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   Medical tourism can be broadly defined as
    provision of 'cost effective' private medical
    care in collaboration with the tourism industry
    for patients needing surgical and other forms
    of specialized treatment. This process is being
    facilitated by the corporate sector involved in
    medical care as well as the tourism industry -
    both private and public.
Medical tourists are generally residents of the
  industrialized nations of the world and primarily come
  from
 The United States
 Canada,
 Great Britain,
 Western Europe
 , Australia,
 Middle East.


But more and more, people from many other countries
  of the world are seeking out places where they can
  combine vacationing and obtaining their medical care
  at an affordable cost.
   The medical tourism in India has been increasing
    every year for the spectrum of treatments that
    are being offered in most major hospitals which
    are:-
   Cardiac Surgery
   Orthopedics
   Gynecology
   Cosmetic and Plastic Surgery
   Obesity surgery
   Ophthalmology
   Dentistry
   Urology
   India offers World Class Medical
    Facilities, comparable with any of the western
    countries. India has state of the art Hospitals and
    the best qualified doctors. With the best
    infrastructure, the best possible Medical
    facilities, accompanied with the most competitive
    prices, you can get the treatment done in India at
    the lowest charges.

   India is in the process of becoming the “Global
    Health Destination”
   The cost of medical services in India is almost 30%
    lower to that in Western countries and the
    cheapest in South-east Asia.

   Indian hospitals excel in cardiology and
    cardiothoracic surgery, joint
    replacements, transplants, cosmetic
    treatments, dental care, orthopedic surgery
   Offshore medical procedures are conducted for as
    much as one-tenth the cost of a comparable
    treatment in developed countries due to the
    economic disparity.
   A bone-marrow transplant which would cost you
    around $250,000 in the US and £150,000 in UK will
    cost you a mere $26,000 in India. A patient can
    successfully get a gastric bypass surgery in India
    by paying just $9,500 as against a $65,000 price tag
    for the same in the US. It is also a good idea to
    avail a medical tourism package which would
    include airfare, accommodation charges and a visit
    to some of the holiday destinations in the country.
   Medical Tourism is poised to be the next Indian
    success story after Information Technology.
   According to a CII study the Industry’s earning
    potential estimated at Rs.5000-10000 Crore by
    2012.
   Medical tourism can contribute Rs 5,000- 10,000
    Crore additional revenue for up- market
    tertiary hospitals by 2012and will account for 3-
    5% of the total healthcare delivery market.
   The major service providers in Indian medical
    tourism :
   The Apollo Hospital, Escorts Hospital, Fortis
    Hospitals, Breach Candy, Hinduja, Mumbai’s
    Asian Heart Institute, Arvind Eye
    Hospital, Manipal Hospitals, Mallya
    Hospital, AIIMS.
   In terms of location- Delhi, Chennai, Bangalore
    and Mumbai cater to the maximum number of
    the health tourists and are fast emerging as
    medical tourism hubs.
   Nowadays medical tourism in India includes
    advanced and life savings health care services
    like open transpalnts, cardio vascular surgery,
   CONTU…….

   Eye treatment, knee/ hip different cosmetic
    surgeries and alternate systems of medicine.
   The commitment to provide comprehensive
    healthcare to all citizens, irrespective of their
    paying capacity, was given up by the Indian
    government after 30 years of the Indian
    independence.
   After the globalization and liberalization of
    Indian economy on 1991, the government of
    India has opened up medical service to the
    voluntary and private sectors for foreign
    tourists and other citizen who can pay to get
    the high tech medical services.
   The rapid growth of the private sector over the
    1980s and the emergence of a corporate health
    sector in the 1980s was a part of the
    comprehensive policy that choose to promote
    these segments.
   As a part of medical tourism, India is
    recognized as the cradle for the test tube babies
    and is popular for surrogacy services .
   Over than these, India offer high tech
    cardiac, paediatric, dental, cosmetic and
    orthopaedic surgical services as well as the
    traditional healing systems.
   One estimate by Pricewaterhouse Coopers
    projects that the Indian healthcare sector
    should be worth about $40 billion by 2012.
   In 2008 the size of the industry was around Rs.
    1,500 crores. India’s medical tourism sector is
    expected to experience an annual growth rate
    of 30 percent, making it a Rs. 9,500 crore
    industry by 2015.
   Estimates of the value of medical tourism to
    India go as high as $2 billion a year by 2012.
   The Developing strategies on indian medical
    tourism is based on the 7 ps of marketing mix:
   Product
   Price
   Place
   Process
   Physical Evidence
   People
   promotion
   India is emerging as an attractive, affordable for
    healthcare & BUT there are some challenges that the
    country has to overcome to become a tourist
    destination with competent health care industry. The
    government should step in the role of a regulator and
    a facilitator of private investment in healthcare. An
    apex body for the industry needs to be formed to
    promote the India brand abroad and aid inter-
    sectoral coordination. Joint ventures with overseas
    partners and establishment of MEDICITIES will help in
    India building a significant advantage and leadership
    position in the industry.
   CII- Mckinsey (2002): “Health care in India :
    The Road Ahead”, CII, Mckinsey and company
    and Healthcare federation, New Delhi.
   Cohen, E.(2010). Medical Tourism, A critical
    evaluation Tourism Recreation
    Research, 35(3), 225-238
   International journal of Multidisciplinary
    Research Vol.1 Issue 3, july 2011, ISSN 2231
    5780
Presented By
Nirupama Srivastava

