This document discusses various types of mass media and communication, including physical media, mechanical media, broadcast media, digital media, hypermedia, streaming media, real-time media, podcasts, teletext, and their characteristics. It provides examples and brief history of different media types. The document also discusses advantages and disadvantages of using teletext system for broadcasting subtitles and information pages.
Broadcasting: Television, Radio and E-media Prakruti Bhatt
A brief idea about the technicalities and functions of e-media platforms as well as the various broadcasting mediums; for a discussion on mass media and communication.
With the help of IP networks new tools have emerged, such as Voice over IP (VoIP) and Internet Protocol Television (IPTV).
Nowadays, we can see various websites streaming audio and video services concurrently.
This is possible with the help of IP networks to transmit information throughout the globe.
Streaming of audio/video may be done live or it can be stored. In some cases, real time audio/video application is used.
Broadcasting: Television, Radio and E-media Prakruti Bhatt
A brief idea about the technicalities and functions of e-media platforms as well as the various broadcasting mediums; for a discussion on mass media and communication.
With the help of IP networks new tools have emerged, such as Voice over IP (VoIP) and Internet Protocol Television (IPTV).
Nowadays, we can see various websites streaming audio and video services concurrently.
This is possible with the help of IP networks to transmit information throughout the globe.
Streaming of audio/video may be done live or it can be stored. In some cases, real time audio/video application is used.
This presentation was prepared by the students of my class (Basics Broadcast Journalism) At UMT.
Presented by: Usman Yousaf and Fatima
Course Teacher: Ahmad Sheikh
STORY ELEMENT BY GROUP OF PU, ICS STUDENTSMuhammad Ahmad
Presented in Hamid Nazani Hall at ICS , Punjab university by Ms morning students:
Irfan, Khadija, Kaleen and Fatima gull.
Course teacher: Muhammad Ahmad Sheikh, International broadcaste/ Journalist
IDEA ORIGINATOR. AHMAD SHEIKH
IMPLEMENTED BY UMT STUDENTS
PRESENTED IN CLASS IN JAN 2013
COLOUR AWARDED: ORANGE+BROWN
AHMAD SHEIKH (RESOURCE PERSON). EX DEPUTY CONTROLLER HEAD OF NATIONAL BROADCASTING SERVICE LAHORE. BUREAU CHIEF MEDIACON INTERNATIONAL. MEMBER CMA UK. MEDIA REP MESSE DUSSELDORF, GERMANY
Presentation social media icons (RISHA, HIFZ , SAKEENA, NOOR). rESOURCE PERSO...Muhammad Ahmad
This presentation was presented by the students of Mass communication on 24th Sept, 2013 at University Management and Technology.
Teacher’s Remarks
Main ideas: Clear
Background information: Satisfactory
Audience attention: maximum
Accent: Good
Eye contact with the audience: all times
Voice: strong and clear, not a monotone.
Others: Easy to read, and have impact, Gestures are natural.
Teacher: Muhammad Ahmad Sheikh
This presentation is meant to cover the basis of what streaming media is. There is a definition given, a history, and how streaming media is used today, along with a video example.
This is a simple presentation on multimedia. This is simple and easy to do presentation for a presentation class. Students with multimedia projects can also use it.
This presentation is meant to cover the basis of what streaming media is. There is a definition given, a history, and how streaming media is used today, along with a video example.
This presentation was prepared by the students of my class (Basics Broadcast Journalism) At UMT.
Presented by: Usman Yousaf and Fatima
Course Teacher: Ahmad Sheikh
STORY ELEMENT BY GROUP OF PU, ICS STUDENTSMuhammad Ahmad
Presented in Hamid Nazani Hall at ICS , Punjab university by Ms morning students:
Irfan, Khadija, Kaleen and Fatima gull.
Course teacher: Muhammad Ahmad Sheikh, International broadcaste/ Journalist
IDEA ORIGINATOR. AHMAD SHEIKH
IMPLEMENTED BY UMT STUDENTS
PRESENTED IN CLASS IN JAN 2013
COLOUR AWARDED: ORANGE+BROWN
AHMAD SHEIKH (RESOURCE PERSON). EX DEPUTY CONTROLLER HEAD OF NATIONAL BROADCASTING SERVICE LAHORE. BUREAU CHIEF MEDIACON INTERNATIONAL. MEMBER CMA UK. MEDIA REP MESSE DUSSELDORF, GERMANY
Presentation social media icons (RISHA, HIFZ , SAKEENA, NOOR). rESOURCE PERSO...Muhammad Ahmad
This presentation was presented by the students of Mass communication on 24th Sept, 2013 at University Management and Technology.
