The document discusses media hegemony, where the ruling class uses mass media to exert control over society and spread their ideas. It notes that while there are thousands of media outlets, most are owned by only six major corporations. This concentration of ownership allows these corporations to set the agenda and control the narrative. The document warns that we must be careful of what we consume from media sources, as we are living in an age of ideological warfare through information. It suggests that until those outside the ruling class have a voice, the stories told through media will continue to glorify the hunter, not the lion.

1. PRESENTED BY AHSAN ASGHAR
SUPERVISOR/ TEACHER
Muhammad Ahmad Sheikh
Manager (Center for Broadcast Service) UMT
(International Broadcaster/ Journalist, Ex- Deputy Controller, Head of current Affair
National Broadcasting Service Radio Pakistan, Bureau Chief mediacon international,
member CMA,, Community Media Association, UK), published author ezine and
upublish.com

2. The assumption of media hegemony is that the ideas of
the ruling class become ruling ideas in society.
According to this approach, the mass media are
controlled by the dominant class in society which uses
it as a vehicle for exerting control over the rest of
society
MEDIA HEGEMONY

3. There are 1500 Newspapers, 1100 Magazines, 9000 Radio stations,
1500 T.v stations, 2400 Publishers....
Owned by only
6 Corporations

5. WHAT IS THEIR AGENDA…?

11. We live in an age of information and ideological warfare via the vast media network.
Be careful of what you see, read or hear. The problem is closer than you think.
THE AGE OF INFO-WARS

12. SOLUTION..?

13. UNTIL THE LION
LEARNS HOW TO
WRITE, EVERY
STORY WILL
GLORIFY THE
HUNTER...

15. THANK YOU…!
STAY AWARE