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How does your media product
         represent particular social
         How does your media prod
                  groups?
Dominant Representation of Teenagers
    • Teenagers drink a lot of alcoholic

    • Teenagers live a hedonistic
      lifestyle

    • Realism- most teenagers do
      behave in the way my magazine
      represents them

    • Fashion conscious and interested
      in their appearance

    • Negative representation- not all
      teenagers behave in the way my
                                                   Dominant
      magazine portrays
                                                ideology of the
                                                  social group
How I Represented the Group
    Stories are about music,
      parties and fashion-
                                                                Models are
      connotes hedonistic
                                                             smoking- connotes
             lifestyle
                                                             hedonistic lifestyle



                               Used feature and regular
                               stories that relate to the
                                particular social groups

                                           Models who are
                                           typical members
                                            of my audience

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Representation of a social group

  • 1. How does your media product represent particular social How does your media prod groups? Dominant Representation of Teenagers • Teenagers drink a lot of alcoholic • Teenagers live a hedonistic lifestyle • Realism- most teenagers do behave in the way my magazine represents them • Fashion conscious and interested in their appearance • Negative representation- not all teenagers behave in the way my Dominant magazine portrays ideology of the social group How I Represented the Group Stories are about music, parties and fashion- Models are connotes hedonistic smoking- connotes lifestyle hedonistic lifestyle Used feature and regular stories that relate to the particular social groups Models who are typical members of my audience