Canela Public Relations es una agencia independiente de relaciones públicas con sede en Barcelona, Madrid y Lisboa. Canela empezó como negocio en marzo de 2006 y, desde entonces, ha cosechado considerables éxitos con clientes tanto nacionales como internacionales: Hitachi Data Systems, Western Digital, Orange, Getty Images, Lenovo, Rakuten entre otros. Más información en nuestra página web: www.canelapr.com.

1. We know how to make noise

2. Introduction
Things you should know about Canela
Canela in brief
9 Years experience
15 Comunication consultants
3 Offices: Barcelona, Madrid, Lisbon
750.000 € Turnover in 2014

3. Introduction
What you should know about Canela
Why Canela?
Autonomous
We are independent,
flexible and most
importantly agile
Flexible
No budget is too small and no
client is too big for our capabilities
Artisanal
We create tailor made
communications
campaigns
Ahead of the game
Our team is always ahead of the
latest trends in PR and social media
Multilingual
We have excellent English
language skills and all our
practitioners are bilingual
International
Part of ECCO PR Network with
access to 32 markets

4. ● Communications
planning & strategy
● Stakeholder
mapping
● Public Affairs
● Crisis Management
Content creation
● Speaker Bureau
● Corporate Social
Responsibility
● Access to
International
Network
● Press office
● Product launch &
events
● Media
collaborations
● Review
programmes
● Media Training
● Interviews
● Monitoring &
Evaluation
● Content creation &
engagement
● Reputation
management
● Influencer relations
● Games &
competitions
● Social Media
Training
● Monitoring &
Evaluation
● Press releases
● Infographics
● Blog &
newsletters
● Advertorials &
branded content
articles
● Advertorials &
branded content
articles
● Opinion articles
● Press dossiers
● Video
Strategic consultancy Public relations
Digital
Services
What we can do for you

5. Client experience
Business Technology Solutions
E-Commerce, HR & office services
Media Services Marketing & rewards
B2B brands we work or have worked for

6. Client experience
Games & Apps
Food & Drink
Consumer Technology
Travel
Trade associations,
Education & NGOs
Consumer brands we work or have worked for
Lifestyle

7. Case study
Rakuten | Press event
Chicote, San Antón Market and Rakuten:
the ideal ingredients for getting to know the
broad range of products on offer in the
gourmet category at Rakuten.es. Canela
invited a high class audience of food
enthusiasts to a showcooking session led by
the famous chef Alberto Chicote. Journalists
and bloggers from media such as Canal
Cocina, Top Chef, Directo al Paladar, the El
Cocinillas and Gastrotxusan were present to
sample the broad range of Rakuten’s
gourmet products.
Rakuten has the
best ingredients
for showcooking

8. Case study
To make known Lenovo to its potential
consumers. To achieve a closer relationship
with journalist in an innovative and different
space. To position Lenovo as a socially
responsible company
Lenovo set a Christmas Expobox in the
centre of Madrid where kids could contact
with Santa Claus and send him their
presents wish list through video conference.
Canela invited their top contacts in IT and
lifestyle media, who were accompanied by
their children. We also inform about the
charity action that Lenovo organized during
these days, giving away toys for families
with unemployed parents. Journalists from
IT and lifestyle media (tuexperto.com, Axel
Springer, Tinta Libre…) and TV programs
(El programa de Ana Rosa) came to see
Santa with their kids. A massive influence of
public to the Expobox.
Christmas
expobox
Lenovo | Event management

9. Case study
Development of the differential value
proposal for a coffee brand aimed at all
audiences. The concept that underlies every
brand is transformation, and Café Royal
decided to create an action that would
connect all the lovers of espresso. The
Swiss company wanted to communicate its
passion in a sensory and organic way, and
therefore welcomed the singer Robbie
Williams as a sponsor at the presentation of
the brand in Paris. Canela organized a
press trip with Europa Press as Spanish
guest to assure that this exclusive event had
repercussions in Spain, and achieved
almost 30 clippings in regional, national,
lifestyle and food media with the desired
message: a different way to "make coffee"
for all the lovers of espresso.
Robbie Williams
and his passion for
coffee
Café Royal | Brand launch

10. Case study
Communication campaigns should convey
messages that are interesting, evocative,
aspirational and most importantly related to
the lifestyle of their potential customers.
With this in mind we developed an App for
Facebook, which educated users about how
best to use their personal cloud. Through
this interactive game, we explained how to
use the storage system WD My Cloud,
emphasising the benefits to users across
multiple devices. The campaign was piloted
in Spain, and then rolled out across WD’s
Global Facebook community achieving over
14,000 likes in less than a month.
Educating consumers
on the use of
personal cloud
WD | Digital content creation

11. Case study
We celebrated the 10th anniversary of the
Western Digital flagship product, a wireless
storage disk called My Passport which has
now shipped over 60 million units, with an
after-work party in Madrid. We took this
opportunity to present the new collection of
WD products and reinforce relationships
with its target media. The party was
attended by journalists and lifestyle
bloggers, and the products presented had
an impact in more than 40 different media.
10 years & 60 million
WD My Passport hard
disks
WD | Press event

12. Deborah Gray
Director & Founder
Esther Presencio
Director, Madrid Office
Carla Couto
Director, Lisbon Office
Deborah Gray has over twenty
years experience in public relations,
eight years in the British market and
twelve years in Spain. In 2006 she
founded Canela whose clients
currently include world leading
brands such as Lenovo, Rakuten,
Getty Images and Western Digital
Esther has over fifteen years
experience in the IT sector as a
journalist and public relations
consultant. Esther joined Canela
in 2008 to open the Madrid office.
She currently leads the Lenovo,
Hitachi Data Systems, Getty
Images and Boston Medical
Group accounts.
Carla was a journalist for more
than 15 years she was the editor
of two successful lifestyle
magazines DIF and PARQ. In 2010
she set up the Canela office in
Lisbon and is the lead on the
Freelancer, Second Love and
White Road accounts.
Alba has ten years experience in
public relations, having worked for
several IT and consumer
electronics accounts such us
BlackBerry, HTC, SanDisk or
Kodak. At Canela, Alba leads the
Rakuten accounts, and other B2B
and app brands.
Alba Calvet
Director, Barcelona Office
Executive Team
Who we are

13. Thank you very much for your time