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PORTFOLIO
SILVIA MORGANTI
CREATIVE DIRECTOR
PROJECT: CASTRO THE WORLD’S MOST WATCHED MAN
TRAILER
PRODUCTION AND DISTRIBUTION:
The Discovery Agency for American Heroes Chan-
nel and Discovery Networks International.
YEAR: 2015
On air campaign to launch “Castro: The World’s
Most Watched Man”. The trailer premiered at the
world-wide press conference and in more than
220 countries.
SILVIA MORGANTI LED THE CREATIVE STRATEGY
AND WROTE THE TRAILER IDEA.
MEDIA: On Air, Social Media, Digital.
“Castro: The World’s Most Watched Man” is a
one-hour documentary premiered on the Ameri-
can Heroes Channel and on Discovery Networks
International’s factual channels in more than 220
countries.
PROJECT: DMAX CHANNEL
PRODUCTION AND DISTRIBUTION:
Discovery Networks Southern Europe
YEAR: 2012 - 2014
Branding, design and marketing campaign to
launch Dmax channel on the Italian market.
SILVIA MORGANTI LED THE CREATIVE STRATEGY
AND THE CHANNEL CREATIVE DIRECTION FOR 3
YEARS.
MEDIA: On Air, Print, Outdoor, Radio, Digital.
Launched and managed DMAX channel,
the first and most loved channel dedicated to
men ages 20-49 on then free-to-air TV platform
in Italy.
DMAX rose to rank 5th amongst men ages 20-49
and the channel has quadrupled its ratings
since its launch in September 2012.
DMAX collected more fans on Facebook (1M)
than any other male-skewed channel in Italy.
DMAX was a channel revelation of the year in
2013 as the most dynamic channel in terms of
audience growth in Italy’s TV market.
The channel has launched innovative concepts,
such as a trek through Italy’s street food tradition,
that have won immediate audience success
and quickly consolidated DMAX into a strong
brand for men. Its factual entertainment and news
line-up has also been boosted by the acquisition
of the rights to the prestigious RBS Six Nations
Tournament from 2014 to 2017.
Programming includes docu-realities and reports
about motors, extreme food, ink, crazy auctions,
magic.
DMAX won the European Eutelsat TV Award
in 2014 for “Best Lifestyle TV Channel” of
the year for its innovative brand strength and
outstanding content.
Winner at PromaxBDA Global Excellence 2013
“Best Total Package Art Direction and Design”
Nominated at PromaxBDA Global Excellence Awards 2013
“Best General Channel Image Campaign”
Winner at Eutelsat TV Award 2014
“Best Lifestyle TV Channel of the Year”
VIDEO BRAND IDENTITY
TV COMMERCIAL
PROJECT: UNTI E BISUNTI (Oily and Greasy)
PRODUCTION AND DISTRIBUTION:
Discovery Networks Southern Europe
YEAR: 2012
Creative campaign to launch “Oily
and Greasy”, a brand new programme on
Dmax channel (Italy) and Discovery Max
(Spain).
SILVIA MORGANTI MANAGED THE CREATIVE
STRATEGY, EXECUTIVE PRODUCED, AND LED
THE CREATIVE DIRECTION.
MEDIA: On Air, Print, Outdoor, Radio, Digital.
Winner at PromaxBDA Global Excellence 2014
“Best Program Promotional Campaign”
Nominated at PromaxBDA Europe awards 2014
“Best Integrated Campaign”
Italy’s Gabriele Rubini, aka Chef Rubio, a heavily
tattooed former rugby player, is scoring stellar
ratings on Discovery Southern Europe’s Dmax Italy
station and Discovery Max with street-food show
“Unti e Bisunti” (Oily and Greasy),
in which he travels the Italian peninsula extolling
the sensual pleasures of tasty treats
like fried pizza, tripe panini and stewed frogs,
all of which he eats with his hands.
TEASER 1
TEASER 2
PROMO
TEASER 1
TEASER 2
PROMO
1st Season Trailer
2nd Season Trailer
PRESS
PROJECT: RBS SIX NATIONS
PRODUCTION AND DISTRIBUTION:
Discovery Networks Southern Europe
YEAR: 2014
Marketing campaign to launch the RBS Six
Nations tournament.
SILVIA MORGANTI MANAGED THE CREATIVE
STRATEGY, EXECUTIVE PRODUCED, AND LED
THE CREATIVE DIRECTION.
MEDIA: On Air, Print, Radio, Digital, Social Media.
TEASER 2
TEASER 3
TV COMMERCIAL
TEASER 1
Nominated at PromaxBDA Europe Awards 2015
“Best Sport Commercial of the Year”
PROJECT: HEROES AT WORK
PRODUCTION AND DISTRIBUTION:
Discovery Networks Southern Europe
YEAR: 2013
On air and social media campaign to launch
“Heroes at work”, a TV marathon lasting from
6am to 11pm, airing the most successful
programs from DMAX in celebration
of Italy’s Labour Day.
