1. Brand Guidelines
OUR IDENTITY
Our brand will be promoted throughout different regions and places around the world, therefore
meaning that our presentation is key. It must be presented in the same way whereever published to
ensure audience’s understand our branding and it is easily recognisable. Our logo will be used on all
posters, logos, brand names, brochures, merchandise etc therefore meaning that our logo is unable to
be altered. Follow these guidelines when using Kodaline’s branding.
WHO ARE THE GUIDELINES FOR?
These guidelines will be for all employees, partners etc that will be promoting Kodaline in anyway.
This may include poster designers for festivals, promoters for gigs, agencies etc. Anywhere that ‘Kodaline’ is promoted must follow these guidelines.
LOGO USAGE
The master artwork should always be used at all times; it never should be recreated under any circumstances.
Always ensure you are using the correct artwork for the application.
When producing any logo elements, you must only use high resolution and nothing should be taken
from this document.
COLOUR & TYPOGRAPHY
Kodaline
Wish you were there
Kodaline
Wish you were there
Kodaline
Wish you were there
When on a light background:
Must use black colour with appropriate font:
When on a dark background:
Must use white colour with appropriate font:
- Linowrite
- Always forever
Light grey: C=0 M=0 Y=0 K=45
Example two
Dark grey: C=0 M=0 Y=0 K=86
PRIMARY TYPEFACE - LINOWRITE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?.,;‘“
SECONDARY TYPEFACE - ALWAYS FOREVER
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?.,;‘“