Who we are? Our Logo

4. .
.
Services
• Consultancy
• Visa and legal processes
• Housing and Boarding
• Loan
• Equipment facility
• Medicines
• Meals
• Nursing facility
• Air Ambulance
Our Office at Delhi

5. Marketing Strategy
Segmentation Targeting Positioning
• Geography
• Treatment
• Patient
• Analysis of the
service
• The customer
need
• Improvement of
the sector
• Benefit for the
Nation

6. Marketing Mix 7Ps
Understand the needs and wants
of the customers.
Product
Best affordable price for
patients to take advantage.
Price
Right place at the right time.
Place
Promoting the hospital and its
services is the most important
aspect.
Promotion
Standardization of processes
ensures that the customer can
expect the same performance
consistently
Process
Physical attributes adds to the
value of the overall
experience.
Physical evidence
The quality of health care depends on
the training and experience of the
health professional.
People
Target
Market

7. The Overall Strategy
It helps us to
understand our
customers better and
gives an insight
business processes.
High
Performance
Website
Niche
Strategy
Market
Research
SEO
Social
Media
One of the most
important business
considerations for our
service marketing is
niche targeting and
specialization.
Apart from our office, our
company’s website will be
one of the most important
assets.
Our target audience must be
able to land on our site without
any problem. The website
must be effective.
Social media acts as
an accelerator to
reach our expertise,
reputation and content
to our target
customers.

8. Several platforms on
which we can
advertise our service
marketing firm
Marketing
Automation,
CRM, Lead
Nurturing
Referral
Service
Marketing
Advertising
Testing and
Optimization
Analytics
and
Reporting
Using this, we can
build goodwill for our
brand and get
widespread reputation
for our specialized
domain.
It replaces repetitive
manual repetitive and
high-touch manual
processes with the
automated ones.
Testing and
optimization allows us
to schedule our
marketing efforts and
take decisions based
on hard facts and not
presumptions.
To analyze the proper
metrics to measure
results effectively.

9. Service Design and Delivery
Quality Standards strategies
include the availability of
state-of-the-art medical
infrastructure, expanding
training and expertise.
Quality Standards
The easier the procedure
to get Visa the easier it
would be to get Treated
and to travel to India for
health Benefits.
Easy Visa Process
Public health law has received
considerable attention in recent years
and has become an essential field in
public health hence the need to
strengthen the regulatory framework
for the healthcare sector.
Regulatory Framework
Strong marketing strategies meet the
needs of these patients, but at the
same time it is vital to grow the
confidence of patients in the services
provided by Indian Hospital.
Global Destination

10. Strategies for Customer Satisfaction
Improving
Customer
Service
PowerPoint
Presentation
Check-in
with
Patients
Offering
some free
service
Providing
proper
treatment at
relatively
low cost
Communicate
Effectively
Gathering
regular
feedback
Improving
service
quality
Providing
loyalty
program

11. 3 year Sales Projection
YEAR Year 1 Year 2 Year 3
Service used
Consultancy 20,000 40,000 60,000
Visa and legal
processes
15,000 30,000 45,000
Housing and Boarding 12,000 20,000 35,000
Loan 10,000 20,000 35,000
Equipment facility 10,000 20,000 45,000
Medicines 10,000 15,000 42,000
Meals 10,000 15,000 40,000
Nursing facility 10,000 20,000 45,000
Air Ambulance 2,000 3,000 7,000
UNIT PRICE Year 1 Year 2 Year 3
Consultancy $15.00 $15.00 $20.00
Visa and legal processes $30.00 $30.00 $30.00
Housing and Boarding $20.00 $20.00 $20.00
Loan 3% 3% 3%
Equipment facility $10.00 $10.00 $10.00
Medicines $20.00 $20.00 $25.00
Meals $5.00 $5.00 $7.00
Nursing facility $10.00 $10.00 $15.00
Air Ambulance $50 $50 $50
REVENUE Year 1 Year 2 Year 3
Consultancy $300,000 $600,000 $1,200,000
Visa and legal
processes
$450,000 $900,000 $1,350,000
Housing and Boarding $240,000 $400,000 $700,000
Loan
Equipment facility $100,000 $200,000 $450,000
Medicines $200,000 $300,000 $1,050,000
Meals $50,000 $75,000 $280,000
Nursing facility $100,000 $200,000 $675,000
Air Ambulance $100,000 $150,000 $350,000
Total Revenue $1,540,000.00 $2,825,000.00 $6,055,000.00
$1,540.00
$2,825.00
$6,055.00
$0.00
$1,000.00
$2,000.00
$3,000.00
$4,000.00
$5,000.00
$6,000.00
$7,000.00
Year 1 Year 2 Year 3
THOUSANDS
3 year sales
The figures are
assumed and we
are charging
approx. 3-5% for
every service

12. Primary Research

13. Conclusion
• Medical tourism is a growing sector in India. In mid–2020, India's medical
tourism sector was estimated to be worth US$ 5–6 billion.
• It is a growing sector of Indian business and it is waiting to be explored.
• In India, the savings can start from 65% and go up to 90% with patients
receiving quality care.
• Cure India Tours & Services Pvt. Ltd. focuses on being on one solution for
all medical needs of its customers, from helping with medical services, We
focus on providing quality care at affordable prices.

14. Thank You!