SILVIA MORGANTI MANAGED THE CREATIVE
STRATEGY, EXECUTIVE PRODUCED, AND LED
THE CREATIVE DIRECTION.
MEDIA: On Air, Social Media.
Winner at PromaxBDA Global Excellence 2014
“Best Art Direction and Design”
TV COMMERCIAL
PROJECT: LONDON CALLING (Olympics)
PRODUCTION AND DISTRIBUTION:
Discovery Networks Southern Europe
YEAR: 2012
Promotional campaign for the Olympic related
programs on the Discovery Portfolio channels.
SILVIA MORGANTI LED THE CREATIVE STRATEGY
AND DIRECTION.
MEDIA: On Air, Digital.
TV COMMERCIAL
Winner at PromaxBDA Global Excellence 2013
“Best Art Direction and Design”
Special event spot (Olympics)
Special mention on “87 Seconds”
PROJECT: HOW FOOTBALL IS MADE (Come è Fatto il Calcio)
PRODUCTION AND DISTRIBUTION:
Discovery Networks Southern Europe
YEAR: 2010 - 2011
Creative campaign on air on Discovery Channel
Italy, Discovery Channel
France, Discovery Channel Spain,
Discovery Channel Portugal.
SILVIA MORGANTI WROTE, EXECUTIVE PRODUCED,
AND SUPERVISED THE CREATIVE CAMPAIGN.
MEDIA: Print, On Air, Digital.
Winner at PromaxBDA Europe 2011
“Rocket Award”
Nominated by PromaxBDA World Gold 2011
“Best Programme Campaign of the Year”
TV COMMERCIAL 1
TV COMMERCIAL 2
PROJECT: NAT GEO MUSIC LIVE EARTH DAY
ARTISTS ON STAGE:
Ben Harper & Relentless7,
NNeka, Bibi Tanga among others.
YEAR: 2009
Concert held in Piazza del Popolo, Rome, live
on Nat Geo Music Channel and worldwide on
nationalgeographichannel.com.
SILVIA MORGANTI WROTE, COORDINATED
AND SUPERVISED THE CREATIVE CAMPAIGN.
MEDIA: Print, On Air, Digital.
A great event championed by National Geo-
graphic and strictly Impatto Zero© (Zero Impact)
The creative campaign brought 400,000 peo-
ple onto the streets of Rome
and million of viewers watched the concert
on air on Nat Geo Music Italy
and online worldwide.
TV COMMERCIAL
CHANNEL REEL
Nominated by the New York Festival
“Best Special Effects: Promotion Spot”
Winner at PromaxBDA
“Best Integrated Media Promotion”

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Portfolio

  • 2. PROJECT: CASTRO THE WORLD’S MOST WATCHED MAN TRAILER PRODUCTION AND DISTRIBUTION: The Discovery Agency for American Heroes Chan- nel and Discovery Networks International. YEAR: 2015 On air campaign to launch “Castro: The World’s Most Watched Man”. The trailer premiered at the world-wide press conference and in more than 220 countries. SILVIA MORGANTI LED THE CREATIVE STRATEGY AND WROTE THE TRAILER IDEA. MEDIA: On Air, Social Media, Digital. “Castro: The World’s Most Watched Man” is a one-hour documentary premiered on the Ameri- can Heroes Channel and on Discovery Networks International’s factual channels in more than 220 countries.
  • 3. PROJECT: DMAX CHANNEL PRODUCTION AND DISTRIBUTION: Discovery Networks Southern Europe YEAR: 2012 - 2014 Branding, design and marketing campaign to launch Dmax channel on the Italian market. SILVIA MORGANTI LED THE CREATIVE STRATEGY AND THE CHANNEL CREATIVE DIRECTION FOR 3 YEARS. MEDIA: On Air, Print, Outdoor, Radio, Digital. Launched and managed DMAX channel, the first and most loved channel dedicated to men ages 20-49 on then free-to-air TV platform in Italy. DMAX rose to rank 5th amongst men ages 20-49 and the channel has quadrupled its ratings since its launch in September 2012. DMAX collected more fans on Facebook (1M) than any other male-skewed channel in Italy. DMAX was a channel revelation of the year in 2013 as the most dynamic channel in terms of audience growth in Italy’s TV market. The channel has launched innovative concepts, such as a trek through Italy’s street food tradition, that have won immediate audience success and quickly consolidated DMAX into a strong brand for men. Its factual entertainment and news line-up has also been boosted by the acquisition of the rights to the prestigious RBS Six Nations Tournament from 2014 to 2017. Programming includes docu-realities and reports about motors, extreme food, ink, crazy auctions, magic. DMAX won the European Eutelsat TV Award in 2014 for “Best Lifestyle TV Channel” of the year for its innovative brand strength and outstanding content. Winner at PromaxBDA Global Excellence 2013 “Best Total Package Art Direction and Design” Nominated at PromaxBDA Global Excellence Awards 2013 “Best General Channel Image Campaign” Winner at Eutelsat TV Award 2014 “Best Lifestyle TV Channel of the Year” VIDEO BRAND IDENTITY TV COMMERCIAL
