2. Hegemony
Hegemony is the process by which dominant culture
maintain its dominant position, because the word of
hegemony donated by power.
The term “hegemony” refers to the leadership,
dominance or great influence that one entity or group
of people has over others.
3. Hegemony depends on consent
Hegemony depends on consent, consent depends on
benefit.
The material benefits for those who own and operate
privatized media are obvious, profits from media
advertising are plentiful.
4. Hegemony plays everywhere
Politics
Leadership is one of the great talent in the world
Societies
Money makes the culture, every society based on the
culture.
Media
In the media also has the hegemony to their activities.
5. Power of Wealthy
Wealthy individuals can contribute the most money to
the campaigns of certain political candidates or
political parties.
6. Power of Media
Besides money , other forms of influence can be used
by one group to dominate others.
For example, control the media can influence thing
such as what shows get aired or canceled.
7. Media Hegemony
Base on Karl Marx’s idea
Creation and malignances of dominant groups in
society
Material Good ( Forms and Factories)
Intellectual Good ( Education, Religion,
Institutions, Media, Family)
Ideas of ruling class become the ruling class
false consciousness',
8. MEDIA HEGEMONY
The assumption of media hegemony is that
the ideas of the ruling class become ruling
ideas in society. According to this approach,
the mass media are controlled by the
dominant class in society which uses it as a
vehicle for exerting control over the rest of
society
9. Owned by only 6 Corporation
There are 1500 Newspapers, 1100 Magazines, 9000
Radio stations, 1500 TV stations, 2400
Publishers....
14. Counter Hegemony
Counter-hegemony is the practice of a subordinate
group resisting to the power and control of a dominant
group.
Counter hegemony repress the hegemony.
