Business Plan on Medical Tourism in India, an innovative business model, A startup on Medical Tourism

1. VedicJourney
MEDICAL TOURISM
DEEPANKAR KHARE

2. Why Medical Tourism
 Medical tourism provides patients with the opportunity to receive top
quality medical services in foreign countries at lower prices than their own
countries.
 Market is predicted to grow @15-25% CAGR by 2018
 Around 7.5 Million American medical tourists travel each year
 It creates a travel opportunity for the patients as well as for the family
members

3. Why India
 Indian healthcare industry is one of the top growing industries, contributing
around 6-8 %of GDP. It is projected to grow to $7–8 billion by 2020.
 Medical tourism could account for 3-5% of the total healthcare delivery market.
 India is rated amongst the world’s “must see top ten destination” by
CondeNaste.
 Approx. 2.1 million tourist visits Asia in a year.
 In India, Chennai and Kerala are most preferred destination for Medical
tourism. According to The World Travel Tourism Council, Travel & Tourism
generated, either directly or indirectly, $121 million of India’s GDP in 2011 and
its 6.4% of India’s GDP in2011.

4. Source: Medical Tourism, www.indianhealthcaretourism.com

5. Why India?
 Natural Treatment/Ayurveda
 Savings
 Top Doctors
 Frontier Technology
 No Language Barrier
 Ease of Travel
 World Class Quality
 No Waiting Time
 Rich Cultural Diversity

6. Why VedicJourney
VedicJourney medical tourism is a Delhi based centre
specialising in providing alternative medical treatments:
 Ayurveda/The Hindu System of Medicine
 Naturopathy
 Homeopathy
 Unani Therapy
 Yoga and Meditation Therapy
 Customised Travel/Medical Packages

7.  convenient medical care and treatment packages to global patients.
 We have tie ups with the best hospitals in Delhi having latest technology.
 VedicJourney’s partner institutions promise to take healthcare to another
level.
 VedicJourney along with these institutions has the aim to cater the patients
the highest standards of medical care along with clinical research ,
education and training In India. All these institutions are located in the
heart of our country that is New Delhi.

8. Why VedicJourney?

9. Offerings to Customers/Patients
 You choose your doctor and hospital
 We share with you doctors’ opinions, treatment plans and cost estimations given by the top
hospitals.
 You get to choose whom you’d like to go with.
 You travel easy
 From visa invitation letter to free airport transfers, we manage it all.
 Your family and friends stay in comfort.
 If you’re coming with a companion or more, we arrange comfortable stays for them in guest
houses and hotels.
 See Incredible India
 Postoperative support
 We’ll be in touch with you to facilitate the communication between you and your doctor.

10. Target Group
 Middle Class
 Beauty Cosmetic Segment
 Uninsured/Underinsured
 Explorer/Upscale
 Spiritual/Traveller

11. Strengths
• More than 15 Hospitals accredited with
VedicJourney
•Medical Tourists appreciate Indian Services
•Alternative Therapies
•Working with renowned surgeons
Opportunities
High Growth Industry
India provides integrated wellness sessions, including
Thai massage, spa, physiotherapy
India is one of the top medical tourism markets
Weakness
New Venture
Covering only few states in beginning
India is far away from USA
Threats
High Competition
Government policies towards tourism and medical
Trend is unpredictable in long run
Most of Tourists face language barrier
Malpractice issue
SWOT

12. Competitors
 Mustafa Pvt. Ltd.
 Tripomed.com
 Meditrawell
 Healthbase.com

13. JOINT COMMISSION INTERNATIONAL

14. JCI In India
Source: https://www.jointcommissioninternational.org

15. Certifications in India

16. Financials
 VedicJourney works on commission basis
 We charge 20% of the commission out of total expenditure of the tourist.
 By referring to specific hospital, we get .05% incentive/commission from
the hospital/ayurvedic centres.

17. Financials
Funds Required = Rs. 43 Lakhs
STARTUP COSTS INR
Legal Documentations (Indian
Medical Association)
10,00,000/-
Accreditations/Tie ups One time
4 Hospitals
30,00,000/-
Staff Salaries (All levels) 1,00,000/-
Ayurvedic & Yoga Treatment Centre
costs
70,000/-
Rent 50,000/-
Operational Costs 25,000/-
Total Costs 42,45,000/-

18. Approaching the funds
 We require funds of around 43 Lakhs, out of which own funds will be 8
Lakhs, and the remaining (35) will be loaned from Banks with an interest
rate @ 13% p.a. for 3 years.
 Total Amount Payable: Rs. 51,58,600/-
Expected to reach break even after 3.5 years

19. Sales Projection
Profits
Months

20. Thank YOU!
VedicJourney Pvt. Ltd.
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