  • 4. PROJECT: UNTI E BISUNTI (Oily and Greasy) PRODUCTION AND DISTRIBUTION: Discovery Networks Southern Europe YEAR: 2012 Creative campaign to launch “Oily and Greasy”, a brand new programme on Dmax channel (Italy) and Discovery Max (Spain). SILVIA MORGANTI MANAGED THE CREATIVE STRATEGY, EXECUTIVE PRODUCED, AND LED THE CREATIVE DIRECTION. MEDIA: On Air, Print, Outdoor, Radio, Digital. Winner at PromaxBDA Global Excellence 2014 “Best Program Promotional Campaign” Nominated at PromaxBDA Europe awards 2014 “Best Integrated Campaign” Italy’s Gabriele Rubini, aka Chef Rubio, a heavily tattooed former rugby player, is scoring stellar ratings on Discovery Southern Europe’s Dmax Italy station and Discovery Max with street-food show “Unti e Bisunti” (Oily and Greasy), in which he travels the Italian peninsula extolling the sensual pleasures of tasty treats like fried pizza, tripe panini and stewed frogs, all of which he eats with his hands. TEASER 1 TEASER 2 PROMO TEASER 1 TEASER 2 PROMO 1st Season Trailer 2nd Season Trailer
  • 6. PROJECT: RBS SIX NATIONS PRODUCTION AND DISTRIBUTION: Discovery Networks Southern Europe YEAR: 2014 Marketing campaign to launch the RBS Six Nations tournament. SILVIA MORGANTI MANAGED THE CREATIVE STRATEGY, EXECUTIVE PRODUCED, AND LED THE CREATIVE DIRECTION. MEDIA: On Air, Print, Radio, Digital, Social Media. TEASER 2 TEASER 3 TV COMMERCIAL TEASER 1 Nominated at PromaxBDA Europe Awards 2015 “Best Sport Commercial of the Year”
  • 7. PROJECT: HEROES AT WORK PRODUCTION AND DISTRIBUTION: Discovery Networks Southern Europe YEAR: 2013 On air and social media campaign to launch “Heroes at work”, a TV marathon lasting from 6am to 11pm, airing the most successful programs from DMAX in celebration of Italy’s Labour Day. SILVIA MORGANTI MANAGED THE CREATIVE STRATEGY, EXECUTIVE PRODUCED, AND LED THE CREATIVE DIRECTION. MEDIA: On Air, Social Media. Winner at PromaxBDA Global Excellence 2014 “Best Art Direction and Design” TV COMMERCIAL
  • 8. PROJECT: LONDON CALLING (Olympics) PRODUCTION AND DISTRIBUTION: Discovery Networks Southern Europe YEAR: 2012 Promotional campaign for the Olympic related programs on the Discovery Portfolio channels. SILVIA MORGANTI LED THE CREATIVE STRATEGY AND DIRECTION. MEDIA: On Air, Digital. TV COMMERCIAL Winner at PromaxBDA Global Excellence 2013 “Best Art Direction and Design” Special event spot (Olympics) Special mention on “87 Seconds”
  • 9. PROJECT: HOW FOOTBALL IS MADE (Come è Fatto il Calcio) PRODUCTION AND DISTRIBUTION: Discovery Networks Southern Europe YEAR: 2010 - 2011 Creative campaign on air on Discovery Channel Italy, Discovery Channel France, Discovery Channel Spain, Discovery Channel Portugal. SILVIA MORGANTI WROTE, EXECUTIVE PRODUCED, AND SUPERVISED THE CREATIVE CAMPAIGN. MEDIA: Print, On Air, Digital. Winner at PromaxBDA Europe 2011 “Rocket Award” Nominated by PromaxBDA World Gold 2011 “Best Programme Campaign of the Year” TV COMMERCIAL 1 TV COMMERCIAL 2
  • 10. PROJECT: NAT GEO MUSIC LIVE EARTH DAY ARTISTS ON STAGE: Ben Harper & Relentless7, NNeka, Bibi Tanga among others. YEAR: 2009 Concert held in Piazza del Popolo, Rome, live on Nat Geo Music Channel and worldwide on nationalgeographichannel.com. SILVIA MORGANTI WROTE, COORDINATED AND SUPERVISED THE CREATIVE CAMPAIGN. MEDIA: Print, On Air, Digital. A great event championed by National Geo- graphic and strictly Impatto Zero© (Zero Impact) The creative campaign brought 400,000 peo- ple onto the streets of Rome and million of viewers watched the concert on air on Nat Geo Music Italy and online worldwide. TV COMMERCIAL CHANNEL REEL Nominated by the New York Festival “Best Special Effects: Promotion Spot” Winner at PromaxBDA “Best Integrated Media Promotion”