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Presention on medical tourism in india

  • 1.
  • 2. Medical tourism can be broadly defined as provision of 'cost effective' private medical care in collaboration with the tourism industry for patients needing surgical and other forms of specialized treatment. This process is being facilitated by the corporate sector involved in medical care as well as the tourism industry - both private and public.
  • 3. Medical tourists are generally residents of the industrialized nations of the world and primarily come from  The United States  Canada,  Great Britain,  Western Europe  , Australia,  Middle East. But more and more, people from many other countries of the world are seeking out places where they can combine vacationing and obtaining their medical care at an affordable cost.
  • 4. The medical tourism in India has been increasing every year for the spectrum of treatments that are being offered in most major hospitals which are:-  Cardiac Surgery  Orthopedics  Gynecology  Cosmetic and Plastic Surgery  Obesity surgery  Ophthalmology  Dentistry  Urology
  • 5. India offers World Class Medical Facilities, comparable with any of the western countries. India has state of the art Hospitals and the best qualified doctors. With the best infrastructure, the best possible Medical facilities, accompanied with the most competitive prices, you can get the treatment done in India at the lowest charges.  India is in the process of becoming the “Global Health Destination”
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  • 7. The cost of medical services in India is almost 30% lower to that in Western countries and the cheapest in South-east Asia.  Indian hospitals excel in cardiology and cardiothoracic surgery, joint replacements, transplants, cosmetic treatments, dental care, orthopedic surgery
  • 8. Offshore medical procedures are conducted for as much as one-tenth the cost of a comparable treatment in developed countries due to the economic disparity.  A bone-marrow transplant which would cost you around $250,000 in the US and £150,000 in UK will cost you a mere $26,000 in India. A patient can successfully get a gastric bypass surgery in India by paying just $9,500 as against a $65,000 price tag for the same in the US. It is also a good idea to avail a medical tourism package which would include airfare, accommodation charges and a visit to some of the holiday destinations in the country.
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  • 11. Medical Tourism is poised to be the next Indian success story after Information Technology.  According to a CII study the Industry’s earning potential estimated at Rs.5000-10000 Crore by 2012.  Medical tourism can contribute Rs 5,000- 10,000 Crore additional revenue for up- market tertiary hospitals by 2012and will account for 3- 5% of the total healthcare delivery market.
  • 12. The major service providers in Indian medical tourism :  The Apollo Hospital, Escorts Hospital, Fortis Hospitals, Breach Candy, Hinduja, Mumbai’s Asian Heart Institute, Arvind Eye Hospital, Manipal Hospitals, Mallya Hospital, AIIMS.  In terms of location- Delhi, Chennai, Bangalore and Mumbai cater to the maximum number of the health tourists and are fast emerging as medical tourism hubs.  Nowadays medical tourism in India includes advanced and life savings health care services like open transpalnts, cardio vascular surgery,
  • 13. CONTU…….  Eye treatment, knee/ hip different cosmetic surgeries and alternate systems of medicine.
  • 14. The commitment to provide comprehensive healthcare to all citizens, irrespective of their paying capacity, was given up by the Indian government after 30 years of the Indian independence.  After the globalization and liberalization of Indian economy on 1991, the government of India has opened up medical service to the voluntary and private sectors for foreign tourists and other citizen who can pay to get the high tech medical services.
  • 15. The rapid growth of the private sector over the 1980s and the emergence of a corporate health sector in the 1980s was a part of the comprehensive policy that choose to promote these segments.  As a part of medical tourism, India is recognized as the cradle for the test tube babies and is popular for surrogacy services .  Over than these, India offer high tech cardiac, paediatric, dental, cosmetic and orthopaedic surgical services as well as the traditional healing systems.
  • 16. One estimate by Pricewaterhouse Coopers projects that the Indian healthcare sector should be worth about $40 billion by 2012.  In 2008 the size of the industry was around Rs. 1,500 crores. India’s medical tourism sector is expected to experience an annual growth rate of 30 percent, making it a Rs. 9,500 crore industry by 2015.  Estimates of the value of medical tourism to India go as high as $2 billion a year by 2012.
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  • 25. The Developing strategies on indian medical tourism is based on the 7 ps of marketing mix:  Product  Price  Place  Process  Physical Evidence  People  promotion
  • 26. India is emerging as an attractive, affordable for healthcare & BUT there are some challenges that the country has to overcome to become a tourist destination with competent health care industry. The government should step in the role of a regulator and a facilitator of private investment in healthcare. An apex body for the industry needs to be formed to promote the India brand abroad and aid inter- sectoral coordination. Joint ventures with overseas partners and establishment of MEDICITIES will help in India building a significant advantage and leadership position in the industry.
  • 27. CII- Mckinsey (2002): “Health care in India : The Road Ahead”, CII, Mckinsey and company and Healthcare federation, New Delhi.  Cohen, E.(2010). Medical Tourism, A critical evaluation Tourism Recreation Research, 35(3), 225-238  International journal of Multidisciplinary Research Vol.1 Issue 3, july 2011, ISSN 2231 5780

Editor's Notes

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