Teacher’s Remarks
Main ideas: Clear
Background information: Satisfactory
Audience attention: maximum
Accent: Good
Eye contact with the audience: all times
Voice: strong and clear, not a monotone.
Others: Easy to read, and have impact, Gestures are natural.
Teacher: Muhammad Ahmad Sheikh
This presentation is meant to cover the basis of what streaming media is. There is a definition given, a history, and how streaming media is used today, along with a video example.
This is a simple presentation on multimedia. This is simple and easy to do presentation for a presentation class. Students with multimedia projects can also use it.
This presentation is meant to cover the basis of what streaming media is. There is a definition given, a history, and how streaming media is used today, along with a video example.
The way we consume news and entertainment has changed significantly over time as a result of the constantly changing media landscape. The transition of broadcast media from traditional to digital platforms has been one of the biggest changes. The way material is created, shared, and consumed has undergone a radical change as a result of this transformation, which has caused a paradigm shift in the media business. This blog will examine the development of broadcast media, from conventional broadcasting techniques to the digital era.
What is Traditional Broadcast Media
Earlier techniques for delivering news and entertainment to a large audience are referred to as traditional broadcast media. It covered media like radio and television and was predominantly analogue in nature. These platforms completely altered how people obtained news, maintained their level of knowledge, and consumed entertainment. For instance, radio transmission made it possible for individuals to tune in to numerous shows and hear live music, news, and shows. In a similar vein, television allowed viewers to watch news, sports, and their favourite shows while also bringing visual storytelling into the home.
Difference Between Traditional Vs Digital Broadcasting
The two ways of distributing content to an audience are traditional broadcasting and digital broadcasting. With traditional broadcasting, content is distributed simultaneously to a large audience via a one-to-many strategy. The many-to-many paradigm is used in digital broadcasting, where the content can be distributed to both individual users and groups of people.
1.Delivery strategy:
Content is simultaneously sent to a big audience through traditional broadcasting.
With digital broadcasting, information is distributed to specific consumers or groups of people.
2.Media:
Radio, television, and print are examples of traditional broadcasting’s non-internet-connected media.
Internet-connected media, such as the internet, mobile devices, and social media, are used in digital broadcasting.
3.Audience size:
A huge audience can be reached through traditional broadcasting
A more focused, smaller audience can be reached by digital broadcasting.
4.Content:
Content for traditional broadcasting is usually pre-recorded or live.
Content for digital broadcasting might be interactive, live, or pre-recorded.
5.Measurement:
Nielsen ratings are used to measure conventional broadcasting.
Analytics are used to measure digital broadcasting.
6.Cost:
Digital broadcasting generally costs less money than traditional broadcasting.
The Rise of Digital Broadcasting
The broadcast medium saw a significant change as a result of the digital revolution. The development of digital broadcasting platforms was a result of the fusion of technology and media. The switch from analogue to digital transmissions was one of the first innovations. Digital broadcasting provides better audio and visual quality as well as other features including interactive
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
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• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
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Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
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Mass media and communication
1. Mass Media & Communication
Group
UMT Lahore, Pakistan Members
Nayab Zahra
Presented to: Sir 090303-001
Ahmad Sheikh
Fatima Ahmad
100403-007
Ifra Qureshi
090303-020
M. Ali Aktar
100403-006
UMT
SUBMITTED TO MR. AHMAD
SHEIKH
4. Physical Media
• Physical media we mean channels where the
person who is talking can be seen and heard
by the audience.
• See the body language and feel the climate
in the room.
• If a message is perceived as important to the
receiver they expect to hear it live from their
manager.
11. Broadcast
•
Media/Broadcasting
The term broadcast was first adopted
by early radio engineers from
the Midwestern United States.
• Broadcasting is the distribution of
audio and video content to a
dispersed audience via any audio
visual medium.
• Originally all broadcasting was
composed of analog
signals using analog
transmission techniques and more
recently broadcasters have switched
to digital signals using digital
transmission.
12. Digital Media
• Digital media is a form
of electronic
media where data is
stored in digital form. It
can refer to the
technical aspect
of storage and
transmission of
information or to the
“End Product", such
as digital
video, augmented
reality or digital art.
