This document discusses how a media product, a magazine called "JAZZ WORLD", represents particular social groups. It represents teenagers, young adults, musicians, and intelligent middle class readers with interests in jazz music. It portrays them as sophisticated through studio photographs of a model dressed sensibly and articles about accomplishments. The content and title signal it is for a smaller audience interested in the uncommon jazz genre. References to the "First lady of song" also shows it targets those familiar with jazz. The document examines how looking at real magazines like "JAZZIZ" helped in developing ideas for layout, pictures, fonts and text to properly represent this intended social group.

1. HOW DOES YOUR MEDIA
PRODUCT REPRESENT
PARTICULAR SOCIAL
GROUPS?
Question 2

2. Who have I represented?
 Teenagers/Young adults
 Male and female
 Aspirers
 Musicians
 Intelligent and sophisticated young adults
 Middle class

3. Alternative Representative
 My magazine is for an uncommon
or unusual genre and age group
 It challenges the dominant
representation as the general view
of teenagers is that they cause
trouble
 This shows people that not all young
adults are radicals
 With the model being dressed
sensibly and the article being about
her great accomplishments, this
connotes a range of passionate
and intelligent readers.

4. How have I represented them?
IMAGE
 The photographs were taken in a
studio showing sophistication and
high class
 The angle is a straightforward shot,
showing just the model
 Clothing is smart and connotes
sensible teenagers
 This challenges the dominant
ideology of young adults

5. How have I represented them?
CONTENT
 The title shows that it is for
young people due to it being
called ‘JAZZ WORLD’
 With the genre being jazz, it
connotes the audience will be
small in young people
 The features in the magazine
are uncommon in mainstream
magazines.
 Many people may not know
who the ‘First lady of song’ is,
therefore this shows a specific
target audience.

6. Choices and outcomes..
Looking at magazines such
as ‘JAZZIZ’ has helped to
make the final outcome.
The layout, picture, fonts
and text have all been my
own developments of ideas
from actual magazines. I
have developed them as it
needs to represent a
particular social group.
Other magazines do not
have the same social
groups as mine, so
interpreting ideas was key in
helping me with production.