The document discusses media language and how meaning can be derived from images through their connotations and denotations. It then discusses how the director of a moving image text can influence meaning through techniques like camera angles, lighting, editing, and other cinematography elements. Finally, it discusses the student's plans for their music video, which includes using close-up shots to develop relationships with the performers, slowing down and chopping up the footage to keep it engaging, and focusing on accurate 1950s-era mise-en-scene, costumes, makeup, and setting to clearly convey the time period to audiences.

1. Love Like This – Kodaline
A2 Media Coursework

2. Media language is all based upon meanings and semiotics.
Through media texts, you then have to consider the
connotations and denotations of an image.
 Connotations – what an image may represent/symbolise
Denotations – the literal meaning of an image
 Within moving image texts, these can change dependant on
the way the director chooses to angle the camera, the props
costume and lighting used and the way in which he footage
is edited.
 The meaning of a text would differ from person to person as
they would interpret it in different ways based upon their
personal reference points.


3. 

Within my music video I have used multiple
close up shots within the first section in order
to allow the audience to get to know the
performers and create a relationship with
them which would trigger them to sympathise
more towards the end.
This also creates a visual progression as all of
the shots will be extreme close ups/close ups
until the end of the video where we see the
couple performing together which is where I
will begin to use a range of shots such as
establishing and long shots.

4. 


As soon as I placed all of my footage into
Premiere I instantly slowed it down half
speed. This ensured the footage was fitted in
with the pace and mood of the song.
Although the clips were quite slow, I kept the
shots really choppy and quick changing; this
way ensures that the audience would not get
bored whilst watching as due to the slow
nature of the footage, it could drag.
Once I have finished editing the footage of
my music video, I will add a colour over-lay of
a ‘sepia’ type colour. As my music video is set
in the 50s, this will help to set the scene and
give it more authentic/vintage look relating
to the style.

5. Mise-en-scene is the most important
element within my music video as I have to
try and get across the time it will be set
other wise it would not make sense. In
order to this I focussed heavily on the
research of 1950’s styling, hair, makeup
and costume so I could try and recreate
this. The mise-en-scene is the first element
that will tell audiences of the time period
within my music video.
 For example, heavy makeup and thick
eyeliner.
 I then had to consider costume; the first
costume being a patterned dressing gown
which then moves onto a full 50s dress.


6. 
My music video then ends with shots of an
older lady watching the television as if she
were watching her performance back but is
now on her own rather than with her
partner which was in the previous scenes.
This shows another visual progression as we
are now aware of the time period. This will
be shown through the mise-en-scene which
is now all modernised e.g.
television, costume, setting etc. This will
bring the whole music video together and
the meaning will then be clear for an
audience member. There are certain shots I
will repeat such as a close up of eyes; both
the younger performer and the older
woman. This will signify to the audience
that it is the same person making it easier
to understand.

7. 
Although I am yet to conduct a photo shoot for my digipak, I
want to recreate the image of the Polaroid's hanging up by
pegs. Using Polaroid's creates an authentic look as they are
very rarely used today linking to the time era I am trying to
recreate and overall message of the music video. In order to
link them closer together, the images on the Polaroid's will
be images of the male and female performer which will tie
the music video and digipak together nicely.