13. • This emerged in the latter part of the 20th
century. New media are the cultural objects N
which use digital computer technology for
distribution and exhibition. Internet, websites, E
computer multimedia, video games. W
• New media does not include television
programs, feature films, magazines, books, or
paper-based publications unless they contain
technologies that enable digital interactivity.
• Wikipedia, an online encyclopedia, is an
example, combining Internet accessible digital
M
text, images and video with web-links, creative E
participation of contributors, interactive
feedback of users and formation of a participant D
community of editors and donors for the benefit
of non-community readers. I
A
14. Hypermedia
• Hypermedia is a computer-based
information retrieval system that enables a
user to gain or provide access to texts,
audio and video recordings, photographs
and computer graphics related to a
particular subject.
• Hypermedia is used as a logical extension
of the term hypertext in which graphics,
audio, video, plain text
and hyperlinks intertwine to create a
generally non-linear medium of
information.
• The World Wide Web is a classic example
of hypermedia, whereas a non
interactive cinema presentation is an
example of standard multimedia due to the
absence of hyperlinks.
15. Static Media
• Static media include text
and still-pictures (graphics,
photo, illustrations). These
media are stable over time,
i.e. enabling the observer to
perceive the information in
a self-chosen speed.
• Examples:
Text
Pictures
16. Dynamic
Media
• Dynamic media are those
including sound, voice,
animation, video, (interactive-)
and simulations.
• Compared to static media,
dynamic media represent
unstable information from the
point of view of the observer.
• The flow of the information is
normally beyond the control of
the observer. Examples:
Songs
Videos
19. Real event or function is
• When an
Time Media
processed instantaneously, it is
said to occur in real-time. To say
something takes place in real-
time is the same as saying it is
happening "live" or "on-the-fly."
• Real-time also describes the
way streaming media is
processed. Instead of waiting for
a file to completely download, the
information is played back as it is
downloaded. This allows for
news broadcasts, sound clips,
and other streaming audio and
video data to be played live from
the Internet.
20. Podcast
• Radio and TV programs available “online”
after they have been broadcasted.
• They can also be edited and also
re-broadcasted.
24. Brief History
• Teletext developed in the United Kingdom in
the early 1970s.
• It offers text-based information. Subtitle (or
closed captioning) information is also
transmitted in the teletext signal.
• It is basically set up by the researcher to send
Closed captioning information to the
audience across the country .
25. Close caption
information on a
• CCI is the process of displaying text
television, video screen or other visual display.
• Purpose; to provide additional information.
• It show a transcription of the audio portion of
a program.
26. Development
• In 1972 the BBC demonstrated their system,
now known as Ceefax ("see facts") on various
news shows.
• The ITA announced their own service in 1973,
known as ORACLE.
• In 1973–74, towards the end of 1974 the BBC
news department started with 30 pages. The
Ceefax service was later expanded to 100 pages
and was launched formally in 1976.
• By 1984, the teletext system evolved into what
is now known as World System Teletext (WST).
27. Usage
• Teletext can be used to
transmit data in
addition to subtitles
including information
pages, clocks and
private data.
• Teletext transmission
system has some
advantages and
disadvantages.
28. Teletext broadcast
service
• It is free and easily accessible to viewers
throughout the country.
• Viewers access news, exchange rates and
much other resource information on demand
from Teletext 24/7.
30. Advantages of the Teletext
system and reliable.
• Teletext technology is well proven
• Teletext is aimed mainly at the domestic user, though
some of the information has commercial importance.
• People are able to obtain information at any time the
TV station is transmitting.
• People can see the news.
• people can choose for themselves how long to spend
on any particular item.
• Teletext information is frequently updated and urgent
newsflashes.
31. Advantages of the Teletext
system
• People whose hearing is not very good can use
teletext .
• service covers news reviews, documentaries,
films and other entertainments.
• The viewer can control whether or not the
subtitles are displayed.
• A broadcaster can provide more than one
language in a Teletext subtitle service.
32. Advantages of the Teletext
system
• Teletext subtitling has been adopted in most
countries that use the PAL television system
to provide an important service for TV
viewers who are hearing impaired.
• Teletext is transmitted along with ordinary
television programme signals and thus does
not require separate transmitters or
additional radio frequencies.
35. What types of Information and
services do CEEFAX/ORACLE
provide?
36. What equipment is
needed to receive
teletext in the home?
• Most users of teletext use a TV set with an
adaptor that was built-in when the TV set
was made in the factory.
• It is also possible to buy separate
adaptors to convert a non-teletext TV to
receive teletext.