Media Evaluation Q3

1. Evaluation Q3: What have you learnt from
your audience feedback?

2.  From my audience feedback that I received from the first
drafts of my music video production and my two ancillary
texts. Firstly, in my production, one of the main problems that
I had was that some of the shots were too shaky, even
though these specific shots were meant to be POV Shots and
the slight shakiness was meant to represent Josey’s
perspective, the fact that the camera was too shaky instead
made the shots look almost unprofessional instead of
effective.
 Certain POV shots, such as
this one were meant to
immerse the audience more
into the narrative; instead, the
fact that the camera was too
shaky, in a way could ruin the
experience for the audience
as it makes the video look
slightly messy.

3.  Another problem that I had with my first production draft was that
some of my shots within my graveyard scenes were quite long
which caused them to drag on too long and possibly seem boring
to my audience. To resolve this issue, when I re-filmed this scene, I
still filmed quite long shots but during editing I cut the long shots so
that they would appear in sections throughout my production
which, for my audience, may smoothen the editing and make it
possibly seem more fluent and professional, almost like an actual
music video.
 Shot like this were, at first,
quite long shots that seemed
to drag too long and possibly
make it seem boring to the
audience as the length of the
shot doesn’t necessarily add
anything more to the
narrative.

4.  One of the other main problems with the first draft of my
production is that there weren’t a great variety of scenes.
Despite this, I had not had the chance to film any
completely new scenes as of yet due to the fact that
throughout my newer drafts I have been busy updating
and improving the scenes that already featured within
my first draft. Overall, with my production, I feel like that
there has been a significant improvement in terms of
camera work, such as my POV shots which, in my first
draft appeared too shaky and messy and I improved
these shot by replacing them with still shots of the
graveyard instead which may make it appear more
sophisticated to my audience. Although I still feel like
that there is room for improvement with the inclusion of
other different scenes which will possibly help establish
a clearer narrative to my target demographic.

5.  The original scenes from the first draft of my production. As I
am still re—drafting my production, some of these scenes
have been edited and updated.

6.  This next slide shows the drinking scene and the graveyard
scene, which I have updated and changed, mostly to improve
my camera work and shots.

7.  In terms of my two ancillary texts, they both needed, from
feedback, improving (ancillary one more than ancillary two). For
my ancillary one, my website, the main problems were that in
the different posts I put a description of what it was for,
therefore, ruining the realistic notion of it appearing as an actual
music website. To improve this, I removed the text in order to
make the website look more realistic to an audience, almost as
if they are looking at an actual music website. At first, one of the
main issues with my website was the text.
 In my first draft, instead of
having realistic descriptions
(like the one in the picture) that
made my website look real, my
original post descriptions
indicated that the website was
not real.

8.  Firstly, the text overall looked unprofessional for a music website as well
as the fact that the text didn’t match the simplistic theme that I was trying
to create throughout all three of my products, not only that, but the text
didn’t match with my specific genre (acoustic pop) which is seen as quite
a modest genre. The text also didn’t match the text within my ancillary
two, which meant that I wasn’t able to create a sense of branding which
my demographic would clearly recognise. To improve this, at first, I only
changed the text on my website, but eventually, I changed the whole
theme of my website, giving it a more sophisticated and tidy layout which
will possibly impress my audience. It also helped because the text that
was default to that website was much more simple and tidy and matched
the text within my ancillary two, again, helping to create a specific sense
of branding for my products.
 In the latest drafts for my ancillary one
and two, I have matched the white text in
both, creating a small, but noticeable
sense of branding.

9.  This is the latest version of my Ancillary Text One, which includes most of
the major changes that I needed to do to my website, although there
some small aspects that I still need to improve, this newer version of my
Ancillary One is a significant improvement to my first draft.

10.  With my ancillary two, there weren’t as many aspects that needed to be
improved. Although at first, the reviews on my advert were too small and
the small text made it harder for my audience to distinguish it and read it.
In order to improve this, I made the reviews slightly bigger so that it would
be easier for my demographic to read them when they look at my advert
but not make it too big so that each review doesn’t overpower the poster
and take my audience’s attention from the main aspect of my poster. The
only other main problem with my ancillary two was that the main picture in
my poster (The close-up of the ripped picture of Josey and the mystery
person) was not very distinguishable against my background picture of
the graveyard.

11.  In the first draft of my ancillary two, I used a fade effect on Photoshop in
order to make the ripped picture slightly less distinguishable to the
audience in order to create a sense of enigma, however, I overused to
fade effect on the picture and instead of creating a sense of enigma for
my audience, it instead got lost in my background picture and wasn’t very
distinguishable at all to my audience. Overall, with both my ancillaries, I
feel like I have made significant improvements to both of them by making
them both look more professional and real while also creating quite a
simplistic theme across both my ancillaries and my production while also
being mindful to create a sense of branding across my ancillaries and my
production as well.
 This is the adjuster which I used to change the ‘fill’
of the secondary image, this affected how well my
audience could see the picture. I decided to do this
because it creates a sense of anchorage between
my poster and my production as the fact that the
picture is slightly unnoticeable appears to anchor to
the reflective mood and narrative of my production,
as the ‘faded effect’ on the picture appears to
suggest to my audience that the picture is showing
something that was in the past.

12.  The poster shown on this slide was the first draft of my
ancillary two, where there is a clear, noticeable difference in
the quality when compared to my finished draft. There is also
a screenshot from the online editing software PicMonkey,
which is what I originally tried to use to create my Ancillary
Two.